I help people in tourism, events & hospitality to be more confident in sales & social media I also wear another hat!
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I have spent over 25 years within the Tourism, Events & sector working with a variety of companies including many restaurants and bars, hotels and venues, airports and DMO’S. I help them to become more confident and efficient in sales and social media, to achieve better results and greater profits. I believe that ‘People Buy People’ which is why I named my company this and I believe that Social Me
dia is your online shop window to the world and should be treated as such. The time I have spent specialising within this sector has given me many insights and tried and tested ideas and techniques on platforms such as Facebook and Instagram. I have researched the content that delivers the best results for the sector and now assist companies to implement content strategies or I give them the tools and training to do this themselves. I am the Northern Associate for ‘Selling Savvy’. Selling Savvy is an award-winning business that increases sales and conversion rates within the hospitality, event and tourism industry. We have successfully trained teams within chains of hotels as well as SMEs and owner-managed businesses and have only ever received 5* reviews from our clients. My sales experience includes time spent at Visit Britain, Leeds Bradford Airport and 11 years with Marriott Hotels. I set up and managed the Marriott Cluster Event sales office, as well as training & helping to write the SOP’s nationwide. I also spent time in proactive sales roles before I started my own business. I love the industry because it is built on making people smile!! My core services are social media mentoring & training, audits, content planning & social media management. Sales training & mentoring in topics such as Linkedin, hybrid events, consultative selling & enquiry handling. Specialising in helping companies within the events, hospitality & tourism industry.
Here's why you should come and do a Foundation Degree in Event Management with me at University Centre Leeds ......
Don't take my word for it take Rasheda B who has just completed hers with us......
Please share with your network. Much appreciated.
More info on how to apply in the comments below or pop me a message to find out more!
Tickets now live for our last Leeds The Female Hospitality Network social of 2021!!!
Join us for our last event of 2021 - Spanish vibes for Hospitality and Event profs of Leeds!!
We know how crazy busy everyone has been since the world re-opened! With that in mind, we know how important it is to take a minute and connect with others, have a vino and relax with great chat!
We're delighted to invite you to join us on Tuesday 19th October for an evening of relaxed Spanish vibes and networking with friends old and new to celebrate the last few months!
https://www.eventbrite.co.uk/e/networking-social-for-las-chicas-tickets-185491850117
Female Hospitality & Event Profs Assemble for ‘La Bodega at Iberica’
Key topics of discussion on & in Q2.
Interesting to see the topics & 2 of which super relevant to the , & industry: and .
Take a look at the full report...
https://bit.ly/3E7JLsO
Facebook's latest conversation trends report underlines a growing enthusiasm to get out and about, as the vaccine roll-out continues.
When I sat & had that Zoom chat & met Kate Plowright about 15 months ago I never dreamt I would not only make life long friends & have such great fun, but would be part of a team with such amazing knowledge & experience, & totally on the same page as me.
Femke Millership Kate Plowright Amanda Baker you amaze & inspire me on a daily basis.
Fast forward & I'm super proud to say that the team at Selling Savvy have made the shortlist for Best Sales & Marketing Team for 2021.
I don't often ask much of my Social Media family but would like to ask if you have dealt with us, worked with us, attended a free or paid for workshop, interacted with us or been touched by us in a positive way in the past year - Please could you vote for us 🙏?
Thanks so much. You can do so by clicking the link below:
https://www.mia-uk.org/Selling-Savvy
We'd love to get our posh frocks on 👗 and pick up that award 🏆 on 4th November.
The life of a social media freelancer....
To get on holiday & attempt to relax, I've had to post, schedule, create or design over 200 posts, stories, reels and content calendar entries!!
What do you have to do to get away?!
I had the pleasure of visiting Stod Fold Dean Clough in Dean Clough Halifax this week to do a spot of social media training & get them all up to speed.
Even Wilma the puppy 🐶 now knows all about my content buckets!!
I didn't take it personally when she dropped off lol. Sooooo cute!!💕
So so proud to have been part of this amazing team this last year or so.
As well as just being such a huge mine of knowledge and experience you couldn't ask for better team mates and now friends.
What has been achieved in the last year is just astonishing considering the circumstances but I have no doubt that Selling Savvy under the fabulous Kate Plowright will continue to grow & grow as we all genuinely love the industry & are proper events, hotels and sales geeks!!
Enough of the soppiness though as we've got something amazing to announce! The Selling Savvy team Kate Plowright Amanda Baker Femke Millership Delphine Delacroix Jeanette have been shortlisted in the MIA team award.
