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Social Climber

Facebook & Instagram Advertising Agency | Content Creation | Google Ads
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25/07/2022

💭

22/06/2022

We can't believe we're saying this, but the year is approaching its second half! 🤯

We hope that H1 has provided some incredible successes for your business and that you're moving forward into H2 ready to scale those successes even further 🚀

12/05/2022

After looking into the latest usage trends and spying on competitors *cough* TikTok, Instagram are trialling a full screen version of the main feed, creating a completely immersive display for the user...👀

With Reels being a big focus for Instagram, it makes sense that they would be testing out this style as it completely compliments displaying them within feed content. 🎥

It is believed that although initially stories would be kept in the same place, that these would also eventually move into the same section, so that all Instagram content would be displayed in one continuous feed.

Have you had a chance to try out this as of yet? If so, let us know what you think! 👇🏼

13/04/2022

With so many social media platforms available to advertise on it can be difficult to know which mix could be best for your business. 🤔

With that being said, here are a few reasons why you should consider TikTok advertising as part of your strategy:

1️⃣ Currently, it is the channel with the most growth with the audience changing from being a very young demographic, to now containing large numbers of people from every generation.

2️⃣ It's currently very cost effective as it is a newer player in the game, and with the chance to get in front of millions of new customers it's a no brainer!

3️⃣ Because of it's delivery, your brand would appear on 100% of the screen and will deliver music and audio to match the visual content - which is much more immersive for the viewer.

4️⃣ Great way to make your advertising look more native, so people don't necessarily feel like they're being advertised to.

So, how about it? Does TikTok advertising look like a good match for your business? ✅

25/03/2022

Part ✌🏼

16/03/2022

With the introduction of the privacy updates made by iOS 14 in 2021, it made it more difficult to track user behaviour on iOS devices from your Facebook Ads 😩

Thankfully, there are steps that can be taken to set up accurate reporting systems (phew!). Take a look at the steps within Part 1 of this series and if anything doesn't make sense to you, rather than ditching the ads altogether - drop us a message and we'll give you a hand 🙌

08/03/2022

Instagram is constantly evolving, looking to make the user experience better for all whilst also allowing businesses to target prospects effectively 🚀

It's imperative that you stay up to date with these changes in order to influence your marketing strategies.

The four main changes that are expected to roll out this year are:

1️⃣ Different view options on the home screen which will allow users the ability to change seamlessly between home, favourites and following. Two of these options will give people the chance to see posts in chronological order 🙌🏼

2️⃣ Yet another push for video content. All videos will be kept in the same place (reels, IGTV, feed videos), as Instagram try to continue the switch to a more video focussed platform than imagery. If you are adding anything to your social strategy this year then it must be a mixture of long-form and short-form video for social.

3️⃣ If you are expecting to make misleading claims, use stereotypes or exaggerate the results of a product/service then think again as Instagram is getting stricter with unethical marketing, so make sure you're being as genuine as possible and always keep in mind that you are putting out content for real people

4️⃣ Subscriptions for creators. These will allow creators to monetise and become closer to their followers through exclusive experiences; lives, stories and badges which will mean that people pay to see subscriber-only content.

Got any questions on the above? Get in touch 💬

28/02/2022

Which decision will you make today...🤔

16/02/2022

So you've got great branding, a great website and a great product - chances are you're already selling at a very good rate...

But imagine how much scaling you could do by utilising the power of social media marketing 🚀

10/02/2022

The concept of social media advertising is to spend less money than you make from it, so why are businesses so afraid to invest in it? 🤷‍♀️

Unfortunately, social media advertising has got a bit of a bad reputation in terms of cost with people not using it to its full potential/correctly to reap the rewards...

If you're putting out a single based image to a broad audience and leaving it to run all month or even worse, boosting a post then ROI from this will easily slip through the cracks 😫

This is why recruiting experts who are targeted on return on investment and business growth for their clients is always a good idea!

If only you knew some 🤔

02/02/2022

Are you sleeping on Instagram? 😴

Well if you're a business wanting the opportunity to get in front of 1.22 billion people on a monthly basis, then I think it may be time to wake up...😅

21/01/2022

I'm sure it's no surprise that if you own or manage a hospitality business then your venue needs a strong social media presence.

With so many platforms at your disposal, it's best that you hone in on one to begin with and absolutely kill it.

