Biscuit Communications

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Biscuit Communications

Flexible marketing and social media that works for your business. Kickstart your marketing today.

Biscuit Communications was founded by me - Emma Hodges - after 15 years of b2b in-house marketing roles. A boutique marketing agency, based in West Sussex, I specialise in marketing strategy and management. Working with a trusted team, I'll help your brand to be seen and heard, offering proactive advice and a hands-on approach. Working with ambitious SME and non-profit organisations, I work with companies across the UK, but I especially love working with Sussex, Kent and Surrey-based brands.

21/09/2024

As much as you love what we do, I’m guessing that you’re also in business to pay the bills! And that means you need to attract clients and make money. But what to do if your offers are like tumbelweed? If you’re offers aren’t selling, this is for you.

1. Are you hard to find? 🔍
Ensure you have SEO on both your website and social media working well. Remember to ensure your contact forms on your website are working with clear calls to action. Plus, you have up to date links on your social media. Make it as easy as possible for people to contact you.

2. Is what you do clear to people who don’t know you? 🤔
This boils down to your messaging! You need to keep it concise and clear. A good rule of thumb is to consider 3 things: who you help, how you do it and the transformation your ideal client can expect.

Pro tip: ensure you include this messaging consistently across all your channels so your audience see it often.

3. You haven’t posed recently 🌀
If it’s been a year since your last post, potential clients looking on your social media will wonder if you’re still business. If you know you’re not using one platform, pin a post directing people to where you’re more active. And don’t ignore your website! Ensure you keep links and services up to date.

Head to the caption for 4 & 5!

13/09/2024

🎯 Ready to grow your service-based business on social media? Here’s how:

1️⃣ Make Your Messaging Count
Your aim is to create content that connects. Speak to your audience’s needs in a way that resonates and builds trust. It’s also important to project trust and positivity with you audience. So, avoid complaining on socials about how busy or stressed you are. Venting is good but find a trusted source to do it privately.

2️⃣ Tell People You’re Available
Don’t assume they know—let your audience know you’ve got space for new clients! This could be an email or social post, but be sure to let your audience know how they can work with you right now.

3️⃣ Leverage Relationships for Referrals
Harness the power of your connections to get those valuable word-of-mouth referrals. Share testimonials with your audience to build trust be proud of how great you are and shout about it. Finally don’t be shy to ask for referals , if you have happy clients ask they to share your details with the network.

Let me know in the comments which tip resonates most with you.

12/09/2024

Thinking of running ads in Q4 to promote your offer? Read this before you go any further..

Back to school vibes all round at the moment, and it’s not just the kids, us business owners are also keen to take on new challenges at this time of year! Q3/Q4 is a great time to run ads to a new offer and promote it for a strong end of year.

So, here’s how to make the most out of your ads in Q4:

🚀Grow Your Audience
Selling to the same people? Time to expand! Ads are the perfect tool to reach new, relevant people. Set up a simple funnel with multiple campaigns working together for that ‘halo’ effect and even better results.

👥 Attract Dream Clients
Want more dream clients to find you? Lookalike audiences are your best friend! They deliver incredible results by targeting people similar to your current audience.

💬 Engage Your Existing Audience
Already have a great audience but need them to see your content? Add a low-cost Engagement campaign to ensure your best posts are being seen.

📧 Build Your Email List
Want to grow your email list? Create a lead magnet that speaks directly to your target customer and their specific needs. Your email list is a goldmine for high conversions!

Ready to Start Ads?
I’m creating and launching a new group Meta Ads 2-Hour Power Workshop series. The 3-part series will take you from setting up the foundations, to connecting with your audience and attracting leads. Beta price is £75, but it won’t last long! DM to secure your spot.

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13/08/2024

I talk a lot to clients about the importance of growing your audience, making sure you have a steady stream of [ideal] leads to nurture. But what next? You have to consistently email them!

Your email list is absolutely essential for growing your business. But if you find yourself stuck for ideas that convert, here’s a little inspiration ;-)

Swipe for 7 email content prompts!

Save this post for later!

05/08/2024

If you’re short on time and stuck on content then this hack is for you…

The summer holiday are notorious for being busy so if you’re finding it hard to stay consistent with your content this summer you’re not alone. So, here’s the strategy for you:

Repurpose your content! So many people forget to do this!

As a mum in business, your time is precious. Instead of spending hours brainstorming fresh content ideas, leverage what you already have. You likely have blogs, email content, past downloads and social posts that can be updated and reused to keep your audience engaged.

So, turn those blog posts into social media graphics. Convert podcast snippets into short, shareable video clips. By repurposing, you maximise your efforts to get your content seen in a variety of ways, across platforms.
Make the most of your valuable time this summer and share in the comments how you get on :)
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04/08/2024

Are you tired of the inconsistency in your marketing efforts? Frustrated that your fantastic offer isn't reaching as many people as it should? Longing for a steady stream of new leads but finding it challenging to maintain a consistent marketing presence?

Imagine having dedicated support in your business that makes you feel confident and backed up. Envision a system that not only saves you time and energy but also empowers you to consistently share your message, show up daily for yourself and your clients, and achieve outstanding results.

