Axate
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Pay for the media you enjoy. No commitment. Get paid for creating media people enjoy. Build a business which doesn't depend on advertising.
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Our story...
After working a long time for newspapers, the Axate founders have had a close-up view of what’s gone wrong for news media - and media more broadly - in the internet era. Despite being more popular than ever, newspapers and many others are failing.
We can see how the problem can be fixed. Not just for newspapers, but for everyone. If it sounds ridiculously simple, that’s because it is. If the audience pays for the media they like, everything starts to fall into place.
First and most importantly, nobody will ever pay for something they don’t like and value. So the creative effort which best delights the audience will produce the best commercial outcome. Advertisers and their algorithms take second place to audience.
This is important because advertising revenue is growing ever more elusive for media companies and there is no simple answer to this.