12/05/2022
I laugh when I hear some people complain that they don't understand Wizkid's MIL album.
Listen up!
The album wasn't originally recorded for Nigerians.
You were not part of their target audience in the first place, because they know that you must stream it whether it's cool or not. If not, how did you know that the album is not cool?
For the records, there are 195 countries and 7 continents in the world.
China alone has over 1.4 billion people, India has 1.2 billion while Nigeria's population is estimated to be around 200 million.
Now, out of the estimated 200 million, only 109.2 million Nigerias had access to the internet as of January 2022 and a good number of them are still using 3G, also the high cost of data in Nigeria is another minus.
Out of the 109 million internet users, what percentage stream music?
Out of the percentage that stream music, what percentage are premium users? Excluding Audiomack users.
Have you wondered why Wizkid's management had to pull down MIL from Audiomack?
Like I said before, the secret to longevity in this industry is to keep evolving.
Wizkid is one artiste that has outlived his time and for him to keep being relevant, he had to evolve.
How do you expect Wizzy to keep doing the kpakoromo kind of sound when the likes of Ckay are raking in 15 billion streams on Tiktok alone?
The truth is, NOT ALL STREAMS ARE EQUAL.
The platform from which your music is streamed influences how much you will likely earn per stream.
The revenue you generate when a UK or music user streams your music is different from what you get when an Indian, Swedish or Nigerian apple music user streams your song.
In the UK, Spotify premium is priced at £9.99, which is the equivalent of $12.22
In France, Spotify premium is priced at F9.99 which is equivalent to $11.31.
You don't need a prophet to tell you that artists will most likely earn higher when their streams come from the UK and France, than when it comes from the US, India or Africa.
In Nigeria, the very few streaming platforms like Boomplay, YouTube music & Apple music are priced at N900, less than $2.
In as much as it's wise and good to build a large home audience, which Wizzy has done already, it's important that you pay attention to where the real bag is.
You should know that the album was released in collaboration with RCA Records.
RCA Records is an American record label currently owned by Sony Music Entertainment and these people are serious businessmen who pay attention to numbers and not your emotions and sentiments.
For those of you that always wonder why the likes of WizKid, Burna and Mr Eazi have decided to operate from the other side of the world, this might be the answer to your question.
Wizzy has evolved, deal with it.
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