Thanks so much for letting me part of this huge achievement.
Good luck to all the others short-listed
This really tickled me when I heard it during the week 🤣🤣
If you haven't watched it yet then it's worth it! Joe Tracini on Twitter's commentary on Matt Whitlock's bars routine. They use so much jargon in the commentary normally, which is his point.
https://lnkd.in/ebEKiXn9
It got me thinking, what jargon do they use in your business that others might think - what the hell does that mean?
Hit me with it below and we all might just learn something too! 👇
“It’s been an honour commentating the gymnastics today. https://t.co/ZaBeoNRkNi”
I saw on the news yesterday that apparently the Northern accent is likely to die out in the next 50 years. I chuffin hope not! 🤣
So I thought for all my Southern friends and those not from Yorkshire I'd share this Yorkshire dialect alphabet (A-Z) just as a bit of fun on a rainy (yes in Yorkshire it is!) Friday morning....
If you are interested in how the Facebook algorithm works then Facebook have recently put out this video that might help a little.
There are obvious things in here but it isn't completely transparent! (of course if we knew exactly how it worked we would be rich!)
As a business it goes without saying still that content needs to be meaningful and relevant to the user, less promotional, engaging, topical etc.
Basically the more someone engages with your posts the more likely they are to show them to others and to them again. I like to compare it to a snowball effect gathering people, reach, and engagement as it rolls down the hill, getting bigger and bigger as it goes.
Let me know what you think both about your personal news-feed and your business page at the moment?
https://www.facebook.com/business/news/let-me-explain-video-series-how-does-news-feed-work #
How does the News Feed algorithm work? How does it decide what to prioritize? Find out in our latest episode of Let Me Explain.
SAVVY SAYS: EVERYONE'S A SALES PERSON - FRIDAY 9TH JULY
Myself & Jeanette will be chatting about how we feel everyone can be a sales person no matter what their role & experience in a venue/business.
We all have touch points with the customer & we all know how we like to be sold to ourselves!
We've got a few examples & experiences & we'd love to hear yours.
Join us for Savvy Says this Friday on our Selling Savvy page at 9.30am.
Pimp up your recruitment day with our ‘Recruitment Day Booster’ interactive workshop! 🚀
We know how tough it is for the hospitality & events industry to recruit the right people at the moment, so we’ve pooled our Selling Savvy experience together to support you 🤗
Add this to any recruitment day you are hosting, AT NO COST TO YOURSELVES and really stand out from the crowd.
Relevant for ALL departments so they can see exactly how they might fit into your customer’s journey.
Message us or drop a YES in the comments if you are interested to find out more 👇
I'm really bad at singing my own praises & sharing testimonials & reviews when I know I should practice what I preach.
So I'm going to stop all that now and be proud of them!
I thought I would share some of these with you all over the next few weeks so you can see what it is like to work with me!
I'm super grateful to Jaimie who I worked with alongside her colleague Chloe last year on their B2C social media presence. They were a joy to work with. I helped them pull together content calendars that gave them lots of ideas (something they were struggling with) they could use on their social media platforms and find their social media voice.
These reviews make my day, it genuinely isn't about the money but being able to help others & to make a difference (cheesy I know but true!)
Happy
National Days love them or hate them they can be a great source of content inspiration for your social media.💡
Pick out a few to celebrate with your teams and get your thinking cap on as to what you can do that is different and stands out.
Shout out to my colleague Judith Rafferty who gets a mention on this video, as she is great at putting a twist on a national day and making it super relevant to her business & followers.
Let me know what you think of them? 👇
📣CALLING ALL FEMALE HOSPITALITY & EVENT PROFS IN LEEDS!📣
The last 16 months have been incredibly tough on individuals, families, businesses and in particular the hospitality and event industries... the list goes on! The Female Hospitality Network has had many online events during this time but it hasn't quite been the same not seeing you lovely ladies.
Well, we're back with a 'real-life' event in Leeds!! Woo hoo!! 🎉on Tuesday 27th July: 6-8.30pm
Hosted by our lovely Sponsor D&D London our Summer Social event will be held at Angelica & you will be greeted by a delicious cocktail on arrival and canapes will be served throughout the event.
Can not wait to see you there! Spaces are limited & we don't expect them to hang around for long!