The key to this transformation is a solid marketing strategy and the right support. It’s not just about having a website, sporadically posting on social media, or constantly struggling to keep marketing tasks on your ‘to do’ list. It’s about having a sustainable strategy tailored to your goals and lifestyle.

I’m here to help 👋🏼

I have limited availability for my exclusive 3-month marketing mentoring programme. This 121 program will provide personalised, in-depth support, diving into the core of your business to help you achieve your goals.

Ready to take the next step?

DM me the word NEW and I'll send you more details. Let's make your business thrive with a consistent and sustainable marketing approach!

01/08/2024

🚨 Sorry to break it to you: if your niche is “small business”… it's not a niche! 🚨

When potential clients are looking to work with you, they want an expert who understands their specific industry, challenges, platforms, and goals. That’s why it’s crucial to niche down and get specific with your marketing.

For instance, I focus on ambitious online service providers in the creative, wellness, and coaching space. Niching doesn’t mean you can’t work with others, but it does make your messaging and marketing super-focused, ultimately reaching more people.

Here are four compelling reasons why focusing on a specific niche can transform your business:

Become an Expert 🌟
Targeting a specific niche positions you as an expert in that field. Clients are more likely to trust and hire someone specializing in their needs. By narrowing your focus, you become the go-to person, building your reputation and allowing you to charge premium prices.

Stand Out 🎯
In a crowded market, differentiation is crucial. Niching down helps you highlight your unique value tailored to a specific audience, setting you apart from generic service providers.

Streamlined Marketing Efforts 💡
Marketing to a broad audience can be time-consuming and costly. A narrower focus allows for streamlined, cost-effective, and impactful marketing efforts. You can create specific content, run targeted ads, and engage with a community more likely to convert into loyal customers.

Build Stronger Relationships 🤝
Focusing on a niche allows you to build stronger client relationships. Understanding their unique challenges lets you offer tailored solutions, leading to higher satisfaction and loyalty. These strong relationships often result in word-of-mouth referrals, which are invaluable for growing your business.

By niching down, you can become an expert, stand out in a competitive market, streamline your marketing efforts, and build stronger client relationships. Find your niche and watch your business thrive! 🚀

26/07/2024

Want to boost your reach do this 👇🏻👇🏻

SEO isn’t limited to websites; your social media platforms, including Instagram, can also help you reach a new audience.

3 Ways to Use SEO in Your Social Media Posts! 🚀

🖊️ 1. Optimise Your Captions: Use relevant keywords in your captions to make your posts more discoverable. Think about what your audience might search for and incorporate those terms naturally.

📸 2. Use Hashtags Wisely: Research and use trending and relevant hashtags. Combine popular hashtags with niche-specific ones to reach a broader yet targeted audience.

🔗 3.Consider You Images & Videos:The algorithms also scan your images and videos for key words so ensure they are included there too!

🔍 BONUS TIP: Consistent Branding Maintain a consistent brand voice and style. It not only helps in SEO but also builds a strong brand identity.

Remember, quality is more important than quantity. Avoid “kay word stuffing”, you may have seen this where accounts post a list of key words at the bottom of a post. Instead, be strategic, ensuring each keyword is targeted and relevant to the specific content.

SAVE this post to start boosting visibility by optimising your content!

P.s. My marketing mentorship Maximise and Monetize starts soon so if you need help with things like SEO and getting your marketing to bring you leads on autopilot this is for you!

23/07/2024

As small business owners, balance is crucial for longevity. But it’s not always easy to find ⚖️ 👀.

What I have learnt in over 8 years of doing this, is that your business will evolve. And that’s a positive thing. Life changes, the economy, headspace all play their part.

Fortunately, adaptability is our superpower 💪 Things certainly haven’t gone as planned here lately with illness and wellbeing. But that’s when flexibility truly shines.

So, allow yourself and your business to be adaptable enough to navigate this unpredictable life. Don’t be too hard on yourself when things don’t go as planned.

It’s not just about working hard; it’s about making work, work for YOU!

Follow @‌biscuitcomms for more tips like this, and if you found this helpful, drop a “🍪“ in the comments.

P.S.

My Thrive Review Session does that: it’s a super quick (90-mins) and amazingly effective 1:1 session to get your marketing unstuck – fast!

It’s perfect for if you feel overwhelmed about what marketing to actually do in the time you have.

We’ll review what’s working and what’s not; set goals and plan actions to keep you on track.

Plus, I’m offering x3 of these sessions at a discounted price of £99 (usually £150). Simply take yours by 31st July to qualify. Be quick before they are snapped up!

So, if you want to plan the rest of 2024, get in touch for details.

08/07/2024

Huge changes to IG DM’s and if you use chat automations you really NEED to see this 📣

Instagram have announced changes are coming to messenger, here’s everything you need to know.

Soon, you’ll only be able to message those who follow you unless they adjust a specific setting. While this might seem like a challenge, let’s view it as an opportunity to stay ahead.