Our advice, would be to always start with Instagram as it's the most visual, versatile and a place where millennials especially get for places to eat, drink and stay.

Don't just stick to posting great pictures on your feed however, you need to also take advantage of:

👉🏼 Reels
👉🏼 Stories
👉🏼 Location Tagging
👉🏼 Advertising

Dedicating time to create a kick-ass Instagram presence will lead more engagement, more organic sharing and ultimately more BOOKINGS!

If this is something you feel like you need to work on then drop us a message for a free social media audit 🙌🏽

12/01/2022

The most common of all objections comes from businesses who have someone working on their social media in-house...

We're not bitter, we promise but if that person is an experienced social media marketer or a whole marketing team then that is IDEAL - there is nothing better than a well oiled machine when it comes to the development, posting and optimisation of social media. ✅

However if you are trying to grow a brand aggressively by getting a junior intern to:

▶️ Develop the content: Take photos, record videos, create branded graphics

▶️ Distribute: post these across Facebook, Instagram, Stories, Reels, TikTok, LinkedIn etc - all with different requirements and benefits at the perfect time that your audience will see

▶️ Optimise: Get your products or service out to the masses by running adverts in the back end of all of the above social media which once again are all different in the way to set up, implement and scale (with different costings attached may we add)

Then we hate to say it, but I think a look at your 2022 marketing strategy is required.

Having someone in-house that closer to the brand that is a part of growth meetings and conversations on a day-to-day basis is a big bonus, and getting a team or agency alongside that to compliment everything they're doing and help disperse the workload is an even bigger bonus 💷

(insert kermit the frog 'but that's none of our business' meme here)

07/01/2022

Small business owners, this ones for you! 🙌🏽

Social media can be a mind-boggling place, with new channels being introduced all the time, algorithms being updated constantly and consistency difficult to get a grasp on 🤯

That's why we've introduced our small business package to help any brick and mortar based business, start-up or anyone really who wants to put a bit of pizazz into their online presence but a) doesn't know where to start b) doesn't have the time to do so or c) doesn't want to spend a fortune doing so!

Included in this is:

✅ Development of imagery and copy for 3 socials posts a week across one channel, where we will schedule at an optimal time to reach your target audience

✅ We will set up an initial campaign worth £100 to get in front of thousands of members of your target audience. This will aid social channel growth, along with website traffic

✅ A social strategy on a monthly basis that works alongside your business goals in order to match them up correctly and keep consistent across the board

✅ Our in-house designers can develop branded imagery for use across your website or social channels so that it remains consistent across the board

✅ Although this starter-kit mainly involves your social media channels, we also offer four hours of consultancy time for all marketing, whether that be online or offline.

If this sounds like something that could benefit you and your business, then send us an email to [email protected] 💻

04/01/2022

Well, well, well...

If it isn't a certain social media advertising agency posting on their own social channels again 👋🏼

Okay so December may have been met with some busy client deadlines, tying off anything related to the turbulent year of 2021 and company planning for 2022, but that is no excuse! So here's two posts that every single company would have scheduled over the festive period 👇🏽

✔ Merry Christmas to all of our wonderful followers!
✔ Happy New Year - we hope that 2022 is wonderful to you all!

Now that's out of the way, we genuinely do want to thank all of our wonderful clients, followers, friends and family for getting us professionally and personally through the last year. We are so excited for what we have planned for this year and would love you to come along for the ride!

Our social channels will be updated with new content consistently and we are now able to take on some businesses ready to take their profits to a new level 🚀

Whether you remain a loyal follower or wish to chat about coming on board, drop us a message to say hey! ☕️

03/12/2021

As you may or may not know, we work with a range of clients within the hospitality industry, many of these being in the plant-based space. This is a very important area of speciality for us due to our founders being plant-based themselves! 🌱

With January around the corner that can only mean one thing... Veganuary is fast approaching. This is an opportunity for vegan restaurants, ethical ecommerce stores, plant-based foods etc to get their brand out to the masses whilst more and more people attempt to cut down their meat consumption 🙌🏼

How about this Veganuary you make a name for yourself and trust the experts to create a tried and tested strategy for you and your business 🤷🏽‍♀️

Drop us a message today to find out what we can do for you 💬

19/11/2021

Black Friday envy? 😩

Seeing all these amazing marketing campaigns and realising you f*cked it with your planning? 👎🏼

Never make this mistake again with the help of a trusted marketing agency who can plan, deliver and optimise all your key events throughout the year 🙌🏽

Sound like a plan? Drop us a message 💬

12/11/2021

With so much uncertainty happening for businesses over the last 18 months, it's easy to go into panic mode and just try to stay afloat within these times 🦆

Just remember that it is definitely true and within every difficulty, there will be some opportunity...

