Boss to Boss

05/05/2022

If you’re a service-based B2B brand, this one is for you…

What percentage of your customers do you think would pay for your service without ever speaking to a human being?

And how much do you think they would be prepared to hand over within this e-commerce transaction?

Whatever your answers, they’re almost certainly lower than the reality. Much lower.

Marcus Sheridan joins us to share:

- The shocking percentage of B2B buyers that would prefer to have a seller-free sales experience.

- The benefits of adopting an e-commerce mindset within a traditionally non-e-commerce business.

- Just how much buyers are prepared to spend without talking to a salesperson.

Listen to the full interview - https://bosstoboss.org/full-interviews/best-salesperson-no-salesperson-rise-b2b-e-commerce-interview/

The latest B2B podcast features keynote speaker Marcus Sheridan who joins us to share his thoughts on a seller-free B2B sales experience.

17/03/2022

When does a lead become a lead?

This week we met with Pam Didner. Having advised many of the world's leading brands, including Intel, 3M, Sunstar and Cisco, Pam is recognised as one of the top authorities on everything from sales enablement to account-based marketing and content strategy to sales and marketing integration.

In Pam's interview, we discussed:

- The 3 roles every world-class marketing team needs in 2022

- The importance of defining marketing qualified leads (MQLs)

- Why marketing and sales need to collaborate (and who should be in the driving seat)

Listen to Pam's full interview for free: https://bosstoboss.org/full-interviews/building-world-class-marketing-teams/?fbclid=IwAR3-_G6uCGJIvhFBK9imF3ZFd1QRfIURz-l3x6pm7f4lU0loIvE-zPq_5es

This week's podcast features B2B marketing legend, Pam Didner. Pam is recognised as a the leading authority on everything from ABM to sales enablement.

08/02/2022

Robots aren't taking over the world (yet).

Kerry Harrison, founder of award-winning tech agency Tiny Giant, joins us to share why there's no need to fear AI and machine learning just yet.

In Kerry's interview, we discuss why humans and machines need to work together if we're ever to achieve our full potential and explore how her team are shaking the perceptual barriers surrounding AI and machine learning, one mojito at a time.

Listen to Kerry's full interview for free: https://bosstoboss.org/full-interviews/ai-augment-human-creativity/

On the latest B2B podcast we met with Kerry Harrison to discuss the use of AI and machine learning to augment creativity and optimise business performance.

14/12/2021

"Every company has a bottleneck, otherwise they would be infinitely growing."

We're here to help you change that.

On the latest episode of the Boss To Boss podcast, James Macfarlane joins us to share some of his top tips for succeeding in business. And having featured in Deloitte's UK Technology Fast 50 & The Times Tech Track 100, he's certainly a force to be reckoned with!

Head over to our website to listen to James' full interview where you'll uncover the key to overcoming bottlenecks to growth, learn how to shield your business from startups entering the market and discover the secret to creating killer messaging: http://ow.ly/Qnum50Hagpb

James shares his thoughts on overcoming bottlenecks, how AI is likely to impact marketing in the near future & his secret to creating great messaging.

01/11/2021

After becoming the youngest EVER Director of BD at EY, John was drawn into the entrepreneurial world where he has spent the last 6 years interviewing the greatest business minds & using his network to help UK entrepreneurs secure the investment needed to fuel their ambitions.

We were lucky enough to meet with John to discuss:

- Why cold calling is far from dead.

- What professionals can learn from entrepreneurs.

- How to overcome anxiety & self-doubt and ensure they never become a barrier to success.

Listen to John's full interview: http://ow.ly/Soef50GCy54

John is the youngest ever Director of BD at EY. We met with him to discuss the changing role of the professional & why cold calling is far from dead.

14/09/2021

Want to get noticed on LinkedIn? Look no further.

Lea Turner joins us on the latest episode of the Boss to Boss podcast to share how she gained nearly 100,000 followers & over 1,000 paying customers in her first year on the platform.

