Clapperton Media Associates

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Clapperton Media Associates The Media Mentor / media training business of Clapperton Media Associates.

How many times has a press spokesperson said "we're the market leader" and been unable to back it up..?
18/12/2024

How many times has a press spokesperson said "we're the market leader" and been unable to back it up..?

The dreaded follow-up call is hated by journalists and it's not comfortable for PR pros - but what if you can add someth...
16/12/2024

The dreaded follow-up call is hated by journalists and it's not comfortable for PR pros - but what if you can add something beyond "did you get that release?"

Not just the article…
15/12/2024

Not just the article…

This week I have been mostly soft-launching a new service for the PR world and updating my speaking website - or rather ...
13/12/2024

This week I have been mostly soft-launching a new service for the PR world and updating my speaking website - or rather scrapping the podcast's standalone site and merging it with my "event moderation" site. https://guyclapperton.com will tell you all and is decorated by a weeks-old pic of me speaking at the Made In Britain Awards.

Journalist winding you up? That may be the whole idea, don't rise to it!
11/12/2024

Journalist winding you up? That may be the whole idea, don't rise to it!

The media's changed, you've changed and your message has moved on but colleagues in the PR industry still get this pushb...
09/12/2024

The media's changed, you've changed and your message has moved on but colleagues in the PR industry still get this pushback!

Never go in cold!
04/12/2024

Never go in cold!

Frame every story as adjacent to your reader and they'll react a lot better!
02/12/2024

Frame every story as adjacent to your reader and they'll react a lot better!

You wouldn't go into a competitive event without training so what about going into the arena with a journalist?
29/11/2024

You wouldn't go into a competitive event without training so what about going into the arena with a journalist?

28/11/2024

Yes a journalist is positive you wish you hadn't said something. But telling them not to quote it won't help.

This week I became a full member of the Company of Communicators (pictured here with incoming Master Jason Groves). The ...
28/11/2024

This week I became a full member of the Company of Communicators (pictured here with incoming Master Jason Groves). The organisation is aiming for full livery status and does a lot for numerous charitable and educational causes - I'm looking forward to becoming more involved.

My latest tip sheet from LinkedIn - presentation tips, working alone and more:
25/11/2024

My latest tip sheet from LinkedIn - presentation tips, working alone and more:

This week's mediamentor tips: why not to work in isolation, journalists with and without agendas and some speech/presentation tips. …

What if a journalist asks a non-business question?
22/11/2024

What if a journalist asks a non-business question?

Media training tip: Treat "Yes" and "no" as starting points. youtu.be/IaKKMEVMP7s
21/11/2024

Media training tip: Treat "Yes" and "no" as starting points. youtu.be/IaKKMEVMP7s

People do get into a flap.
20/11/2024

People do get into a flap.

Things not to say in interviews...
18/11/2024

Things not to say in interviews...

I am an active member of a Mastermind group but I get other help too...
15/11/2024

I am an active member of a Mastermind group but I get other help too...

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Talk to the press for your business

This page is devoted to my media training and journalism activities. If, as a senior journalist with experience in the trade and national press, I can help coach your business to talk to journalists and get something productive out of it, whether the media is written or audio/visual, please don’t hesitate to get in touch.

I’m planning a podcast - watch this space...