Socielle

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Socielle

Creative, results-focussed marketing agency for brands who do good + festivals and events.
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20/10/2021

"I've tried Facebook ads before and it doesn't work."

Sound familiar? We hear this A LOT.

But, through endless hours of campaign management and an infinite amount of perseverance (and patience) we've uncovered the 4 pillars of Facebook ads success.

Strategy ♟️

No strategy, no success. Make sure you pinpoint precisely what your key performance indicators are (sales, leads, engagement rate) and design a strategy around how you can reach those goals within a certain timeframe.

High converting sales funnels 📢

Having a well thought-out sales funnel can actually be about 100 times more effective than not having one at all. A sales funnel allows you to attract customers at various stages of the buying journey - from awareness to becoming a customer.

Proven ad systems 📈

If you don’t already have a tried and tested ad system that guarantees results, make sure you do your research. Look into what types of ad campaigns your competitors are running and check the best practices for your niche.

Determination 🕵️

We are actually obsessed with data. (It's probably borderline unhealthy but hey, whatever works, right?)

We literally think about results morning, noon and night. It’s what gets us up in the morning and we'll stop at nothing to find the best solutions to campaign performance and the most accurate data tracking channels possible.

🚀Looking for more info?

DM us or swing Elle an email

[email protected]

19/10/2021

Launch your campaigns with us 🚀 We've always been a Facebook and Instagram specialist agency but we've just added TikTok ads to our growing skill set!

Swing us over a message for more info on how you too can tap into the TikTok market 📈👩🏽‍💻

05/10/2021

Meanwhile Twitter's over here living their best life
⁣⁣⁣⁣⁣

05/10/2021

The tension was real

19/09/2021

Why Your Facebook Ads Are Failing 👉 Part 1.

❌ Your ads aren’t pattern interrupting

Ever heard of the death scroll?

It’s when we mindlessly scroll through social without paying much attention.

No judgement here, we all do it.

Your ads need to break that pattern and grab your audience’s attention!

❌ Your targeting is off

Targeting customers who are ready to buy will make or break your campaign’s performance.

By not having a comprehensive targeting strategy, your cost per acquisition will go up and your profit margins will go down.

❌ You’re taking the DIY approach

Let’s not beat around the bush.

It’s getting harder to achieve consistently high returns on ad spend.

Advertising costs have risen by 47% since last year due to an increasingly saturated market and impressions by only 6%.

Running high converting Facebook ad campaigns is a skill.

Fortunately, we’ve spent years and years and over £100,000 mastering it.

That reminds us…

Book your free growth audit with us today!

Email [email protected] or tap www.socielle.co.uk

15/09/2021

Organic content vs paid ads ⚡️ What are the pros & cons? How will each affect your business? What’s the best strategy to use?

Let’s find out.

- - -

Organic content pros:

✅ quick to set up and start

✅ builds trust with your audience

✅ establishes a brand identity

✅ develops customer relationships

✅ encourages user generated content

✅ can be used to gain insight into your target market

Cons:

❌results take longer to generate

❌strategies needs to be tested for a minimum of 100 days

❌requires more daily hours to create content and respond to comments

❌organic reach and impressions are declining

- - -

So that's our organic social list. What about paid ads?

✅ results are instant

✅ start making a positive return on investment in less time

✅ results are fully trackable and allows for detailed data analytics

✅ leverage audience targeting to tap into shoppers who are ready to buy

✅ ad campaigns are scalable meaning the more revenue you make from ads, the more you can scale your business
.. and the cons?

❌more complicated set-up and strategy required

❌ more expensive than organic content

- - -

Both organic and paid social can provide you with the solutions you need to overcome your business growth challenges.

Both give valuable insights into your target audience and can be used to generate more monthly sales and revenue.

But which is the best strategy to start implementing into your biz?

Our advice is simple.

Create a hybrid strategy using the two.

- - -

Looking for more information?

Send us a DM or book your Free Growth Audit here

>> https://calendly.com/socielle/free-growth-audit

01/09/2021

Hear us out 👉

30/08/2021

"Get our top 5 tips on beating the algorithm."
"Download the guide on how to beat the algorithm."
"The 3 things you must be doing right now at this very second to beat the algorithm."

We bet you've seen and read these hooks a gazillion times.

Ignore. Ignore. Ignore!

The very core of a social media algorithm is to keep it's users coming back for more time after time.

The algorithm seeks to give more expose to the content that users are engaged with and less on the content that people ignore.

If you create content that's in line with your brand values and makes your target customer want to stop scrolling and engage with you, then that's the strategy you should employ.

Work with the algorithm, not against it 💪

29/08/2021

The first 100 days can be tough!

