👻 Losing a ton of followers? Had your account suspended?
👻 Yes, Instagram is having a HORROR of a day.
👻 You're not alone ... there is nowt you can do right now, they are working on the fix.
Official update from Instagram Comms 👇
We're aware that some of you are having issues accessing your Instagram account. We're looking into it and apologize for the inconvenience. #instagramdown
Pausing or scaling back your social media marketing will mean less eyes on you and more eyes on your competitors.
This post is triggered by the Government's suggestion that small businesses cut back on marketing to make their products/services cheaper.
There are many ways that we can offer greater value to our customers, being invisible doesn't help either of us.
Pause, reset and refocus by all means, but don't stop. We can all benefit from being smarter and more deliberate with our marketing efforts.
I can help you be fruitful, not fruitless in your social media marketing activities. DM me.
---------
Final thought ...
'A man who stops advertising to save money is like a man who stops a clock to save time.' by Henry Ford (no relation, I don't think so anyway ... )
Big thanks to The Two Lauras for the prompts here 👏
#chichesterisus #socialmediasupport #digitalmarketingstrategy #contentstrategist #digitalmarketingtips #instagrammarketingtips #marketingcampaign #digitalmarketingtip #marketingtools #digitalmarketingservices #emailmarketingtips #smtips #chichester #lovechibiz #socialmediasuccess #smallbusinessmarketing #socialengagement #socialmediaservices #socialmediaconsulting #facebookmarketing #socialmediamarketing101 #socialmediacontentstrategy #socialmediastrategies #internetmarketingtips #instagramtipsforbusiness #socialmediacontentcreator #emailmarketing #marketingmanager #growyourbusiness #communityovercompetition
Finally, something that brings value to business profiles on Instagram (I know, I'm being a bit over-dramatic).
You can now pin up to three posts or Reels to the top of your profile. 🥳
As always with any changes, check your app is up to date (you know you can automate this in settings) ✅
It's very easy to do, navigate to the three-dot menu in the top right corner of the post you want to pin and select "pin to your profile". 😎
3 reasons why this is useful ...
1) you can draw attention to a new product or giveaway
2) visually articulate your brand story or core products/services
3) surface older but top performing content
I've pinned 3 posts on a client's grid to reflect their core offering of Eat | Drink | Stay - check out instagram.com/purchases_chichester
Comment below if you've got it and have already pinned, I'd love to see — great inspo for others too.
#growthmarketing #growyourbusiness #socialmediamanagers #digitalmarketingconsultant #instagramcoaching #socialmediastrategies #smallbusinesstips #smallbusinessmarketingtips #marketingstrategies #instagrammarketingtips
🔥 Stay energised and log off this weekend ... your business will thank you for it.
My go to scheduler is Agorapulse - I've been using this platform for two years now. It's not the cheapest, but I can schedule carousels to Instagram; posts to Google My Business (ask me how) and the reporting is ace.
🔥 Stay energised and log off this weekend ... your business will thank you for it.
My go to scheduler is Agorapulse - I've been using this platform for two years now. It's not the cheapest, but I can schedule carousels to Instagram; posts to Google My Business (ask me how) and the reporting is ace.
1) Feed Me Momma has taught me how to breathe ... breathing in/out through your nose is naturally calming as breath is slowed down than gulping air in through your mouth
2) write things down or even write a post on social - you'll very quickly discover you are not alone
3) celebrate the wins - big or small. Something that The Two Lauras bang the drum for
4) it really is good to talk. If you are feeling overwhelmed or stressed, don't keep it to yourself. A voice note to a trusted friend is sometimes easier than trying to articulate a text
5) what absolutely makes you happy? Is it exercise (my go to is POWER Fitness Events on Tuesdays or the new boxing sesh on Fridays with Stronger with Shona) If art and creativity is your go-to check out the works of Shazia Mahmood Paintings or calligraphy from Laura Prudence Calligraphy
6) or simply smile :) today is your day, never be afraid to be you.
