Drawing the Life out of your Brand ✨
UK based Animation & Video Production Studio
We’ve been doing a big update of our documents and credentials lately in preparation for some re-brand stuff in the works, and we’ve enjoyed reflecting on all of the wonderful brands and organisations we’ve worked with over the years.
At Indigo, we have been lucky enough to be involved on such brilliant projects where we’re learnt so much from each one. Feeling proud to have been able to collaborate with companies like this!
Fantastic morning with this looooooovely bunch!!! ✨💜
Not so much a ramble with this energetic group so we are changing the name to RUN and rant as everyone was full of beans 🤣
Must have been the sunshine, we properly lucked out with that this morning!
Thank you to Chris and Jenna at the Agency Adventure for organising and all of the amazing attendees that popped along! We were also joined by 2 fluffy friends and 2 newborns, who says 10 weeks is too young to start networking?! 👶
Can’t wait to see you all for the next one 🌿
We’ve come back bursting with inspiration from the Pictoplasma conference in Berlin and really excited to pour this into our creative work. We would highly recommend this conference to anyone with an interest in creative development, character design, animation, illustration, etc. Five days jam packed with talks, workshops, Q&A’s with some of the world’s best illustrators and animators. We learnt so much during our visit and it was lovely to meet and catch up with some familiar faces on the trip too! 🇩🇪
Here’s a peek at one of the videos we created for Putter Fingers! With this video we were tasked with creating a step-by-step tutorial on how to assemble their modular pop-up mini golf courses ⛳️
As we’ve said many times, how-to’s and tutorial videos are absolutely brilliant for your website, Amazon pages, social media etc. They’re such an easy way for your customers to digest information quickly in an engaging way where they can clearly see the product and how it’s meant to be used.
We had lots of fun with this one, we loved working with this product and the team. You can find out more about their products and services at www.putterfingers.com
April has been proper rubbish for 🌧 and that hasn’t made it easy for getting out on walks but I’m pretty confident by the 17th May it’ll be gorgeous sunshine and blue skies 🌞😎 because that’ll be the next Agency Local’s Ramble ’n Rant event!
We will be hosting on behalf of Agency Local for a chilled out and informal morning of netwalking, fresh air and maybe a bit of coffee and cake 👀
🌿 Meeting point: Flint Barn Car Park, Whitlingham Ln, Norwich NR14 8TS
🌻 Time/date: Fri, 17 May at 10AM
If you fancy joining us and meeting a lovely bunch of local marketers, creatives and freelancers book your FREE spot here - https://www.eventbrite.co.uk/e/norwich-ramble-n-rant-tickets-858720996617?aff=odcleoeventsincollection
P.S - Four legged friends are also welcome 🐶
In the interest of our wellbeing - welcome to quarterly Ramble 'n Rant - Netwalking event to be held in Norwich
Fabulous testimonial from the wonderful folks at Putter Fingers. We’ll be sharing the video later in the week 👀
Meet DAME, who have reimagined period products that are positive for people and the planet. Their products are sustainable alternatives that are free from toxins and single use plastic 🌎
They’ve done some brilliant work including launching the world’s first reusable tampon applicator. (Did you know 1.3 million plastic applicators are flushed down UK loos everyday!?!?!) 🚽
At Indigo we’ve created a suite of creative short videos using their pack shots to promote and bring each product to life via their Amazon shop.
Why is video so brilliant on Amazon? Firstly, video is fabulous for SEO ➡️ Amazon’s search algorithm considers various factors including content richness, and video does a great job of increasing that richness and improving your visibility in search results. Video is also the winning choice for product demonstrations, there is no better way to provide valuable information about your products in an accessible way to potential customers.
You can see all of our videos in action on DAME’s product pages 🌱
Here’s a peek at behind the scenes of a character exploration / concept for an upcoming project, and we cannot wait to sink our teeth into this one!
We believe that every character tells a story and we put a lot of time into the initial beginnings of our design process to develop a feel for what style will work for each project.