Why is this beneficial? Changes like these encourage us to refine our strategies, making our social interactions even more meaningful. DM conversations are often crucial for successful social selling 🚀

This does mean that if you have been using chat automations like ManyChat you will need to make some minor tweaks to ensure your automations are working well for you.

✨ Don’t worry though, I’ve got you! This is what you need to do...

Most users won’t adjust their settings, but for those that do here is a simple 3-Step System to help you stay connected with your community:

1️⃣ CLICK DON’T CHANGE- Ensure this setting remains so non-followers can continue to message you.

2️⃣ INCLUDE A “FOLLOW” CTA- Prompt your audience to follow you to ensure they receive all your messages. For example;

“P.S. Instagram’s latest changes mean only my followers can receive messages, so if you don’t already follow me do that first, and then comment [YOUR KEYWORD GOES HERE] “

3️⃣ EDUCATE YOUR COMMUNITY- Inform your audience about these changes to keep everyone in the loop. You can do this with a CTA or through regular IG stories reminding your audience why they should follow you.

Remember, having a strategic system for converting your content into clients is essential.

Before you go be sure to follow and then save this post as you'll need it soon!

07/07/2024

You’ve heard of FOMO, but do you have a fear of investing? (sorry no catchy acronym here 🤣)

Ladies, let’s talk about a common fear that many of us face as coaches, consultants, and online service providers: the fear of investing in our own businesses. It’s natural to feel apprehensive about spending money on support, but remember – no woman is an island. Just as it takes a village to raise a child, you need the right support to nurture and grow your business. 💪

The first time I invested in a coach, it pushed me to: conduct market research, clarify my offers and rewrite key website sales pages, plus outsource and onboard a team member. The second time, I have pivoted areas of my business, defined my ideal customer and developed and launched a new offer (so far). Accountability, and having an expert sounding board, works!

Remember, investing in your business is an investment in yourself. You don’t have to do it alone. Surround yourself with the right support and watch your business flourish. 🌱

If you’re ready to get expert help with your marketing to grow your business sustainable, have an effect marketing strategy the bring i more sales and make space to actually live life then my 3 month mentorship Maximize & Montetize is for you.

If you are ready to…

👉🏼Create a Strategy focused on your sales, pricing, and conversion to make more money and hit your monthly goals.
👉🏼Grow your audience to consistently attract new people into your world, ensuring steady growth.
👉🏼Stay visible and keep selling without burning out with time-saving systems.

Ready to take the leap? Let’s chat comment “MAXIMISE” 💬 for more info.

05/07/2024

There’s a debate in marketing over using pain point or desire marketing. And I honestly think that both have their place.

The thing is, problem awareness messaging works. But the key is not to bash people over the head and make people feel bad, when they may already be in a place of overwhelm.

Instead, it’s about connection. Building a connection with your ideal client that demonstrates that you deeply understand where they are and what they’re struggling with. You may have lived it yourself.

Taking customers on a journey with your messaging leads to a place of empowerment, positivity, and inspiration. Isn’t that cool?

Swipe to find out more!

P.S. doors are open to my 3 month marketing mentorship where we work together 1:1 to grow your business with consistent leads in 90 days. The programme will make your marketing more sustainable and effective, enabling you to increase your sales with a thriving business.

DM me the word “MAXIMISE” if you’d like more info.

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29/06/2024

Being totally honest with yourself, is your business setup to handle an influx of new clients in the next three months?

You want to grow your business and nail your marketing, but also like you’re doing things by the seat of your pants! But you are ready to really drive your business forward and scale things in a sustainable way.

I’m all for setting ambitious goals, but if your business isn’t ready to handle a high volume of clients, reaching consistent £5k, £10k or beyond months might be unsustainable. Without robust systems and processes to market and grow your business, you risk burning out or compromising your client experience.

I speak from experience (over 20 years in marketing), having helped countless clients; when I say this… It’s essential to ensure you have the foundational systems in place. This will make scaling your business much smoother and more sustainable.

This is why I created Maximise & Monetize: Marketing Coaching Programme, to help you reach those big goals without compromising.

How we do it… a 1:1 3-Month Marketing Programme for Business Growth
Over three months, we will focus on three critical pillars to grow your business:

Creating a Strategic Plan

Growing Your Audience

Implementing Time-Saving SystemsThe programme follows this framework but will be tailored to suit your business and your goals at your pace.

If effective marketing and sustainable growth is on your radar for rest of this year, and you want to achieve that goal WITHOUT it feeling messy and overwhelming comment the word MAXIMIZE to see how I can help you.

28/06/2024

Ladies, we've made it to the halfway mark of the year! While it’s not quite time to start the Christmas countdown just yet, it’s the perfect opportunity to pause and reflect on your progress. ⏰

Here are some key areas to focus on:

Reflect and Evaluate:

Successes: What strategies have been working well for you, your business, and your clients?

Leads: where have most of your leads come from this year? How can you lean into that for greater success?

Goals: How close are you to achieving your 2024 objectives?

Opportunities: What adjustments or new opportunities can help you hit your targets?

Challenges: What feels hard or is not working as well as you want? How can you prepare and commit to changing that?

