BEAN Marketing

08/07/2024

Marketing metrics are misleading and it's going to get worse
https://www.forbes.com/sites/johnhall/2024/07/07/your-marketing-metrics-are-misleading-you-and-its-about-to-get-worse/

As certain metrics obscure the effectiveness of their campaigns, marketers are being forced to adopt new strategies for data analysis to maintain and improve their results.

28/06/2024

Just over a week to go until this bout of insanity!! Please do donate if you can, it's for
a great cause.

https://fundraise.cancerresearchuk.org/page/annabels-race-for-life-13682

Cancer sucks. When we heard my father-in-law had cancer, it was awful. All the worst thoughts immediately spring to mind, so the relief we felt when his operation was successful and he got the eventual all clear was immense. It also meant when my lovely lovely friend Collette got her diagnosis, I na...

06/06/2024

Some good news for the advertising industry! For the first time in 10 years, advertising is no longer seen as the least trustworthy industry. Unsurprisingly, the media and government have overtaken it as the least trusted. https://www.marketingweek.com/consumer-trust-advertising-decade

Research from the Advertising Association finds that trust in advertising is growing, with the industry no longer the UK’s least trusted.

17/05/2024

Wow! Thank you so much Ginkgo Financial and Grow with Ginkgo. Your support is much appreciated!

£25 could either buy 500 plastic test tubes, 5 boxes of gloves, 5 beakers, or a Bunsen burner, which are the understated tools of many experiments.

02/05/2024

SEO or PPC – which is better? Unless you’re a company selling just one of these services there is no definitive answer to the question. They both have their own advantages and disadvantages https://beanmarketing.co.uk/seo-or-ppc-which-is-better/

SEO or PPC, which is better? Unless you’re a company selling just one of these services there is no obvious ‘better’ choice.

15/04/2024

Interesting read from Entrepreneur. AI and other trends shaping the next gen of digital marketing https://www.entrepreneur.com/growing-a-business/5-trends-that-are-shaping-the-next-generation-of-marketing/471064

The future of digital marketing depends on IT solutions for better customer experiences, personalized interactions, data insights and innovative strategies in a dynamic, competitive landscape.

28/03/2024

Have an eggcellent Easter everyone. Enjoy the long weekend.

13/03/2024

Who doesn’t love a mega-trend? https://www.forbes.com/sites/forbescommunicationscouncil/2024/03/12/14-mega-trends-in-marketing-right-now/ Seems they all boil down to fully understanding your customer

There are a lot of forces rocking marketing these days, and they don't all start with AI.

27/02/2024

In the age of influencers and hyper-targeted ads, it’s easy to discount some of the old-school marketing tactics. But here’s the thing: sometimes, these “passed it” tactics can be surprisingly effective. https://beanmarketing.co.uk/old-school-marketing-tactics-you-think-are-passed-it-but-arent/

In the age of influencers and hyper-targeted ads, it's easy to discount some of the old-school marketing tactics.

31/01/2024

Virtue signalling or actually a good idea? https://www.marketingweek.com/sprite-trials-removing-labels/

The trial, designed to make recycling simpler, "could contribute to longer-term changes to the way brands communicate with their consumers", says Coca-Cola Europe marketing vice-president, Javier Meza.

07/01/2024

It's time stop looking at marketing as a cost centre and see marketing for what it really is: a strategic investment in growth.
https://beanmarketing.co.uk/stop-looking-at-marketing-as-a-cost-centre/

For many, particularly those looking after the purse strings (I’m looking at you finance department!) marketing is seen as a cost centre.

03/01/2024

Some handy tips here. Digital marketing strategies for small businesses. Of course, outsourcing is always an option too 😊

Hey there, fellow business enthusiasts! Ready to unlock the secrets of digital marketing tailored specifically for small businesses? Buckle up because we're diving into the nitty-gritty of making your mark in the vast digital universe.

03/01/2024

Some handy tips here. Digital marketing strategies for small businesses. Of course, outsourcing is always an option too 😊 https://retailtechinnovationhub.com/home/2024/1/2/digital-marketing-strategies-for-small-businesses-a-comprehensive-guide

Hey there, fellow business enthusiasts! Ready to unlock the secrets of digital marketing tailored specifically for small businesses? Buckle up because we're diving into the nitty-gritty of making your mark in the vast digital universe.

