The Social Media Tree

16/07/2024

Hi, I’m Rebecca Mason, founder of the Social Media Tree!🌳

With a background in senior management, I am fully trained in Strategic Social Media Marketing. I specialise in training businesses and their teams on how to integrate social media into their roles and maximise their marketing strategies.

I understand the challenges of running a business and offer tailored support to meet your specific needs. I am also passionate about implementing social media self-care into your daily routine.

On a personal note, I’m a straight-talking, no-nonsense lass from Lancashire, so no complicated jargon here!

Ready to make social media work for you and your business?
📩 [email protected]

12/07/2024

This week saw the end of my 5-week "Social Media for Business" course with York Learning.

I love delivering this course as it is a chance to meet local businesses that are investing in their personal and business development, enabling them to grow their online presence via social media.

Did you know that I also offer 1to1 and in-house social media training?

If you would like to know more, pop me a message or email, and we can arrange a call.
📩 [email protected]

Making Social Media work for You, Your team and Your Business.

21/05/2024

Today is

Ever wondered what your favourite social media platform would be if it were a tea?

Here is my take on Social Media as a Cup of Tea! ☕️

🍹 Instagram - Iced Tea: Visual and refreshing, just like your daily dose of aesthetic and inspiring posts.

☺Facebook - A Mug of Tea with Milk: Perfect for a cosy chat with friends and family. Keeping connected.

🌿 X - Herbal Teas: A variety for every mood and moment. Keeping your feed fresh and exciting.

🍵 LinkedIn - Earl Grey: When it's time to do business, LinkedIn is your go-to. Professional and productive.

Anyone for a brew?
Pop the kettle on, and let's have a chat.
[email protected]
.........

Making Social Media Work for You, Your Team and Your Business.✨

22/04/2024

Over the past few weeks, I have noticed comments on social media about people feeling overwhelmed by their feeds.
I can totally relate; however, it's important to remember that social media is a tool, and we can control our feed and manage our time on the platforms.

Here are some tips that I hope will help.☺

🌱Limit your Screen Time - Setting a timer for 10-15 minutes can help you stop mindlessly scrolling through your social media feed. This can also be a great way to take short breaks during work or study.

🌱Unfollow Pages & People that Bring You Down - If a person or page consistently makes you feel low or uninspired, don't hesitate to unfollow them. Your feed should be a place that uplifts and inspires you.

🌱Follow Pages & People that Inspire You - Make sure to follow accounts that encourage and motivate you. Your social media feed should be a reflection of your interests and goals.

🌱Curate Your Feed - Take control of your social media experience. Don't compare yourself to others, everyone has their own unique journey. Choose to follow accounts that add value to your life.

🌱Take a Break - It's easy to get overwhelmed by social media. If you're feeling frustrated or uninspired by your own social media presence, take a break. Switch off all devices, leave your phone in another room, or hide it away for a few hours. No one will miss you if you go offline for a few days, and a break from the online world can be a refreshing change.

Let me know if you implement any of these tips and they help!
If you need help or support, do not hesitate to get in touch.

Have a great week, and remember "It's your feed YOU control it" 💠

10/02/2024

Looking forward to delivering this course.

Social Media for Business - A free five week course starting Tuesday 20th February 2024 - 6:30pm - 8pm, Online

For more information or to book visit https://bit.ly/DT2LF7

05/01/2024

As we enter a new month and a new year, it's important to take a moment to reflect on the effectiveness of your social media activity. Keeping track of your analytics is essential to understanding how your online presence is impacting your brand, and can help you make informed decisions moving forward. Here are some top analytics to check:

1. Reach: This measures how many unique users have seen your content. It's important to track your reach to ensure that your content is being seen by your target audience.
2. Engagement: This includes likes, comments, and shares. Engagement is a key indicator of how your content is resonating with your followers. If engagement is low, it may be time to reevaluate your content strategy.
3. Click-through rate: This measures how many users clicked on a link in your post. This is important for driving traffic to your website and can help you understand which types of content are most effective at driving clicks.
4. Follower growth: Tracking your follower growth over time can give you insight into how your social media presence is impacting your brand awareness and can help you identify areas for improvement.

