We're a two woman, N.I. based team, helping you with digital, social media services & graphic design
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Digital marketing company based in Belfast offering digital and web development services throughout Northern Ireland and beyond.
This time last year this lovely couple were still flying high after their beautiful Spanish wedding! We had fun putting together these cute Save the Date cards for them with themed illustrations to get their guests in the mood for good food, vino and lots of dancing ๐ Happy Anniversary Conor & Megan!
It was so hard to pick just 4 things, but these are the very top 4 things we think every business should be thinking about when it comes to their digital marketing and digital marketing strategy. You can check out the full blog with more details via our link in bio but in short:
1 - Set Your Goals
Defining your goals will allow you measure success, and help set a strategy which gives your goals the most chance of success.
2 - Know Your Customer
When you know your customer well you can tailor your marketing efforts.
3 - Optimise For Mobile
Over 55% of traffic is now from mobile devices. Having a seamless mobile website that allows people to check out efficiently is a necessity.
4 - Track, Measure & Adjust
Make sure you have tracking set up & measure your efforts โ not everything will work, and some things will work better than others so be ready to make adjustments.
We hope this has given you some things to focus on if you're feeling unsure on your digital strategy! Need more help? Get in touch ๐โโ๏ธ
What methods are you using to encourage customer reviews for your business?
We recently created these two items for Love Furniture to help boost theirs ๐ These include a QR code to make leaving a review really simple and both reach the customer on delivery of their products.
Firstly, the business card is offered directly by the driver with a space set out to write their name, for a more personal review.
Secondly, the 2 sided A4 flyer is included with the delivered products. It sets out the company's after-sales policies on one side while on the other it encourages customers to review, as well as send in photos and videos of their new furniture for promotional use.
Reviews are a brilliant way to increase trust and including reviews in your marketing strategy will really benefit you. If you have a need for anything like this, get in touch!
Receiving client feedback like this is hard to beat. We can always see the results we deliver on paper, but to hear that we are helping and making a difference in the businesses we work with, from the business owners themselves, is wayyy better ๐
This testimonial is from a longstanding client who we provide a range of services to - from paid social media campaigns to PPC, graphic design for web & print, social media content, influencer management, marketing & strategy consultancy, and more.
Drop us a message if you feel like you need us on your team ๐ค
When I initially meet with clients I always find it surprising the number who arenโt using retargeting.
It is the easiest audience to convince to buy your product, which means it will be the most cost effective. Retargeting is a really powerful way to turn prospective customers into customers that sign up, subscribe, make a purchase or whatever your goal is. Returning visitors will show a much greater interest in your product or service, they will have a much higher click through rate and conversion rate after their first visit. It is a really successful way for you to increase sales and leads.
If you want to read more about this hit the link in bio for the blog or send us a message ๐๐ผ
Are you neglecting some of your sales funnel? These are some ad graphics we have created for Gr8 Fires, with the purpose of reaching potential customers higher in the funnel.
These are people who may not be ready to purchase right now, but will be in the future. We provide these customers with helpful information and encourage them to visit the website or engage with the business. This helps move them along the funnel, closer to purchasing and also likely to purchase with us when they do so.
The main stages of the purchasing journey (aka funnel) are awareness, consideration, conversion and loyalty, and to really get the most from your marketing budget you should be providing different types of information to your customers depending on where they are on that journey. Strategy is key and here at digital88 we make sure we are using different campaign types, goals and placements that work together with the aim of increasing sales and getting a strong return on investment ๐
If you have any questions or queries get in touch!
We have worked with our friends at for a few years now to deliver paid digital advertising for the Festival ๐ง
Using the fantastic creative assets RV design, we use a mix of platforms, and campaign and ad types to raise awareness on the festival, send interested traffic to the website and ultimately drive event conversions.
Imagine! Festival is running this week in Belfast and there's events for everyone in the form of exhibitions, humour, family events, music, theatre, tours, workshops and film - check out imaginebelfast.com
One of the areas we look after for Elite Aesthetic Clinic is their back end social media advertising. We run a mix of campaigns which include feed ads, carousels & story ads for various parts of their offering, each with their own requirements & objectives.
Check out some of our ad graphics from the last few months!
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Need help with your social media advertising? Get in touch for a chat!
It's International Women's Day, so we thought we would take a second to (re)introduce ourselves! We're Joanne & Clare, the women behind digital88. Nice to meet you ๐
Joanne founded digital88 in 2016, providing digital marketing to small businesses, and Clare joined not long after to take on the graphic design side of things. We've been growing our offering and working with lots of lovely businesses in Belfast and beyond ever since!