We all experience moments of stress and the theme of this year's #StressAwarenessMonth is "community". It's not just a bunch of people it's about those that you have a truly deep connection with, the kind of community where you always feel supported and connected.
Feel free to share your go-to stress relievers 💙
Psychology driven social media marketing
❓ What makes people take the exact actions you want them to on social media?
The million dollar question that all social media specialists like me get asked.
Is it a head-turning visual?
Is it a reshare from a big account?
Is it because you posted it at the "right" time?
Maybe ... but there's something much deeper going on .... the psychological triggers that REALLY make people take action. The action that you want from the content you are sharing.
I'm embarking on a six-week programme called "social prf" run by The Two Lauras and my focus to test out the 8 essentials psychological triggers of social media marketing is ... LinkedIn.
(but I'll also be sharing across my other biz channels too. Hello!)
I'm going to post every single day for the next month. Brace yourselves!
By the end of the course I'll have even more marketing skills in my armoury to share with you to ensure that:
- You get your content seen by more of the right people AND they take action
- You connect with your perfect people on a deeper level so you become their go-to
- You sell more without feeling like you are hawking yourself out to all n sundry!
How does that sound? Check in daily for the 🔥 stuff.
If you have any questions about what I'm doing or want to join a future cohort of social prf, DM me. I love a good chat.
TTFN
#socialprf 🧠
#socialmediaexpert #digitalmarketingtips #socialmediamarketingtip #digitalmarketingstrategy #socialmediatip #thechisocial #marketingstrategist #marketingideas #socialmediatipsandtricks #digitalmarketingtools #contentmarketingtips #socialmediamanagement #businessgrowthstrategy #smallbusinessmarketing #growyourbusiness #digitalmarketer #chichester #socialmediahelp #socialmediaconsulting #brandingstrategy #leadgeneration #digitalmarketingconsultant #contentmarketingstrategy #socialmediaforbusiness #socialmediacoaching
I'm part of an incredible collective of global social media marketing specialists and @thetwolauras (who always lead from the front) have created a unique fundraiser for #UkraineHumanitarianAid
Over 100 of us have shared our best tips by video - you can access this mammoth vault of knowledge by making a donation. 100% proceeds split between War Child UK and Save the Children UK
Donate here: http://thetwolauras.com/ukraine
If you can't donate, please do share, lets see how much we can collectively raise to support children affected by this horrific war.
--------------
You might have seen my tip recently: Anatomy of a Post, but in case you missed it ...
4 simple steps: HEAD | BODY | ARMS | LEGS
⚡️Be laser focused:
1) image/visual/gif - whatever you are using, make it HEAD TURNING 🤖
2) the caption, THE BODY COPY - tell your audience just ONE thing, they won't remember any else and almost certainly won't take action. What's at the heart of your message?
✅ Extra tip: captions are searchable, so use keywords ie what will your audience likely be searching for? Social channels are like a mini Google. 🫀
3) Like Mr Tickle (yes, old!) you want your posts to REACH FAR AND WIDE. One great way of bringing a new audience to your post is with @ mentioning other accounts (so they can interact/share) AND my personal favourite, using hashtags strategically that are relevant to your services, your audiences and the post.
✅ EXTRA TIP: do not tag accounts just for the sake of it. Personally, I find it annoying. You can get me involved via DM, try it. 💪
4) The legs, what are THE NEXT STEPS? What do you want your audience to do with this amazing post. This is your Call To Action (CTA). Be clear and only give me ONE thing to do ... shop now, comment below, DM, click a link, save this post etc 🦵
#WorldsShortestSummit
#socialmediamarketingstrategy #chichester #socialmediacontentcreator #smallbusinesstips #socialmediahelp #contentmarketingtips #superhelpf
How much should you write for a social post? 4 tips coming right up 👇
I cut my teeth on social in the early days of Twitter 14 or so years ago (yes, I'm *that* old). So I'm a ruthless editor.