Always our fondest part of the process with our projects 💜
We attended some absolutely brilliant events last week! Jake was down in London for Fountain's immersive gamebox night to meet up with their partners. Lucy attended another fantastic session with Agencynomics women’s leadership group and also enjoyed a fun night meeting up with Norwich’s animators at Animeet!
Here’s what the RSPB had to say about working with Indigo Illusions 🦅🦢🕊🦆
It was a pleasure working with such a brilliant organisation that is so special to us 💜
You can watch the full video testimonial on our website at www.indigoillusions.co.uk/case-studies/rspb-case-study
Fantastic day yesterday with the team at Event Stuff shooting content for Putter Fingers and their brilliant mini golf course! ⛳
A great day of laughs bringing the course to life with video, and we loved filming in the cathedral, what a setting!
Can’t wait to share more on this!
Did you know 5.7 tonnes of CO2e is the average amount generated when producing 1 hour of television content 🤯
We just completed the Adgreen Sustainable Production module! It’s a very informative and inspiring course that every production studio should sign up to 🌿
AdGreen informs and encourages anyone working within the advertising industry to reduce negative environmental impacts of production by being able to measure their carbon emissions from video shoots.
They have a great sustainability course and then provide reduction resources as well as a carbon calculator for use on individual productions. Highly recommend 🌎
FLF is an extraordinary charity that are deeply committed to shining a global spotlight on Follicular Lymphoma, to raise awareness and secure the resources necessary to conquer it 💪
By the 100th anniversary of FL’s first diagnosis in 1925, they are envisaging a world where FL is no longer an incurable disease.
We created this animation to be shown at their fundraising gala dinner, in which they were looking to have something created that would share their message and really touch and emotionally engage the supporters 💜
You can find out more about their work at www.theflf.org
Coming into 2024 HOT 🔥 with this concept we worked on with Art of the Possible Agency and BibigoUK that kinda blew up last week with over 1 million views on insta! Crazy!!! 🥵
More to come this year so look out for them! Oh and next time you’re at Trafalgar Square watch out for the giant Mandu 😉🥟
Right, that’s us almost wrapped up for the year! Indigo will be closed from this Friday and we’ll be returning in early January after a well needed break 😅
What a journey 2023 was! We created 60 videos and animations for clients (national, and some international!) and got to work with some pretty remarkable brands and organisations, such as the RSPB, Jarrolds, Country Life Butter and the NHS again 🎥
We connected with 100+ new agency owners in-person and on virtual cuppas ☕️ We also started more networking around the world, meeting lots of amazing people from the States and in Europe, and had sooooo many trips to London events 💬
We are really looking forward to 2024 with some exciting projects booked in and underway, we will be heading off to Berlin in May for our first visit to a major animation and character design conference, and fingers crossed will finally be getting a fresh lick of paint for our branding! But for now.. time to put our feet up, grab a glass of mulled wine and stick the telly on.
As always a hugeeeee thank you to our clients, partners and network pals for making all this good stuff happen ❤️ We wish you all a Merry Christmas!!!!!
A few still frames from another fundraising animated video we’ve just finished up with the Follicular Lymphoma Foundation again. Been a real fantastic one to work on for such an important charity with a huge mission. It was fun to work with these stylised characters and lovely colour palette. Looking forward to sharing the full film soon!
After a bit of silence on socials due to being absolutely up to our eyeballs in project deadlines, we are excited to finally share the full RSPB animation! (Watch with sound for the full experience! 🐦)
We received brilliant feedback from the team around the webinar and will be sharing a full case study soon.
Been on a rollercoaster of ups and downs this year and starting to get more and more pinch me moments in our agency journey, collaborating with the RSPB being one of them.
Can’t wait to keep sharing more on this down the line. We absolutely loved designing and animating all these lovely birds, what’s your favourite one??
The RSPB appointed Indigo back in August to create an animated piece to open their 2023 member’s webinar to showcase the crucial wildlife and conservation work they’ve been doing over the last year. As well as several animated shorts to open different sections of the webinar.
This has been the ultimate dream project for us, being able to collaborate with an organisation so close to our hearts. Being a big advocate for the protection of birds and the natural world, it’s been an absolute honour to have worked on this creative and bringing these nature scenes to life. As well as bringing motion into their iconic avocet logo.
