Clydeside Social

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Clydeside Social

💖5 years experience maximising Social Media for small businesses
💖Training:Consultancy:Management
💖Instagram & Facebook - social & paid ads
(1)

17/11/2025

Consistency beats perfection every time. You decide what that consistency looks like - what can you commit to week in week out for your posting schedule. That might be 2 or 3 posts a week- which is ideal, show up, week after week - not just when you’re quiet/ launching something / selling something.

This is a better way to grow your community on social. I’ve seen accounts I follow who’ve not posted to their grid since August or September - stories are good but they only line for 24 hours to existing followers .

So this is your reminder - consistent posting is better than that 1 perfectly polished massively edited fancy reel.
Post the damn thing.

I’m Angela- social media & digital marketing consultant and trainer - here to give family owned businesses and small business owners real life social media marketing advice . 💖

13/11/2025

SIMPLE - it's easy to forget when work life gets busy some of the simple things so I'm going to remind you.
When you post a story on your Instagram account that's great- you're showing up to your existing audience BUT that won't find any new customers, AND it only lives there for 24 hours.
When you post to your grid- a reel, a carousel or a static image post- you could be found by new followers, maybe because your content resonates with them and the platform suggest it, it could be because someone shares your post (they can't share a story unless they're tagged in it) , or because they have been searching for someone like you.

So this is the reminder to post to your grid- what to post?- a top tip, a testimonial, a client story, a new or bestselling service or product.
The person who sees your post today might be client or customer of the future but if they can't see you they can't buy from you.

11/11/2025

Not sure what’s muddier sometimes -the pitch or the back seat of my car.

This season I’ve sponsored the Dumbarton FC U13s -my boy’s team. They’re a new bunch, still finding their rhythm, but honestly, it’s brilliant seeing them make pals and build confidence (even if it means standing in the rain most weekends).

They’ve only gone and made it to Aberdeen for the next round of the Scottish Cup, which sounds exciting until you realise how far Aberdeen actually is and how cold it’ll be at the end of November .

It’s a small thing, but I’m chuffed to see the Clydeside Social logo on their tracksuit tops. Not for promo , just because it feels good to support something local.

10/11/2025

It’s November 10th- if you’ve not thought about your Black Friday strategy yet…you’re a little late to the party. But it’s not too late. Here’s what I’d do right now to make the most of it on social.

1. Create a schedule- get your posts planned for the next 2-3 weeks so you’re not scrambling when things get busy.
2. Get your offer clear- what it is, who it’s for, how to buy.
3. Check your customer journey- Test your links, make sure your checkout’s smooth, and fix anything clunky. Make buying easy.
4. Bring your channels together- email your list, or create a quick DM automation for your code/offer/link. Social should drive traffic, not sit on its own island.
And if you were thinking of trying ads for the very first time - skip it this round. Stick to organic, test your message, and plan properly for next year.

You’ve still got time to make an impact. Keep it simple, clear, and consistent, and if you’re stuck for content ideas, DM me and I’ll send a few your way.

06/11/2025

In a recent podacast I heard that less than 1% of creators on Instagram, (that just means you post over there), are using DM automation. Which means 99% of people are missing out on:
automatic replies to FAQs
instant links to freebies or booking pages
welcoming new followers without lifting a finger

Also just to get rid of a few rumours- Manychat is allowed to be used on Instagram, it can be authentic, it doesn't need to be spammy- you set it up when you want to use it, it's not that techy- if you can create a reel and send an email you can do this. You could do all the message sending yourself but do you want your potential cusotmers to wait AND spend more time on your phone? It's too expensive - it costs me around £12 a month- one sale more than covers that, plus the time saved.

So if you're NOT using it what is stopping you?

05/11/2025

If I had a pound for every time someone said to me “I’ll start posting again when things calm down,” I’d be running Meta ads from my own superyacht.
But spoiler alert… life never really calms down, does it?
Post the thing. Say the thing. Schedule. Keep showing up -even if it’s not perfect.
That’s how you stay top of mind (and actually get results).

(ps this is AI and I'm actually at The Scottish Marketing Summit today)

04/11/2025

What if I told you… you don’t need new ideas every week? Sounds good? New ideas are exhausting.
Some of your best-performing posts deserve to be seen again, your audience changes, what they are looking for changes, the algorithm changes, and not everyone saw it the first time!

So yes, you can post the same tip again. Tweak the image, update the hook, maybe record it as a Reel this time or turn it into a carousel. Evergreen content keeps your feed consistent (and your sanity intact). Let me know if you try it.

31/10/2025

This image is AI…but I definitely look scarier in real life- especially when I’ve got 47 tabs open and a brain full of lists.
It’s that time of year when everything starts to blur together, geting client cmapaigns planned out and tied up for the end of the year, making time to plan next year, keeping on top of all the platform updates and changes...all while trying to order a Halloween costume that's sold out and Amazon Prime says delivery Nov 1st, and Mariah is slowly defrosting over on Insta ready to belt out that Christmas song in under 24 hours.....and every family member has a birthday in November..

Tell me I'm not alone does your to-do list look truly terrifying too?👻💀

29/10/2025

I am NOT going to apologise for saying this again......Stop putting links in captions! Instagram doesn’t make them clickable (yep, still and said they don't plan to).

What can ypou do with a link instead-
-Add the link to your bio
-Share it in a story sticker
-use a trigger word and share it in your DMS (this way you'll start conversations, get more engagement and retain more people)

Be really clear about what you want your audience to do and make it easy for them .
Whihc method do you use just now?

28/10/2025

We’re all busy, right? But this one’s an easy trend to jump on right now.
Say a few things you always find yourself saying, without sharing your job title, and let people guess what you do!
I’ll start…
"Click that.." “Don’t boost it- build an ad.” “Stories can be informal" “Use a trending audio"
I was also told I always used to say -" I'm not being funny ...but"
Your turn- what do you say on repeat?

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My story

Hi I’m Angela the voice behind Clydeside Social.

In 2018 in this ever changing fast paced world I found myself concerned for the stability of my career in retail management. My future seemed uncertain as the high street dwindles around us. I decided to find an opportunity that would re ignite my passion for learning and helping others and signed up for the Diploma in strategic social media management with the accredited Digital Mums. 11 months later I am starting out as a freelance social media manager after running @ClydesideStyle a grass roots social media campaign.

Clydeside Social is born ..... I offer a range of services from social media management, blog writing to training and everything in between. I am passionate about helping businesses succeed in their Social media. Here you will find tips and links to how to improve your business’ social media platforms, as well as a few motivational quotes- because lets face it we all need that (and cake!).

If you want to chat about how I might be able to help with your Social media then get in touch, I may just be what your business needs.