You only used to get 140 characters to say what you wanted to say. This was easy when it came to a pic of your breakfast but tougher when it came to marketing a business.
But it made me hone in on what mattered. (the irony of the length of this post is not lost on me!) 😆
So I came up with a simple 4-step guide to help my clients cut through the struggle that some had when posting on social — they typically wanted to say/share EVERYTHING in a single post.
⚡️Be laser focused:
1) image/video/gif - whatever you are using, make it HEAD TURNING 🤖
2) the caption, THE BODY COPY - tell your audience just ONE thing, they won't remember any else and almost certainly won't take action. What's at the heart of your message?
✅ Extra tip: captions are searchable, so use keywords ie what will your audience likely be searching for? Social channels are like a mini Google. 🫀
3) Like Mr Tickle (yes, old!) you want your posts to REACH FAR AND WIDE. One great way of bringing a new audience to your post is with @ mentioning other accounts (so they can interact/share) AND my personal favourite, using hashtags strategically that are relevant to your services, your audiences and the post.
✅ EXTRA TIP: do not tag accounts just for the sake of it. Personally, I find it annoying. You can get me involved via DM, try it. 💪
4) The legs, what are THE NEXT STEPS? What do you want your audience to do with this amazing post. This is your Call To Action (CTA). Be clear and only give me ONE thing to do ... shop now, comment below, DM, click a link, save this post etc 🦵
#socialmediamarketingstrategy #chichester #socialmediacontentcreator #smallbusinesstips #socialmediahelp #contentmarketingtips #superhelpful #socialmediaconsulting #socialmediabranding #smallbusinessmarketingti
👏 Don't be afraid to sell on social ... we expect it.
👏 Striking a balance between engaging, entertaining and educating content is what we are always striving to achieve. And we all fear putting ourselves out there at some point or other.
👏 If you're not seen, people can't buy from you (they'll go elsewhere!)
Here's 3 tips to help you get over the fear of selling on social media
1️⃣ Your social channels are just one of many ways that people learn about what you do and you don't always know about it. It's not all about followers or likes (far from it)
Invisible signals like:
- Seeing a post then visiting your website, or other social channels
- Talking about your business or products with others
- Sending your post to an inbox or a friend
- Making a note elsewhere
2️⃣ It's okay to be inspired by others, but don't let your own rating of how well you *think* someone else is doing halt you from selling. Let your values and personality shine through and your confidence will follow.
3️⃣ Sometimes not giving a flying hoot and just enjoying the engagement journey helps you get more comfortable on the channel where your best audience is. Before you know, you are naturally talking about your products or services and getting stuck into selling.
You know your stuff, you know who it's right for, stay on track - you've got this.
#businessstrategy #socialmedialife #marketingconsultant #digitalmarketingtrends #digitalmarketingservices #digitalmarketingstrategist #socialmediamarketingtip #smallbizmarketing #brandingtips #contentmarketer #marketingideas #marketinghelp #businessgrowthstrategy #marketingexpert #onlinemarketingtips #digitalmarketinglife #marketingtrends #socialmediasupport #gettingconfidentonline #digitalbranding #growthmarketing #smallbiztips #marketingcoach #chichesterisus #emailmarketing #socialmediacoaching #marketingtools #marketingstrategist #socialmediatraining #digitalmarketingstrategy
In-app purchasing via Instagram ... now testing in the UK
🛍 In-app purchasing via Instagram is here! (kinda)
h/t @mariellebaylis_social (insta handle) for the prompt that it's now live on @iamfy Insta — and a few other UK-based ecommerce businesses.
- quick vid walk through via an account that has a shop set up
🎉 Fantastic news for your customers to make a spontaneous purchase.
😬 Terrifying for someone like me who loves a late night/early morning shopping browse online!
