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Marketing Square Small business owners and start-ups talk to us to help them grow in-line with their business goals a
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A good marketing plan will be shaped by the industry you’re in, whether your customers are consumers (B2C) or other busi...
23/02/2022

A good marketing plan will be shaped by the industry you’re in, whether your customers are consumers (B2C) or other businesses (B2B), your budget, your online presence, etc. You can keep it simple or get as intricate as you want, but here's what a good marketing plan should consist of: http://ow.ly/Dgfm50EGp3Q

Email marketing is a great way to help turn prospective customers into buyers. Newsletters and promotional emails allow ...
09/02/2022

Email marketing is a great way to help turn prospective customers into buyers. Newsletters and promotional emails allow you to connect with your audience and build brand loyalty. Learn more about how email marketing is great bang for your buck: http://ow.ly/trq350Fcafm

A content marketing strategy helps you stay on track to meet your business goals and directs your communications. But wh...
26/01/2022

A content marketing strategy helps you stay on track to meet your business goals and directs your communications. But what are the best ways to provide engaging content for your target audience? Here are a few strategies to adopt this year and beyond: http://ow.ly/Tyq050E6SAB

It’s hard to believe the new year is already upon us. We have learned a lot over the last few years and have had to adap...
12/01/2022

It’s hard to believe the new year is already upon us. We have learned a lot over the last few years and have had to adapt to the ever-changing environment in order to successfully market to our customers and clients. So, if you’re looking to improve your marketing in the new year, check out these five marketing trends for small businesses in 2022: http://ow.ly/iaC550Hln7C

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our...
22/12/2021

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time. Next up is our content marketing support. Meet Sadie: http://ow.ly/BweZ50Hetju

The holidays are quickly approaching and it’s important that even though the year is winding down, your business does no...
08/12/2021

The holidays are quickly approaching and it’s important that even though the year is winding down, your business does not. If you haven’t made plans yet, while you are leaving it a little late to be putting into place a grand festive campaign, you can still do something. For those that haven’t thought about it yet, here are some ideas: http://ow.ly/jB4c50H4Ief

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our...
02/12/2021

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time. Next up is our copywriter. Meet Kate: http://ow.ly/U7RU50GVrY6

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our...
30/11/2021

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time. Next up is our social media specialist. Meet Kizzy: http://ow.ly/htWF50GVrY5

As many companies had to prioritise goals in order to stay afloat during the pandemic, many businesses scaled back or cu...
24/11/2021

As many companies had to prioritise goals in order to stay afloat during the pandemic, many businesses scaled back or cut off marketing funds altogether. Now that the focus is on driving post-pandemic growth, marketing expertise is more important than ever. But it's getting increasingly hard to find the right talent. Find out why: http://ow.ly/oOPg50GVruR

Having a dedicated event photographer will help ease your mind knowing a professional is there to capture your important...
27/10/2021

Having a dedicated event photographer will help ease your mind knowing a professional is there to capture your important day. But the benefits of event photography don't stop there. Learn more now: http://ow.ly/pD2J50GqtaP

Most businesses use emails to promote their content and communicate with their customers. Small businesses especially sh...
13/10/2021

Most businesses use emails to promote their content and communicate with their customers. Small businesses especially should take advantage of email marketing as it's low-cost and provides a great return on your investment. But that’s not all It can do. Here are a few more benefits of email marketing: http://ow.ly/gjC950Gqt76

Crafting buyer personas allows you to create targeted content for your ideal customers. They are developed so that you c...
22/09/2021

Crafting buyer personas allows you to create targeted content for your ideal customers. They are developed so that you can always refer back to your audience’s wants and needs when building your marketing strategy and campaigns. Learn more about creating a buyer persona: http://ow.ly/ImEP50FYJBs

Your employees are the backbone of your company and a business that prioritises its employees’ happiness and provides a ...
08/09/2021

Your employees are the backbone of your company and a business that prioritises its employees’ happiness and provides a great working environment is usually a success. Here's why you should treat them like they are your business’ greatest asset: http://ow.ly/1qk550FYJjE

Concern about wanting your blog to do well might manifest itself in writer’s block. Or you could be blocked as a result ...
25/08/2021

