Loki Media provides lead generation and digital marketing strategies for the Financial Technology, Mobile Games, and E-Commerce industries.
As people’s work and personal lives increasingly overlap, it can be difficult to set boundaries that allow for personal space. This constant intrusion can create a false sense of responsibility to be available at every hour, whether that be to a business, employer, family or friends. Many people e...
Industry 4.0, also known as the fourth industrial revolution, refers to the ongoing automation, data exchange, and interconnectivity in manufacturing technologies. It builds upon previous industrial revolutions, integrating digital technologies such as the Internet of Things (IoT), artificial intell...
It is common for people in leadership roles to feel overwhelmed. Whether it is managing a project with a team or working alone to complete essential tasks, stress is a driver for success. However, at times workplace stress can be paralysis. Finding the source of stress is a way to manage your feelings and continue as a leader who gets the job done.
Even before the 2020 pandemic shifted the way people work, many businesses were exploring alternatives to the 9-5 office environment. In France, laws were introduced so workers could have protected time off, with strict restrictions around after-hours messaging to ensure optimal breaks for workers,....
Retail eCommerce sales in 2021 reached approximately US$5.2 trillion worldwide. This figure has grown by about 56% over the past few years, with an expected target of US$8.1 by 2026. Last year, the eCommerce market in China became the world’s largest, with Internet sales accounting for nearl...
Hacking continues to be an expensive issue for private and public enterprises. According to online data, the yearly average data breach cost in 2022 cost US$4.35 million, a 2.6% rise from 2021’s US$4.24 million. CISCO’s 2021 Cybersecurity Threat Trends research shows that phishing attacks are re...
Web application security is often overlooked. Web vulnerability scanning needs to be part of the normal QA process when developing a web application. This is to ensure that an application is secure and safe, and also that the bugs and vulnerabilities are flagged as the security vulnerabilities that....
The power of social proof has long been understood and commodified. The best advertising strategy a business can follow is encouraging customers to speak about the company, its products, their experience with the business and why they would use them again. Testimonials provide businesses with the so...
Producing content can, at times, be a challenge. However, there are seven go-to ideas to find a source of inspiration for your next piece. B2B content should be engaging and relevant to your audience. Using your business data and analysis for inspiration, you should find plenty of primary sources to...
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
Selling on Amazon is competitive. Even for merchants who have a regional monopoly, Amazon can undercut that monopoly by introducing merchants from the large, international spheres using dropshipping services and often selling inferior products. To help merchants earn trust, Amazon decided to reward....
ECommerce sites are an obvious target for cyberattacks. Such sites store valuable customer data, such as credit card information and personal details. This data is attractive to hackers, making eCommerce stores vulnerable to attack. The size of the site does not make it less prone to attack, what ma...
Digital marketing trends shift over the course of a year. However, some trends have a lasting impact and evolve to become part of the core features of marketing strategy. Remember when SEO meant putting a simple 250-word blog on your site each week, hitting the same keywords repeatedly? It was, for....
Business success metrics have been shifting as B2B eCommerce is becoming more established. The past few years have cemented the power of eCommerce for most businesses as well as customers. However, more than just traffic, conversions and sales volume, there are metrics for success that should be mea...
Which Tools are You Using? The year is well underway and online marketing strategies for the year are just starting to settle. The past few months have been unpredictable, with rapid market shifts and unexpected upheaval in many parts of the world, caused by natural and human-made disasters. For man...
Customer service is at the core of all businesses. B2B, B2C, and even P2P require people to have cordial and deliberate conversations that answer questions with results. However, those results are not always understood, or things go wrong. Sometimes communication breakdowns occur. To ensure the futu...
Marketing seems to generate many trends and fads. Oftentimes it is hard to know what is going to work long term in the relatively new digital marketing environment. Technology and platforms also evolve with new opportunities to buy, sell, connect and interact with audiences. For these reasons, trend...
The fintech industry allows for startups to be successful, innovative, achieve accelerated growth and become global players all using the power of the internet. The consumer market welcomed the innovative approach to financial security that fintechs offer, from low interest and exchange rates, to ea...
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
As a marketer, understanding how to use Google is essential. The algorithm to improve a website’s SEO is made transparent, but that doesn’t always make it easy to work with. There are other elements that also contribute to how your website ranks on search engines, and when it comes to Google, th...
Data has become one of the most valuable assets any person or business has. Studies have examined the value of user data based on the valuation of a company. For example, in 2016, Microsoft acquired LinkedIn for an estimated US$26.2 billion. LinkedIn reportedly had 400 million users, placing the val...
Smart contracts have elevated in importance across many industries since 2020. Smart contracts are programs stored on a blockchain that activate when predetermined conditions are met. They are used to automate the ex*****on of an agreement so that all participants can be immediately certain of the o...
It’s that time of year again; assessing, analyzing, and adjusting your online marketing campaign for the coming year. While your plan has probably been firmly in place for the past six months, now is your opportunity to review your plans to be certain that you are investing in the right mediums fo...
LMWWelcome to Our Blog We want to share our expert knowledge with you, and that is why we want you to know that all of our blogs are written by our in-house writing team. Our writers do the research, discuss the topics and form their own opinions. They do not write for a commission from […]
The pandemic has stretched on for more than 12-months now. It has touched almost every nation and has certainly affected global trade. As governments are still struggling with lockdowns and vaccination rollouts; battling with the shift in trade agreements as the UK separates from the EU; and nations...
Lead generation, digital marketing strategies and technical solutions for the Financial Technology, Mobile Games, and E-Commerce industries.
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