I understand that taking the time to reflect can be challenging, especially when you're already juggling so much. It can be tough to step back and objectively assess where your business stands.

That's where Maximize and Monetize comes in. It’s my 3 month mentorship for women in business that want to nail their marketing and grow their business sustainably.

Together we will…

👉🏼 Develop a strategy centred on sales, pricing, and conversion to boost your earnings and achieve your monthly targets.

👉🏼 Expand your audience to continually draw new people into your sphere, guaranteeing steady growth.

👉🏼 Maintain visibility and keep selling without burnout by using time-saving systems.

Because I want to be fully present for you I will only be working with 5 female founders.

If you're ready to claim one of the limited spots available, comment MAXIMISE I’ll send you all the details. 💌🔗

22/06/2024

Here’s the thing 👇🏻👇🏻…

You didn’t start your business for it to dictate every aspect of your life.

You started to share your skills, talents, passions and make money!

Just this week everyone in our home came down with a nasty bug, it was like dominoes we came down with it one by one! Obviously, it was far from ideal, I had plans (hello virtual ).

But you know what, I was able to step away from my business knowing that it would keep going without me being as present. And I didn’t have to worry about it all falling apart or losing vital income.

How did I manage this? I’ve prioritised creating a life first business.

If you’re not sure where the next leads or clients are coming from, or you have inconsistent cash months, it’s difficult to relax and enjoy the life you’re building. You know you need to show up regularly to market your business but it’s just so overwhelming with everything else you need to do.

And so the business you’ve lovingly created begins to feel like a prison, and the freedom you crave is eluding you.

What if it was possible to change that?

The good news is it’s absolutely possible! All you need is some guidance in putting together the right strategies and processes.

I’m showing you how in my 3-month one-on-one mentorship program, Maximise and Monetize, designed for women eager to take a fresh approach.

👉🏼 Develop a strategy centred on sales, pricing, and conversion to boost your earnings and achieve your monthly targets.

👉🏼 Expand your audience to continually draw new people into your sphere, guaranteeing steady growth.

👉🏼 Maintain visibility and keep selling without burnout by using time-saving systems.

DM me the word “MAXIMISE” now.

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09/05/2024

Not the best news from Meta, it looks like pay-to-play is finally here 😬

Swipe to find out the deets. Let me know what you think about the Meta Verified update in the comments 👇

05/05/2024

Have you planned your content for the week yet?

Don’t worry I’ve got you covered with a post for every day if you need it.

Here are seven Instagram content ideas tailored for small business owners:

Behind-the-Scenes Sneak Peeks: Share glimpses of your workspace, production process, or team members to humanise your brand and give followers an insider view of your business.

Product or Service Features: Highlight your products or services, showcasing their features, benefits, and unique selling points.

Customer Testimonials or Reviews: Share positive testimonials or reviews to build trust and credibility and encourage others to try your products or services.

User-Generated Content: Repost content created by your clients featuring your products or services. This showcases your offers and fosters a sense of community and loyalty among your audience.

Tutorials or How-To Guides: Create educational content related to your products or services, such as tutorials, tips, or DIY guides, to provide value to your followers and establish your expertise in your industry.

Promotions and Discounts: Announce special promotions, discounts, or exclusive offers available to your Instagram followers, encouraging them to take action and make a purchase.

Storytelling and Brand Values: Share stories about your business journey, the inspiration behind your brand, or the causes and values your business supports. This helps to connect with your audience on a deeper level and build emotional connections with your brand.

Before you go, be sure to hit the save button!

01/05/2024

It’s true: posting on Instagram and creating your website isn’t a marketing strategy!

Here’s why…

Recently, when talking to a client about her marketing plan, she shared that it was to get her website up and running and schedule some posts on Instagram.

Don’t get me wrong: they are both valuable and necessary tactics.

But, these are elements of a strategy, not a strategy itself.

Your marketing strategy is a holistic look at your business, your goals, and forms a comprehensive plan on how you will achieve them. It will include:

Your business & marketing goals

Identifying your target audience

Messaging to position your business/brand

Identifying the most effective channels

Testing, metrics and analysis

While websites and social media are valuable components, your marketing strategy tells how you will reach [and grow] your audience, engage with them and ultimately make conversions [sales] effectively.

Which element of your marketing strategy do you feel you need help with? Drop a number in the comments.

26/04/2024

In quarter 2 you need to consider this…

Truth: as a service-provider, you need a marketing plan. But 50% of business-owners I speak to haven’t got one; while another 40% are ‘working on it’. Want to move to the other 10% - the ones who have it sorted?

If you’d love to take positive action to grow your business, a strategy is essential. Here's what it should include:

🚀 Marketing Goals: Clear, attainable goals in tune with your busineses objectives.

🚀 Customer Personas: Deep insights into your target audience with detailed customer personas. Know your audience!

🚀 Competitors: check out your competitors' strategies, strengths, and weaknesses to pinpoint opportunities for you to stand out.

🚀 Messaging: Develop your story, brand and messaging to really connect with your audience and show a) that you undretsand and b) how you can help.

🚀 Marketing Channels: Identify the most effective channels to reach and engage your audience, to help achieve your goals in the time you have.

