Boost Social Media

07/03/2024

Happy World Book Day!

Typically a day embracing all things books, and dressing up little ones as their favourite characters. One of mine chose Stick Man for today, complete with a Stick Man 'prop' 😄.

For me, getting lost in a good book made me the person I am today. Fiction feeds the imagination, while non-fiction teaches you so many things.

I admire authors who have the time, patience and perseverance to pen a good novel. I would love to, but I have none of those at the moment. Perhaps one day...

So here's to getting lost in the next good book and teaching the younger generation that reading not only captures the imagination, but builds their wisdom and thirst for knowledge. 📚📖😍

Happy reading!

25/01/2024

Make time to do your social media. It can be all too easy to squeeze in 5 or 10 minutes here and there to do a couple of posts, but good content needs the right mind set.

What do I mean by that?

Book a meeting in your diary with yourself for an hour.

Start thinking of what you what to achieve, making a list of each.
Look at your page insights. What's worked well, what hasn't?
Who are you talking to for each post? If you have different audiences, one message might not be suitable for all.
Do research. Check out brands you aspire to be like as well as competitors.

Finally, scheduling can take time. Especially if you need to adapt your message for different platforms. So pencil time to do this, where you're not rushed.

Good luck!

24/01/2024

The ability to share a story well is the key to successful social media marketing.

Don't just tell people what you do but...
.. inspire them.. educate/inform them.. entertain them

It's all about storytelling!

What's your story?

22/01/2024

Anyone else dislike selfies? I do 🖐.

But it can also really boost your business' brand identity. After all, many people choose local businesses not just on recommendations, but whether they like them and get a good vibe.

People love getting to know businesses behind the scenes. The people that make a brand the sum of its parts.

If you're not confident taking photos of yourself, or lack direction (like me also), consider hiring a professional photographer to help your personality shine.

Photo by Emma Jane Lee Photography.

18/01/2024

If you do one thing this year, it's be brave.

Try something new with your social media. Whether that be more selfies or video content, or AI inspired posts. Challenge yourself to push your social media further.

Don't forget to do these 3 things while you're at it:

> Be authentic. Don't pretend to be something you're not. Or over deliver.

> Choose good quality images/videos, and make sure they're sized appropriately for each social media platform.

> Give something back. In essence, be social yourself and contribute to other relevant conversations. Whether that's a comment on a post, or in a Group. Participate and reap the rewards! It will do wonders for your brand awareness too!

22/12/2023

I'm taking a couple of weeks annual leave over Christmas and will be back in the office on Monday 8th January.

Wishing you a very Merry Christmas and a Happy New Year! 🥳

20/12/2023

Sometimes you can have a truly amazing sunset that is like no other. This one recently looked like it was about to snow, and then the sun shone through and gave these completely spectacular purple colours.

18/12/2023

A lot of businesses get bogged down in the detail, the strategy of social media marketing and forget to keep the personal essence of it.

People love learning about people.

So, yes do sell your business, but don't forget to share who's behind the brand too.

This could be anything from welcoming new team members, office birthdays and behind-the-scenes to a how-to video guide.

14/12/2023

That feeling when Christmas is just around the corner. 🎄
Got to love decorating the tree!

I adore the festive season and decorate to the max. It's always bittersweet when you build up to it for longer than it lasts! 😄

28/11/2023

How often do you scroll through your social newsfeed, or research similar businesses and compare yourself to them?

A regular review of your socials is a healthy thing, but don't get bogged down in the numbers game. Sure, research similar business accounts for inspiration and benchmarking... but don't worry if they have a massive following compared to you.

Focus on attracting followers who will be brand advocates for you. Those people that will like, engage and buy or use your products or services. Because at the end of the day, if they don't, they're just an empty number. 🤷‍♀️

Share content that inspires, delights and educates your followers. Always reply to comments and give it a 'like'. Make sure you reach out to other pages as your business and give their posts a like or comment.

Success is a two-way thing. Give back on social media and others will do the same for you.

23/11/2023

For me, it's the flexibility of juggling work vs life and being able to manage my projects as I like.

The cons - definitely the admin!

How about you?

20/11/2023

Make sure your social media content does one, some or all of these!

16/11/2023

Social media tip: Use Facebook insights to see how your posts are doing. Evaluate what time of the day gets more engagement and what kind of posts get more response. Facebook insights are really user friendly too!

www.weareboost.co.uk

14/11/2023

What is the best tip you have heard when it comes to using for your business? Comment below....

