Shatter Media

Make Your Videos More Engaging!

Are you ready to take your content to the next level? In today's episode of Shattercast, we're unveiling the secrets to mastering video engagement and storytelling that will transform the way you connect with your audience and skyrocket your results. 🔥🚀 We've packed this episode with actionable insights on the power of knowing your viewer, crafting compelling stories, and presenting with authenticity. 🌍💡 We cover everything from understanding your ideal audience to leveraging editing techniques for maximum impact. 🎯🔍 What you'll discover: ✅ The importance of defining your video's purpose and target viewer ✅ Strategies for weaving captivating stories into your content ✅ Tips for projecting your authentic personality on camera 🔗 Link in the comments below! 🔗 Don't miss out on this content-boosting episode! 🎧👂 #VideoMarketing #Storytelling #ContentEngagement #KnowYourAudience #AuthenticityMatters #EditingTips #Shattercast #VideoCreators

🎥 Creating Your Own Sustainable Content Machine 🚨

In the latest episode of ShatterCast, we're revealing the secrets to building a sustainable content machine that will keep your audience engaged and your brand thriving! 🌿 Join Alex Lowe, Nathan Nicholson, and me as we explore: ✅ The key components of a sustainable content creation process ✅ How to consistently generate fresh, high-quality ideas ✅ Strategies for repurposing and maximising the value of your content ✅ Tools and techniques to streamline your content workflow Share your biggest content creation challenges and "aha" moments in the comments below! 💬 #ShatterCast #ContentMachine #ContentMarketing #ContentCreation #SustainableGrowth

🎥 How To Create A Compelling Sales Story For Your Products & Services 📈

In the latest episode of ShatterCast, Alex Lowe, Nathan Nicholson, and I dive deep into the art of capturing, recording and using stories that drive sales! 🎬 Discover how to: ✅ Identify the unique selling points of your products & services ✅ Create an emotional connection with your target audience ✅ Structure your sales story for maximum impact ✅ Integrate storytelling into your video marketing strategy Plus…don't miss the bonus tips and tricks at the end of the episode! 🚀 Drop your questions and thoughts below, and let us know how you plan to incorporate storytelling into your sales process!

How To Come Up With Endless Effective Content Ideas! 🎥

🔥 Want Better, More Effective Content Ideas? Check This Out…🔥 Many business owners struggle when it comes to creating content. If that’s you, relax; in today’s episode of ShatterCast, we’re going to show you many tips, tricks and tactics for creating an endless stream of effective content. Join Joe Hickey, Nathan Nicholson, and Alex Lowe as we chat about the best, proven ways to develop content ideas and start standing out on social media. What You'll Discover: Our favourite ways to combat writer's block and come up with content ideas ✅ Practical ways to involve your team in content creation ✅ How to turn one piece of content into multiple pieces of content ✅ +lots more stuff! Check it out now… 🎥🎥🎥 #ShatterCast #VideoContentCreation #SocialMediaStrategy #ContentMarketing #BrandVisibility #EngagementTips #ShatterMedia

ShatterCast: 3 Types of Content To Grow Your Business

Are you ready for ShatterCast Episode 4? 🎙 In this episode, we break down the 3 must-have types of content to grow your business: 📢 Visibility Content 💪 Authority Content 💰 Conversion Content Tune in as we discuss examples and strategies for nailing each critical content type with Alex Lowe, Nathan Nicholson & me, Joe Hickey. Got questions? Drop them below! Who's ready to take their content game to the next level? 🙌 #contentstrategy #visibility #authority #conversions

Is There Any Point of Video? 🎥 Alex Lowe on a recent ShatterCast spoke about the importance of having a strategy behind video. We often talk with our clients and partners about content with purpose. Not having a scattergun approach, but understanding your customer journey and how video can assist moving them down that road, which ultimately will lead them to converting into a sale. For this and more episodes check out @TheShatterGuy on #YouTube 🎥🎥🎥 #digitalmarketing #contentmarketing #videomarketing