If you are an RSPB member and will be tuning in to the AGM this Friday, look out for our visuals! But we shall also be sharing these across our social platforms over the next couple of weeks.
And for all those who have been waiting to see our adorable animated version of David Attenborough with the puffins, it’ll be out there very soon!!! 🐧
Characterrrrrrs! We’ve had so much fun building all these rigs for one of our big projects on currently! Next step get these guys moving!
Here’s a sneak peak at a MEGA project we’ve got going on at the moment with our biggest national client to date, we are BURSTING to get this one out there!!! *Here is a background with the main visual content removed to not give too much away!*
Lots of hard work going on behind the scenes at the moment for some great projects we will be able to share soon :)
“Fast, capable problem solvers who are great at balancing client requirements with creativity. Always a great experience and always an end product we're proud to showcase.”
Such a kind review from the wonderful Dana from P&C who we had the pleasure of teaming up with this month to produce an explainer for one of her healthcare clients.
Another one of those kinda pinch me moments in our agency journey, we’re very excited to share our latest collaboration with Jarrolds. They appointed us over the summer to produce their animated launch advert to announce their big re-brand and 200 year celebration.
This has been a huge project in the works and our most creative piece to date, an amazing opportunity to really dive deep into a brand and have lots of creative freedom with the concept where we were exploring the transition from heritage to modern day.
We can’t express our gratitude enough for the Jarrolds team to trust us with this one & we’ve been honoured to work with such brilliant people. We worked so incredibly hard on this piece. If you’re a local in the fine city of Naaaritch and you happen to pop by Jarrolds and see our visuals, let us know!! 😊
Excited to announce a new client of ours this year 🧈🌻
Country Life Butter appointed Indigo to create a super fun animated social ad and stills to go in their print ads
We can’t wait to share the ad soon once it goes out into the world! 🍞
When it comes to healthcare animation, every detail matters, and there are lots of elements to consider when approaching education for patient care.
Why does it matter so much? Health journeys can be very overwhelming, and information comprehension is crucial. This is why animation is such a great solution as it provides a universal language that transcends barriers, and delivers messages with clarity and compassion.
We love being able to create a video as an educational resource that really empowers patients to take charge of their well-being. Animation can be that bridge from knowledge to wellness 🌈
With this recent NHS animation we produced, it really isn’t just about the visuals, but it’s about the empathy and understanding. By using these soft colours, warm friendly characters, subtitles and text on screen, we’re able to make this message more accessible and less intimidating for patients and their families 🌟
Important to bear in mind that as we stride towards a healthier future, that innovation extends beyond technology — it’s about enhancing the human experience. And the art of animation can be a powerful tool for healing and understanding - which is why we love it so much!
We are really excited to announce our latest NHS project with Surrey & Borders Partnership ☀️
This one was a lot of hard work and in the pipeline for a while, but we were so thrilled to get it finished and out there.
A great project to scratch up on our character animation for sure!
Here is a short clip from it, full video to go up on our website soon :)
“We need a short 5-10 minute animated video”… we get this question a lot.
Some people are quite shocked when we tell them that 5-10 minutes is very long and that they would be better creating a 90-second video.
The goal isn’t to tell your prospects your life story. A 5-10 minute animation can be too long and will lose the viewer's attention 😴
In order to effectively communicate your message to your audience, it's better to keep the animation to 1-2 minutes.
This allows you to quickly capture their attention and get your message across in an engaging and memorable way.
Don’t bore them!
We’ve been partnering up with another fabulous London agency to support on some fast paced text motion graphics for the Atos Unify conference that took place this summer in Lisbon! ☀️
We’ve created a few different video openers and highlight reels for the conference but here’s just a little peak at one of the clips we made
🔮 The future of video 🔮 What will it look like?
The future is dynamic and promising, with several trends that are already shaping the landscape:
📈 Superrrrr increased consumption - platforms like Youtube and TikTok are fueling the rise in video content consumption. Engaging and reaching wider audiences will continue to make video marketing a really powerful medium.
