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Sometimes, less is more—just ask Saul Bass. This Vertigo poster is a perfect example of visual restraint. It captures th...
11/10/2024

Sometimes, less is more—just ask Saul Bass. This Vertigo poster is a perfect example of visual restraint. It captures the essence of the movie without overwhelming you with unnecessary details.

In design, showing just enough keeps people curious, engaged, and focused.

So, when it comes to visuals (and performance load), remember: simplicity doesn’t just look good—it works. Let your message breathe!

Think you’re being more productive by juggling multiple tasks at once? Think again! Multitasking increases performance l...
11/10/2024

Think you’re being more productive by juggling multiple tasks at once? Think again! Multitasking increases performance load, making it harder to focus and slowing you down in the long run. The secret to better results? Focus on one thing at a time.

Switch gears from multitasking to single-tasking and watch your efficiency skyrocket. Let’s stop trying to juggle it all—because less is definitely more.

Ever feel like you’re carrying just one too many tasks, and then—snap! It’s the classic case of the straw that broke the...
11/10/2024

Ever feel like you’re carrying just one too many tasks, and then—snap! It’s the classic case of the straw that broke the camel’s back. When you’re overloaded with information, tasks, and decisions, it doesn’t take much to push you over the edge.

But here’s the thing: you don’t have to let it get that far. By reducing your performance load and focusing on what really matters, you can prevent the cracks from forming in the first place.

Let’s keep that camel standing strong!

More info doesn’t always mean better decisions. In fact, the opposite can be true—too much data can leave us stuck in an...
10/10/2024

More info doesn’t always mean better decisions. In fact, the opposite can be true—too much data can leave us stuck in analysis paralysis. When we’re overwhelmed by endless options, clear thinking takes a hit.

So, what’s the fix? Simplify. Streamline. Focus on the essentials to make smarter, faster decisions. It’s time to rethink our approach to data. Let’s cut through the noise!

Ever feel like you're carrying a heavy load that slows you down? Fact: high performance load can lead to mistakes and t...
10/10/2024

Ever feel like you're carrying a heavy load that slows you down?

Fact: high performance load can lead to mistakes and tank your productivity. But here’s the good news—simplifying tasks and visuals is the ultimate hack for boosting focus and efficiency.

It's not about doing more; it’s about doing smarter. So, why not lighten the load? Cut the clutter and watch your productivity soar.

Who’s with us?

Ever feel like you're drowning in data, details, and a never-ending flow of information? We’ve all been there! The trick...
10/10/2024

Ever feel like you're drowning in data, details, and a never-ending flow of information? We’ve all been there! The trick isn’t in absorbing everything—it’s in knowing when to push back. When too much comes at you, simplifying the load can be the smartest move.

Picture this: by saying “no” to overload, you’re saying “yes” to clarity. It’s not about ignoring the info; it’s about cutting through the noise and focusing on what really matters. Less clutter, more brainpower. Ready to stop the flood?

Ever feel like your brain is overgrown with too many ideas, tasks, and information? It might be time for some mental pru...
09/10/2024

Ever feel like your brain is overgrown with too many ideas, tasks, and information? It might be time for some mental pruning. Just like a tree needs to be trimmed to grow stronger, our minds need clarity and focus to flourish.

Cutting back on unnecessary thoughts and distractions frees up space for the things that truly matter. Simplifying your mental load isn’t about losing ideas—it’s about letting the best ones thrive.

Ready to make room for innovation?

"Design is the fundamental soul of a man-made creation." – Jonathan Ive. Design isn’t just about making things look bea...
09/10/2024

"Design is the fundamental soul of a man-made creation." – Jonathan Ive.

Design isn’t just about making things look beautiful; it’s about creating something with purpose and intention. Whether it's a product, a space, or even an experience, design shapes how we interact with the world. When done right, it speaks to us on a deeper level, engaging not just our eyes but our minds.

So, what’s the soul of your creation?

Ever feel like you’re juggling just a bit too much? George A. Miller nailed it with his "Magic Number 7 ± 2" theory. Our...
09/10/2024

Ever feel like you’re juggling just a bit too much? George A. Miller nailed it with his "Magic Number 7 ± 2" theory. Our brains can only hold so much—about seven items in our working memory at any given time. So if you’re trying to manage 20 different things at once, no wonder you’re feeling overwhelmed!