BOOK NOW! https://lnkd.in/ducbxBg
It's 🐾
I don't have much choice anymore I have this little cutie more often than not with me when working at the moment, she even kindly got me up at 5am this morning to start working (so thoughtful of her!!)
Come on it's Friday so let's see your poochies that work with you (whether you want them too or not!!)
Jam packed day of being 'out & about' yesterday. Woo Hoo!
Firstly, to visit a potential new & exciting client in Ilkley, then on for an 'in-person' catch up with an existing client.
Finished off with a board meeting with the other amazing The Female Hospitality Network Leeds Board who haven't met in person for a very long time! So lovely to see them & chat about an exciting 'in person' event on the horizon, so watch this space 👀 - WE ARE BACK!! 💪
Hannah Mckibbin Louisa Rodriguez Charli Briggs
Thanks to Angelica for having us & Abbie Hart for the Prosecco!
Honored & excited to be delivering this webinar with my Selling Savvy hat on tomorrow for Institute of Hospitality
"Social media content that generates engagement".
https://buff.ly/3oHKSbp
One of the biggest challenges faced by hospitality businesses is knowing what to post on their B2C social media platforms to get the best engagement and coming up with creative ideas that consistently work. This webinar will focus on the four main content buckets (the type of content
Friday confessions....
I'm bad at interrupting people & I know it's a flaw. In my defense it usually means I am super excited & passionate about what I am talking about & want to let it be known! 💬😁
I do know it is something I need to work on though as listening 👂 is such a key part of being a good sales person but I can assure you I am interested in what you have to say, sometimes too much!!
What about you, anything you want to confess at this morning you need to work on? 🙋
Looking forward to chatting to the effervescent, glamorous and content expert extraordinaire Judith Rafferty 🙌 from Fruition Copywriting tomorrow on Savvy Says!!
We'll be chatting about 'Creating Content that Connects' 🔗
Look forward to having you there with your comments, opinions & chat as ever 💡 💬
9.30am on our Selling Savvy page, Friday 21st May: Selling Savvy
I'd like to introduce you to a new member of the PBP team...'Tala' our 8 week old Cocker Poo🐶 💕
I mean she is a bit lazy & hasn't quite got to grips with social media as yet, but she does know how to work a picture post & bring in the cute & emotional factors that will undoubtedly bring in great engagement! 🤣
Is there something in your job you just hate doing? If you could magic some little fairies 🧚 or elves 🧝 to come & do for you, you'd be over the moon?
Mine is my accounts for sure, I always say I'm going to keep on top of them but I end up behind because it just doesn't excite me! (below is the sort of look that comes across my face when I think about doing them!! 🤣)
I can also be guilty of procrastinating on things like proposals, which are obviously vital & important they are done so well. It's just I know I will take ages on them, mulling them over and getting them just right!(probably too long!)
What are your things you wish the elves would do for you?🧚 🧝
P.S learnt something new today.... there is an emoji for fairies and elves!!! lol
Pic by the fabulously talented Ade from Mcfade Photography
It's always fab starting to mentor a new client. This postcard is winging it's way to them as we speak.
Never forget that "Even a little step may be the beginning of a great journey".
This week is . You may not know but I am a coeliac, diagnosed about 5 years ago, so I have to be gluten free.
Lots of people don't understand what coeliac disease is they just think I'm being picky. I can assure you if I had the choice I certainly would love a nice Krispy Creme Doughnut & boy do I miss Lindor chocolates & nice crusty warm bread! 😋 (salivating as typing this!)
I thought this might help....
It's nobody's fault as I didn't understand it properly either before I was diagnosed but..
No we can't just have a 'little bit' of gluten!
Are you going from slippers 🥿.... back into high heels 👠 soon?
If you've been furloughed & going back into a sales role it can feel both a bit daunting 😨 & exciting 🤩. I know how I felt after 9 months being on maternity leave. I was sure I'd forget even how to log into my emails!!
Well we've put together a workshop (Selling Savvy) to help you & your team alongside the HBAA.
Amanda & I will be delivering this next week. We'll be talking about mental health coping strategies 🤗 with Gavin Percy from Balancing Edges. Chatting about how the buying cycle & other aspects of the industry has changed (including our competitors & customers) with how we can adapt, how we can regain confidence 💪 with special guest spot from Louisa Rodriguez & approach new & existing customers.
You don't need to be a HBAA member to attend but you do get a discount!
Link to book & more info in the comments below 👇
We can deliver this bespoke to your group or company if you're interested - get them all off on the right foot!