31/12/2023

Happy new year everyone!

11/12/2023

How do you pick the right company to outsource your to?

Hopefully you'll be working together for a long time, so it's important you get on 😀

28/11/2023

This is so true and nicely explained to boot! Three ways brand building is similar to compound interest https://www.marketingweek.com/brand-building-compound-interest/

Brand building adds long-term value, enhances business impact, and gets better with creativity and commitment.

09/11/2023

I do love a good Christmas ad, but these numbers are huge! What is interesting is where the money is being spent this year … video on demand is up 20%! https://www.marketingweek.com/brands-to-spend-record-9-5bn-spend-on-christmas-advertising/

Media inflation set to lift ad spend by 4.8% this Christmas, according to Advertising Association and Warc data.

18/10/2023

Accept it’s a ‘marketing’s problem’ and learning from all the other failures you’ll have along the way. https://www.marketingweek.com/marketings-problem-lessons-learned-wrong/

Failure can feel like a catastrophe but approaching it with the right attitude and perspective can help marketing leaders thrive.

04/10/2023

Amazing feedback from my longest standing client. Thanks Armed Forces Financial Services, I can’t believe it’s been over 5 years!

20/09/2023

Yep, the weather has changed and it’s feeling autumnal which means we’re well overdue a Christmas alert! With just over 3 months to the big day many of you will have your Christmas marketing campaign in the bag. But for those that don’t, start planning now!

The longer you put it off, the more rushed you’ll be. Take stock of last years effort. What can you reuse? What needs amending? What do you need to create?

05/09/2023

Positivity is key!! Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/

Econsultancy’s latest annual Future of Marketing webinar set to delve into key marketing priorities and challenges for the next two years.

24/08/2023

Love a good stat! Thanks Marketing Week for this week’s batch! Most consumers can’t name one brand they feel connected with and budget management is one of marketers’ least favourite tasks! https://www.marketingweek.com/business-health-brand-inertia-prioritising-5-interesting-stats/

We arm you with all the numbers you need to tackle the week ahead.

10/08/2023

Great, so you've decided to outsource your but how do you actually go about picking the right company to work with?

Hopefully you'll be working together for a long time, so it's important you get on 😀

25/07/2023

Think we’ll be seeing lots about this in the next few weeks – but will the rebranding of Twitter be seen as marketing genius or a marketing fail in the future? https://www.marketingweek.com/twitters-rebrand-to-x-slammed-as-illogical/

Experts have said there appears to be "no best practice branding logic" behind Twitter's rebrand, describing it as "all very amateur".

12/07/2023

Reasons to outsource your marketing:

✅ Access to experts
✅ Save money - no NI, sick pay, annual leave or pension contribution
✅ Free up your time to concentrate on other areas of your business
✅ Get an ‘outside view’ from someone who is completely objective
✅ Flexibility & scalability

What have I missed??

29/06/2023

Do not cut marketing spend during tough times, I repeat do not cut marketing spend during tough times!!! https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/beyond-belt-tightening-how-marketing-can-drive-resiliency-during-uncertain-times

During tough times, marketing is often the first to be trimmed. But cost cutting would be a mistake. Instead, companies should invest in marketing as a key to long-term growth.

21/06/2023

Content Marketing mistakes to avoid https://www.forbes.com/sites/forbesbusinesscouncil/2023/06/20/five-content-marketing-mistakes-small-businesses-make

Many of these mistakes can be avoided by employing a few best practices.

14/06/2023

Tips for implementing marketing strategy:

✅ Start small: As tempting as it may be, don’t try to do everything all at once. Focus on doing a few things well.
✅ Check your data: Review your performance metrics regularly. This way you can adjust your strategy based on what’s working (or not working). Give it a proper amount of time though, a couple of weeks is not enough to rule anything in or out.
✅ Try split testing: Use different versions of your content to see what works best with your target audience.
✅ Be consistent: Keep a consistent brand voice across all your marketing to help build recognition and trust

Or if this all seems a bit much on top of your day-to-day workload, consider outsourcing your marketing and let someone else take care of it for you. 😉