3sixfive

21/06/2025

A holiday is often a huge investment - that's why travellers and tourists want to know what they can expect from a location before spending their hard-earned money. ✈️🏝️

Learn about the impact of reviews on hotels, B&Bs and more in our latest blog post 👇

Learn how online reviews influence potential guests' decisions about which hotels to stay at, which tourist attractions to visit and more.

20/06/2025

For brands with a highly visual focus - such as fashion brands, restaurants, hotels and hair salons - it can be fairly straightforward to think of social media marketing ideas, as the imagery can speak for itself. 👏

But what about brands that deal with non-tangible items, such as software, data, finance or online services?

These can be trickier to promote, as they don't involve any eye-catching products or physical locations that can be easily photographed. 📸

Discover some ways to stand out below ⬇️

18/06/2025

Is your B2B business looking to improve its video marketing strategy on LinkedIn? 🤔

In a recent blog post, the platform shared its top 13 tips for creating compelling videos - and explained how businesses can make the most of the ongoing popularity of video content to reach and engage both new and prospective clients. 🎥

Check out our summary of LinkedIn's suggestions below 👇

14/06/2025

There are many different mistakes that can be made in the customer service world! 💻

In this week's blog post, we've addressed some of the most common examples of poor customer support, and explained how to avoid each one. 💬

Find out how to fix them ⬇️

Discover some of the most common customer service mistakes made by brands and businesses and learn how to avoid them.

10/06/2025

Every customer that your brand will encounter is different, each with their own individual preferences, behaviours and requirements - and therefore a need for different approaches and marketing messages. 🙌

Customers at the very start of the buying journey should be handled differently to those who are already loyal to your brand, and the same goes for those who are happy vs those who are dissatisfied. 🔄

Learn about 8 types of customers below 👇

07/06/2025

🎵 TikTok livestream DMs
🔍 LinkedIn AI job search
🟢 WhatsApp for iPad

Discover these social media updates and more in our latest blog post ⬇️

Discover some of the best new features released by Instagram, LinkedIn, TikTok, WhatsApp and more throughout May 2025.

06/06/2025

As we approach the midpoint of 2025, it's the perfect time to look ahead at what the second half of the year has in store for consumer behaviour. The ways in which people browse, shop and interact with brands is always evolving, so keeping up with these changes is crucial for any business. 🎯

Driven by technological advancements, changing societal values and customers' day-to-day needs, these changes can be used to shape your marketing strategy and wider business processes for Q3 and Q4.

Learn how to navigate some of these behaviours below! 👇

04/06/2025

Sarcasm, slang terms, emojis, informal spellings... We've seen AI-based sentiment trackers struggle to categorise comments that contain non-standard language features like these time and time again! 🤦🏻‍♀️

To guarantee accurate results and a better picture of how your brand is perceived by the public, our innovative Human Insight service is the right choice. ✅

Our team of sentiment analysis experts will manually sort all of your incoming comments and messages into positive, negative and neutral categories to help you see where your brand is excelling and which areas need work. 💪

31/05/2025

If you're the owner of a restaurant, café, pub or bar, being available on social media to answer guests' queries, take table bookings and collect UGC is highly important. 🍔🍴

Discover the role of community management in the hospitality industry in this week's blog post ⬇️

Discover why community management and social media customer service are so important for restaurants, cafés, pubs and bars.

24/05/2025

There are many different types of customers that your business will encounter - from potential and new customers to loyal customers and brand advocates - each requiring a different approach in order to thrive. 🛒

Discover how to tailor your marketing messages and customer service style to each type in our latest blog post ⬇️

Learn how to identify the different types of customers your brand will encounter and how to deliver the right experience to each one.

21/05/2025

When responding to comments, DMs and reviews from your customers, it may be tempting to copy and paste a generic, templated reply to save time and effort - but this should be avoided as much as possible. ❌

Sending the same response over and over will not only make your brand seem robotic and detached, it can also lead to mistakes and crucial information being missed. ✍️

Learn why it's best to type out a new message for each customer below.

17/05/2025

Did you know that customer reviews can affect your brand's local ranking on search engines like Google, and can push you closer to the first page of results? 🏆🔍

Read this week's blog post to find out how reviews (and your responses) impact your SEO ⬇️

Find why it's important to encourage your customers to leave Google reviews and how this can boost your search engine ranking.