02/03/2024
When it comes to social media, businesses are often focused on generating leads and income. However, the content being posted online to engage customers is often too basic and fails to stand out in a crowded feed 📲
With short attention spans and an abundance of businesses vying for attention, it's more important than ever to make sure your content is the best it can be
As a journalist, I was always told to "Think Like A Reader," and the same can be said for marketing to your customers 👥
If you were a member of the public looking for a product or service, would the content being produced be enough to convince you to spend your hard-earned money?
If the answer is no, it's time to invest more time and effort into developing content that offers value, tells your story, and explains to your customer why they should choose you
A low-quality image, basic graphic, or post filled with spelling mistakes will not attract the customers and sales you want ❌
To stand out and secure a premium slot targeting your ideal audience, you could also consider paid advertising. But don't forget the importance of high-quality, engaging content
Remember, on social media, you're not just competing with other businesses, but with countless other distractions. Make sure your content is worth your customer's time and attention 💯