By regularly analysing these key metrics, you can make informed decisions about your social media strategy and ensure that your online presence is working for you and your brand. Remember, it's not just about the numbers, it's about building trust and collaboration with your audience.

If you need help with any of the above or are looking for some support with your social media strategy, please DM me, and we can arrange a FREE discovery call.

01/01/2024

Happy New Year!

I wish you a successful year for whatever ambitions you are seeking, big or small.

Bring it on 2024!
🎉
#2024

26/09/2023

I am thrilled to be back at York Business School at York St John University today, this fabulous IT suite will be my Tuesday morning workplace for the next 12 weeks!

It's an honour to be working closely with Dr Winojith Sanjeewa on our module Social Media, Content and Influencer Marketing.

I look forward to getting to know the students as they embark on their final year and start their marketing journey.

26/09/2023

Social media can be overwhelming, and we use it for almost everything these days. It's a heavy load to manage both personal and professional use.

As an advocate for social media self-care, I wanted to discuss it with my new students today.
How does it make them feel, and how can they manage those feelings to maintain their well-being while using social media?

Here are some of the tips I shared. Please take a look at the attached document for more suggestions.

🔹Set a time to turn off your app notifications
🔹Unfollow pages and people that make you feel low or uninspired
🔹Set your own time boundaries for being on social media.

Social Media is a tool that should work for you, not against you!

I hope these help, please share with your connections to support others.

Are there any other tips you use? Do share in the comments below.

20/07/2023

Tonight is the last session of my five week "Getting Started with Social Media for Business" course with York Learning.

I have met some lovely people looking to grow their businesses and online presence through social media.

At the start of my courses, I like to start at the beginning - understanding social media. This enables us to think about why and what we want to achieve using it.

Not because our competitors are or are told to do so but what it is and how it can support your overall marketing strategy.

In this blog, I delve into the world of social media, exploring its definition, key features, and impact on society.

Remember, social media is a tool; it has to work for you, your team, and your business, not against you!

If you would like to know how my training can support your people connect today.

📩 [email protected]

What is Social Media? Social Media is any digital tool that allows users to quickly create and share content with the public. It's a conversational space, by adding value and building relationships, you establish trust with your target audience and turn people not just into one-time

16/06/2023

This week, I had the lovely opportunity to speak at the general meeting of Yorkshire's Great Houses, Castles & Gardens. They are a marketing consortium representing circa 40 Yorkshire attractions.

The meeting was held at the lovely The Yorkshire Arboretum. What a beautiful venue the road approach is stunning, and the grounds are gorgeous. We had the opportunity afterwards to see their new red squirrel enclosure – unfortunately, they were all (3) sleeping, next time.

I shared some of my top tips and insights around:

💠Social Media Goals.
💠Identifying your target audience
💠Content Creation and Planning.

If you need some clarity with your social media, pop me a DM or email, and we can arrange a call to discuss your needs.



[email protected]

24/05/2023

Do you feel out of sync with your social media?
Here I share 3 simple steps to set you up for success on social media.

1. WHY are you using social media? What are your goals/objectives & are you using the right platforms?
2. WHO is your target audience - What are their motivations, and objections to working with you, and what are their pain points?
3. PLAN create 4/5 key topics/themes that fit with your business & target audience, and then think of content to create around these.
This way, your content is varied and speaks directly to your target audience.

Need to find out more – need some clarity on some of these steps?
Pop me a message or email, and we can arrange a call to discuss your needs.
📩 [email protected]

24/04/2023

I am thrilled to be working with York Learning this June, delivering a one-off session: "Social Media for Business" and a 5-week course: "Getting Started With Social Media For Business."

To find out more and book your place use the link below:
https://bit.ly/YL_Business_Workshops

18/04/2023

Social Media Training.🤳
Do you or your people need support with social media?

I help people & teams overcome the overwhelm of social media when trying to fit social media tasks into their daily roles.
I do this by creating bespoke social media training plans based on.
🍃 Individual skill sets
🍃 Working environment (time, daily tasks etc.)
🍃 Business goals/objectives
🍃 Social Media goals/objectives

My bespoke strategic training enables you and your team to confidently and proactively represent your business on social media.