All-female led companies still only make up around 20% of businesses in the UK, but this is growing all the time! We're really proud to be a part of this and love seeing so many amazing female led start-ups coming up around us here in NI ๐
Who doesn't love a free pass to get crazy!? We just completed these crazy golf gift voucher designs for Scrap Yard Golf in Glengormley using a bespoke repeating pattern we created for them too! โณ๏ธ ๐ Get in
Looking at the stats for 2023, itโs clear that Facebook still reigns supreme in terms of social media marketing. But 66% of marketers are increasing their budgets on Instagram and YouTube, and 43% are increasing their TikTok spend ๐
This is a trend we are seeing with our clients and results as Facebook continues to deliver but real gains are being made on other channels. People spend their social media time in a variety of different places, so your social media advertising strategy should reflect that.
Have we all agreed that its a wrap on the new year health kick yet? ๐
๐ค Ok, now that's sorted out... let us know your favourite logo concept for Leafy Greens!
This local brand changed their name before they opened up so these designs are an exclusive look at what could have been ๐๐คซ
One of the areas we look after for Elite Aesthetic Clinic is their back end social media advertising. We run a mix of campaigns which include feed ads, carousels & story ads for various parts of their offering, each with their own requirements & objectives.
Check out some of our ad graphics from the last few months!
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Need help with your social media advertising? Get in touch for a chat!
In a word, yes!
TikTok has quickly become one of the most popular social media networks in the world, which wonโt be news to you. But what might be of more interest is that TikTok have a very savvy ad centre which enables you to get cost effective campaigns set up much the same as other paid social media advertising.
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Some Pros to advertising on TikTok:
- Target specific demographics
- Create custom audiences
- Build & target lookalike audiences
- Reach your target audiences with personalised ads
- Users tend to be particularly immersed in the app
- Short form videos can be highly engaging
All of which is exactly what you want as someone trying to make the most of your advertising budget!
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To find out more about the potential drawbacks & challenges and our recommendations, check out the blog here ๐ www.digital88.co.uk/single-post/should-i-be-using-tiktok-ads
If youโd like any help with implementing this or any other paid social media campaign and strategies, then get in touch!
Here's a quick look at a few things we have been doing for Mrs. Flatpack recently on Facebook!
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Updating the cover & profile pictures
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Posting on a consistent basis
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Running back end advertising
We've also been working on Google Ads to make sure they are found when people are searching for products like theirs. Lots more to come!
These social media content graphics for Love Furniture IE are bright and bold to grab some attention (even the sleepiest heads) ๐
We've teamed their brand orange with some yellow accents for extra impact in places as well as their brand maroon as a background to make smaller text clear & readable.
It's always worth considering how your using your brand colours and what they are doing for you in each instance, as well as mixing in complementary colours for extra oomph!
โณ๏ธ๐ Launching very soon! is under construction in Glengormley right now! We were delighted to get involved, starting with their logo design ๐
Scroll through to see the two original concepts we created which the client wanted to merge to reach the final design
Weโve been working on a collaboration between our client Love Furniture and Irish Blogger Ciara Dempsey, who posted about their Orion bunk beds last week!
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Collaborations (as well as other user generated content) are an excellent way to get your business & products in front of new, and often sizable, audiences with the added level of consumer confidence offered by delivering your message via a trusted voice. We loved hearing from Ciara what aspects and features she liked about the bunk beds and how her boys were using them, from the point of view of a consumer rather than a retailer - and potential customers tend to love this too!
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Collaboration with others is also brilliant for freshening up your marketing. People get to see your brand from a new viewpoint and receive your marketing in a new way, which can help reignite old customers' interest or catch the attention of previously uninterested or new audiences.
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Another huge benefit is that photo & video content created by bloggers or other collaborators can be used on your various social channels now & in the future, as well as potentially in other areas like your website, email marketing, print media, etc. This type of content, showing your products out in
the wild, is usually more difficult to create yourself so this is a really helpful additional quality to collabs.
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If you haven't already, you should definitely consider adding it into your digital plans!
๐ Turning over a New Leaf for this dental practice meant a new name and a lovely new logo too! Wishing Clare & Liam all the best on their new venture!
We loved being involved with the paid social media campaigns for with
This event was centred around working together for a just, peaceful and sustainable world... that's surely something we can all get behind ๐
โ Have you ever heard of the funnel in regards to your sales process? A funnel basically is the journey your customer takes with your business.
