Shrinker Digital

06/10/2023

Shrinker Digital is proud to have launched www.webzero.earth as place for people and organisations to not only come and learn about the polluting nature of the Internet but to also take action in reducing the environmental impact of the planet's 6th largest CO2 emitter (Yes, you read that correctly).

We are delighted that our official offsetting partner is the team THE VAYYU FOUNDATION™.

Chris Desai and his wonderful team run a replanting project in Bali, which not only help to protect vital coastal regions, but also sequester up to 4x MORE CO2 than normal trees.

There simply is no other carbon offsetting project with more credibility and efficacy than the one Chris and his wonderful team offer.

If you are looking to offset your carbon emissions, please visit www.webzero.earth

Jal Kang Smita Amlani James Fairhead THE VAYYU FOUNDATION™ Marc Rowley .earth University of Leicester

21/09/2023

Shrinker Digital are excited to be able to bring to and our first ever seminar designed to empower people and business to reduce their CO2 emissions caused by their daily online/digital activities.

The seminar will be ran by our partner, Marc Rowley from H.I.T Leadership as well as Shrinker's very own Smita Amlani.

There are only 30 spaces available for the 21st and 23rd November, so please email: [email protected] or call 07789 643 020 to book your spot.

30/08/2023

Shrinker Digital has been nominated as a finalist in the "Environmental Impact" category at this year's Business Awards 2023 held by the East Midlands Chamber - Derbyshire, Nottinghamshire, Leicestershire...

Wish us luck!!!

13/07/2023

Are you looking to take your business to new heights?

Look no further than WebZero.Earth.

Boosting sales and saving money are just two compelling reasons to visit our platform.

But that's not all – if you're also committed to being a responsible global citizen, you'll appreciate the opportunity to learn how to reduce CO2 emissions from your online activities!

Smita Amlani Jal Kang James Fairhead THE VAYYU FOUNDATION™ University of Leicester De Montfort University Leicester (DMU) Sustainable Web

10/07/2023

🌍 Do you know the size of your digital carbon footprint? 📲🌱

We do.

Do you ever wonder how much impact your digital activities have on the environment?

🤔 If you don't know, don't worry! We're here to help! 🌟

Introducing our free-to-use website carbon calculator, developed in collaboration with the University of Leicester. 🔬📊

Now you can easily measure the size of your digital carbon footprint and take steps to reduce it! 🌱 Our tool analyses your website's CO2 emissions and electricity usage.

To gain further insights into your digital emissions and make informed choices for a greener future, there is a paid-for full website audit that not only tells you about the size of your website's CO2 emissions, but we give you concrete action plans to go about reducing them...

if that wasn't enough, we will run a 2nd audit to show you the savings... perfect for sustainability officers or CTO's looking to get a grip with their GHG Scope 3 emissions 💡

Join us in promoting digital sustainability and share this video to encourage others to calculate their digital carbon footprint too!

Together, let's make a positive impact on our planet! 🌎💚

THE VAYYU FOUNDATION™ De Montfort University Leicester (DMU) University of Leicester Jal Kang Smita Amlani James Fairhead

06/07/2023

It's and we're excited to announce an upcoming workshop that aims to enhance the knowledge of our staff and management regarding the digital carbon footprint.

You may not know, but the UK has legislated to be net-zero by 2050.

That's a long way off, right?

But did you know that by 2035, the UK has a target to reach a 78% reduction in emissions compared to 1990!

In a bid to help companies understand the size of their carbon footprint coming from their daily online lives, Shrinker Digital is excited to announce an interactive and informative workshop where we will explore the concept of the digital carbon footprint and its implications on our planet.

Our expert speakers will delve into various aspects, including the environmental impact of email, internet infrastructure, cloud computing and more!

Key Workshop Highlights:
🌱 Understanding the digital carbon footprint and its significance.
🌐 Examining the environmental impact of internet.
💻 Discovering sustainable practices for digital communication and collaboration.
🌍 Exploring strategies to reduce carbon emissions in our online activities.
🌱 Encouraging responsible digital behavior and promoting eco-consciousness.

During the workshop, participants will have the opportunity to engage in thought-provoking discussions, interactive activities, and collaborative exercises.

Our aim is to equip attendees with practical knowledge and actionable steps they can take both individually and as a team to minimize their digital carbon footprint.