The key to productivity? Simplifying the load. Focus on what really matters and leave the rest behind. Because let’s face it, our minds were never designed to be supercomputers, and that’s okay.

Ever wonder how to make your data not only look good but actually work for you? Edward Tufte's The Visual Display of Qua...
08/10/2024

Ever wonder how to make your data not only look good but actually work for you? Edward Tufte's The Visual Display of Quantitative Information is a masterclass in doing more with less. His genius lies in showing us how to reduce cognitive load while still offering depth. It's all about simplicity and clarity—because when you cut the clutter, your message hits harder and your visuals get smarter.

Whether you’re designing a chart, a report, or a presentation, remember that less is often more. Tufte proves that great design isn’t just aesthetic, it’s functional.

In a world full of data overload, sometimes the best advice is simple: Don’t Panic (and definitely carry a towel). Ever ...
08/10/2024

In a world full of data overload, sometimes the best advice is simple: Don’t Panic (and definitely carry a towel). Ever feel like you're scaling mountains of information only to get buried in the avalanche? That's the weight of performance load.

Douglas Adams knew it—simpler is smarter. By stripping away unnecessary details, we can focus on what really matters. The key isn’t doing more; it’s doing less, but with intention. So next time things get overwhelming, take a breath, reduce the clutter, and trust that clarity always wins in the end.

Remember, less chaos = more innovation.

Feeling like your brain is juggling too many tasks? Let’s talk performance load—that sneaky feeling when complex tasks a...
08/10/2024

Feeling like your brain is juggling too many tasks? Let’s talk performance load—that sneaky feeling when complex tasks and information overload drag you down. But don’t worry, you don’t need to drown in complexity. By simplifying your processes and visuals, you can actually lighten the load and step up your productivity.

Less clutter, more clarity—that’s the key. Think about it: What if we embraced simplicity and allowed more room for innovation? That’s the magic of reducing cognitive burden. Time to take a load off and let your performance shine!

Debbie Downer is back, and this time she’s not too thrilled about the word constraint. But before we let her bring us do...
05/10/2024

Debbie Downer is back, and this time she’s not too thrilled about the word constraint. But before we let her bring us down, let’s flip the script. Constraint, whether it’s a tight deadline, a small budget, or limited resources, isn’t a buzzkill—it’s the engine behind innovation. So, don’t be a Debbie—embrace your next challenge and see what magic unfolds.

Despite what you may feel about Brutalism – this isn’t a post about bombing architecture. During and after WWII, resour...
04/10/2024

Despite what you may feel about Brutalism – this isn’t a post about bombing architecture.

During and after WWII, resource scarcity and the need for efficient rebuilding shaped the rise of Brutalist architecture. With limited materials and an emphasis on functionality, architects turned to raw concrete and simple, robust designs. Brutalism wasn’t just an aesthetic choice—it was born out of necessity, where the constraints of the post-war era drove the creation of structures that were both durable and cost-effective. The result? Iconic, imposing buildings that still stand as reminders of how limitations can inspire bold, utilitarian beauty.

“Necessity is the mother of invention.” Highlights a powerful truth: when faced with challenges or constraints, we’re of...
04/10/2024

“Necessity is the mother of invention.” Highlights a powerful truth: when faced with challenges or constraints, we’re often driven to find creative solutions that wouldn’t emerge in easier circumstances. It’s in moments of urgency, scarcity, or pressure that we push the boundaries of what's possible.

Frank Zappa’s backing band were called The Mothers of Invention. Quick we need to get a post out – draw Frank Zappa!

In the Apollo 13 mission, the crew couldn’t just pop into a DIY store to solve their problems. They had to get creative ...
04/10/2024

In the Apollo 13 mission, the crew couldn’t just pop into a DIY store to solve their problems. They had to get creative with what they had on board. The constraints pushed them to improvise and innovate, turning a potential disaster into a story of ingenuity. It’s a reminder that sometimes the best solutions come when we’re forced to think outside the toolbox!

Alfred Hitchcock was the master of precision. With a 3:1 shooting ratio, 95% of his shots made it to the final cut—thank...
03/10/2024

Alfred Hitchcock was the master of precision. With a 3:1 shooting ratio, 95% of his shots made it to the final cut—thanks to his meticulous storyboarding. By planning every detail, he turned constraints into a tool for creativity, keeping his vision focused and his edits tight. It’s a reminder that sometimes less really is more.