❌ Slow page growth
❌ Low engagement
❌ Hours of daily content creation and page maintenance

BUT

If you stick with a well thought-out, carefully created strategy, you'll find that after 100 days:

✅ Page growth accelerates
✅ Leads and sales become more consistent
✅ You form a community of engaged fans

Keep going!

23/08/2021

Those huge, influential accounts that we see everyday on Instagram and Facebook all started off with just a handful of followers too.

Building a brand through social media is a long-term commitment and doesn't happen overnight.

It's all about building brand authority, trust and nurturing your community.

How many people who follow you is just a number anyway.

The real indicator of success is how those people engage with your business.

Whether it's sharing your content, submitting a lead or placing an order, these KPIs have much more weight than the number in the top right hand corner of your screen.

20/08/2021

Good thing of the day 🌱

In partnership with One Tree Planted

15/08/2021

Anyone else used to kill it in a spelling bee? 🐝🙋‍♀️

14/08/2021

Apologies in advance for the quote that’s coming up.

You’ve got social pages and you’ve got followers.

Great!

But how do you turn them into brand advocates?

How do you turn that number into orders for your product or service?

It isn’t about how many followers you have, it’s about how you give them value and interact with them.

It's all about building trust and credibility.

- Be authentic
- Dance to the beat of your own drum
- Share your expertise with the world!

But most importantly,

- Engage with your audience.

- Reply to
every.
single.
comment.

No matter how many there are.

As that cliché saying goes,

"Social media is there to be social."

(Sorry. We hate it too.)

Start implementing this into your social media strategy and let me know the impact this has had on your business.

13/08/2021

You’re not selling products, you’re selling promises.

You’re not selling clothes, you’re selling the promise of how they make you feel while wearing them.

You’re not selling skin care, you’re selling the promise of how the products will benefit your skin.

You’re not selling food, you’re selling the promise of how good it tastes and how healthy it is.

You’re not selling a brand.

You’re selling what the brand represents.

Building trust and credibility to be able to make those promises is key.

06/08/2021

Because you can never plant too many

We’re INCREDIBLY excited to have partnered up with One Tree Planted

This month, we’re planting fruit trees in India to help reduce hunger and malnutrition, support at-risk coastal ecosystems and assist marginalised communities.

Every ad we create is a step towards a greener future.

And that feels good.

02/08/2021

Oh those Monday morning vibes! This definitely used to be me, back in my early marketing manager days.

But it's nothing that a sustainable marketing strategy can't fix.

Keeping on top of KPIs and being consistent are my two main ingredients for social success.

The strategy helps you get to your goals quicker.

Happy Monday everyone! You can do this ⚡️

29/07/2021

Hello! I'm Elle 👋 Founder of Socielle.

Firstly, a huge sorry for not posting very much as of late. We have been INCREDULOUSLY busy with loads of exciting upcoming projects!

Firstly, we're launching a brand new program to help brands who do good for people and planet sell more through social.

This involves a two hour workshop (with me) where we unpick all of your pain points and create tangible solutions to help you get more engagement, more growth and more sales.

You'll also get a 6 month social media marketing strategy to take away which is easy to implement and can be started straight away.

Secondly, we've been working hard on making the business have a more impactful and sustainable role on our planet.

We're now involved in aiding global reforestation, supporting our ecosystems and assisting marginalised communities.

(More to come on this very soon!)

And lastly, we want to create a better mental health culture - on and offline. That's why we'll be donating a percentage of profits to mental health charities.

That's not it for now, but that's all for this post!

Comment below or send us a DM if you'd like to find out any more info on workshops, strategy and our ongoing sustainable business efforts 🌱

08/07/2021

How to turn someone from being interested in your business into a customer using Facebook Ads 🪄

Don't forget to save this post to refer back to it later 🤓

23/06/2021

Four Alternative Ways Lead Gen Ads Can Grow Your Business 🧲

1. Offer coupons or promotions

Feature offers or coupons to grow interest in your product or service.

2. Grow your email list

Get more subscribers for your newsletter or email list.

3. Learn more about your customers

Ask customers about their interests and preferences.

4. Start conversations

Follow up with people who have expressed interest in your business.

Got a burning question about lead gen ads? Or maybe you're not sure whether LinkedIn or Facebook is the right path for you?

Get in touch today ⚡️

28/05/2021

It's our birthday 🍾 Three whole years of scroll-stopping content and ROI smashing ad campaigns!

Thank you so much to everyone who has been part of our journey so far. The next chapter is going to be even more exciting than the last 👀

Here's to the next three ♥️

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+447305856822

Website

http://www.socielle.co.uk/

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Social Media Marketing With Purpose

Because you can never plant too many #trees We’re INCREDIBLY excited to have partnered up with One Tree Planted This month, we’re planting fruit trees in India to help reduce hunger and malnutrition, support at-risk coastal ecosystems and assist marginalised communities. Every ad we create is a step towards a greener future. And that feels good.

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