Whether you are a tech enthusiast, a sustainability advocate, or simply curious about the environmental impact of our digital lives, this workshop is for you!

Let's come together and make a positive difference for our planet. 🌎💚

Help us spread the word by tagging colleagues, friends, and professionals who would benefit from this workshop.

Let's empower ourselves with the knowledge to reduce our digital carbon footprint and create a more sustainable future! 🌿💻

Contact [email protected] or call 07789 634 020 to book your place. The course is available for entire organisations or for interested individuals.

Smita Amlani Jal Kang James Fairhead H.I.T Leadership University of Leicester De Montfort University Leicester (DMU) Leicester Innovation Hub nhs.uk UK government THE VAYYU FOUNDATION™

04/07/2023

After a substantial amount of R&D, the team is thrilled to share the launch of www.webzero.earth, a game-changer in the fight against digital carbon footprint! 🚀🌿

With the support of the University of Leicester, we have developed a cutting-edge website carbon calculator, accessible to all for FREE! 📊

At WebZero, we believe knowledge empowers change. Our platform serves as a central hub to explore the size of your digital carbon footprint and discover services that can aid in reducing emissions. 🌱

Together, we can create a greener digital world!

Join us on this transformative journey. Visit www.webzero.earth today and take the first step towards a sustainable future. 💚

Let's make a positive impact on our planet, one click at a time!



Smita Amlani Jal Kang James Fairhead THE VAYYU FOUNDATION™ Pete Bishop

29/06/2023

🌍🖥️ Join us for an empowering workshop on Digital Sustainability! 🌱✨

Are you ready to make a positive impact on our planet, right from your desk? 🌎💻

Our full-day workshop on Digital Sustainability is designed to equip you with the knowledge and tools to reduce your digital carbon footprint and contribute to a more sustainable future. 🌿👣

During our interactive workshop, we will explore the
environmental impact of our use of the Internet and uncover practical strategies to minimize our carbon footprint in the digital world. 📉💡

From email best practices to cloud storage and website development, we'll delve into various aspects of our digital lives and discover how small changes can make a big difference. 🌱💻

Key workshop highlights:
🌿 Understanding the concept of digital sustainability and its importance
🔎 Assessing the size and nature of the Internet’s carbon footprint
🌐 Discovering eco-friendly digital practices and tools
📆 Developing an action plan to reduce your impact
🌍 Exploring case studies and success stories

Our expert facilitators, Marc Rowley and Smita Amlani (Shrinker Digital) will guide you through thought-provoking discussions, interactive exercises, and breakout exercises to enhance your understanding of digital sustainability.

You'll leave with actionable insights and a renewed commitment to creating a greener digital future. 🤝🌱

Don't miss this opportunity to become a champion of digital sustainability within your organization and beyond!

🌟 Register now and take the first step toward reducing your digital carbon footprint. 🌍🚀

Tag your colleagues who are passionate about sustainability and share this workshop with your network! Let's spread the word and make a collective impact for a greener, more sustainable world. 🌎🌿

Email [email protected] or call 07789 643 020 for more information.

Individual registrations as well as company bookings are welcome.

Jal Kang THE VAYYU FOUNDATION™ University of Leicester Pete Bishop Smita Amlani James Fairhead

26/06/2023

We are excited and proud to announce the launch of www.webzero.earth, a game-changer in the digital world! 🚀 Our new website empowers individuals and businesses to embrace digital sustainability by reducing one's online carbon footprint.

With cutting-edge technology, provided in partnership with the University of Leicester, the website offers a free website carbon calculator - enter in any website URL and find out just how eco-friendly it really is. Plus, you can find a range of innovative solutions to make it easier than ever to create a greener digital presence, including training, auditing, and even offsetting with our official partner THE VAYYU FOUNDATION™.

Join the movement towards a more eco-friendly internet and unlock opportunities for a sustainable future. Together, let's minimize environmental impact while maximizing online potential. Visit www.webzero.earth today and be part of the solution!

Jal Kang James Fairhead Smita Amlani University of Leicester THE VAYYU FOUNDATION™ Pete Bishop Satwinder Kang

17/03/2023

https://www.bbc.com/news/business-64623955

Shrinker Digital specialise in creating in-depth website audits to help business start on the path to digital net-zero.