It was an absolute pleasure to be asked to deliver a social media workshop to the tourism businesses in the Selby area last week. Thank you 🙏 Jennie Lowthian it's been lovely getting to know you all & I'm looking forward to the next session.
I tried to get a good screen shot pic of us all but it seemed too hard so this is the best one!! (As per usual it is dubious of me!!) 😂
Anyone out there that would like me to deliver a similar workshop for their group/company/local businesses give me a shout! 🗣️
I just wanted to say a huge thank you 🙏 to some amazing fellow freelancers, people in the industry & small businesses that have recommended me in the last few weeks. These have resulted in me meeting some great people & quite a few pieces of actual business.
What an amazing community we are in 🙌
I really appreciate it: Emma Abraham Emboss Consulting, Kate Plowright Selling Savvy, Chris Morris Shoo Social Media Ltd, Sarah Brookfield-Almond & Mark Stancer Key Brand Associates
On my poll I did at the beginning of the week I asked everyone what they think their biggest challenge will be on returning back to work & by a small margin the top answer came out as 'feeling anxious'.
is so important & although I don't profess to be any kind of expert I do suffer with my own anxiety issues, so can relate 🤗.
As part of our '𝑾𝒆𝒍𝒄𝒐𝒎𝒆 𝑩𝒂𝒄𝒌 𝑻𝒐 𝑺𝒂𝒍𝒆𝒔' course I'm delivering on 13th May with Amanda Baker MIH Selling Savvy & in collaboration with HBAA, we have the fab Gavin Percy dropping in as a guest speaker. Gavin is the MD of Balancing Edges ⚖️ & will be discussing some '𝑴𝒆𝒏𝒕𝒂𝒍 𝑯𝒆𝒂𝒍𝒕𝒉 𝑪𝒐𝒑𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔'
This workshop is ideal for anyone returning to a hotel, venue or events sales role after furlough or if you have any team returning you feel it might help with the 🚀 that Gavin calls it. (Great description by the way!)
Drop me a message for more info or you can book on using the link in the comments below: 👇
Another piece of PR genius this week from Sainsbury's I'd say.
When I put a poll out about this a couple of years ago for a client it went mad and there was a lot of passionate reactions!
So, cast your vote: Jam before cream or cream before jam?
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Send a message to People Buy People:
Here's why you should come and do a Foundation Degree in Event Management with me at University Centre Leeds ...... Don't take my word for it take Rasheda B who has just completed hers with us...... Please share with your #events network. Much appreciated. More info on how to apply in the comments below or pop me a message to find out more! #eventprofs #eventindustry #eventmanagement #eventstudents
I saw on the news yesterday that apparently the Northern accent is likely to die out in the next 50 years. I chuffin hope not! 🤣 So I thought for all my Southern friends and those not from Yorkshire I'd share this Yorkshire dialect alphabet (A-Z) just as a bit of fun on a rainy (yes in Yorkshire it is!) Friday morning.... #Yorkshire
Happy #nationalsocialmediaday National Days love them or hate them they can be a great source of content inspiration for your social media.💡 Pick out a few to celebrate with your teams and get your thinking cap on as to what you can do that is different and stands out. Shout out to my colleague Judith Rafferty who gets a mention on this video, as she is great at putting a twist on a national day and making it super relevant to her business & followers. Let me know what you think of them? 👇 #socialmedia #hospitality #tourism #events #foodanddrinkindustry
Friday confessions.... I'm bad at interrupting people & I know it's a flaw. In my defense it usually means I am super excited & passionate about what I am talking about & want to let it be known! 💬😁 I do know it is something I need to work on though as listening 👂 is such a key part of being a good sales person but I can assure you I am interested in what you have to say, sometimes too much!! What about you, anything you want to confess at this morning you need to work on? 🙋 #confessions #socialmedia #sales #hospitality
Are you going from slippers 🥿.... back into high heels 👠 soon? If you've been furloughed & going back into a sales role it can feel both a bit daunting 😨 & exciting 🤩. I know how I felt after 9 months being on maternity leave. I was sure I'd forget even how to log into my emails!! Well we've put together a workshop (Selling Savvy) to help you & your team alongside the HBAA. Amanda & I will be delivering this next week. We'll be talking about mental health coping strategies 🤗 with Gavin Percy from Balancing Edges. Chatting about how the buying cycle & other aspects of the industry has changed (including our competitors & customers) with how we can adapt, how we can regain confidence 💪 with special guest spot from Louisa Rodriguez & approach new & existing customers. You don't need to be a HBAA member to attend but you do get a discount! Link to book & more info in the comments below 👇 We can deliver this bespoke to your group or company if you're interested - get them all off on the right foot! #eventsindustry #hospitalityindustry #welcomebacktosales #eventsales #hotels