10/11/2023

Happy Friday!

Have a lovely weekend everyone, don't forget it is a prime time to capture your social media fans! Post, post, post away!

09/11/2023

No client meeting is ever complete without a cup of tea, coffee or maybe even a cheeky hot chocolate!

www.weareboost.co.uk

25/07/2023

Well now, what do we all think of Twitter's new re-brand?

https://twitter.com/

21/07/2023

Flashback to 7 years on this photoshoot for Boost. Not as fresh faced, but I’d like to think I’ve gained more knowledge, wisdom and experience since then 😀. I’m not really one for having my photo taken - I have no idea how to pose 😬, but Emma gave great direction on the day.


Emma Jane Lee Photography

Yesterday I had the absolute pleasure of working with the Boost Social Media team once again. This is the fabulous Marketeer, Kate who has recently joined the company and clearly knows her stuff. Our promo shoot took place, fuelled with "the best coffee in town" (my personal opinion) at Liberty Coffee Launceston. Thank you for having us, it's where all the best meetings happen. :) X

29/06/2023

Think outsourcing a Social Media Manager is overrated? Here's why it's not!

https://www.weareboost.co.uk/6-reasons-to-hire-a-social-media-manager/

26/06/2023

Boost Social Media. Here for:

⭐️ Social Media Management
⭐️ Social Media Training (virtual & 1-1)
⭐️ Social Advertising...
.. Plus all your copywriting requirements

22/06/2023

This week's tip is... to be brave!

If you're a small business, having a social media presence is really putting yourself out there.

"But what if I get negative comments??"
"How do I know what to say?"
"What if I get no interest at all?"

I hear you. It can be daunting, even if you use social media for personal use.

Go in with a positive attitude, share what news you have and what makes your business so great. And if you're finding that your page is a little lonely, keep going! Building up an audience takes time. Test different types of content from behind the scenes and sharing info on yourself, to all out product sales.

Good luck!

19/06/2023

Some simple, but effective social media tips to put into practice.

16/06/2023

⭐️THE DOS & DON'TS OF SOCIAL MEDIA MARKETING ⭐️

Do... share your story. People follow businesses on social media because they want to find out more about you. Give them an insight into who you are, what you believe in, as well info on your products and services.

Don't... sell, sell, sell! I don't like having pushy sales messages in my face online, and I don't imagine your customers do either. By all means, share content on special news and offers every now and then, but not all of the time. Give your followers a reason to follow you. What makes you so interesting?

Do... add a call-to-action at the end of posts. If you're promoting something, or sharing a new blog, tell them what you want them to do. Is it 'message you', visit your website or call you?

Don't... make the mistake of posting on Instagram without doing careful research into hashtags. Research hashtags relevant to what you do as a business and what's in the content itself. Don't forget to include trending daily hashtags too!

Do... proof read all content before publishing. A lot of social media scheduling tools highlight any spelling mistakes. I often make the occasional 'ooops'! We are human after all. But double check punctuation and grammar as well. Incorrect use can give your sentences a completely different meaning! If you do spot a mistake after publishing, make sure you correct it as soon as possible.

For more tips and advice make sure you follow me.

15/06/2023

LOVE, LOVE, LOVE this quote!

So true about marketing and well worth remembering in all social media activities you do.

14/06/2023

Need help on your business' social media pages?

Want to boost your presence?

Learn how to fully use all the platform's tools!

Love to get some time saving tips and content ideas?

1-1 training is for you.

Book a 2-hour training session at a place to suit you (or online, virtually).

YOU choose the topics covered. At a level that suits YOU.
Get in touch at [email protected] or message me for more info.

08/06/2023

In this digital age where a social media presence is a must, knowing which platform is right for your business is crucial.

There is a no ‘one size fits all’ approach.

Each social media network varies in its style, functions and audience. But how do you know which one is right for your business? I highlight some of the top social networks to help you find the right fit.

https://www.weareboost.co.uk/which-platform-is-right-for-my-business/

06/06/2023

They say looking staring out of the window daydreaming is good for the brain. Good for a bit of mindfulness and getting those creative juices flowing. So the next time you find your mind wandering, remember it's a good thing!

29/05/2023

Boost Social Media. Here for:

⭐️ Social Media Management
⭐️ Social Media Training (virtual & 1-1)
⭐️ Social Advertising...
.. Plus all your copywriting requirements!