Despite the undeniable growth of TikToks, Reels and other video content in recent years, carousels still remain a popular content format across social media. 📲
Here's our guide to creating the perfect carousel! 👏
3sixfive | Funny Content Statistic
According to HubSpot's State of Marketing Report, 66% of social media marketers find that funny content is the most effective for their brand, followed by relatable content at 63% and trendy content at 59%.
Humour is a great way to build rapport with your audience, showcase the personality of your brand and increase engagement - but it must be approached carefully, as going overboard with risky jokes or a cheeky tone of voice can sometimes be off-putting, and may even damage your reputation.
How do you incorporate funny content into your strategy?
3sixfive | Network and Connect
Networking can unlock valuable insights for marketing professionals, which is why it's always a good idea to take advantage of any opportunities that come your way to connect with other individuals from the industry.
Not only does networking present a chance to learn and grow your marketing skillset, it can also be a great way to generate leads, find potential new clients and spread the word about your business or agency. Plus, it can be a gateway to valuable collaborations and co-marketing initiatives.
3sixfive | How to Improve Your Social SEO
While social media platforms aren't technically search engines, it's still important to implement features into your content that will aid your discoverability in search.
If you're relying on algorithms alone to get your posts seen, you could be missing out on new followers and potential customers. That's why you should add things like captions, alt-text and relevant keywords to help people find your content more easily via the search bar.
Social SEO is all about getting seen when people are actively searching for content, rather than scrolling their feeds.
3sixfive | Tips for Maximising Engagement
The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.
Routinely sharing creative content not only keeps your community up to date with the latest news from your business, but also helps them feel involved and entertained, increasing the likelihood of them becoming loyal customers through brand love.
Here's how to boost engagement!
3sixfive | Smaller Influencer Statistic
According to Aspire's State of Influencer Marketing 2024 report, 64% of brands are currently choosing to work with smaller influencers instead of celebrity-style creators with vast audiences.
This is because nano influencers (those with 1K to 10K followers) and micro-influencers (those with 10K-100K followers) consistently achieve the highest engagement rates across all platforms, most likely due to the closer relationships they are able to form with their communities, as well as the specific niches they are able to cater to.
3sixfive | Why Your Brand Should Leverage UGC
UGC, which stands for user generated content, refers to any content created by your customers and fans that relates to your brand - such as a photo of them enjoying a meal at your restaurant, a video of them using your product, or a testimonial about their overall experience.
Regularly incorporating UGC into your social media strategy is a great way to mix up your content and ensure you're providing a range of different perspectives.
3sixfive | Business Blogging Statistic
According to Demand Metric, businesses with blogs produce an average of 67% more leads per month than those without. A blog is a great way to share company news, industry insights, success stories and advice, and increase your brand's visibility online to drive website traffic.
Your blog posts can also be repurposed into bitesize content for your social media pages, plus you'll earn backlinks (aka inbound links) from other companies who send their readers over to your website.
Does your business have a blog? 📝
3sixfive | Unique Brand Tone of Voice
Casual, serious, funny, authoritative, cheeky... There are lots of different tone of voice styles that can be used by brands to convey their level of formality and to show who their target audience is.
Establishing and maintaining a distinctive tone of voice for your business is essential if you want all of your communications to be consistent - and if you want it to be clear who you're trying to appeal to.
It should be adopted by everyone who speaks on behalf of your brand, from your content writers to your customer service representatives.
3sixfive | Online Community Statistic
According to HubSpot, 90% of social media marketers say that building an active online community is crucial to a successful social media strategy.
Focusing too heavily on sales and product promotion - or failing to engage with your brand's online audience - can make your social media pages feel one-sided and will give the impression that you aren't interested in hearing what your fans and customers have to say.
How often do you set aside time to grow your community?
3sixfive | Social Media Mistakes to Avoid in 2024
Being adaptable is crucial on social media due to its fast-paced nature and changeability. Brands that are able to quickly pivot their marketing strategies and embrace new trends or platforms will achieve better results and have a competitive advantage over those that choose not to vary their approach.
The same goes for businesses that listen to their audiences and take feedback onboard rather than using social media as a one-way street.
Make sure to avoid these mistakes if you want to succeed in 2024!
3sixfive | TikTok Influencer Marketing Statistic
According to Influencer Marketing Hub's Influencer Marketing Benchmark Report 2024, 69% of brands that utilise influencer marketing use TikTok for this activity, making it by far the most popular influencer marketing channel.
If your brand hasn't yet harnessed the power of this platform, 2024 could be a great year to start - especially if your target audience is Gen Z and younger Millennials, who are both highly engaged on TikTok.