In the world of the Small House Movement, less truly is more! This cozy little home on the move symbolises the beauty of...
03/10/2024

In the world of the Small House Movement, less truly is more! This cozy little home on the move symbolises the beauty of downsizing, simplifying, and embracing sustainable living. It’s not about the size of your house—it’s about the size of the life you live inside it.

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We had a great time capturing the keynote discussions at @thepharmacyshowuk and synthesising them onto a huge display wall. Of course graphical capture looks great but there are some tangible benefits to the work… Improved Comprehension: Graphic recording helps break down complex information into visually engaging elements, making it easier for participants to grasp key concepts and relationships between ideas. Enhanced Memory Retention: Visual representations of discussions or presentations can help participants retain information better than text or verbal communication alone. Increased Engagement: The live creation of visual content during a session can capture and maintain audience attention, keeping participants more engaged throughout the presentation. Clear Summarisation: Graphic recording provides a concise visual summary of the event or meeting, which can serve as a useful reference for attendees to review or share later. Encourages Collaboration: The visual format encourages interaction and discussion among participants, fostering a collaborative environment where ideas can be built upon more effectively. #visualthinking #visualstorytelling #scribing #graphicfacilitation

The Cognitive team was in Glasgow yesterday for the People’s AI Stewardship Summit, organised by the Royal Academy of Engineering. Royal Academy Of Engineering. We were soaking up fascinating insights from the public and AI stakeholders about their hopes and concerns for the future of AI, especially regarding health and education. How can we ensure that the future of AI truly reflects the desires of the people of Glasgow? We’re excited to continue these conversations and see where they take us! #Scribing #visualthinking #livescribing #graphicfacilitation #storytelling #livescribing

How do you find clarity in chaos? In a world flooded with notifications, news, and endless opinions, finding clarity can feel impossible. But here's the truth: not everything demands your attention. It's all about focusing on what truly matters—the signal—and filtering out the rest as noise. Whether you're a creator, designer, or just navigating daily life, ask yourself: What's the signal here, and how do I quiet the noise? The secret to clarity is knowing what to amplify and what to let fade. Stay focused, and keep seeking that clarity! #Focus #Clarity #Chaos #SignalToNoise #Comms

Closure: find out why it should be your new favourite art! We're obsessed with the idea of closure—it's not just something you dive into in therapy. It's a fascinating psychological principle that our brains are wired to crave. Closure is the reason why catchy tunes loop endlessly in your head and why we automatically complete half-drawn images in our minds. In everything we create, whether it's whiteboard animations or sweeping concepts, we tap into this powerful idea. We purposely leave a few details unsaid, inviting your brain to leap in and finish the story. Great storytelling is all about sparking your curiosity, keeping you hooked, and ensuring the experience lingers with you long after it’s over. So, the next time you catch yourself filling in the blanks while looking at an image, remember—it's not magic. It's your brain doing what it does best. And that, my friends, is the true art of closure. #art #artistsoninstagram #comms #communications #storytelling #visualstorytelling #closure #earworms #psychology

Unlock the power of data to reveal stories that can change the world—and even save lives! Imagine this: Long before "Game of Thrones," a different John Snow was fighting a deadly battle in 19th-century London. Dr. John Snow, an English physician, used data as his weapon to trace the source of a cholera outbreak, ultimately saving countless lives. His groundbreaking work shows just how transformative data can be. Here, we take it even further by bringing these life-saving stories to light through the art of visual thinking, making complex insights accessible and impactful. Let's dive into the stories data tells and explore how they can shape a better future! #data #datastories #comms #storytelling #visualstorytelling #cholera

You NEED images and videos in your marketing! We all know images and videos give marketing a boost, but these stats show just how much of a game-changer visual thinking in marketing really is. Whether it’s a fact or a stat, images and videos make your message memorable and explain every crucial detail! The Social Science Research Network found that 65% of people are visual learners, indicating a natural inclination towards visual content. A study by BuzzSumo, analysing over 100 million articles, found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. X reports that posts with images receive 150% more retweets than those without. According to a HubSpot survey, 96% of marketers agree that videos have helped increase user understanding of their product or service. Insivia - Strategy, Digital, Marketing's findings reinforce this, stating that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. A study by Wharton School of Business found that presentations with visual aids were 43% more persuasive than those without. Goldman Sachs predicts that the VR and AR market in entertainment will reach $3.2 billion by 2025. Find the full post on our Insta grid! #SocialScienceResearchNetwork #ssrn #buzzsumo #x #twitter #hubspot #insivia #whartonschool #whartonschoolofbusiness #goldmansachs #marketing #business #marketingdigital #digitalmarketing #contentmarketing #socialmedia #socialmediamarketing