If you would like to learn more, pop me a direct message or email.
📩 [email protected]

Making Social Media Work for You, Your Team and Your Business.✨

17/01/2023

Social Media Training.🤳 Do you or your people need support with social media?

I help people & teams overcome the overwhelm of social media when trying to fit social media tasks into their daily roles.
I do this by creating bespoke social media training plans based on.
🍃 Individual skillsets
🍃 Working environment (time, daily tasks etc.)
🍃 Business goals/objectives
🍃 Social Media goals/objectives

My bespoke strategic training enables you and your team to be confident and proactive in representing your business on social media.

If you would like to learn more, pop me a message or email.
📩 [email protected]

Making Social Media work for You, Your Team and your Business.✨

11/01/2023

In Winter I plot and plan, In Spring I move.
This quote feels so apt for the work I am currently involved in.

I am working with some fantastic businesses crafting their “Master Plan”, aka Social Media Strategy and delivering Social Media Training.

After establishing their goals & target audience pain points, we are planning and plotting content & campaigns ready to launch in the Spring with content that talks directly to their customer.

Need some help or support?
Book a discovery call today to see how I can support You, Your team and Your business.

📧[email protected]

01/01/2023

Welcome, 2023!

I hope you have enjoyed the festive period and it's not been too stressful and full of lurgy!

Sending best wishes for the year ahead let's make kindness and supporting others our priority.

🥰 Rebecca

24/12/2022

Wishing you all a very Merry Christmas.

Sending best wishes to all.

Here's to quality streets, mince pies and after eights 😊

💖 Rebecca

🎄🎅🎁

21/12/2022

Christmas Social Media Self-Care

It's the time of year when we need to take time and switch off Social Media and make some changes to our usage.

I hope these tips help!

Enjoy the festivities and best wishes for 2023!

🎄 Rebecca x

21/11/2022

Social Media Training.🤳

Do you or your people need support with social media?

I love helping people overcome the overwhelm of social media when trying to fit social media tasks into their daily roles.
I do this by creating bespoke social media training plans based on.
🍂 People's skillsets
🍂 Working environment (time, daily tasks etc.)
🍂 Business goals/objectives
🍂 Social Media goals/objectives

My bespoke strategic Training enables you and your team to be confident and proactive in representing your business on social media.

If you want to learn more, send me a message or email.
📩 [email protected]

Happy Monday.

08/11/2022

"M A S T E R P L A N"
Aka: Social Media Strategy.
The key to Social Media success is to have a plan.
But what makes a GREAT Social Media Strategy?

The key elements to creating a GREAT strategy are:
🌱 A platform audit with constructive outcomes.
🌱 Identify your Target Audience
🌱 Clear Tone of Voice
🌱 Identified SMART Goals/Objectives
🌱 A content plan based on your Target Audience
🌱 Measurement & Reporting - KPIs

Do you or your team need help with your business Social Media strategy?
Let's connect and have a chat.
📧 [email protected]

31/10/2022

Happy Halloween.🎃
Love it or hate it?
In my day, it was a black dustbin bag for a costume and a turnip that took a week to scoop out! Then, we would sing a witches' song and be very chuffed with one! sweet or a coin.

Now I have my very own broom🧹. Yes, I can fly. 🤣
This was a fab experience at Alnwick Castle in Northumberland - lots of fun.

If social media makes you feel like you need a magic spell, pop me a message, and let's chat.
📧 [email protected]

24/10/2022

Be your true authentic self!
Last week I attended the Influencer Marketing show in London with my 3rd year Marketing students at York St John University.

There was a fantastic lineup of speakers, but the top of my list was the "LinkedIn Masterclass."
The key takeaway was:
📌Be your true self and tell your story!

So here I am. I just need some 90's music and a dance floor!😊

This was created by a 360 camera at the event - very relaxed and fun!

Have a great week, everyone.

10/10/2022

Today is World Mental Health Day 💚

Here is a reminder of some of the actions you can take to implement social media self-care to support your mental health and overall well-being.

I hope they help.
📌Remember, it is a tool, and you are in control of it!

