Food & restaurant marketing: Living the dream!
To be honest it was a bit of an accident. I didn’t quite mean to leave my stable job in the way that I did, and what happened next was certainly very fortunate. I picked up a client, and then another one, and then a few more. I was in the restaurant business on my own, networking, eating in gorgeous places, meeting people, doing proposals, messing up VAT, hiring people that were great, hiring people that were awful, making the first of many mistakes and loving it most of the time!.
People in hospitality are wonderful. It’s so challenging to open a restaurant (more so to keep it open), with the odds often against you from the start, especially if you’re in central London with a finite budget, no decent staff (and it’s getting harder to find them), no decent chef (ditto) and rising rents. Some thrive, some don’t and it’s always an adventure - it is for me, so God knows it must be even more so for the clients.
But they’re incredible. I’ve never known so many resilient, determined, generous, creative, lovely people than since I’ve been doing this, and for that reason I hope I get to do it for years to come. Even during the crappiest days (and they certainly happen - hello awful cash flow, vindictive ex-colleagues and constant guilt when not working), it’s very much at the front of my mind that I love it more than anything else ever, and the fact that it could all come crashing down is powerful motivation to keep going hard. Long live Tasty Comms!