Listen to the full interview for free: https://bosstoboss.org/full-interviews/power-generosity-reciprocity-linkedin/

This week, Lea Turner, a LinkedIn Trainer who has dominated the platform over the the last year, joins us to share her secrets to mastering the platform.

26/08/2021

Is it time to rethink your content marketing programme?

Deanna Cioppa, Director of Strategy Services at Contently, joins us to explain why every B2B business must offer top-of-funnel content, the secret to succeeding with B2B sub-brands and the marketing mistakes you need to avoid.

Listen to the full interview for free: http://ow.ly/GdDP50FX5X2

Transcript Dan: Welcome to today’s Boss to Boss podcast. In our interviews, we feature remarkable business people doing imaginative things in often unimaginative markets, usually from the world of B2B. Today’s interview is with Deanna Cioppa, Director of Strategy Services at Contently. Contently...

10/08/2021

Good sales start with great copy.

"Copy is the one thing that links what you’ve got to the people who are going to give you money for it" - so, yeah, it's pretty important.

Head to our website to listen to Jo's full interview and uncover the reason copy is so important, how to become a LinkedIn megastar and the dangers of being too dependent on one platform: https://bosstoboss.org/general/professionally-unprofessional-jo-watson-becoming-ing-linkedin-megastar-podcast/

Dan: Welcome to today’s Boss to Boss podcast. In our interviews, we feature remarkable people doing imaginative things in often unimaginative markets – usually for the world of B2B. Today’s interview is with a copywriter who’s been making a bit of a name for herself on LinkedIn. With a colou...

06/07/2021

Wait, words don't do the talking?

Joe Coleman joins us to discuss why words alone are never enough, how B2B and B2C communications are more similar than you might think and why teamwork really does make the dream work.

Read Joe's full interview here: http://ow.ly/AwJp50FpQuQ

Where does a copywriter’s remit end? Is it simply about supplying the right words, or does it go beyond that? It’s not about words. They’re only half of what I do. Ads are about the way words and pictures communicate an idea, so I work in partnership with an art director and we come up …

30/06/2021

You’ve undoubtedly heard Seth Godin speak on all things B2C, but what about B2B?

Take a listen to Boss to Boss’ latest podcast and uncover his secrets to selling in B2B markets, how to create companies that matter and why B2B businesses can become more scalable than ever before.

Watch the full episode for free here: https://bosstoboss.org/general/products-worth-selling-stories-worth-telling-helping-customers-overcome-inertia-b2b-podcast/

25/05/2021

"Entrepreneur is not a job title. It is a state of mind of people who want to alter the future." - Guy Kawasaki

07/05/2021

“These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark

28/04/2021

“Good marketers see consumers as complete human beings with all the dimensions real people have.” — Jonah Sachs

15/04/2021

“Give them quality. That’s the best kind of advertising.” — Milton Hershey

08/04/2021

Does B2B marketing really need to be creative?

Rory Sutherland joins us to explain how B2B & B2C marketing are more similar than you may think: https://bosstoboss.org/marketing/oh-the-humanity-breaking-free-of-the-b2b-objectivity-trap/

29/03/2021

Have you listened to The TuringTrust podcast in partnership with Boss to Boss? In the latest episode, Rand Fishkin joins James and Dan to discuss the role of culture, values and purpose in business.

You can watch the full episode for free here: http://ow.ly/dT7250Ebb78

22/03/2021

“Making promises and keeping them is a great way to build a brand.” — Seth Godin, Founder & CEO of Do You Zoom

17/03/2021

Do you have a clear brand tone of voice defined? Chris West, CEO of Verbal Identity, shares exactly why you should in the latest Boss to Boss .

Listen to the full episode for free here: https://bosstoboss.org/general/now-talking-3-steps-finding-brands-voice-podcast/

10/03/2021

Honesty, bravery & dedication - Peter Cox, Founder of Contis Group Ltd, shares his top 10 secrets to sales and pitching: https://bosstoboss.org/general/77/