The Beacon Magazine is an exclusive complimentary publication that reflects the interests and lifestyle of the reader; providing the perfect combination of a high quality, compelling, feature based magazine, with an extremely successful platform for local advertising as borne out by the
testimonies of existing advertisers. Each edition offers in-depth editorial articles about lifestyle choices, he
alth & well-being, fashion& beauty, food & drink, homes & gardens, education, charity events, business, property, motoring,travel, entertainment and fascinating interviews. The Beacon’s regular competitions ranging from makeovers to trips away, not only provide our
readers with added interest, but also enable us to effectively monitor our readership profile. Our Distribution It is widely recognised that direct mail is traditionally one of the most popular marketing methods adopted by businesses to engage consumers – however further market research illustrates that, concentrating these marketing efforts into a bespoke channel is a considerably
more effective approach and consequently offers measurable results. With this at the heart of our continued expansion strategy, we have
invested in Census based software, via our experienced distributor, to ensure we are reaching the most concentrated areas of our preferred demographic. Based on very specific criteria, we are able to precisely target particular households, which allows us to control very closely the type of reader we are communicating with; in turn resulting in surer responses for our customers. Our traceable GPS tracking system, ensures that
you, as an advertiser can be assured of not only targeting a receptive audience, but that The Beacon is fully committed to servicing your
business requirements in the best way possible. Our readers make discerning choices in respect of their home, garden, holidays, schools, dining and leisure interests and we work with our
advertisers to ensure their marketing budget is maximised, keeping our local businesses fully supported. Reaching 30,000 affluent homeowners across Leicestershire, over three concentrated areas, enables us to offer a successful vehicle and
a voice for local businesses to share, promote and inform people about their services and products, within their immediate locality – by
ultimately reaching the letter boxes of our readers - key consumers – your potential customers. In addition to our door to door deliveries, The Beacon’s placement in top restaurants, bars, hotels, spas and theatres, as well as prestigious
retailers and selected supermarkets, offers advertisers further opportunity for increased coverage and exposure throughout the county.