You just have to find it 🔎

29/10/2021

Within reporting for social media marketing there are a lot of abbreviated terms that can become confusing, so we're here to lend a hand 🤯

Today we talk about the difference between two key metrics, CPC and CPA ⬇️

CPC stands for cost-per-click and within social media advertising, this would mean how much it costs to get someone to click on your ad 🖱

CPC is helpful when assessing the amount of traffic your ads are driving towards a specific target/landing page and how much this is costing you!

CPA on the other hand stands for cost-per-acquisition and this is a vital statistic to monitor within your campaigns. As the name suggests, this statistic will tell you how much it costs to acquire a new customer 🤝

You can use this to see if things are working when it comes to your margins and if the campaign is profitable or not! 💸

20/10/2021

"Why would I spend money and time advertising on social media when my target audience aren't on there..."

🤔 🤔 🤔 🤔

13/10/2021

What is a CTA? 🤔

CTA stands for "Call to Action" and can often be overlooked when people come to write their marketing material ✍🏼

A lot may say that putting 'give us a call' or 'pop by today' on an advert is irrelevant as it's already implied to the audience, but this isn't necessarily the case ❌

Don't believe us when we say you SHOULD be using CTAs across your comms? Take a look at the stats below ⬇️

✅ Emails with a single call-to-action increased clicks 371% and sales 1617%

✅ Adding CTAs to your page can increase click-through rate by 285%

Want to improve your marketing copy? 📞

01/10/2021

Do you think that a marketing funnel is just another piece of jargon that won't benefit you? Think again! 🧠

Keeping in mind the marketing funnel when developing any sort of campaign is a necessity and will help guide you in the right direction in terms of the type of content you want to hit your target market and when 🎥

Does a customer already know about you? Have they never heard of your business before? Have they purchased before? 🤔

Look at each step of the funnel, write down what type of person would fit into that category and what type of content will push them forward to the next stage of the funnel and repeat until they become a loyal, returning customer ✍🏽

If this is something you want to know more about, why not drop us a message and let's have a chat 💬

23/09/2021

What on earth does CPM mean? 🤔

CPM is a common metric used across most paid media functions, both offline and online and it refers to how much you pay per 1,000 impressions. 👀

If you're looking to gain more brand awareness for your business then CPM is a good measurement to track as obviously you're looking to get in front of the most amount of people for the smallest cost!

Are you ready to start advertising for your business? Get in touch today 💬

15/09/2021

It can be quite difficult with your business social media profiles to keep on top of it and make sure that your posts are consistent, engaging and on brand. 🤯

When you first start a profile, posting every day is at the forefront of your mind, but after a while and when other areas of the business take over, it can easily be pushed to the side and left dormant for months. ⏰

We don't recommend scheduling posts as a consistent way of running your social media. It can take away spontaneity and engagement from your business, as sometimes you can forget when posts are going out, so if prospects and customers interact then you are slow off the mark to respond - which isn't a great look. ☝🏼

We do, however, recommend this if you're looking to keep an online presence for your profiles and keep them ticking over as whenever you have spare time, you can schedule for days, weeks or months in advance ✍🏽

The best option of all (of course we're going to say that) is to outsource your social media profiles to experts who deal with the development and posting of posts every single day and can not only keep your profile ticking over, but also help it thrive 🚀

If you want to know more, drop us a message today 💬

01/09/2021

When creating posts for your social media, you want to know that they're going to be generating the attention they deserve. Take a look at our beginner's guide to gaining more engagement ⬇️

1. Prompt Your Audience | If you're looking for more likes on a post, then use a line such as "double tap if you agree." More comments - '" let us know what you think below." Sometimes your audience needs a little bit of a nudge to interact and including lines such as these can make a massive difference

2. Speak To Your Ideal Customer | Using language that will resonate with your target audience is a given, but also use what else they may be interested in or what memes are popular at the time to gain some inspiration. This will usually yield more shares or comments as people connect with it and wish to share it with others that may think or feel in a similar way.