➡️ Ensure you tag your products EVERYWERE that you talk about them: Stories, Reels, Posts, Video - make it achingly simple for people to buy from you. Go and have a play, see how it works.
What do you think? Are you a Yikes or Yay or both?!
#contentstrategy #socialmediastrategies #smallbusinessmarketingservices #growyourbusiness #marketingadvice #businesshelp #socialmediaforbusiness #socialmediaconsulting #socialmediaexpert #smallbusinessmarketingtools #socialmediatips #canvalove #socialmediamarketer #chichester #instagramshopping
If you are still coming out of Festive Season Funk™ (it's a thing) and so not ready to go all guns blazing with your 2022 content strategy, here's a quick win ... look at your post insights on whatever social channel you love and reshare (or rework) one of your top performers.
Bingo! Take the weekend off, I'll see you on Monday bright-eyed and bushy-tailed! 🐿
#socialmediatips #digitalmarketer #socialmediabranding #socialmediamanagers #socialmediatraining #instagramstrategy #socialmediacontentcreation #socialmediamanagement #instagramcoaching #businessstrategy #socialengagement #smallbusinessmarketingservices #contentmarketingtips #socialmediaforbusiness #smallbiztips #socialmediacoach #socialmediacontentcreator #smallbusinessmarketingtips #socialmediaexpert #chichesterisus #socialmediacoaching #chichester #socialmediacontentstrategy #socialmediastrategist #socialmediaagency #socialmediamarketer #contentstrategy #contentmarketingstrategy #smallbusinessmarketingconsultant #socialmediastrategies
✅ That's a wrap.
🛌 Take a break, you're worth and you've earned it.
🙌 Wherever you are, I'm sending you festive cheer.
💪 Recharged and refreshed from Tuesday 4th January, 2022.
[SPOILER ALERT]
I'm running a "I ❤️ HASHTAGS" (working title) workshop in January.
Hashtags are absolutely critical to growth on Instagram; they are what will bring the strangers to you and help you be a part of other conversations too.
Get a strategy behind which hashtags you are using and understand how they can help, and it can lead to all kinds of fab things like increased engagement - more reach - more customers.
Stat from my go to gals The Two Lauras 'using just one hashtag can increase a post's reach by 12.6%'. 🔥
So, who's keen to up their hashtag game in 2022? 🙋♀️
WhatsApp me or comment below and I'll get you on the list. 🎉
#HashtagStrategy #IGStrategy #SocialMediaCoach #SocialMediaTraining #SuperHelpful #Chichester #SocialMediaForBusiness #CommunityOverCompetition #ShineOnSocial #ChichesterIsUs #LoveChiBiz #SocialMediaSupport #CanvaLove #TheChiSocial #ZoomWorkshop
🙋♀️ Hands up, I let you down in November — I never did deliver on some ideas/inspo for you.
But December social media content and inspo coming up. It'll be less about specific dates, but more tips to help your customers get what they need from you and a reminder to take a break.
I'm spending my time today with 100s of other social media specialists on a "Get Sh*t Done Day", hosted by The Two Lauras - they are my go-to support community whenever I'm struggling or looking for answers or inspiration for my line of biz. A genuinely supportive group of people that are in it for each other, not themselves.
Do you have a go-to community, a sounding board??
- NOSH Snacks [order the peanut butter blondies, you won't regret it!]
#TheChiSocial #GetSh*tDone #LetsBeFriends #SocialMediaContent #ContentIdeas #SocialMediaCoach #SuperHelpful #Chichester #LoveChiBiz
This is not a drill people! Yer Insta main man, Adam Mosseri, announced it on Twitter earlier today.
Link stickers for all! This replaces the "swipe up" style of old and you've probably already seen it in action on some larger creator accounts.
As a sticker, it's far more flexible and you can move it about, resize etc. Could fit better with branded or designed Stories.
