So, our return trip from Norway took an unexpected
turn and I ended up on a 33 hour bus journey.
3 buses
2 Ferries
8 Countries
Norway-Sweden-Denmark-Germany-The Netherlands-Belgium-France-England
It wouldn’t have been my first choice of travel but I chose to embrace it. It was surprisingly easy to organise and I couldn’t fault the service.
Plus I got to see some amazing scenery!
If I had to repeat the experience I would definitely take the opportunity to plan more and enjoy some of the cities we visited.
First image has the necessary travel pillow which was a God send!
Have you had any unexpected experiences that turned out better than you expected?
When you create your Pinterest business account the first thing you want to do is optimise your profile.
Keep it on brand and make sure you include your logo and if appropriate a photo of you. If you’re the face of your brand, then it helps create a sense of brand identity to show your face.
Don't forget to include your business name, a little bit about what you do and make sure you claim your website!
Comment below if you want more tips on optimising your Pinterest account.
How's that for a stat?!
📍 95% of searches on Pinterest are unbranded
📍 84% of Pinners use Pinterest to decide on what to buy
📍 47% of social media users use Pinterest to discover and shop for products
📍 85% of Pinners use Pinterest when they want to start a new project.
If you have a product or service-based business you should be using Pinterest to market that business!
Pinterest is the 3rd biggest search engine, after Google and YouTube, and it’s the only image-based search engine so ideal for showcasing your products.
Your content has a much longer shelf life; 16 weeks, in fact, compared to other social media platforms. And the possibilities for repurposing your content are almost endless. A few tweaks here and there and you have a brand new pin driving traffic to your website for pretty minimal effort.
Don’t think it’s just for big brands, searches are unbranded so small independent businesses can do very well.
I would love to help you market your business on Pinterest. Comment below if you’d like to know more!
On Pinterest you can repurpose content you already have, and it has a much longer shelf-life!
Reels, stories, blogs, lead magnets, tips & tricks and inspirational quotes all work on Pinterest and will help you get in front of a new audience!
DM me for more information about marketing your business on Pinterest.
Possibility Place!
Last week I took a trip to Possibility Place by Pinterest!
So much going on with a beauty parlour offering mini tattoos, make overs, and workshops including mocktail making and candle decorating, with lots of inspiration on how to decorate your rented home!
Sadly, I was far too late to book any of the beauty treatments and the workshops were very popular but the atmosphere was incredible and there was so much inspiration to take back to your home.
On Pinterest, you can find inspiration for any aspect of your life , so no wonder its such a positive place!
My selfie game was strong at #DigitalWomen on Friday. So many amazing women and so much knowledge! Can’t wait to delve further into AI and see how it can help my content!
Do you know that you can repurpose your Instagram content for Pinterest and make it go even further? Comment below to find out how you can repurpose your content.
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So it's the best day of the year! As far as social media professionals are concerned anyway.
Today is World Social Media Day. Can you believe there are still people who don't see the power that social media can bring to their business?
The way I see it, social media builds communities. When you run a business, you want to build a community of like-minded people to support you, and I have an amazing community around me!
It's amazing how much having a supportive community can help you succeed.
Did you know that there are multiple pin options on Pinterest? Pinterest wants you to showcase your product or service in the best possible way so offers different types of pin, each with their own unique elements.
But which pin should you choose?
A Standard Pin is a single, static image which highlights your product or service in a simple vertical or square image. The pin links directly to your website in one click, but it can be slower to grow traffic.
A Video Pin is a great way to share a larger story with your audience. It's perfect for "how-to's" of a product or a service and Pinterest users are 53% more likely to make a purchase after seeing a video.
Carousel Pins are single pins with 2-5 images or videos, or "cards"
Each card has its own title, description, and link so perfect for showing multiple products or even steps in a recipe.
"Shop-the-look" Pins allow users to find products from lifestyle images. Tapping a pin will highlight the products that are tagged. You can tag any product from your catalogue or website and it's ideal for showcasing multiple products from a new collection or one product with multiple features.
Remember, Pinterest wants to push your brand in front of Pinners and with so many different ways of presenting your product you're guaranteed to find new customers!
Comment below if you want to know more about using Pinterest to market your product or service!