3. Create Shareable Content | If creating any type of long-form content or content that just takes a bit longer to make, it's important that you pre-strategise and consider what would make it as shareable as possible in order to reach a larger amount of people!

Need more help? Let us know 💬

25/08/2021

You may or may not heard of something called a "Facebook Pixel", you may even have one on your page but not utilising its power ⚡️

There are many different reasons why having a Pixel on your site will take your advertising from zero to hero very quickly:

1. You can track your conversions, meaning that if someone makes a purchase after seeing your Facebook/Instagram ad, you will be able to see how much this cost you vs how much you made from the sale

2. Ever been followed around the web by that outfit you added to the cart and then decided against? Yeah, us too! This is called retargeting and it is incredibly effective. Having the Pixel on your website makes retargeting possible!

3. You can create custom audiences off the back of your user data. If you want to target people who have visited your website within the past 10 days or people who have made a purchase in the past month - you can!

4. By using the customer data you have within the Pixel, you can create lookalike audiences from this. Lookalike audiences will generate an audience similar to that of your current in order to try and appeal to a new audience with similar interests...

Have you got a Pixel installed? Not sure? Just comment 'Pixel' below and we'll tell you! 💬⬇️

19/08/2021

Did you know that we offer more than just social advertising? 🤯

Yes our name is reflective of a purely social approach, because in all honesty that's where YOU will see the most return on your investment and we like to make you money and not just dazzle you with 'brand awareness' figures...

Saying that, there is definitely room for a full scale approach as there's no point sending clients to your website or social channels if they're not reflective of your brand and the service that you offer.

If you're looking for a no bu****it digital marketing agency to work with, then you know what to do 📞

12/08/2021

If you're looking to take your content to the next level, whether that be on your website or through social media then you're going to want to think about introducing video 🎥

Video not only is more interactive for the viewer and receives a higher level of engagement off the back of it, but platforms also see this content as being essentially better, so will boost it accordingly to be seen by more people!

Did you know that professional looking web/social videos don't have to cost the earth? Here at Social Climber, we offer monthly creation days, which allow you to produce a s**t load of content, in a shorter amount of time and within budget! 🙌

Want to find out more? Drop us a message! 💬

30/07/2021

Can't seem to keep ahead of posting on social media for your business? 😫

You need to implement a social media calendar! 📅

But how, I hear you ask...

1) Set a goal and work backwards - for example if you want to get someone to your website, what type of content would be best to use to get them there?

2) Look at using a range of different topics, that may not necessarily be based on your business. These could be motivational quotes, national days, blog posts, company announcements etc.

3) Write it down! Use a Google spreadsheet, or take it back to the old school with a pen and paper and plan what type of content you're going to post, to what channel and when.

4) Schedule in advance. There are so many tools out there to help with your scheduling, so you can plan in an hour once a week to schedule all of your social posts for the week and then leave it to work its magic!

Still feel a bit lost? Well we can provide organic social media management for your business, so get in touch today 💬

21/07/2021

There's been a lot of talk this week about billionaires heading into rockets and reaching new heights, but how would you like to reach new heights on social media? 🚀

Okay that was a s**t introduction to a post, but we had to get your attention somehow...👀

We focus a lot of our time on social media ads, but this isn't to say that putting out organic content across your social channels is redundant, in fact there are so many different reasons as to why this is essential! 👌

The great news is that we offer many different packages for organic social media to suit start ups but also businesses turning over millions 🙌

If you want to get a head start and outsource to experts for less money than hiring a junior member of staff to do it for you (yes you heard that right!) then get in touch! 📞

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There's been a lot of talk this week about billionaires heading into rockets and reaching new heights, but how would you like to reach new heights on social media? 🚀 Okay that was a sh*t introduction to a post, but we had to get your attention somehow...👀 We focus a lot of our time on social media ads, but this isn't to say that putting out organic content across your social channels is redundant, in fact there are so many different reasons as to why this is essential! 👌 The great news is that we offer many different packages for organic social media to suit start ups but also businesses turning over millions 🙌 If you want to get a head start and outsource to experts for less money than hiring a junior member of staff to do it for you (yes you heard that right!) then get in touch! 📞

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