Did you know your website has a carbon footprint? We know its size and what you can do to start not only reducing its associated CO2 but also improve its performance - a real win-win for the planet and your customers.

Businesses are discovering tweaks that can dramatically reduce the environmental impact of their websites.

21/02/2023

Shrinker Digital is dedicated towards the "greening of the web", a part of which is being a company that also "walks the walk". It's only the start, but we are proud to work towards becoming a certified B Corps business.

Smita Amlani Jal Kang James Fairhead

16/02/2023

Did you know??

The Internet and the World Wide Web (WWW) are often used interchangeably, but they are not the same thing.

The Internet is a global network of interconnected computer systems, while the World Wide Web is a system of interlinked hypertext documents accessed through the Internet. The Internet provides the infrastructure for communication and information exchange, while the WWW provides a way to access and view that information through a browser.

In simple terms, the Internet is the infrastructure, while the WWW is a service built on top of the Internet.

Jal Kang James Fairhead Smita Amlani

07/02/2023

One of the best ways to reduce your personal carbon footprint is to delay upgrading your mobile phone.

Question is: can you resist the urge to upgrade????

24/12/2022

Merry Christmas & a Happy New Year 2023 from everyone at Shrinker Digital

28/09/2022

We're hosting an upcoming webinar in conjunction with the East Midlands Chamber of Commerce - we're committed to educating our county and the region about the polluting nature of the internet and what you can do to help reduce yours and your organisation's carbon footprint.

You'll not only learn a lot, you'll get some practical advice and tips on what you can do to help move towards carbon net-zero.

Click on the link below - it's free to join and open to anyone.

Helping your business grow, whether through optimising processes, upskilling your people or reducing costs through membership benefits – The Chamber connects you to funding, skills, new people, expert help and provides a platform where you and your business can flourish.

12/07/2022

I have had the pleasure of working with Jenny Cross and the team at Cross Productions Limited recently to help digitally offset some of their carbon emissions through their website.

Can you imagine the amount of electricity that would be required to boil 1,927 kettles of water?

That’s what the Cross Productions website was responsible for, releasing 128.73kg of CO2 emissions into the atmosphere each year.

This post isn’t to shed a bad light on their website. Many local businesses have the same if not worse results than this!

We just want to share with you how simple the solution is! Shrinker Digital UK reduced the size (but not the quality) of the website which helped to reduce their digital carbon emissions by 30%.

If we had waited any longer to put these changes into effect, imagine how damaging that would be to the environment in the long run?

Turning off all your plugs isn’t enough.

Recycling isn’t enough.

Saying you’re sustainable... you’ve guessed it, isn’t enough.

It’s time to take action and realise how easy it is to take digital sustainability seriously.

Message me if you’re ready to get started with your own website report.



Charlotte Miles | Becci Houlston | Emily Miller | Susan Holmes | Jal Kang | Satwinder Kang | James Fairhead |

29/06/2022

It’s time for a reality check…

How often do you come across a business who claim to be sustainable due to their tree planting process?

“For every purchase you make with us we will plant a tree!”

“Work with us and we will plant three trees!”

The likelihood is you will see this quite a lot online.

But what you probably didn’t know is the amount of co2 taken up by forests is around 0.5kg per square metre per year. This is equivalent to 500 tonnes per square kilometre.

For the UK, to cancel out the greenhouse gases it produces each year (930 million tonnes co2 equivalent) it would need 1.86 million square kilometres of forest, this is eight times bigger than the total area of the UK.

To stay within 1.5 degree Celsius of global warming, net emissions need to be halved by 2025 in the UK. In this time scale, trees planted will still be saplings and not yet absorbing much co2.

Offsetting is not the answer.

We need to do better.

There are so many ways you can become more sustainable alongside looking into plants or office recycling.

One of the easiest places to start is with digital sustainability and your website… which is something the team and Shrinker Digital can help with.

Let’s talk! There’s no better time to act than now.

29/06/2022

01/04/2022

https://www.bbc.com/news/uk-england-leicestershire-60934366

We at Shrinker would like to pass on our deepest condolences to the family and close friends of Leicestershire Police's former Chief Constable, Simon Cole, who sadly passed away just recently.

He was always a great supporter of our work and was clearly someone who genuinely cared for Leicestershire and those in its communities.

Simon Cole had announced his retirement in January after 12 years in the role.