Clydeside Social

For the love of god please STOP unlocking stuff. I love chat gpt, I have spent time and money this year investing in how to use it effectively to help me run my business, it's great. BUT only if you train it, understand how it works and make it sound lke you. I do not use the words unlock, or unleash in my daily chit chat business or otherwise so why the hell would I write it in my posts?! At least 3 times this week I have seen business posts shared with large audiences that is VERY clearly written by chat gpt and copied and pasted. No editing or tweaking - it sounds like a robot wrote it not a human. If you wouldn't speak the words out loud don't write them. the algorithim can also pick up on this and it may imapct your reach. Can you tell when something has been written solely by AI?

Christmas content! This week 2 of my clients we were discussing and beginning to create Christmas content and in a poll on my stories over 80% of you said too soon/ what?! Truth is the last quarter is often the busiest for so many business owners. If you have a product or service to launch in this quarter you need to work backwards from the end or launch date. Look at key dates, consider teaser campaigns to pique interest, waiting list campaigns, early bird offers, almost everyone has some offer that could increase over the festive period. Mapping out key dates, themes, offers not specifically writing your November posts but if you were going to launch a teaser in October that’s 6 weeks away - still too soon??? 🤔 #scottishwomeninbusiness #glasgowbusinesswomen #mumsinbusinessuk #instagramtrainingforbusiness #scottishbusinesswomen #socialmediaforsmallbusiness #christmasmarketing #christmascontent

Instagram grid change is coming The square has started to disappear. Grids have changed on some accounts to portrait overnight. You need to be posting portrait images - if you use canva it’s Instagram portrait size 1080x 1350. If you push square photos when your grid fishers the images will be stretched & distorted. I don’t have the change on any of my accounts yet but it’s arriving with no warning. Have you seen it? Any Qs drop them in the comments or send me a DM. #instachanges #instaupdates #instaimages #smallbusinesssocialmedia #scottishwomeninbusiness #glasgowbusinesswomen #glasgowbusiness #scottishbusinesswomen #socialmediamanagerglasgow #mumsinbusinessuk #instagramtrainingforbusiness #socialmediaforsmallbusiness

Exam results are landing by text email or post today across Scotland. It's such a big weight to carry at a young age. At 9 I wanted to be a fashion designer, at 17 I didn't know what I wanted to be but was told to do what you're good at so after sitting highers and CSYS Art I studied for a degree in textile design at The Glasgow School of Art When I left 4 years later I knew I didn't want to be a designer. I fell into a full time job as a visual merchandiser with Marks and Spencer I had a great 20 years- visited New York, Athens , London multiple times and other places across the UK. I made great friends and worked my way up through various role and promotions but at 39 I knew something had to change. Alongside my job I retrained in social media and in 2019 took on my first client, I set up my business and went self employed at the end of that year. I don't know if I will do this forever as the world around us changes constantly. But there is No wrong path, the results that arrive today are not the defining moment in a young persons life. I'd love to hear stories from you in the comments and show our next generation that they can be what they want to be and their path can change and take twists turns and ups and downs. I'm still on the rollercoaster and it only started with my exam results. #NoWrongPath #ScottishBusinessOwner #ScottishWomeninBusiness

85% of people watch videos on social media with the sound off. Yes, you heard that right (or didn’t hear, actually!). Whether they’re in a noisy café, a quiet office, or just prefer silent scrolling, most viewers are missing out on your message if you’re not using captions. And let’s not forget the hearing-impaired community who rely on captions to enjoy and engage with your content. By adding captions, you’re not just enhancing accessibility—you’re making sure your message gets through loud and clear (ironically without sound). My Glaswegian accent sometimes gets mistranslated by auto-captions. It’s a laugh, but it highlights the importance of checking and customising your captions to ensure they’re accurate and on point. Here’s why you should always caption your Reels and Stories: With most viewers watching on mute, captions ensure your message is still delivered. Engaging captions can make your content more compelling and easier to understand. Make your content inclusive for everyone, including the hearing-impaired community. Do you caption your videos? Comment below with a "YES" or "NO"!

Summer is the perfect time to capture some great B-roll footage for your social media. Whether you’re home or abroad, at the beach, a park, or just enjoying a day out and about, there are endless opportunities to create engaging content. Here are two ways to use B-roll to boost your social media presence: 1. POV Shots Capture point-of-view (POV) shots to give your audience a unique perspective of your summer activities. Whether it’s a walk through a flower garden, a beach day, or setting up for a summer event, POV shots make your viewers feel like they’re right there with you. Use these clips as background for text overlays, storytelling, or to set the scene in your Reels and Stories. 2. Nature and Environment Clips Take advantage of the beautiful summer scenery. Capture B-roll of natural elements like waves crashing, leaves rustling in the breeze, or sunsets. These clips can be used as soothing, visually appealing backgrounds for your messages, quotes, or announcements. They add a touch of nature and calmness to your content, making it more relatable and engaging. Why B-Roll Matters B-roll isn’t just filler content; it’s a powerful tool to enhance your storytelling, keep your audience engaged, and add depth to your videos. Plus, it’s a great way to stockpile content for those busy days when you might not have time to create something new from scratch. So grab your phone, get outside, and start capturing some summer moments! Do you use B-roll? Let me know in the comments! #ContentCreation #BRoll #SummerContent #SocialMediaTips #EngageYourAudience