ShatterCast: Build Your Personal Brand & Attract Your Ideal Audience

Are you ready for ShatterCast: Episode 3? 🎥 Build Your Personal Brand & Attract Your Ideal Audience Alex Lowe, Nathan Nicholson, and I unpacked personal branding with video. In this episode, find out: 🤔 What makes a magnetic personal brand 📈 How to build authority and thought leadership with video ✨Best video formats for showcasing your strengths + loads more! Have questions? Drop them below. Who's ready to start establishing their video-powered personal brand? 🙌 #personalbranding #videomarketing #thoughtleadership #brandstrategy

The Secret To Building Relationships With Your Audience! 🤝🏻 There's a hurdle that everyone has to overcome to begin building relationships with their audience, and it's often where they stumble and fall. Building relationships with your audience is key 🔑 to taking those people from a cold prospect, to a warm lead, to a paying client! You have to work on building the know, like and trust factor in you and your brand. In the 🎥 I talk you through just what that secret is! If you'd like to learn more about how you can be more efficient in content, creating visibility, building authority and generating revenue, then check out our FREE online training, within 20 mins you'll learn our organic evergreen strategy to content creation! 🔗 www.contentfunnelsecrets.com 🔗 🎥🎥🎥 #videomarketing #videostrategy #contentmarketing #contentstrategy

What Is Shatter Content? (Get Content, Get Found, Get Leads)

Are you ready for ShatterCast: Episode 2? 🎥 What Is Shatter Content? Unlocking the Power of Short Videos This week, Alex Lowe, Nathan Nicholson, and I go deep on Shatter Content - the key to getting seen online with short videos. In this jam-packed episode, find out: 🤔 What exactly is shatter content 📈 How short videos can EXPLODE your visibility ✨ The formats that attract maximum attention 🎞 Our top shatter content creation tips We're revealing the secrets behind attention-grabbing short videos that deliver results. Have questions? Drop them in the comments. We're always happy to chat! Who's ready to start Shattering their videos? 🙌 #shattercontent #shortformvideo #growthhacks

ShatterCast: Visibility, Authority, Revenue - The REAL Secrets Of Video Marketing

Tune in this Wednesday at 7pm as we share actionable tips and strategies to maximise your video presence across platforms. We'll be diving into the real video marketing secrets to grow your brand, authority and revenue with our hosts: Joe Hickey - The Video Expert, Nathan Nicholson - The Sales Expert, and Alex Lowe - The Marketing Expert. 🚀 Whether you're just starting with video or ready to take it to the next level, you'll learn insider techniques to get more views, engagement and conversions. Bring your video marketing questions and get them answered by our experts during the show!

A Quick & Easy Way to Create 🎥 Content 🔥 Idea generation tends to be the first hurdle for a lot of people, and often where people stop all together! Struggling with ideas can be frustrating, it can be disheartening and can be an easy excuse to just not bother. So take a listen to this easy tip on creating 🎥 content. Here's a hint, you've already done the hard work! 🔥🔥 🎥⬇️🎥 #videomarketing #contentmarketing #video #contentcreation #videoforbusiness

How can you convert more leads with video? 🎥 Well it may not be what you think! Now if you want to know how we take people through this important aspect of video and create a logical, evergreen, ad-free strategy around it, check out the link in the below 🔥⬇️⬇️⬇️🔥 www.contentfunnelsecrets.com #videomarketing #contentmarketing #contentstrategy

Documenting is Power! 🎥🔥 Yesterday down in London we were in the amazing Somerset House as Knight Frank began their ESG Summit. People who are meeting to make genuine shifts in the world, so why would you have it captured? The goal, simple. Multi-purpose content. Internal & external, event highlights and social Shatter content. Events provide an easy source of value and content for those who are forward thinking enough to have them captured. Get people at their best, delivering from a stage, not concerned or concentrating on camera, just providing value. It also doubles up as a credibility piece as being on stage shows you as an authority in your space. Long day, now the edits begin! 🎥🎥🎥 #videomarketing #video #digitalmarketing #contentmarketing #contentcreation #branding #marketing #videographer

Why you shouldn't fear a day of content creation! So what's it really like having a day shooting fresh content? Tom Wolfenden - Independent Eyewear Business Owner sums it up perfectly here. From our recent shoot, we had a lot of laughs, but also managed to produce a mass of content, from mini documentary style videos, to micro videos for socials and a ton of images of the amazingly colourful frames! These are all designed to aid his marketing strategy going forward throughout 2022, but also to begin building a long term archive of footage. This will help demonstrate and document growth over the coming years. The goal is always to capture quality content, but have fun in the process! If it's not fun then what's the point? 🎥📸🎥 #videomarketing #video #digitalmarketing #contentmarketing #contentcreation #branding #marketing #videographer

