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We are Cognitive We stand for a world of ideas. We connect people to bold ideas through creative storytelling & stell

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Remember Thor the Walrus? He may have left the UK last year but he's clearly still in our hearts. Thor has gone on to in...
15/06/2024

Remember Thor the Walrus?

He may have left the UK last year but he's clearly still in our hearts. Thor has gone on to inspire an Edinburgh Fringe comedy show, a children's book and his photo won award - quite the legacy!

We originally featured Thor in ep.17 of our BLT Series - watch the full episode via the link in bio.

We are thrilled to collaborate with inspiring clients like Synchronicity Earth, whose work in climate change is truly re...
12/06/2024

We are thrilled to collaborate with inspiring clients like Synchronicity Earth, whose work in climate change is truly remarkable. 🌍 It's so exciting to see our animations contribute to such an important cause!

We thank Jim for his kind words!

Want to supercharge your story with whiteboard animation? Get in touch with us today! 🎥✨

Episode 2 of the Talk To The Hand podcast, featuring Iain McGilchrist, is out now!ㅤIn the episode, Andrew and Iain explo...
11/06/2024

Episode 2 of the Talk To The Hand podcast, featuring Iain McGilchrist, is out now!

In the episode, Andrew and Iain explore the intricacies of the brain hemispheres, how we gather information and the critical roles of attention, perception, and judgment. Discover the depths of emotional, social and cognitive intelligence and how creativity shapes our understanding of the world.

Find the episode here:
Spotify: https://open.spotify.com/show/4LZAec2DVjTiutjtdlNjOk
Apple Music: https://vist.ly/3anjx

Dive into the fascinating world of the brain with our upcoming podcast episode featuring Iain McGilchrist!ㅤWe explore th...
07/06/2024

Dive into the fascinating world of the brain with our upcoming podcast episode featuring Iain McGilchrist!

We explore the intricacies of the brain hemispheres, how we gather information and the critical roles of attention, perception, and judgment. Discover the depths of emotional, social and cognitive intelligence and how creativity shapes our understanding of the world.

Tune in on Tuesday on Spotify and Apple Music, and find us today to listen to ep 1 with economist Kate Raworth!

What does peak communication mean for you? Whether it's reaching new audiences, engaging your team, explaining a complex...
05/06/2024

What does peak communication mean for you?

Whether it's reaching new audiences, engaging your team, explaining a complex idea, or solving any other comms challenge, our team of creative mountaineers is here. They will help you scale your challenges and avoid pitfalls as you reach new communication heights!

As a visual consultancy with over 20 years of experience, we know what it takes to reach the peak, and how it feels to see audiences connect with messages. If you could benefit from our explainer video production and storytelling skills, our creative team are ready and waiting to guide you up the slope. Simply send us a message or book a call here: https://vist.ly/39cp4

How do you inspire organisations to take your campaigns forward and change lives?  The answer is engaging and informativ...
04/06/2024

How do you inspire organisations to take your campaigns forward and change lives?

The answer is engaging and informative storytelling that gives audiences information and connects with them emotionally. Using explainer videos and storytelling to change the world like this is why we do what we do. We’ve loved following our purpose as we’ve worked on projects for the World Health Organization (WHO), bringing their messages to the people who need to hear them!

It’s just 31 days until the general election, a chance for us all to vote for who will represent us!  But there is a lot...
03/06/2024

It’s just 31 days until the general election, a chance for us all to vote for who will represent us!

But there is a lot more to general elections and the parliamentary process. That’s why, in the run-up to the election, we’ve created an explainer video series that will shed light on everything from what an MP is to how you can vote and the systems that underpin our elections.

Check back in on Thursday (6th June) for part one of the series!

Sign up for a FREE webinar with RSA Animates creator Andrew Park!Join us for a one-hour session with Andrew Park, the cr...
20/05/2024

Sign up for a FREE webinar with RSA Animates creator Andrew Park!

