We help you to enhance your online presence with a new or refreshed website
How can you make the most of your marketing strategies with little resources?
From picking the right channels to automation, these are some handy omnichannel marketing tips! ⬇️
https://pulse.ly/0bftzgf6w9
With the rise of digital channels and the proliferation of devices, users expect a seamless experience from the brands they love.
To make the most progress on LinkedIn, it's crucial to adopt a tactical content marketing plan, but how?
Click the link below for all the information - from timescales to content and everything in between! ⬇️
https://pulse.ly/9qesqa2jvs
Consult this infographic to figure out when, where and how much time to spend on each LinkedIn feature.
Want your site seen in a particular geographic area?
You need local search engine optimisation (SEO), it's a bit different to the standard optimisation of your site, so here are some tips!
https://pulse.ly/cep322yqj6
Learn local SEO on your own or with the help of online courses, guides, and more. Anyone can learn local SEO with these skills and resources.
It's all over the news with how dry the summer has been so far, but did you know the Met Office doesn't have to be your only go to for the rain watch?
I designed & developed this weather app as part of SheCodes Workshops !
Come and join the rain watch! ⬇️ 🌧
https://pulse.ly/rb1fdribuu
I loved working with Coach Kate Running on her new website!
We also refreshed her branding to drive more interest on her more personalised running services.
We have some exciting plans coming up to add more content and features to the site - take a look via the link below!
EXCITING NEWS!! I am pleased to announce that, thanks to Claire Nicholson Digital, I am able to introduce you to my brand new website - https://coachkate.co.uk! With both mobile and desktop versions, you can now see all the different run coaching services I offer in one place. Do give it a look!
Selecting the right KPIs is the key to accelerating your digital marketing campaigns - but when it comes to your website, which metrics should you analyse?
Here are my top 3:
1️⃣ The number of users
How many people visit your site? Where are they from? How did they get onto your site? Track this and you'll be able to measure ROI from your marketing campaigns.
2️⃣ Session duration
How long do people spend on your site? How does this link to each of your marketing campaigns? This is a measure of how engaged users are with your content.
3️⃣ Bounce rate
Bounce rate is a metric that measures the percentage of website visitors who leave your site after viewing one page. It’s a way to track how many people are immediately clicking away from your site instead of exploring further.
A high bounce rate could be indicative of poor design, irrelevant content or that your website just isn't answering the questions visitors have.
Need support to analyse the success of your website? Get in touch.
Local to Bishop's Stortford / Hertfordshire?
I'm happy to be working on the promotion for the Stort 10 and 5 mile race! There's still time to book your space on the start line for either the 5 mile or 10 mile option, 8th May 2022 held at Cammas Hall Farm!
Book your space 👉 https://bit.ly/3GF4a8K
Only 200 entries left for the Stort 10 mile race, held at Cammas Hall Farm, 8th May 2022!
Click the link to book your space on the start line 👇
https://bit.ly/3GF4a8K
Bishop's Stortford Running Club Bishop's Stortford Independent
Does your website run to the best of its potential?
Websites need maintenance to keep them up to speed. Here are some tips to keep your site running smoothly:
🔥 Keep your images small
Images on your site should be no bigger than a few hundred kilobytes, this will help your pages load quickly.
🔥 Have a plan for your content
The best websites are streamlined with high quality content - do all your pages serve a purpose? - if they don't, delete them!
🔥 Learn how to code!
Having a basic grasp of HTML can help you implement the functionality you need and keep the pages running fast. This will mean you won't need a plugin for every part of your website!
Other than that, remember that you need to keep your software up to date, take backups, then you can't go too far wrong!
Digital Marketing - in whatever form, whether that's social media, your website, emails or something else - should be a priority for your small business in 2022 - here's why ⬇️
https://www.forbes.com/sites/forbesbusinesscouncil/2022/01/18/why-digital-marketing-should-be-a-top-priority-for-small-businesses-in-2022/?sh=330d067e3d87
In today’s world, it’s no longer a question of whether digital marketing is necessary.
Are you starting to post on Instagram?
For maximum reach - be sure to use 30 hashtags. But how can you choose the right hashtags for your post?
Try splitting your hashtags like this ⬇️
Have a brand new website?
Take a look at these quick SEO wins to start driving traffic via Google! ⬇️
https://pulse.ly/RHxX7lDQGD
Discover 8 quick ways to get a new website's SEO off the ground and kickstart your performance in organic search.
Twitter has widened its test of a new "down-vote" feature - have you seen the feature in action yet?
Unlike other social media platforms, Twitter says the votes are not public. The votes are just used to show the user relevant replies to a conversation.
Find out more ⬇️
https://pulse.ly/3VuE1gWmy9
More Twitter users will be able to downvote content soon
Social media is the place to be to network & build connections - but how?
There are just 3 easy steps - start with a plan, post consistently & engage meaningfully ⬇️
🔥 Have a plan
Make a list of the accounts you'd like to engage with. What are their interests? Do they regularly use specific hashtags? If so, there's a good chance that if you post content using the same hashtag, your content will be more visible to that user. How can you provide them with value? Use these insights to inform the content you post & the form of outreach to them.