There were some early fears in testing that it could be used to spread misinformation and be used negatively, clearly they feel that risk outweighs the wider benefits for users.
I've got a number of ideas for myself and my clients that don't have ecommerce services.
How will you use yours? How happy are you about this on a scale of: 😁 to 💃
How do you manage your time?
Those of you that have been listening to my drivel for more than a year will know that last year (and into this year) I was working on the social media and campaign marketing for Sudden, a bereavement helpline. This service had funding increased to support those affected by sudden bereavement as a result of the pandemic — half a million people impacted, were the modest estimates.
This helpline is run by Brake, the road safety charity and the've recently contracted me to manage the social media channels for their national #RoadSafetyWeek next month.
But you know what it's like when you join an existing project or team, you have to be prepared to hit the ground running — doing the job while learning the job.
It's easy to get carried away with the excitement of something new, so I have had to employ some tools to help focus time on Brake and balance it with my other clients too, their channels still need my love and attention. Being disciplined about locking out time in the my calendar, communicating my Brake days, turning off Slack notifications etc etc
This week #Google have started to roll out a new calendar type called Focus Time. It allows you to book a slot in your calendar to give you the breathing space that you need for whatever you need it for. You can change the colour and it can be set to automatically decline meetings in the period too.
What are your top tips for managing your time and focus?
PS shameless plug, sign up for #RoadSafetyWeek via https://www.brake.org.uk/road-safety-week and celebrate YOUR road safety heroes.
Sound the trumpets! I've officially launched my new website 📣
Still some tweaks to do:
- Review some of the copy blocks
- Optimise more for search
- Add more blogs
- Better vehicle for displaying testimonials
The biggest change is adding my "from" pricing. 😱
🌟 Being a social media specialist isn't an admin job, it often gets treated as an add-on to a role or afterthought; if you have business goals you want to achieve [rather than just hanging around Instagram] then it's a critical element of your business marketing and shouldn't be underinvested.
I'm not the cheapest, but I'm far from the most expensive — but I know what I can and can't deliver in terms of transformation.
👉I'd love to hear what you think — especially if you spot any errors, I want you to tell me first :) Do slide into my DMs!
I'm going to write a blog about the process from logo design to website launch, which included moving from WordPress to Squarespace.
https://thechichestersocial.com/
#TheChiSocial #SocialMediaTips #SocialMediaCoach #SocialMediaTraining #SuperHelpful #Chichester #SocialMediaForBusiness #CommunityOverCompetition #ShineOnSocial #ChichesterIsUs #LoveChiBiz #SocialMediaSupport #CanvaLove #WebsiteLaunch #Squarespace
Bloody exhausting isn't it! I'm scared to go to the 🚽 in case it's all changed again.
Let's dive in together — safety in numbers etc.
In the past month alone they've launched:
1. Text translation in Stories — great for cross-territory brands
2. New Collaboration option for Reels and Feed posts — posts will appear on both of your profiles, with both names as creators
3. 60 days of Insights data — that's double what used to be available
4. Stories drafts - if you exit composer, the draft is saved
5. Testing links in Stories — no longer just for the 10k-ers
6. "Still here for the still" — while video is Insta's pet project right now, photos are here to stay
7. Auto-captions coming to feed posts — great for accessibility
8. Reshare sticker coming soon — this will be the new way to share a post to Stories
9. Desktop posting launched — simple and easy to use
My advice, focus on YOUR goals and YOUR people. Plenty of time to dip your toes into the new functionality waters — and the rollout for new features is staggered as always, so it may not be there for you right now.
Don't panic, breathe.
#SocialMediaTips #SocialMediaCoach #SocialMediaTraining #SuperHelpful #Chichester #SocialMediaForBusiness #CommunityOverCompetition #ShineOnSocial #ChichesterIsUs #LoveChiBiz #SocialMediaSupport #CanvaLove #TheChiSocial #SchittsCreek
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