Join us for a one-hour session with Andrew Park, the creator of the renowned RSA Animate series and founder of We Are Cognitive. In this engaging and insightful event, you'll discover the secrets behind crafting effective explainer videos that simplify complex stories and captivate audiences.

Drawing from years of experience in visual storytelling and communication, Andrew Park will share invaluable insights, practical tips, and proven strategies for creating explainer videos that cut through the noise, clarify complex concepts, and leave a lasting impact on viewers.

Whether you're a content creator, marketer, educator, or simply curious about the art of visual communication, this event is your opportunity to learn from one of the industry's leading experts and take your storytelling skills to the next level.

Sign up for our FREE webinar: https://www.yourcomplexstoriesmadesimple.co.uk/explainer-videos-webinar

We had a great time at the Clinical Pharmacy Congress!Our scribes attended keynotes and sessions covering a wide range o...
17/05/2024

We had a great time at the Clinical Pharmacy Congress!

Our scribes attended keynotes and sessions covering a wide range of topics and loved using their visual thinking skills to capture the ideas shared! Look out for our capture document which brings our scribing together and helps take what was discussed beyond the congress.

We loved meeting so many people at our stand, as we answered questions about all things scribing and explainer videos. We hope everyone likes their portraits! We’re always available to answer your questions; simply leave us a comment or book a chat here: https://www.wearecognitive.com/contact

We’d like to thank the Clinical Pharmacy Congress for including us in the event and Shane Costigan for being in this video. Watch the video to meet our founder Andrew Park, get a flavour of the event and see our creative team in action!

#|livescribing

Over the weekend, our creative team scribed at the Clinical Pharmacy Congress. We love scribing because it captures impo...
15/05/2024

Over the weekend, our creative team scribed at the Clinical Pharmacy Congress. We love scribing because it captures important ideas and sparks future conversations, and this keynote looking at mental health in the pharmacy profession showcased the importance of this.

This in-depth talk covered mental health from a range of angles and our scribes illustrated what was said for further discussion at the congress and beyond. We Are Cognitive founder Andrew Park captured important issues like masking, toxic work environments and the triggers people face.

This was a sensitive subject. While scribing it, Andrew took care with his visual thinking to focus on themes rather than the stories, respecting the anonymity of speakers and what they shared.

Conversations like this are crucial as we create workplaces that better support our mental health and it was a privilege to scribe!

Catch us today at the Clinical Pharmacy Congress! Find us at Stand K22 for a free newspaper bursting with information on...
10/05/2024

Catch us today at the Clinical Pharmacy Congress!

Find us at Stand K22 for a free newspaper bursting with information on scribing and see our scribes in action capturing today's keynotes. Our expert creative team are around all day to answer your questions about scribing and explainer videos, and to draw your portrait!

Sign up for a FREE webinar with RSA Animates creator Andrew Park!Join us for a one-hour session with Andrew Park, the cr...
09/05/2024

Sign up for a FREE webinar with RSA Animates creator Andrew Park!

Join us for a one-hour session with Andrew Park, the creator of the renowned RSA Animate series and founder of We Are Cognitive. In this engaging and insightful event, you'll discover the secrets behind crafting effective explainer videos that simplify complex stories and captivate audiences.

Drawing from years of experience in visual storytelling and communication, Andrew Park will share invaluable insights, practical tips, and proven strategies for creating explainer videos that cut through the noise, clarify complex concepts, and leave a lasting impact on viewers.

Whether you're a content creator, marketer, educator, or simply curious about the art of visual communication, this event is your opportunity to learn from one of the industry's leading experts and take your storytelling skills to the next level.

Sign up for our FREE webinar: https://vist.ly/vafx

🎉🎭 Happy Birthday, William Shakespeare! 🎂📜 Today, we celebrate the Bard of Avon, whose timeless words continue to captiv...
23/04/2024

🎉🎭 Happy Birthday, William Shakespeare! 🎂📜

Today, we celebrate the Bard of Avon, whose timeless words continue to captivate hearts and minds around the globe. From star-crossed lovers to power-hungry monarchs, Shakespeare's characters still speak to us with depth and resonance.