#ATOMICON24 I met some fantastic new people Heard amazing speakers Spent time with other business owners Met people in real life I’ve only ever connected with virtually - seeing how tall people are is weird 😂 I’m exhausted, but will be digesting the next couple days and creating some actions to implement - as well as replays! If you were there who was the best speaker you saw? If you weren’t are u coming next year? Tagging as many people as I can…. @davinamccall @imkatyhill 💖💖 @simonsquibb @jen_gottlieb @luxuryofbusiness @destressdigital @shinyhappy.digital @ipagrp @andmarketing_agency @the_creativityconsultant @clarityconsultantsltd @pencilmeinshop @grubb.creative @rayofsocial @mguruuk @annapaynesales @thetwolauras @delia.monk @coachescontentcreator And so many more! 💖 #atomicon24 #smallbusinessowner #socialmediamarketing #socialmediamanager @andrewandpete

Ever feel like you're just posting into the void? Without a social media strategy, it can totally feel that way. But a solid strategy can turn things around! Think of it like this: a strategy gives you focus and direction. No more random posts that don't really hit the mark. Instead, you get to create targeted content that speaks directly to your audience. And let’s talk consistency. With a strategy, you can plan your posts in advance. This means you’re posting regularly, building trust, and keeping your audience engaged, most importantly you wont feel like you're wasting your time. Did you know businesses with a social media strategy see up to 40% higher engagement? Yep, it’s true! Planning your content means more likes, comments, saves and shares. Plus, a strategy saves you time. No more last-minute scrambles to come up with ideas. You’ll have a content calendar ready to go, giving you more time to do what you love—running your business. And don't forget you get to measure and improve. A good strategy includes tracking your results, so you can see what’s working and tweak what’s not. It’s all about constant improvement. I’m here to hel busy business owners like you conquer the fear of social media. My training sessions are here to give you the knowledge and confidence to build a thriving community on Instagram. Whether you’re new to the platform or just need a little boost, I’m here to help you. Want to up your Instagram game? Let’s create a strategy that works just for you! Dm for details, first available slot, August!

I might not be your cup of tea......you might not be everyone’s cup of tea, and that’s perfectly okay. You’re not here to please everyone—you’re here to connect with those who truly vibe with you. So, be someone’s gin and tonic! 🍸 When it comes to social media, showing up as your authentic self is key. Your unique personality and style will attract your ideal audience—those who love what you do and how you do it. Trying to be everything for everyone just waters down your message. Are you struggling to find your voice or feeling unsure about how to present yourself on Instagram? Remember, it’s not about pleasing the masses; it’s about connecting with the right people. Your tribe is out there, waiting for your authentic self to show up- whether that's wine glass, gin glass or mug in hand.... What's your tipple? #findyourtribe #connections #smallbusinessownerscotland

Last week, I had a conversation with my husband. He was trying to describe something he’d seen (probably on social media) that he thought would be a great idea for our garden. We weren’t on our phones, didn’t Google it, didn’t Facebook search, web search—nothing. We don’t even have shared drives or calendars. That night on Facebook, I got served a post—not an ad—of the exact thing he was describing. HOW does that happen? One theory is our phones are listening. Another is that it was content the algorithm thought I would like to see anyway, and I only noticed it because we were discussing it. Either way, the algorithm did a bloody good job! So, what’s my point? Keep posting, keep showing up, and be sure to use keywords in your captions, copy, and graphics or videos if appropriate. The algorithm is still working, and you never know who wants or needs what you’re sharing. Has this ever happened to you? Share your story in the comments! Let's discuss how these algorithms seem to know exactly what we need. 🤔 #SocialMediaTips #ContentCreation #AlgorithmMagic #DigitalMarketing #SmallBusinessOwner #GardenContent #GardenSeason #InstagramCoach #SocialMediaforSmallBusinessOwners

Well, last weekend was a scorcher, wasn't it? Did you get to enjoy any sunshine, or were you frantically posting sunny pics to your business socials via your phone? Or maybe you didn't post because you haven't in ages... Scottish school holidays are only 5 weeks away, and quite frankly, that scares the sh*t out of me. My boys can be kinda self-sufficient, but I still want to be present, and they need me as a taxi, bank and food service regularly! I don't want to be glued to my laptop during our family holiday, and I definitely don't want to miss out on those lovely sunny days. So, I’m working harder right now to plan & schedule summer content. Here’s a quick tip to help you get ahead: Look at your best performing posts for reach and engagement, then recreate a similar post or if it was a while back, post it again. Remember, only you see 100% of your content! If you’re still struggling to plan your social media for summer , drop a comment with the word “summer” and I'll forward you 2 more tips to get you on track! Let’s get your content ready now so you can enjoy the summer stress-free. 🌴 #SocialMediaTips #ContentPlanning #SummerReady #DigitalMarketing #SmallBusinessSupport #EntrepreneurLife

For the love of god STOP putting links in your insta captions. And if you don’t know who this woman is drop me a DM and find out about one of the best tv shows of the past 💖