Ways to get a constant stream of content for your venue's social media: Number 2...... #socialmedia #hotels #hospitality #contentideas #venues #hospitalityindustry
One of the questions I get asked most is: How do you come up with ideas all the time for content & where can I find them? Well I thought I'd help you out a bit & give a way a couple of my secrets.... #socialmedia #hospitality #hotels #restaurants #bars #hospitalityindustry
It's great to understand our competitors & hugely beneficial but.....Do you need a competitor holiday? (I don't mean staying there!) Is this you? 🙋 #socialmedia #competitors #mentalhealth #focusedonmygoals
This week is #nationalstressawarenessweek so I've recorded a wee video about me & some of the things I do to combat stress. I'd be really interested to know anyone else's top tips? #mentalhealthawareness #mentalhealth #hospitality #events #tourism
"I'm just not a sales person" - If I had a £1 for every time someone tells me this, I'd be rich! 💰 We all know how we like to be sold to & how we don't though, don't we? Well there you go you're half way there! What good & bad sales stories do you have👇? #eventprofs #salestips #events #hospitality #eventsindustry #hotels
Super excited to bring you this course from Selling Savvy w/c 28th Sep. It's called "Adapting Your Sales Approach To Maximise Conversion' in collaboration with HBAA If ever there was a time to be adapting it's now! 👊 Watch this wee video to hear a little bit more about it..... Booking link in comments below 👇 #eventprofs #eventsindustry #eventsales #events
Every Friday at 9.30am the Selling Savvy team will be LIVE on our page for our 'Savvy Says' session to answer any of your sales questions & quibbles for that week. ❓ Our topic this week is all about being 'Open & Positive' & the Q&A will be led by myself & Amanda Baker. Please do either submit your questions in advance below or bob a long for a chat with us. We'd love to see you & we don't want to be chatting to ourselves! 🙋 #eventprofs #savvysays #salestips
As it's #nationalbookloversday today the whole Selling Savvy team are sharing some of their fave books 📚 I'm sharing 2 (cheating a bit!! 😉). An oldie but a goodie & one that's transformed her mornings..... Have you read them? #teamsellingsavvy
We'd love to invite you to the new Selling Savvy launch 🚀 next Weds 29th July from 6-8pm. Find out a bit more about us all: Myself, Kate Plowright (our founder) & fellow associates: Femke Millership & Amanda Baker. I'm genuinely excited to be part of this fab team I've met during lockdown. 🤩 Find out a bit more about us, have a go at some fun, 'Virtual Horse-Racing' 🐎 courtesy of Firebird Events Ltd (Yes there are prizes!!🏆) & also network with other venues, event suppliers, event organisers & more from the industry. Here we all are telling you a bit more (Link below to book on!👇) https://bit.ly/2CWI0nl #events #eventsindustry #eventprofs
Want your business to be the top-listed Media Company?
“I help businesses & individuals in the tourism & hospitality sector to be more confident in sales & social media – to achieve better results.”
Hi I’m Becky, Director of People Buy People.
I have over 22 years’ experience within the Tourism and Hospitality sector in a variety of revenue and sales roles, and free lance for Airports, Restaurants, Bars, Leisure Clubs, Public Sector, Hotels and more. As the name of my company suggests, I believe that ‘People Buy People’. So in order to help you buy into me, my skills and what I am like to work with, I decided to share with you my ‘Personal Brand statement’. This was devised following feedback from my peers, clients, work colleagues, family and friends.
“I am true to my word and will always do what I say I’m going to do. I put myself in other people’s shoes to gain the best understanding possible of their business and needs.”
“I am motivated by making a difference to the people and businesses I work for and am proud when this is achieved and recognised. I am known for not only getting the job done, but often going ‘above and beyond’ what is expected; treating other people’s businesses as if they were my own.”
“My personality is warm and friendly – living the ‘People Buy People’ brand, wherever possible. My honesty often leads others to open up to me in return. I have a talent for developing others by uncovering how people like to learn.”
“I can analyse situations from all angles and I am very methodical leaving no stone unturned. I then use my knowledge to offer alternative and often unique solutions that enable businesses to stand out from the crowd.”