23/09/2022

Gosh is it really the 23rd of September, the 1st day of Autumn?

Hello 👋
It's been a while, I feel like I'm overcoming a summer slumber.

I'm currently working with some lovely clients creating content strategies and delivering clarity sessions.

Next week I'm back as guest lecturer delivering a weekly two hour seminar as part of the Social Media, Branding and Content course, which I'm very excited about.

I have some exciting social media client training projects starting in October which I love. I find it very rewarding helping businesses and their people make Social Media work for them.

How is your Autumn looking?
Need some help getting your message out there?
Do reach out!

Have a lovely weekend everyone and here's to the Autumnal feeling of opportunity& change 🍂

📷 by Olivia Brabbs Photography

15/08/2022

Self-care is so important to our mental wellbeing but implementing it into your social media usage can be hard.

Summer time can be a hard to manage your Social Media presence you could be juggling your business with childcare or covering a team members tasks managing notifications etc.

Here are some top tips to ensure you implement self-care into your social media usage over the summer.

🌞 Switch off all devices and leave your phone in another room or hide it away so you can totally switch off & be in the present.
🌞 Follow people & pages that enspire & educate you.
🌞 unfollow people or pages that make you feel low or uninspired.
🌞 It's your feed, you control it!
🌞 Limit your screen time, set a 10-15 min timer to help.
🌞Step away altogether. No one will miss you for a short break.
🌞 Use the platform tools schedule, add automated replies so you can manage expectations and plan ahead.

🤳Social media is a tool, it's supposed to work for you not against you.

Do let me know if you have any top tips or if these work for you.
X

10/06/2022

Have you heard about the ‘Evergreen’ secret?

🌲‘Evergreen’ social media content helps you bulk out your content with longer lifespan posts.

🌲Learning about this technique will help you waste less time thinking of brand new ideas for every post and keep your profile as ‘fresh’ and updated as possible.

Here are some examples of Evergreen content to get you started:
• How-To Guides
• Top Tips
• Product Reviews
• Interviews
• Buying Guides
• Glossaries
• FAQs
• Case Studies
• Research
• Checklists
• Testimonials

You can also turn these into Blogs and reuse as LinkedIn articles and in your email marketing.

Not sure how to use them for your business?
Pop me a DM or email me on
📧 [email protected]
To see how I can help.

Happy Friday.
😊

08/06/2022

Do you or your team struggle to find time to plan content for Social Media, Blogs or Newsletters?

My Content Creation Club helps busy business owners/teams with the resources and time to take action and beat the overwhelm of creating content.
A key feature is my "Let's Create" sessions. These are monthly online sessions for you/your team to get creative, plan, and organise your content.

What's included:
✔ A 60 min one to one call with me to go through the templates, Top tips, Best Practices, Content Ideas, Themes & Types.
✔ Monthly 2 hour "Let's Create " online accountability session.
(Includes a 90 mins content creation session, top tips and Q&A)
✔ Templates: Content calendar, User/Buyer persona, Content segments.
✔ Private Facebook group with ongoing support, tips & ideas.

Next Session:
Monday 13th June 10.30 to 12.30.

If you would like to be part of the content creation club or have any questions give me a call or pop me an email:
📧[email protected]

Full details.👇
https://lnkd.in/dgGEg583

03/05/2022

It is really important to establish why you are posting on Social Media. To achieve this, you need to have set goals and objectives.

Creating content and spending time on social media for your business takes time setting Goals and Objectives will give you outcomes for this time spent.

When setting objectives, we must also think about:
✔ Are they aligned with your business goals?
✔ Are they SMART (Specific, Measurable, Achievable, Realistic and Timed)?
✔ What outcome/goal do I want from this objective? This will help you use your analytics to measure the success.

Here are 4 examples of key objectives
✨ Drive traffic to your website.
✨ Build brand awareness.
✨ Generate new Leads.
✨ Build a community. around your business.

When we are so busy in our business its key to spend some time and establish our WHY we are posting on social media.

Need some help?
Pop me a message or send me an email and we can have a chat.
[email protected]

17/04/2022

Happy Easter.
🐣🐰
I hope you get time for some relaxation & enjoy the sunshine. 🌞