Concern about wanting your blog to do well might manifest itself in writer’s block. Or you could be blocked as a result of any number of things. But when you need to write a blog to meet your deadlines, here are a few things that might help you getting over writer’s block: http://ow.ly/R8fB50FNQRE

Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to fin...
11/08/2021

Having a solid content plan and social media strategy is the first step to reaching your customers. Then you need to find a balance between producing quality content and quantity to ensure you can sustain your posting requirements. But in order to engage with your audience, you'll need to find out when the best days and times are to post: http://ow.ly/VkHP50FNQLA

Ensuring your product photos are doing your business justice can make all the difference when a potential customer is ex...
28/07/2021

Ensuring your product photos are doing your business justice can make all the difference when a potential customer is exploring your website while make a buying decision. Learn why professional photos might give you the edge on the competition you're looking for: http://ow.ly/j9JF50FkzSA

The age old social media question: which is more important quality or quantity? When it comes to marketing, the answer t...
14/07/2021

The age old social media question: which is more important quality or quantity? When it comes to marketing, the answer to that question is – a balance of both. So now the question becomes: how do you find the middle ground between quality and quantity? Find out how to strike a balance: http://ow.ly/148l50FkzOw

It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. Sometimes it's har...
30/06/2021

It’s easy to get carried away when talking about a subject you’re passionate and knowledgeable about. Sometimes it's hard to convey the general idea of a subject in simple terms without the level of detail that you find fascinating. Here are some tips to writing medical copy patients can understand: http://ow.ly/dtxz50FcaHm

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our...
26/05/2021

Our Meet The Team series aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time. Next up is our website developer. Meet Will: http://ow.ly/uIKw50EGpH1

The fourth instalment in our Meet The Team series — aiming to give you the opportunity to get to know a little more abou...
12/05/2021

The fourth instalment in our Meet The Team series — aiming to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time — is our graphic and brand designer. Meet Nitsan: http://ow.ly/Oz5Q50EGoqj

Marketing plans help direct your campaigns, goals, and growth and they help keep you and all the moving parts of your ma...
05/05/2021

Marketing plans help direct your campaigns, goals, and growth and they help keep you and all the moving parts of your marketing efforts on track. They’re not one size fits all, though, so here's how to create a brilliant marketing plan just for your business: http://ow.ly/oiX650EEZjR

Next up in our Meet The Team series — aiming to give you the opportunity to get to know a little more about who we are, ...
29/04/2021

Next up in our Meet The Team series — aiming to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time — is our copywriter. Meet Kat: http://ow.ly/NHJl50Ezor7

Continuing our Meet The Team series, which aims to give you the opportunity to get to know a little more about who we ar...
27/04/2021

Continuing our Meet The Team series, which aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time, our next feature is our photographer. Meet Murray: http://ow.ly/J89w50Eynwj

Introducing our Meet The Team series, which aims to give you the opportunity to get to know a little more about who we a...
20/04/2021

Introducing our Meet The Team series, which aims to give you the opportunity to get to know a little more about who we are, how we help our clients, and what we get up to in our spare time. First up — Claire: http://ow.ly/4qNH50EsHhK

Content marketing not only helps you meet your business goals but it reinforces your communication strategy. Plus, it's ...
07/04/2021

Content marketing not only helps you meet your business goals but it reinforces your communication strategy. Plus, it's cost-effective and lead generating. Seems like it’s nothing but positives, but is it really worth the resource investment? Find out the pros and cons of content marketing to help you decide for yourself: http://ow.ly/CCsi50Eilvq

Depending on what your goals are for your company, there are different approaches you can take to social media marketing...
31/03/2021

Depending on what your goals are for your company, there are different approaches you can take to social media marketing.
The first step to figuring out what’s right for you is to learn which channels and strategies will help you achieve your objectives. Here are some interesting statistics from the big four social media channels to help you decide: http://ow.ly/zYZ950EcX6T

As a small business owner, a professional headshot is an integral part of your brand as it says a lot about you to prosp...
17/03/2021

As a small business owner, a professional headshot is an integral part of your brand as it says a lot about you to prospective customers. Learn more about the importance of a professional headshot and how our partnership with Murray Clarke Photography can help: http://ow.ly/ApyO50DNtwg

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