Dawn McGruer live stream intro

🎥Content doesn't just have to be external!🎥 Content can also be internal, for staff, or even for your community that you've built, from onboarding to training videos. Or something like this that we did with the amazing Dawn McGruer 🎥 Whilst creating a wealth of marketing funnel focused content, this quick bite is specifically aimed at being a pre-recorded intro for her online lives, adding a much more professional and credible entrance to the live, adding the ability to hype people up and give them a brief overview of what they'll be getting, rather than simply having a standard countdown timer. What internal content could be useful to you? 🎥🎥🎥

Excel Martial Arts Academy Case Study

🎥How to create emotional buy in with video!🎥 Why not go deeper than a simple testimonial? Create a case study. This iw hy documenting the journey can be so important. What you're actually doing is gathering the evidence of growth. This is something as a society we are drawn to, watching people grow, adapt and overcome life's obstacles. With the right questions to guide the answers to tell the story and the narrative you want, you can create an emotionally engaging piece of content that will resonate with the target market. This is one of many videos we did on this filming day with varying styles. Yes there was some more fun, shorter, punchy, fun ads to attract the kids attention and get them asking their parents about martial arts. However the parents hold the pennies, so we also had to tell stories thta would engage and resonate with them, allow them to visualise how they or their children could benefit. Not just talk but actually show them the difference and the benefit! So consider case studies, think of them as a mini documentary of success! 🎥🎥

Ultimate Podcast Group Testimonial

🔥Your customers are your best sales force🔥 A little snippet I've pulled from a podcast from my good friend and long time client James Burtt It goes without saying the power of a testimonial is often unmatched. A first hand review of you, your brand and your service. As I've said before this is not a sales piece of content however it is a subconscious sales tactic. Testimonials can work brilliantly to display quality and position you from a third party perspective, adding credibility to what you do! 🔥

Micro Content from Indy Kheela

Why is authenticity so important? It doesn't matter if you're in retail, a coach or even crypto currency like my friend and client Indy Kheela here! Authenticity is absolutely crucial. If you run a business, you're taking people's money. They've worked hard for that money and they're trusting you to provide a service in return for it. Trust building is the gap in between. Fro the first moment they see and hear you and your brand until the moment they're handing you the money and even after! Being authentic will help you build that trust, trying to be something you're not, portraying yourself different to who you are, that will break that trust. The last thing you want to hear when meeting someone is; "oh, you're not like I thought you'd be from your posts". 🚩 HUGE RED FLAG 🚩 Be authentically you.

Indy Kheela Micro Content Example

Frame it or not?🤔 Lets talk about frames. Often made, but unmentioned. Why would we use a frame? Ultimately the use of a frame purely comes down to preference. However I personally believe the benefits of having a good, on-brand frame for social media are well worth while! So what are they for? Having it custom made to be on-brand means you continue to maintain a strong brand identity throughout your micro social content. It's subconscious branding, so you don't have to keep audibly reinforcing it to people, it can sit and embed itself into people's mind without feeling pushy. You can also add a message, which can firstly support the content of the video, but secondly act as a scroll stopper, an impactful hook that makes people stop and want to listen. 🎥🎥🎥

Micro Content Example

Why Give Value? Value first content logically is definitely a long game. It will NOT make you an immediate return, it won't create a sudden influx of leads. Value driven content is playing for the long run. Value content positions you as an expert, it allows you to give without expectation of anything in return, this builds rapport with your audience. This is planting seeds for those who may not need you now, but next week, next month, next year, might. And who's brand will be in their head? We're a society who have become attune to being able to spot an ad or a sale a mile off, we expect it, and instinctively we now switch off and disengage with that type of content. Delivering value is a subconscious sale. We're not trying to sell ourselves, but by not selling ourselves we are in turn doing just that! Here with Carole Sherris is just that, value, with a soft, simple CTA. Being able to just give, is your greatest long term super weapon! 🎥🎥🎥