If you found this valuable hit like button.

P.S.

If you want support with your marketing strategy, a VIP Business Boost Day is for you.

It’s a ‘done in one’ intensive way to get your marketing sorted. Fast.

Perfect if you struggle to get time to work ON your business, as you are too busy working IN it (we've all been there)…

Just imagine how it would feel to spend just ONE day away from the demands of your work to focus ON the business. Knowing that by the end of the day, this key business-boosting activity will be planned and ready to go.

Comment the word BOOST and I’ll DM you more info!

24/04/2024

Is it me or this year just steaming ahead?

I know you’ve got lots of goals and high hopes for this quarter, so I thought I’d share my tops tips on achieving your goals in business.

1️⃣ Plan Ahead

Set yourself up for success in Q2 by crafting a comprehensive plan. Define your objectives, break them down into manageable steps, and establish deadlines.

➡️ Especially important if the summer holidays loom large and will affect your working week. Start thinking now about how you will manage this.

2️⃣ Monitor and Analyse

Don't skip this part! Stay informed about your business's performance by closely monitoring all relevant statistics. This enables you to identify what's effective and where adjustments are needed.

➡️ I track certain metrics every Monday and it sets up my week - e.g. email subscribers, offers made, no. of calls, sales made - it can be really quick to do but shows you where to focus your mind and activity.

3️⃣ Seek Accountability and Support

Consider investing in a mentor or coach who shares your goals and values. Having someone to hold you accountable and provide guidance can be invaluable.

➡️ We can’t do it all alone, and that’s okay. Get help when you need it!

Let me know in the comments, what are your Q2 goals?

12/04/2024

This is your last chance to win a 90-minute Thrive Session with me!

Yep, the closing date is fast approaching - as in TODAY at midnight so get your skates on!

Thrive Sessions are perfect to help you build an actionable, achieveable 90-day plan; so you can feel confident that you have the right strategy to get results before the summer holidays kick in.

Enter now for your chance to win.

We'll collaborate to tackle your most pressing marketing challenges and develop a concise plan for the upcoming quarter. This session promises to provide you with:

Clarity on your marketing objectives

Guidance on which activities to prioritise in the time you have

Actionable steps to execute your marketing strategy effectively

If you’d love to give your marketing a boost you need to be in it to win it! Enter for your chance to win. 👉👉 https://biscuitcommunications.co.uk/win-a-free-marketing-thrive-session/

11/04/2024

Do you have a backup plan?

For your content that is!

Next question, would you like a sustainable system to help you create backup content with ease? 🙋🏼‍♀️

For solo service providers, repurposing is your friend. It’ll help you to save time and create a sustainable, achieveable way to stay visible to your audience. So, if you have tons on or emergencies crop up you are prepared.

The best thing is, it’s very likely you already have the content! Go back through…

⭐️ Your social media content from the last 12 months and look for posts that performed well.

⭐️Go back through your previous emails

⭐️ Check out old blog posts

⭐️ Read over previous downloads or courses you’ve produced

Identify the gems of value that are relevant to your audience: the next step is to repurpose them!

⭐️ Re-work the copy

⭐️ Change the images or graphics

⭐️ Tweak the call to action

Make the content relevant, but with a few changes [this isn’t about rewriting the whole thing].

PRO TIP 🔍 Identify recurring themes or common challenges within your niche. What topics do you find yourself discussing repeatedly? These are the themes to connect with your audience.

SAVE ✔️ Hit the save button so you can refer back to this later!

10/04/2024

I often talk to business owners who haven’t quite nailed their marketing strategy. If yours isn’t delivering, this could be why!

Swipe to find out.

Plus, I’m offering one lucky business owner a 90-minute Marketing Thrive Session with me!

During the 90-minute session, we'll work together to help you overcome your biggest marketing blocks; giving you a clear plan of action for the next quarter. Gain:

Clarity on your marketing goals

What activities to focus on

Actions to make it happen

Enter now for chance to win - https://biscuitcommunications.co.uk/win-a-free-marketing-thrive-session/

05/04/2024

Have you heard of the KISS Method? Hint: it has nothing to do with actually locking lips 😘!

You may have seen a few very short ‘28-word’ emails or social posts doing the rounds recently. And they can be surprisingly effective.

They utilise a key marketing principle: KISS 💋 Keep It Simple, Stupid. Or to be more polite these days, Keep It Short & Simple!

Short, sweet, and oh-so-effective.

Why it works 🤔...

👉Straight to the Point NO fluff, just facts. Your time is precious.

👉Keep it Simple, tons of personalisation isn't vital if you hit the right audience with what they want.

👉Outcome-Based Offer Focus on your customer: money, time, energy, reputation—it's all about them.

👉Piques Curiosity Stand out by offering something new.

👉Ends with an Easy ask a simple question that screams "reply!"

Ready to give it a whirl? Sign up for my weekly BITESIZE email for more info, how-tos and tips - comment BITESIZE below.