How do you compete for attention in a saturated visual culture? They might be engaged in the drawings, they might be engaged in the VO, they might be engaged in whatever element. So the first thing is, you're competing with a saturated visual culture, and that's important. You have to try and drive attention in some kind of way; you have to grab the attention and hopefully, we do that. And I think that in the way that we make these films, the attention we grab, there are people that get in touch and say, "This was very engaging." For those points where things start to manifest in front of their eyes, you know they're not quite sure where it's going. There's an anticipation, an expectation built into these things and then the reveal at the end. Engage, captivate, and leave them wanting more! #VisualEngagement #MindBlowingVisuals #Creativity #Filmmaking #Engagement #AttentionGrabbing #Anticipation #Reveal

Is it time you mentioned your pet frog? Here's another instalment of Richard Wiseman's ‘:59 Seconds’! This time he’s helping us all to be more persuasive using one simple tool, humour. Humour has been shown to make someone more likely to accept a deal by putting them in a good mood, it’s a great way to make an offer or request more appealing. This life hack is based on a study by psychologist Karen O’Quinn, in which volunteers negotiated over the price of an artwork. Where in your life will this life hack come in most handy? #richardwiseman #persuasion #persuasionskills #lifehack #lifehacks #lifehacking #lifehacker #lifehacks101 #frogs #instafrog #frogstagram #communicationskills

Does creativity have boundaries? Dive into the world of abstract art with our founder Andrew Park as he pushes the boundaries of creativity! From the depths of the mind to the pages of Escher's masterpieces, we're exploring the fascinating concept of Gestalt. 🧠 #DrawingBeyondBoundaries #MCEscher #GestaltConcept #ArtisticExploration #AbstractArt #CreativeJourney #MindfulArtistry

Discover the path to a fulfilling life with Dr Chatterjee's "The Four Pillar Plan"! 🌟 Explore how relaxation, nutrition, exercise, and sleep can help you flourish in today's fast-paced world. Dr. Chatterjee's book offers practical advice to kickstart your journey towards balance and vitality. Remember, wellness isn't just a goal—it's a way of life. 🌿💫 Read the full post on our Insta grid! Penguin Life #WellnessJourney #wellness #health #fitness #selfcare #mentalhealth #lifestyle #happiness #mindfulness #howtorelax #relaxation #relax

🎨 Discover the Australian illustrator and author whose work is as thought-provoking as it is visually stunning! 🌟 ㅤ Shaun Tan’s work delves into themes like immigration, childhood and dystopia through his evocative artwork. 📚 ㅤ Shaun's unique blend of surrealism and reality challenges our perceptions and invites us to ponder deeper meanings. 🌍 ㅤ From cultural identity to feelings of alienation, his stories resonate with universal experiences. 🌱 ㅤ Influenced by a myriad of sources, Shaun Tan's work transcends traditional storytelling, making it a timeless treasure. 🖌️✨ Read the full post over in our Insta grid! ㅤ #ShaunTan #creativegurus #illustration #illustrator #illustrationartists #art #artist #artwork #artistsoninstagram #storytelling #visualstorytelling #visualthinking #immigration #childhood #dystopia 📖

The 4th July is your chance to vote, but what is a general election? Voting is the cornerstone of democracy and understanding how the political process works is essential for us all. That’s why we’ve created our General Election series, using the power of visual thinking and explainer videos to shed light on important aspects of the election. This is the first part in our series and where better to start than by looking at what a general election is. Have your say on the 4th of July by registering to vote: https://vist.ly/39nk3. #election #vote #politics #elections #voting #generalelection #UKelection #UKelection2024 #election2024 #generalelection2024 #ukpolitics #vote2024 #ukvotes #britishelection #parliament #westminster #democracy #voteuk #electionprocess #britishpolitics

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