🎥 Short form videos - It’s obvious that bite-sized content / reels have taken off on socials, capturing attention quickly and making it easily shareable. Marketers will continue to focus on creating concise and engaging videos to cater to short attention spans.
🔴 Live streaming - real-time connecting with audiences has become popular. Facebook live, Youtube live and Twitch enable authentic and interactive engagement which is perfect for product launches, Q&As, webinars and behind-the-scenes content.
🤝 Personalisation and interactivity - advances in technology will lead to personalised video experiences, leveraging data and AI, marketers can create tailored videos for individual preferences. Interactive videos, like shoppable or choose your own adventure formats will increase viewer engagement.
👁AR & VR - Augmented & virtual reality technology will revolutionise video marketing. Brands can overlay digital information with AR and create immersive VR experiences, enhancing product demos and offering virtual try-ons.
🙌 User-generated content (UGC) - this builds authenticity and credibility as consumers trust content created by peers. Brands actively encourage and leverage UGC to build community and customer advocacy.
Stay ahead of the game by embracing these trends in your marketing. Things are changing so rapidly so it’s important to keep adapting and staying on top of what works for brands.
Another happy client! 💜
Quick video ideas to roll out on your socials if you’re a food or drink brand 🧁 ⬇️
1 Product demo: short showcase videos that demonstrate the key features and benefits of your product and / or show how it’s made
2 Customer review videos: share real people’s testimonials who have positive experiences and enjoy your product
3 Comparison videos: create videos that compare your products to similar products on the market, explain key differences and advantages
4 How to’s: Show customers how to cook, use or prepare your product, or maybe what to pair them with! Great opportunity to collaborate with other food or drink brands with this
5 Ingredient spotlight videos: highlight the key ingredients in your product and explain their health benefits or contribution to sustainability. This can help customers understand the science behind your products and make informed decisions about which ones to buy
If you're making informative and engaging videos for your Amazon page, social media channels or website - this can really help viewers better understand your products which will then lead to increased sales and customer satisfaction 💜
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We’ve been doing a big update of our documents and credentials lately in preparation for some re-brand stuff in the works, and we’ve enjoyed reflecting on all of the wonderful brands and organisations we’ve worked with over the years. At Indigo, we have been lucky enough to be involved on such brilliant projects where we’re learnt so much from each one. Feeling proud to have been able to collaborate with companies like this! #clientappreciation #clients #animationstudio #videomarketing
We’ve come back bursting with inspiration from the Pictoplasma conference in Berlin and really excited to pour this into our creative work. We would highly recommend this conference to anyone with an interest in creative development, character design, animation, illustration, etc. Five days jam packed with talks, workshops, Q&A’s with some of the world’s best illustrators and animators. We learnt so much during our visit and it was lovely to meet and catch up with some familiar faces on the trip too! 🇩🇪 #inspired #creativity #trip #pictoplasma2024 #berlin
Here’s a peek at one of the videos we created for Putter Fingers! With this video we were tasked with creating a step-by-step tutorial on how to assemble their modular pop-up mini golf courses ⛳️ As we’ve said many times, how-to’s and tutorial videos are absolutely brilliant for your website, Amazon pages, social media etc. They’re such an easy way for your customers to digest information quickly in an engaging way where they can clearly see the product and how it’s meant to be used. We had lots of fun with this one, we loved working with this product and the team. You can find out more about their products and services at www.putterfingers.com #videocontent #videomarketing #minigolf #tutorial
Meet DAME, who have reimagined period products that are positive for people and the planet. Their products are sustainable alternatives that are free from toxins and single use plastic 🌎 They’ve done some brilliant work including launching the world’s first reusable tampon applicator. (Did you know 1.3 million plastic applicators are flushed down UK loos everyday!?!?!) 🚽 At Indigo we’ve created a suite of creative short videos using their pack shots to promote and bring each product to life via their Amazon shop. Why is video so brilliant on Amazon? Firstly, video is fabulous for SEO ➡️ Amazon’s search algorithm considers various factors including content richness, and video does a great job of increasing that richness and improving your visibility in search results. Video is also the winning choice for product demonstrations, there is no better way to provide valuable information about your products in an accessible way to potential customers. You can see all of our videos in action on DAME’s product pages 🌱 #productvideos #videomarketing #amazonvideos #animation #sustainability