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Opening Hours

Monday	09:00 - 17:30
Tuesday	09:00 - 17:30
Wednesday	09:00 - 17:30
Thursday	09:00 - 17:30
Friday	09:00 - 17:30

Telephone

+447917682267

Website

http://biscuitcommunications.co.uk/

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Videos

Are you craving balance? Realignment with your values? It’s easy to compare yourself to others and feel like your business is growing too slowly, especially when you see “overnight success” stories. But growth in the wrong direction won’t serve you in the long run. Many biz owners wake up one day and realise they’ve built something that doesn’t align with their passion (👋). Then it can feel harder to pivot, especially if the business is profitable. When I work with my clients, I help them stay focused on their long-term vision. ❌ You won’t _accidentally_ create a business that supports your dream life. ❌ You won’t _stumble_ into a business you truly love. ✅ You create both through **intentional** action. Ask yourself: 1️⃣ What does my balanced life look like? 2️⃣ What kind of business do I need to build for that life? 3️⃣ Are my actions helping me move toward that? If this speaks to you, then my Thrive Sessions are what you need. Together we will look strategically at your business and map out a way to take action and move forward… in the right direction! Comment THRIVE and I’ll send you more info. #marketingmentor #marketingsupportforsmallbusiness #marketingexpert #growyourbusinessonline #leadgenerationstrategy

Are you tired of feeling like you’re on a never-ending hamster wheel with your marketing? You know you want to showcase your amazing offer to more people and attract new, consistent leads. But it’s sooo frustrating that you never quite manage to market with ease and consistency. How do other business owners manage it? The ones who seem to have their shiz together, dominating Instagram or sending out engaging emails? It’s enough to make you wonder, “How did they get there? How did they build a community that hangs on their every word? What’s wrong with my business?” If we haven’t met, I’m Emma 👋🏼, marketing strategist for ambitious service providers who want a system that gives you the time and energy to be consistent, and crucially, confident too. Confident to share your message and show up daily for yourself and your clients. Confident that you have the right strategy in place to: • Grow your audience of ideal clients 💗 • Generate more leads 🔥 • Increase your revenue 💸 While not losing yourself in ‘busyness’ while you achieve your vision board. Sound good? Then welcome to my corner of the internet - you’re gonna love it here 🤩 Stick around as I share how to: 👉🏼Create a Strategy focused on your sales, pricing, and conversion to make more money and hit your monthly goals. 👉🏼Grow your audience to consistently attract new people into your world, ensuring steady growth. 👉🏼Stay visible and keep selling without burning out with time-saving systems. Plus, I share templates and tools to help you market your business and advise on your marketing questions and challenges. Ready to hit Q3 and Q4 with momentum? FOLLOW @biscuitcomms and let’s do this together 🍪 #marketingmentor #marketingcoach #marketingforsmallbusiness #marketingfortherapists #marketingforcreatives #womeninbusinessuk #supportwomeninbusiness #marketingsupportforsmallbusiness #growyourbusinessonline #womeninbusinessuk #femaleentre

We’ve made past the halfway mark of the year 🙌🏻! That means now is the perfect time to pause and reflect on your progress. The last few weeks have been a blur of Leavers’ Services, Sports Days, Induction Days etc - _all_ the school events 🤪 . So, I understand that taking the time to reflect can be challenging, especially when you’re already juggling A LOT. But, taking the time to assess your progress will enable you to stay super focused. It’s worth it, I promise! Set aside half an hour to objectively assess your business. Here are some key areas to focus on: 1. Successes: What strategies have been working well for you, your business, and your clients? 2. Challenges: What feels hard or is not working as well as you want? How can you prepare and commit to changing that? 3. Leads: where have most of your leads come from this year? How can you lean into that for greater success? 4. Goals: How close are you to achieving your 2024 objectives? 5. Opportunities: What adjustments or new opportunities can help you hit your targets? One of the biggest problems I hear when talking to my clients is that they struggle to prioritise tasks like this - or to stay accountable. They are so caught up in the day-to-day that’s it’s tricky to step back. Yet these are _exactly_ the tasks that will help to grow your business. Does that sound like you? Imagine how would it feel to: 👉🏻 Understand your biggest marketing priority to focus on 👉🏻 Have actionable steps to move forward and make progress 👉🏻 Feel clear and confident about what to do to thrive My Thrive Review Session does that: it’s a super quick (90-mins) and amazingly effective 1:1 session to get your marketing unstuck – fast! It’s perfect for if you feel overwhelmed about what marketing to actually do in the time you have. We’ll review what’s working and what’s not; set goals and plan actions to keep you on track. Plus, I’m offering x3 of these sessions at a