🔥 Engage daily
Like content from users that fall into your ideal customer demographic. Share content if it's relevant & appropriate. Reply to their content with meaningful comments - so many people try this and just leave comments like "Great post". See if you can be more creative. What do you like about this content in particular? Can you share any interesting insights? See if you can use the comments section to build discussion.
🔥 Post content consistently
Engaging daily helps to raise the visibility of your own profile. Make sure that when someone visits your pages they see content that resonates with them. They need to see a reason to follow, don't let someone leave your page without understanding who you are and what you do to help them!
This World Cancer Day, it's great to see the NHS offering thousands of patients liquid biopsy blood tests in the hope of pairing them with personalised medicines!
https://www.theguardian.com/society/2022/jan/31/nhs-cancer-patients-to-get-pioneering-genetic-test-to-find-best-treatments
Exclusive: Liquid biopsy blood tests being offered to patients who have exhausted other options
Updating your website?
Make sure the colours you pick reflect your company's personality that you're trying to convey!
What is a social media hashtag?
Hashtags help to divide social media content up into sections.
This means that if you're interested in content in a particular topic, you can search for the hashtag and see this content.
Try searching a few hashtags to see where the social media conversation is happening! If you see any particular relevant conversations happening, join in the discussion!
Be sure your website is encouraging visitors to take action on your website. Here's a couple of tips to do just that:
🔥 Keep your page layout simple and streamlined.
What website pages matter most to your business? Make sure they feature on the main navigation bar.
🔥 Add calls to action on your website
Do you want visitors to purchase something? Sign up to your newsletter? Something else? Whatever you would like visitors to do, keep directing users to this. For maximum impact, make sure that you're asking visitors to do just one thing at a time!
🔥 Add links within your pages to encourage visitors to keep moving around your website rather than just visiting one page.
You want visitors to be exploring your site. Adding links within your pages will help users find more content they are interested in.
Want to keep a closer eye on this metric? Check out your session duration and pages per session via Google Analytics!
Want consistent social media growth? - follow the right metrics!
There are so many social media metrics that it can be difficult to identify which metrics are most useful for you to monitor on an ongoing basis.
Followers? Impressions? How can you decide what to follow?
First of all, think about how social media may help your business.
Is it through generating website traffic? Increasing brand visibility?
If you're after website traffic, focus your attention on your Google Analytics statistics. For brand visibility, focus on the number of impressions your content receives. Followers will then come from this!
Launching your new website?
Start by setting up the analytics tools for your site. This means you'll be able to see:
🔥 Is each page listed on Google?
🔥 Do all pages work as expected?
🔥 How quickly do the pages load?
Making sure pages are listed and work as expected will be the first quick win for your site!
Have you seen my new website?
I built it as part of the SheCodes Workshops Responsive course. It's full of all sorts of delicious recipes!
Click the link below and you'll be hungry in seconds 😉 🍴
Cooking goes green: Just started university? Take a look at this ultimate food surival guide for delicious food at half the cost!
Social media should fit perfectly into the rest of your marketing campaigns.
Here's how to ensure your return on investment is optimised and you're reaping the rewards of social media👇
https://clairenicholsondigital.co.uk/social-media-aligns-with-digital-marketing/
Use social media for digital marketing: click to discover how social media should align with your marketing activities.
Own a small business?
Make Google Analytics work for you & help to generate more sales with these top tips 👇
https://clairenicholsondigital.co.uk/5-tips-to-boost-sales-with-google-analytics/
Unlock the potential of Google Analytics to boost sales with these easy and actionable top tips.
LIMITED TIME OFFER!
Are you looking to boost your online web presence? Perhaps you're not sure how to develop your website?
I'm excited to launch this offer where, for just £99, you can receive an SEO audit with recommendations to improve your search engine rankings & a 1 hour strategy call to discuss how you can easily implement these improvements
View all the details 👇
https://claire-nicholson.com/discover-your-digital-potential-today-for-99/
See how you can drive traffic to your website, boost brand visibility & social media conversions - only £99!
Have you heard of Facebook's distribution scores?
They're an overall measure of how your content has been recieved on Facebook 👇
https://www.facebook.com/business/help/558063628079184?id=203539221057259
The Distribution Score shows you how each video posted to your Page is performing on metrics that are important for distribution on Facebook.
It was so much fun taking photos of one of Bishop's Stortford's first in person events for so many months!
Check out the photos 👇
https://www.facebook.com/104105715001867/posts/174517151294056/
Need to unlock your digital potential?
I can help you reach more customers through your website or social media.
Want to know more? Find out more about me👇
https://claire-nicholson.com/about/
Are you making the most of your website content?
On average, desktop users spend 2.5 seconds looking at any one piece of content - optimise those 2.5 seconds and you'll get a better social media ROI.
Take a look at my website for tips & tricks on how to do just that 👇
www.claire-nicholson.com
Does your website need a refresh?
I offer bespoke website packages & 1 year of FREE hosting! Get in touch for a project estimate 👇
https://claire-nicholson.com/web-development/
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