Here’s what the RSPB had to say about working with Indigo Illusions 🦅🦢🕊🦆 It was a pleasure working with such a brilliant organisation that is so special to us 💜 You can watch the full video testimonial on our website at www.indigoillusions.co.uk/case-studies/rspb-case-study #videotestimonial #clientreview #animationstudio #videoagency #animation
FLF is an extraordinary charity that are deeply committed to shining a global spotlight on Follicular Lymphoma, to raise awareness and secure the resources necessary to conquer it 💪 By the 100th anniversary of FL’s first diagnosis in 1925, they are envisaging a world where FL is no longer an incurable disease. We created this animation to be shown at their fundraising gala dinner, in which they were looking to have something created that would share their message and really touch and emotionally engage the supporters 💜 You can find out more about their work at www.theflf.org #charityanimation #2Danimation #motiondesign #storytelling
Coming into 2024 HOT 🔥 with this concept we worked on with Art of the Possible Agency and BibigoUK that kinda blew up last week with over 1 million views on insta! Crazy!!! 🥵 More to come this year so look out for them! Oh and next time you’re at Trafalgar Square watch out for the giant Mandu 😉🥟
Right, that’s us almost wrapped up for the year! Indigo will be closed from this Friday and we’ll be returning in early January after a well needed break 😅 What a journey 2023 was! We created 60 videos and animations for clients (national, and some international!) and got to work with some pretty remarkable brands and organisations, such as the RSPB, Jarrolds, Country Life Butter and the NHS again 🎥 We connected with 100+ new agency owners in-person and on virtual cuppas ☕️ We also started more networking around the world, meeting lots of amazing people from the States and in Europe, and had sooooo many trips to London events 💬 We are really looking forward to 2024 with some exciting projects booked in and underway, we will be heading off to Berlin in May for our first visit to a major animation and character design conference, and fingers crossed will finally be getting a fresh lick of paint for our branding! But for now.. time to put our feet up, grab a glass of mulled wine and stick the telly on. As always a hugeeeee thank you to our clients, partners and network pals for making all this good stuff happen ❤️ We wish you all a Merry Christmas!!!!!
After a bit of silence on socials due to being absolutely up to our eyeballs in project deadlines, we are excited to finally share the full RSPB animation! (Watch with sound for the full experience! 🐦) We received brilliant feedback from the team around the webinar and will be sharing a full case study soon. Been on a rollercoaster of ups and downs this year and starting to get more and more pinch me moments in our agency journey, collaborating with the RSPB being one of them. Can’t wait to keep sharing more on this down the line. We absolutely loved designing and animating all these lovely birds, what’s your favourite one?? #animation #motiondesign #nature #wildlifeanimation
Characterrrrrrs! We’ve had so much fun building all these rigs for one of our big projects on currently! Next step get these guys moving! #animation #characteranimation #characterdesign #explainervideos
“Fast, capable problem solvers who are great at balancing client requirements with creativity. Always a great experience and always an end product we're proud to showcase.” Such a kind review from the wonderful Dana from P&C who we had the pleasure of teaming up with this month to produce an explainer for one of her healthcare clients. #testimonial #partnerships #explainervideos #animation
Another one of those kinda pinch me moments in our agency journey, we’re very excited to share our latest collaboration with Jarrolds. They appointed us over the summer to produce their animated launch advert to announce their big re-brand and 200 year celebration. This has been a huge project in the works and our most creative piece to date, an amazing opportunity to really dive deep into a brand and have lots of creative freedom with the concept where we were exploring the transition from heritage to modern day. We can’t express our gratitude enough for the Jarrolds team to trust us with this one & we’ve been honoured to work with such brilliant people. We worked so incredibly hard on this piece. If you’re a local in the fine city of Naaaritch and you happen to pop by Jarrolds and see our visuals, let us know!! 😊 #animation #jarrolds #norwich #norfolk