3sixfive | Our Live Chat Service
From product questions and shipping enquiries to personalised recommendations and restock requests, there are lots of different things your customers might want to ask you while they're browsing your website - that's why a live chat widget is a great option for your brand.
If you're considering installing one but aren't confident that you'll be able to keep up with all of your incoming messages, we're here to help!
Our team of live chat agents are available every day of the year to respond on behalf of your business and will ensure every customer receives a quick response to their enquiries.
We'll use your tone of voice to guarantee consistency with the rest of your brand communications and will learn everything there is to know about your products and services so that we can provide 100% accurate answers.
Learn more ➡️ bit.ly/3w81ktm
3sixfive | YouTube Premium Subscribers
The Premium option on YouTube, which gives paying users ad-free viewing and access to YouTube Music, recently surpassed 100 million subscribers - and while that's certainly a huge achievement, it means that only 5% of the platform's 2 billion total active users have signed up, suggesting that people are still reluctant to pay for subscription packages overall.
With Meta, X, Snapchat and LinkedIn also offering paid tiers for users, it's clear that social media platforms are keen to get people to pay for verification, additional features and fewer ads.
However, what they're finding is that while this can be a valuable supplementary income stream, interest in subscriptions isn't yet enough to make it a significant driver of business - at least not at the level of revenue they can generate from ads.
3sixfive | Live Chat Benefits
If you don't yet have a live chat option on your brand's website, now is a great time to get started! Not only does this excellent customer service method allow you to connect quickly and efficiently with customers who are currently browsing your website, it can also help you reduce your cart abandonment rate and clear the path to checkout.
Plus, it's a great way to personalise the shopping experience for your customers, as you can suggest items that are tailored specifically to their needs and even distribute bespoke discount codes.
Live chat plugins also provide valuable data and insights about your customers, such as which device they used to access the chat, which page they were on when they began the conversation, and how long they spent on your site before getting in touch.
3sixfive | Spotify Wrapped Case Study
Spotify's annual 'Wrapped' campaign is always hugely popular with users and is a great example of the power of personalisation in marketing.
The campaign leverages app data to give customers a bespoke summary of what they've been listening to throughout the year, usually including their top 5 bands/artists, most played songs, favourite genres, top podcasts and more.
Every year, millions of users flock to social media to share and discuss their Wrapped results - in fact, in 2022, there were more than an estimated 425 million tweets about the campaign in the first 3 days after launch.
For those who don't use Spotify, Wrapped often generates a high level of FOMO (fear of missing out) due to the large buzz it generates online, and has been the reason why many new customers have decided to download the app.
Do you offer personalised experiences for your brand's customers?
3sixfive | Turn Loyal Customers into Brand Advocates
Want to turn your most loyal customers into brand advocates who will sing your praises and recommend your products and services to their peers? There are many ways this can be achieved - and doing so will give you an advantage over your competitors and increase brand awareness.
✔️ Regularly request and share UGC from your customers, as this will make them feel valued and they'll appreciate being part of your social media presence.
✔️ Implement a loyalty scheme that rewards people for repeat purchases and/or referrals.
✔️ Be responsive to all of your incoming customer service requests - great customer care makes people more likely to spread the word.
✔️ Ask your customers for feedback so they feel involved in the development of your business.
3sixfive | Facebook Subscriptions
If you're a creator or influencer here on Facebook, did you know you can earn money from those who love your work by offering a monthly subscription?
Subscriptions allow users to support their favourite creators by paying a monthly fee for exclusive content, and enable creators to connect more deeply with their audiences, identify their biggest fans and grow their subscriber base.
Creators can also add more pay-to-access benefits to bring their communities together, such as a subscriber-only Facebook Group, live streams, behind-the-scenes views and more.
3sixfive | Human Insight | Christmas Sentiment Analysis
Are you conducting sentiment analysis on social media this Christmas? If not, you could be missing out on key data from your audience regarding their feelings towards your brand's products, services and processes.
Our Human Insight service gives brands the information they need to make important business changes that will boost positive conversations about them online. It's the only sentiment tracking service available on the market that's run by real people, not bots - so its results are 100% accurate.
Our team will manually sort all of your incoming social media comments and messages into positive, negative and neutral categories, breaking them down into topics so you can see what you're doing well and which areas need improvement.
3sixfive | Your Brand's Best Campaign of 2023
A popular competition, a viral product launch, your take on a TikTok trend or just a lighthearted meme... What was your brand's most successful marketing campaign of 2023?
Whether it resulted in a high volume of new followers, an increase in sales, a boost in positive sentiment or a new level of brand awareness, we'd love to hear about your best performing ad or content piece this year! 🏆
Share it with us in the comments and let us know why you think it did so well. 💬
