Whether you've just set up an Instagram account for your brand and you're starting from scratch or you want to improve the reach and success of your existing profile, there are plenty of steps you can take to optimise your bio. ✏️
The spooky season presents lots of great opportunities for brands to market their products and services in fun ways, and is an excellent time to get creative with themed imagery, graphics and content. 🎃
Check out our Halloween social media ideas if you're in need of some inspiration! 👻
Whether you want to join a social media agency like 3sixfive or work in-house for a specific business, being a Community Manager is a fun, varied and rewarding role where you'll get to act as the voice of a brand, enhance its online communications and build powerful relationships with its audience.
There are a range of skills and characteristics that you'll need to develop in order to succeed. Discover them below! 👇
If your brand's target audience is Gen Z, you'll want to be active on these platforms! 📲
This age group largely prefers video content - both long and short form on apps like YouTube and TikTok - and they love to see eye-catching visuals, with Instagram also ranking highly.
(Data from Pew Research Center, May-September 2023)
The development team at Threads has been busy throughout August and September, releasing lots of great updates to make the platform even better. 🧵
1️⃣ Desktop users now have access to a new analytics dashboard with more data and insights
2️⃣ Multiple draft posts can now be created (up to 100)
3️⃣ Posts can now be scheduled natively
4️⃣ Content can now be crossposted to Threads from both Facebook and Instagram
5️⃣ Desktop feed columns can now be rearranged to create a custom layout
6️⃣ A media tab has been added to profiles where users can view all the photos and videos someone has posted
Despite the undeniable growth of TikToks, Reels and other video content in recent years, carousels still remain a popular content format across social media. 📲
Here's our guide to creating the perfect carousel! 👏
3sixfive | Funny Content Statistic
According to HubSpot's State of Marketing Report, 66% of social media marketers find that funny content is the most effective for their brand, followed by relatable content at 63% and trendy content at 59%.
Humour is a great way to build rapport with your audience, showcase the personality of your brand and increase engagement - but it must be approached carefully, as going overboard with risky jokes or a cheeky tone of voice can sometimes be off-putting, and may even damage your reputation.
How do you incorporate funny content into your strategy?
3sixfive | Network and Connect
Networking can unlock valuable insights for marketing professionals, which is why it's always a good idea to take advantage of any opportunities that come your way to connect with other individuals from the industry.
Not only does networking present a chance to learn and grow your marketing skillset, it can also be a great way to generate leads, find potential new clients and spread the word about your business or agency. Plus, it can be a gateway to valuable collaborations and co-marketing initiatives.
3sixfive | How to Improve Your Social SEO
While social media platforms aren't technically search engines, it's still important to implement features into your content that will aid your discoverability in search.
If you're relying on algorithms alone to get your posts seen, you could be missing out on new followers and potential customers. That's why you should add things like captions, alt-text and relevant keywords to help people find your content more easily via the search bar.
Social SEO is all about getting seen when people are actively searching for content, rather than scrolling their feeds.
3sixfive | Tips for Maximising Engagement
The posts your brand chooses to put out into the digital world can influence your audience, entice new fans, boost your reputation and spark conversations, providing consistent opportunities for interaction.
Routinely sharing creative content not only keeps your community up to date with the latest news from your business, but also helps them feel involved and entertained, increasing the likelihood of them becoming loyal customers through brand love.
Here's how to boost engagement!
3sixfive | Smaller Influencer Statistic
According to Aspire's State of Influencer Marketing 2024 report, 64% of brands are currently choosing to work with smaller influencers instead of celebrity-style creators with vast audiences.
This is because nano influencers (those with 1K to 10K followers) and micro-influencers (those with 10K-100K followers) consistently achieve the highest engagement rates across all platforms, most likely due to the closer relationships they are able to form with their communities, as well as the specific niches they are able to cater to.