Excited to announce a new client of ours this year 🧈🌻 Country Life Butter appointed Indigo to create a super fun animated social ad and stills to go in their print ads We can’t wait to share the ad soon once it goes out into the world! 🍞 #newclient #animation #videomarketing #animationstudio
When it comes to healthcare animation, every detail matters, and there are lots of elements to consider when approaching education for patient care. Why does it matter so much? Health journeys can be very overwhelming, and information comprehension is crucial. This is why animation is such a great solution as it provides a universal language that transcends barriers, and delivers messages with clarity and compassion. We love being able to create a video as an educational resource that really empowers patients to take charge of their well-being. Animation can be that bridge from knowledge to wellness 🌈 With this recent NHS animation we produced, it really isn’t just about the visuals, but it’s about the empathy and understanding. By using these soft colours, warm friendly characters, subtitles and text on screen, we’re able to make this message more accessible and less intimidating for patients and their families 🌟 Important to bear in mind that as we stride towards a healthier future, that innovation extends beyond technology — it’s about enhancing the human experience. And the art of animation can be a powerful tool for healing and understanding - which is why we love it so much! #explainervideos #healthcareanimation #wellness #wellbeing #healthcareinnovation
We are really excited to announce our latest NHS project with Surrey & Borders Partnership ☀️ This one was a lot of hard work and in the pipeline for a while, but we were so thrilled to get it finished and out there. A great project to scratch up on our character animation for sure! Here is a short clip from it, full video to go up on our website soon :) #animation #explainervideos #2Danimation #characteranimation #healthcareanimation
“We need a short 5-10 minute animated video”… we get this question a lot. Some people are quite shocked when we tell them that 5-10 minutes is very long and that they would be better creating a 90-second video. The goal isn’t to tell your prospects your life story. A 5-10 minute animation can be too long and will lose the viewer's attention 😴 In order to effectively communicate your message to your audience, it's better to keep the animation to 1-2 minutes. This allows you to quickly capture their attention and get your message across in an engaging and memorable way. Don’t bore them! #animation #video #videomarking #explainervideos
We’ve been partnering up with another fabulous London agency to support on some fast paced text motion graphics for the Atos Unify conference that took place this summer in Lisbon! ☀️ We’ve created a few different video openers and highlight reels for the conference but here’s just a little peak at one of the clips we made #motiondesign #animationstudio #conferencevideo #2Danimation
Why do our brains love moving images? 🧠 Because they are naturally wired to detect and respond to movement (as a survival mechanism!) Our brains are designed to process visual information quickly and efficiently. And moving image can be a whole load of wonderful visual richness, and a much deeper experience than anything static. Especially when you start drawing in other elements too, like sound effects and music 🎵 With this it can really create the sense of being transported into a different world. This is because multiple areas of our brain are being activated when being immersed into powerful moving image, including those responsible for visual processing, emotional response and memory 💭 As always, a very valuable and powerful tool for businesses looking to increase engagement and generate leads! #animation #movingimage #motiongraphics #motiondesign #videomarketing
At the end of last year we teamed up with the Broadland Food Innovation to create this animated explainer to help local food and drink businesses learn how to access support from the centre ✍️ As lovers of working within the food and drink industry we were so excited to produce something that provides guidance to local brands in Norfolk and Suffolk. The independent F&D scene in East Anglia is absolutely thriving and we’ve been thrilled to see brands old and new popping up everywhere and being able to receive support like this 🍕 This asset we’ve created has been used to advertise the centre’s work, if you know any small F&D businesses in Norfolk or Suffolk who you think may benefit from this support please send them to https://www.foodinnovationbroadland.com/ #animatedexplainers #animation #foodanddrink #norfolkfood #foodbusiness #innovation
“Very professional and smooth process and outcome. Really listened to the brief and were very understanding and patient with requests and feedback. Highly recommend!” Really pleased to receive such wonderful feedback from our MGISS project. #testimonial #animatedexplainers #technology
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