The main stages of the funnel are:
๐ ๐๐๐ฎ๐ฟ๐ฒ๐ป๐ฒ๐๐: Top of the funnel, so this is where your users see you for first time. You want the information to be helpful and informative e.g. blogs and downloads.
๐ ๐๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Next stage, generating intent with the user. A great place to show them your products and USPs about your products and business.
๐ ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป: Next stage, they are aware of you and intend to buy so convince them e.g. promotional information.
๐ ๐๐ผ๐๐ฎ๐น๐๐: Keep them engaged so they can easily purchase again or recommend your products or services.
Itโs also important to have your audience lists set up through the funnel so you can target the users with the correct ads and placements at each of the correct stages.
These are some top of the funnel ads we have done for Gr8 Fires which provide value to the users i.e. a free guide. These are shown to people with no prior knowledge of Gr8 Fires and helps build awareness and trust in the company, before weโd take them to the next stage in the funnel. These types of awareness campaigns will look different for everyone depending on your product or service.
Hopefully this post has given you some food for thought for your own funnel! If you have any questions or queries get in touch ๐
๐ง๐ฝโโ๏ธ KALI YOGA ๐ง๐ฝโโ๏ธ One of our more recent logo designs was this striking, minimalist logo for the fabulous which is a nod to the studio's namesake - the 8 armed godess Kali, represented by the 4 lines touching the circle at 8 points. Kali Yoga has a special focus on yoga for women, specifically pregnancy & menopause yoga so we designed the symbol to be rotated to represent the different practices for these different phases of life.
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Thanks for being so brilliant to work with, Catherine! We can't wait to see all your plans come together soon!
Google Adwords vs Social Media Ads ๐
This is a question we get quite a lot from clients wondering which they should use to get the maximum from their budget. Both are hugely popular but fundamentally, very different.
Google is a search engine, and you will reach people based on what theyโre searching for. If people are searching for your products or services then youโll want to be in front of them. Google Adwords works on a cost per click basis, which means youโll get charged each time someone clicks on your ad. Because someone is actively searching for something they are also far more likely to be ready to purchase, which can help drive a great return on investment.
Social Media Advertising gives you access to a massive, massive audience, and youโll reach them where they already are. Youโre paying for social media advertising space, so not per click as with Google. You can really easily set your budget (per day, total lifetime etc) and you have a lot of creative licence with your advertising which allows you to get across your brand personality and key selling points. Facebook is a great brand awareness driver, making it good for sign-ups, leads, website traffic etc.
To be honest, youโll find the best return from using them both, as both have strong models that deliver success, and can work successfully together. It would be hard to choose a clear winner, and it really depends on the client, the product, the goals, the budget etc as to what strategy would work best for you โ but hopefully weโve cleared up the main differences between the two for you ๐ค
๐ There's so much choice on the Love Pizza menu! Luckily they had us design these nice, big menu boards to be installed in both the Cavehill Road store and the new Glen Road store so you can check out all your options ๐
๐คฉ So exciting to see some of our clients and all the other businesses who are getting to reopen their doors today! It's been a long road but things are looking up ๐๐ผ
Hope things run smoothly and successfully for everyone!
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These video ads we created recently for Tara Grimes Facebook & Instagram campaigns are bold, bright and simple to catch the eye on users' newsfeeds (and make the mouth water) ๐คฉ @taragrimesfitness
Ready for the weekend ๐ฅณ๐ This is a short promo video we created for @lovepizzabelfast recently! Those pepperoni doughballs got us like ๐๐คค every time...
Very exciting to visit the newest addition to the Ormeau Road cafe scene on opening day yesterday ๐ Especially great to see the elements we've been working on: โข Signage โข Window Graphics โข Menu Boards โข Patterned Wall Vinyls And a few more things still in the works! Wishing the whole @lovetreatsshakes team the best of luck with the new venture! ๐ฅ๐พ
We are very excited to have finished overhauling our website! Here's a sneak peek... To see the real deal head over to www.digital88.co.uk (Link in bio) No, we haven't slept in January ๐โ Yes, we are 90% coffee
Want your business to be the top-listed Media Company?
digital88 is a small team of 3 - Joanne McCullagh, Clare Brawley, and one furball called Tucker - based in Belfast, Northern Ireland.
We work for a range of clients across a variety of sectors providing digital marketing and graphic design services at a more cost effective rate than traditional agencies. Agency rates in Northern Ireland are between ยฃ80-ยฃ100 per hour. This is workable for larger companies but for the smaller business this is usually a no-go fee. We bridge the gap.