Tried and tested methods to generate leads & sales quickly 🤔🤑 Do you need to generate warm leads and sales fast? Read on! As service providers we’ve all been there, leads and sales are slow, the money isn’t flowing and you need to rev things up FAST! Yes, in this situation you need to take action 💪 So, here are 7 highly effective steps I’ve taken to boost business: 1️⃣ Set Clear Goals - Determine exactly how much business you need to generate. Having a clear target will keep you focused and help prevent panic. 2️⃣ Define Your Offerings - Decide what services you want to offer and who your target customers are. Are you aiming to sell small services in larger volumes, big services in smaller volumes, or a combination of both? 3️⃣ Identify Urgent Needs - Pinpoint who needs your services urgently. Review your LinkedIn contacts, email list, inbox, CRM system, and more. Identify potential clients who would benefit from your services right now. 4️⃣ Attend Local Events - Use platforms like Eventbrite and Facebook to find local events where your ideal clients might be. Sign up for at least three events to generate fresh leads. 5️⃣ Follow Up Promptly - Contact your new leads within 24 hours. Don’t let them forget about you. 6️⃣ Promote Your Services - Talk about your services consistently. regularly share your offers on all your platforms. Make your presence known. 7️⃣ Get Out There - Step out from behind your desk. Attend events, network, and put yourself in new environments. Meeting new people helps to keep your pipeline full. And a cheeky last one… Possibly the most helpful: sign up to my Maximise and Monetize 1:1 coaching. It will help you overcome the feast and famine mode in 90 days and have a consistent stream of warm leads! Comment MAXIMIZE and I’ll send you more info. #WomenInBusiness #FemaleEntrepreneurs #LeadGeneration #SalesBoost #BusinessGrowth #Networking #ClientAcquisition #EntrepreneurLife #UKBusinessWom

Are you using your stories strategically to sell your offers? Ladies, if you’re running a small business, your Instagram Stories are more than just a place for small talk—they’re a powerful tool for building relationships and driving sales with your warm audience. Here are four ways to boost your sales through Stories: 1. Re-share posts from your customers or highlight reviews to showcase your products or services in action. Always add your personal touch with commentary when you re-share. 2. Give a behind-the-scenes look at your product or service. Flip through pages, scroll through your course content, or handle your product while explaining why you created it and what’s inside. Highlight the key features. 3.Focus on the ‘what’s in it for me’ aspect. Explain how your service will improve the customer’s life, what benefits they’ll gain, and how they’ll feel differently after making a purchase. 4. For limited-time offers, use the countdown sticker to create urgency. Show how much time is left until the offer expires, whether it’s days, hours, or minutes. Okay I have one more bonus tip for you… Experiment with the placement and timing of your sales messages in Stories. Start with something engaging to hook your audience—offer value, share inspiration, connect with a personal story, or use a poll sticker to encourage interaction. Ready to start selling in your Stories today? Save this post so you can refer back to it. ‌ P.S. If you want more in depth valuable support with your marketing to help you grow your business, increase your leads and revenue with ease my marketing mentorship Maximise and Monetize may be for you! DM me the word “MAXIMISE” and I’ll send you more info. #socialmediacoach #instagramforsmallbusiness #digitalmarketingforsmallbusiness #marketingmentor #marketingcoach #womeninbusinessuk

I was very happy at the weekend to visit Barcelona with my gang, which has been on my vision board for a while. We packed lots into a quick trip and loved spending more time in Spain. Until one of our brood got taken ill on the last day 🤢 But when life gives you lemons, just remember to be grateful for the wonderful time before that and the opportunity. 🍋☀️ I’ve mentioned having a ‘life first’ business before; getting to business on your terms and creating structure and strategies that align with your goals. If you want to achieve this with your business drop me a DM and let’s make it happen 🥰 #marketingstrategy #marketingcoach #lifefirstbusiness #lifefirst #serviceproviders #smallandmightybusinesses #marketingmentor #marketingforsmallbusiness #femaleentrepreneuruk

Do you feel it too? The drastic need to shift from the neverending hamster wheel of doing business? The wondering exactly how you’re going to achieve what’s on your vision board? After many conversations with awesome biz owners - and inner nudges too - it’s fair to say our priorities are evolving. What we want, how we want it, and who we want to work with are all shifting. Your time, business structure, financial goals, lifestyle, energy, home life, and balance are all changing. It’s time to acknowledge and embrace: ✨The woman who values her life outside of work and can’t be online 24/7. ✨The woman who, due to life or health changes, understands what truly matters. ✨The woman who is tired of seeing the same uninspiring content. ✨The woman who wants to reinvent how business is done. This woman is you, me, us 💁🏼‍♀️. So, here’s my question for FIVE of you: Are you ready to make a real change in your business 🙋🏼‍♀️? If your answer is a resounding YES, then this is for you... Maximize & Monetize A 3-month one-on-one mentorship for women ready to do things differently. 👉🏼Creating a Strategy focused on your sales, pricing, and conversion to make more money and hit your monthly goals. 👉🏼Growing your audience to consistently attract new people into your world, ensuring steady growth. 👉🏼Support with your questions, challenges, and ongoing progress. 👉🏼Templates and tools to market your business sustainably. If you’re ready to build a successful business while finding balance and ease, DM me the word “MAXIMIZE” now. #marketingmentor #marketingcoach #marketingforsmallbusiness #marketingfortherapists #marketingforcreatives #womeninbusinessuk #supportwomeninbusiness