Let's raise a quill to the master storyteller whose legacy lives on in every stage, page, and soliloquy! 🎭🖋️

🎉📖

Meet Alex, our expert scriptwriter!Alex transforms our client’s messages into engaging explainer video narratives and do...
16/04/2024

Meet Alex, our expert scriptwriter!

Alex transforms our client’s messages into engaging explainer video narratives and documents live events as part of our live scribing team. Away from work, you’ll find Alex Irish dancing, hiking and painting!

Alex has worked on many projects for We Are Cognitive, and one of her highlights is the explainer video we made for Synchronicity Earth, which raised awareness about and drove funding to overlooked conservation challenges.

Discover the hidden universe beneath your feet with "Underbug" by Lisa Margonelli! 🐜🌱 Uncover the astonishing complexity...
09/04/2024

Discover the hidden universe beneath your feet with "Underbug" by Lisa Margonelli! 🐜🌱

Uncover the astonishing complexity of the insect world and embrace life with a newfound perspective. 🌍🔍

Dive in and learn valuable lessons from nature's tiniest architects, astonishing termites, underground bacteria, cave-dwelling insects, and the powerful mycelium network.

We found this book super-inspiring and loved breaking it down, thinking about how it can translate in our creative work 🐛

Embrace change, resilience, and collaboration to thrive in your own journey!

How the time zone you live in has shaped your life!We’re not talking about the time on your watch; we mean the psycholog...
08/04/2024

How the time zone you live in has shaped your life!

We’re not talking about the time on your watch; we mean the psychological time zone you live in. This can have a big impact on how you experience life and plan, and American psychologist Philip Zimbardo has identified six psychological time zones that we think in. As we enter the new year, we think this is an interesting and important idea to consider!

Past Orientations:

People with a past orientation may focus on positive aspects like nostalgia, family history, and rituals or dwell on negatives like regrets and failures. This orientation significantly influences one’s worldview and actions.

Present Orientations:

Present-focused individuals are either hedonistic, seeking pleasure and novelty, or feel constrained by external factors like fate, religion, or socioeconomic conditions, leading to a more fatalistic outlook.

Future Orientations:

Future-orientated people are driven by goals, planning, and delayed gratification. Long-term objectives, societal expectations and personal or religious beliefs about the afterlife often shape their behaviour.

Which time zone do you live in?

Photo credit: Ferne Millen Photography

Meet Shannon, our star Graphic Designer, who not only sprinkles magic on our images but also has a passion for printing!...
07/04/2024

Meet Shannon, our star Graphic Designer, who not only sprinkles magic on our images but also has a passion for printing! When she’s not weaving her creative spells here, she’s the heart and soul of a local community printing press. And get this, she’s the proud human to two adorable cats who have a (mostly) peaceful truce with her Christmas tree!

Shannon’s top pick? The BBC animation we whipped up on the trailblazing Suffragettes, link in bio. It’s been over a century since women earned their right to vote, and this film is a vibrant tribute, brimming with real historical figures and a rich, captivating atmosphere. Don’t miss it!

How are cats related to the secret of creativity?Ray Bradbury's imagination has captivated readers for generations. His ...
06/04/2024

How are cats related to the secret of creativity?

Ray Bradbury's imagination has captivated readers for generations. His ability to blend science fiction with poignant social commentary is unparalleled, leaving us questioning the very essence of humanity and society.

This quote sums up perfectly what it feels like to try and tame the imagination!

"That's the great secret of creativity. You treat ideas like cats: you make them follow you. If you try to approach a cat and pick it up, hell, it won't let you do it."
- Ray Bradbury

🎶🌟 Unleash your inner artist with   by Rick Rubin!  This isn't just a book; it's a journey through the soul of creativit...
05/04/2024

🎶🌟 Unleash your inner artist with by Rick Rubin!

