Axate

02/02/2023

We've very pleased to welcome The Keswick Reminder and Cumberland and Westmorland Herald to the Axate network!

The Cumberland and Westmorland Herald was launched in 1860, with The Keswick Reminder publishing its first edition in 1896. For more than a century, these two papers have been reporting from the heart of their communities.

Journalism costs money to produce, and giving their stories away for free is no longer sustainable. So, they've introduced Axate's pay per article and subscription system and are asking for readers' support.

The income this generates will help these two publications to sustain and build on their commitment to quality journalism and help to secure the future of local news in these areas.

Welcome to the Axate family!

The Cumberland & Westmorland Herald is proud to have brought locally-focused news to the people of Eden for more than 160 years.

07/11/2022

Micropayments are back in vogue, writes Jeremy Walters for What’s New in Publishing. They add another revenue stream whilst opening up a publisher’s content to a much wider audience, additionally acting as a funnel for new subscribers.

Some argue that micropayments cannibalise potential subscriptions, but this conflates casual readers with frequent readers. The majority of readers for most publications will never be subscribers; but they could be paying customers, given the option. Only offering subscriptions prevents a huge potential audience from paying to read and enjoying a publication. Plus, if the publication is priced cleverly, subscribing remains an attractive offer and the better option for regular readers. With subscription growth and advertising revenue both under pressure, publishers would benefit from working out how to make potential customers that they already have profitable.

Read more about why micropayment are re-entering the conversation, as well as other takeaways from the :

We’ve just returned from a week in Lisbon attending the Web Summit. We will be posting a number of in-depth features from the event in due course, but below are some key ‘front of mind’ takeaways. Bottom line: Publishers need to rebuild audience trust and micropayments could soon have their da...

06/10/2022

Legacy newspapers are experimenting with new revenue models, writes Kevin Hartnett for Stripe, and Axate's casual payment system is among the most promising approaches.

The future of news is here!

During a period of transition and experimentation, many of the world’s top news brands are using Stripe to reach more readers and earn more revenue.

01/09/2022

When you join the Axate network, you join tens of publishers and thousands of paying readers.

To find out how you can introduce new payment options to your site and make the most of the news media's online network, get in touch at [email protected].

22/08/2022

Have you checked out the latest publication to join the Axate network yet?

pan-African produces positive, high-quality Afro-centric content for Africans in the Diaspora. It has everything from recipes and interviews to travel and lifestyle.

New readers can register and get £1 free credit - that's 5 free articles' worth - to get started. Existing Axate users can use your credit to pay per article or even subscribe monthly.

Here's what we're reading this week:

https://pan-african.net/5-african-superfoods-to-add-to-your-diet-right-now/

Increasing numbers are turning to the continent to find nutrient-packed African superfoods; pan-African takes a closer look at them.

16/08/2022

"Start-up ‘Axate’ to the rescue"

If 57-75% of your audience aren't going to subscribe, with even fewer of them likely to subscribe to multiple sites, then how are publishers expected to make money from their readers?

Helen Dawson thinks Axate could be the answer - by getting a publisher's sizeable, potential audience to pay something, some of the time: https://newfangled.substack.com/p/newfangled-15-saving-journalism-one?s=r&utm_source=twitter

On micropayments & newfangled business models