I feel like you might know this about me — but I haven’t told you 🤔. So how would you 🤣?! I help people with their marketing. I’m a trained marketer. Which looks like this: ● A journalism degree ● A post-grad CIM qualification in marketing ● 15 years in-house marketing working with service-biz brands ● 6.5 years helping service-biz owners to create and implement the marketing strategy that’s right for them My marketing background plays a significant role in my approach. It provides me with the valuable context that my clients need. I’ve worked with start-ups, SMEs and global businesses, but many have similar goals – the difference is scale. So, if you’re looking to: ● Achieve consistency, visibility, and confidence ● Attract the ideal clients for your business ● Increase your leads ● Boost your revenue I have just the thing you need… Maximise & Monetize: A 90-Day Marketing Mentorship for Business Growth. Picture a sustainable strategy that aligns with your goals and lifestyle, focusing on effective, revenue-generating activities within your time and budget constraints. This includes having the right offers and pricing in place. I specialise in working with service providers, dedicated founders, midlife multitaskers, and career changers—those who understand that a sustainable marketing system is key to building a sustainable business. Does this resonate with you? Do you want to enter Q3 and Q4 with momentum? I’m opening spots for my new 3-month, 121 marketing mentoring programme. We’ll work closely together, delving deep into your business to achieve your goals. Comment MAXIMISE and I’ll send you more info. P.S. Some other things about me you might not know: as well as biscuits, I am addicted to Marmite. And I’ve seen Foo Fighters live +7 times. And have a Foos tattoo. #marketingmentor #marketingdigital #digitalmarketingexpert #marketingstrategy #marketingstrategyforsmallbusiness #marketingsupport

Remember, frequent posting isn’t the only way to enhance sales! 📈 Utilising ads ensures your brand stays in front of potential customers around the clock, introducing it to new audiences effortlessly 😏 If you’re interested in discovering how ads can benefit your business, send me a DM for a chat📲 #smallbusinesssuccess#smallbuisnessconsultant #westsussexbusinesses facebookads #metaads #adstrategy #googleads #googleadsmanager #googleadsstrategy #facebookadsstrategy #socialmediamanager #businessowner #businessmanager #onlinebusinessmanager #onlinebusinessideas #scaleyourbusiness #obm #onlinebusinesstips #onlinebusinesses #onlinebusinessowner #femalebusinessowners #femalebusinesstips

We are 3 weeks into the year but many are feeling the pressure of transitioning back into the workplace 🤹‍♀️ So I’m sharing with you a few ways to reduce the juggle, drop the hustle and be more productive👇🏻 🍪 Audit your clients and know which activities are the most valuable 🍪 Allocate time for revenue generating activites - every. single. day. 🍪 Create better boundaries 🍪 Outsource where necessary 🍪 Stay laser focused on YOUR goals By implementing these few changes to your daily routine could help you to work smarter, not harder! 😉 DOUBLE tap if you are making 2024 the year of less hustling and more doing ❤️ #businesstraining #businessconsultant #businesscommunity #businessplan #smallbusinessmarketingtips #smallbusinesssuccess #smallbiztips #marketingstrategy #marketingsuccess #memelover #memesdaily #lesshustleculture #prioritisingyou #2024goals

Did you know? Sometimes I forget to tell people 😬 I offer fully-managed ads packages for Meta (Facebook & Instagram), Google and LinkedIn. So, if Business Manager fries your brain and you don’t know (or want to know!) your CTRs from your LPVs, give me a shout. With my expertise, you can focus on running your business while your ads work in the background delivering the best possible results. If you would like to discuss the best option for you DM me today so we can have a chat. #facebookads #metaads #googleads #digitalmarketing #brandyourbusiness #targetaudience #nicheaudience #marketingstrategy #martketingseoexpert #smallbusinessmarketingtips #businessstrategies #womendoingbusiness #smallbusinessconsultant #contentstrategy

HAPPY BIRTHDAY BISCUIT COMMS 🍪 The last 6 years have been filled with perspective shifts, endless opportunities, firm friendships and everlasting memories. Thank you to everyone who has supported this business in anyway. Roll on the next 6 years 🥂 #thenextchapterawaits #businessbirthday #growthmarketing #marketingstrategist #smallbiztips #onlinesuccess #digitalmarketing #instagramforbuisness #femalefounder #womendoingbusiness #business101 #businesscommunity #smallbusinessmarketingtips #savybusinesswomen

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As a small business owner paid ads can seem a bit like the dark arts 👻 🧙‍♀️. In reality, it’s all about understanding how best to use paid social to your advantage: to use the platforms to achieve the objectives and optimise the results you want for your business. If you want to include paid social in your marketing strategy but feel unsure where to begin let’s hop on a call. We'll chat about your desired outcomes and how I can help get you there. Message me to get booked in.

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Helping You to Grow Your Business

You know you need to market your business – it’s just so difficult to find the time. Or perhaps you’re not quite sure where to start? Instead of worrying about lead generation, or feeling overwhelmed by the tasks at hand, we can help you to take control.

With a strategic plan and targeted activities in place, you can generate a steady stream of leads. The best bit is that we’ll do it for you – leaving you to concentrate on your business.

After a full consultation to discuss your objectives, we’ll work together to determine the best strategy to achieve your desired results.