This isn't just a book; it's a journey through the soul of creativity. Explore how legends are made in the studio and beyond. Perfect for music lovers, artists, and dreamers. 🎧✨

Read the full post on our Insta grid and comment your favourite tips for boosting creativity!

Photo credit: Martien Mulder
Canongate Books

Introducing the Talk To The Hand podcast! For us, one of the most exciting things about recording each Talk To The Hand ...
02/04/2024

Introducing the Talk To The Hand podcast!

For us, one of the most exciting things about recording each Talk To The Hand episode is having in-depth, far-reaching conversations. We love how these conversations tackle subjects from every angle.

Each Talk To The Hand episode is edited from these amazing long conversations. We’re pleased to announce we’ll sharing the full-length interviews with you through the new Talk To The Hand podcast!

We can’t wait to release episode 1 of the Talk To The Hand podcast, featuring economist Kate Raworth! More details will be coming soon!

The key to innovation!"There is no innovation and creativity without failure."- Brené Brown
01/04/2024

The key to innovation!

"There is no innovation and creativity without failure."
- Brené Brown

31/03/2024

Want to learn what makes motivation so freaky? Find out with Daniel Pink and discover motivation 3.0!

Motivation is everything, it's the spark that turns dreams into reality and obstacles into stepping stones. That’s why getting it right matters! In Drive, Dan Pink takes a deep dive into motivation and takes us on a surprising journey through its “freaky” aspects.

For Dan Pink, motivation in the 21st century comes down to what is intrinsic. Find out what he means and learn how to unleash your full potential by swiping through the post!

It’s time to say goodbye to the “carrot and the stick” and embrace motivation 3.0. Comment your favourite tips for better motivation!
Canongate Books

28/03/2024

Ending weight-based stigma with King's College London!

Weight-based stigma is pervasive. It impacts people in every aspect of their lives. To make matters worse, the advice people with excess weight receive to eat less and exercise more doesn’t work and oversimplifies our bodies’ complex processes. We worked with Kings College London to draw attention to this important issue.

Our creative team needed to make an explainer animation that tackled these widely held misconceptions head-on and showed the devastating impact of weight-based stigma. We needed to connect with viewers at an emotional level, share research and explain scientific evidence in a way that was understandable, impactful and memorable.

Our explainer animation for Kings College London required a careful, considered and tailored approach that resonated deeply with audiences. To do this, the creative team centred the narrative around a character called Emma. Emma’s story highlighted the personal and medical impacts of weight-based stigma, and its shocking pervasiveness in a way that all viewers can relate to. The team weaved facts into Emma’s narrative, evidenced by key stats, that brought home the severity of the issues.

This set the foundations for the second part of the narrative, which explained the origins of weight-based stigma and delivered science that counters common misinformation. Drawing to a close, our clear call to action emphasised the importance of dealing with weight-based stigma and introduced the Joint International Consensus Conference.

This project and its vital message drew on our creative team’s visual thinking and storytelling skills, and we’re delighted with the impact it has had!

“You’ve all been amazing! Super accommodating, creative and a joy to work with. Obviously a big shout out to Bella and Suze on the front end but also to the animators and anyone else involved in creating the final article.

It’s been great working with you all and I hope we get the chance to do it again!”

- Stephanie Ray, Kings College London

The first Talk To The Hand Q&A session is tonight! 🎙To celebrate the release of Talk To The Hand episode 1: The Art of H...
27/03/2024

The first Talk To The Hand Q&A session is tonight! 🎙

To celebrate the release of Talk To The Hand episode 1: The Art of Household Management, RSA Animates creator Andrew Park and economist/ Doughnut Economics founder Kate Raworth will be hosting a Q&A session!

Together, they'll dive even deeper into the subjects covered in the episode and the production process! Reserve your spot today by registering here: https://vist.ly/t5gj

How do you think inspiration works? 💡Picasso's legacy is a source of endless fascination and inspiration. 🌟 From his rev...
26/03/2024

How do you think inspiration works? 💡

Picasso's legacy is a source of endless fascination and inspiration. 🌟 From his revolutionary Cubist masterpieces to his surreal explorations of form and colour, Picasso's art shows the creativity that can be achieved if inspiration "finds us working". 🎨

His bold strokes and innovative approach shattered traditional artistic conventions, paving the way for generations of artists to push the boundaries of creativity. 🚀

How do you unlock your inspiration?

Dive even deeper into Talk To The Hand ep 1 by signing up for the Q&A session! 🎙To celebrate the release of Talk To The ...
25/03/2024

Dive even deeper into Talk To The Hand ep 1 by signing up for the Q&A session! 🎙

To celebrate the release of Talk To The Hand episode 1: The Art of Household Management, RSA Animates creator Andrew Park and economist/ Doughnut Economics founder Kate Raworth will be hosting a Q&A session!

Together, they'll dive even deeper into the subjects covered in the episode and the production process! Reserve your spot today by registering here: https://vist.ly/t5gj

25/03/2024

Supercharge your whiteboard animations with this tip from RSA Animates creator Andrew Park!

This tip will unlock a whole new level of engagement for your whiteboard animations, making them more memorable and effective at telling your story.

This is all thanks to the power of visual thinking. By tailoring your visual thinking to your message and audience, you can craft creative illustrations that make your points perfectly, while connecting with your audience to create maximum impact!

If you’re ready to share your message with the world, we’d love to catch up and make your vision a reality.

Contact us today: https://www.wearecognitive.com/contact

Ever marvelled at nature's flawless symmetry? 🌿 Or wondered why certain art pieces feel so harmonious to the eye? 🎨  It ...
24/03/2024

Ever marvelled at nature's flawless symmetry? 🌿

Or wondered why certain art pieces feel so harmonious to the eye? 🎨 It could be down to the down to the Golden Ratio. ✨

🔍 What is it?
The Golden Ratio, often denoted by the Greek letter φ (phi), is a mathematical ratio that appears repeatedly in nature, art and architecture. It's represented as approximately 1.6180339887... but its true magic lies beyond numbers.

🌺 Where can we find it?
From the spirals of sunflowers 🌻 to the swirl of seashells 🐚, and from the proportions of the Parthenon 🏛️ to the beauty of the Mona Lisa's face 🎨, the Golden Ratio is everywhere! Its prevalence reflects a universal sense of beauty and balance.

💡 Why does it matter?
Understanding the Golden Ratio isn't just about math; it's about unlocking the secrets of aesthetics and design. Whether you're an artist striving for visual perfection or an architect shaping spaces, tapping into this ratio can elevate your creations to a whole new level of beauty and allure.

📚 Exciting News! Discover the power of persuasion with "The Three-Minute Rule" by Brant Pinvidic! ㅤ🕒✨ Master the art of ...
22/03/2024

📚 Exciting News! Discover the power of persuasion with "The Three-Minute Rule" by Brant Pinvidic!

🕒✨ Master the art of captivating pitches and presentations. Whether you're a business professional, entrepreneur, or storyteller, this book will transform your communication skills. 🔥

Learn how to nail your pitch by reading the full post on our Insta grid!

Penguin Random House 📖💡

What do you think the purpose of art is? 🎨"Drawing is not what one sees but what one can make others see"- Edgar Degas✨ ...
21/03/2024

What do you think the purpose of art is? 🎨

"Drawing is not what one sees but what one can make others see"
- Edgar Degas

✨ Edgar Degas was a visionary artist whose brushstrokes captured the essence of beauty and movement! 🌟

From enchanting ballet scenes to intimate portraits, Degas' works illuminate the human experience with unparalleled grace. 💫

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