Beth Hicks Digital

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Beth Hicks Digital

I help small businesses thrive online by using the perfect mix of creativity and strategy ✨

19/02/2025

What people think brand photography is: having some decent photos of your brand to use on your website...

What brand photography really is:
✨ Not just telling but SHOWING people how you work, so they can visualise working with you
✨ A bank of content you feel confident sharing online
✨ Sharing your personality with your ideal client

Many of us need to visuals to be able to imagine how a product or service could help us, and photographs of ourselves, showing off our personalities are what attracts us to those who want to work with us.

Anyone can take an OK headshot, but a decent brand photographer will capture your personality and the very essence of your brand as well.

18/02/2025

The marketing and business red flags I've seen this week (and it's only Tuesday):

🚩 Buying a course, that teaches you how to only sell that course.
🚩 Telling people that if they don't invest in your course/mentorship/coaching then they won't grow your business.
🚩 Selling a course or product e.g. a sales funnel, that'll teach people how to build a 7 figure business, but selling it for a stupidly cheap price.
🚩 MLMs and Network Marketing.
🚩 Being asked to pay £600+ to join an engagement pod.
🚩 Hiring a freelancer and not paying on time.

Did I miss any? Add yours in the comments...

17/02/2025

I've been doing a lot of big picture work recently. In all honesty it’s been too long since I have…

And I've realised that I’ve missed:
✨Being creative, for me
and
✨Connecting and collaborating with others

Doing this work, thinking about what it is I really want from the business has got me thinking about the link between community and creativity. Because thinking about it, over the past year or so, I’ve felt my most creative having been to other creative events, or meet-ups and genuinely connected with other creatives/business owners. I’ve left feeling inspired, and raring to go. So I want to create more of that.

Connecting online is great, but it just doesn’t feel the same as in-person. And I think, to an extent, this is why I’ve switched off social media. Unless you’re being 100% authentically you, a lot of it just feels so false and it’s so difficult to foster those genuine connections. Because there’s always an element that feels a little bit fake.

And I’m sure I’m not the only one that feels this…

So something is coming, and soon, that'll hopefully combat this. I've just got to work out the kinks…

What do you think, is there a link between community and creativity?

📸

14/02/2025

You’re not selling on social media because you’re not telling your story.

You’re focussing too much on creating educational, or entertaining content and you’re not showing the story behind the brand.

Why does this work so well? Telling your own story (as a founder) and brand story:
✨Builds trust
✨Shows authenticity
✨Brings people into your business
✨Shows the impact of your product/service
✨Builds curiosity
✨Shows results

It’s one of the best ways to sell online, without feeling like you’re actually selling something, yet too few people do it.

And how do you do it?
💫 Creating content about why and how you started your business
💫 Showing/documenting the creation of your product/service
💫 Showing why your product or service works
💫 Showing how a service or product works
💫 Show us how you achieved client results

To name a few…

Whose content do you love for their storytelling? Let me know in the comments👇

13/02/2025

This week I received an email from on the topic of social media burnout, and I thought it was such an interesting view point on the matter.

(Inserting a note here that if you’re not signed up to her email newsletter, do so, her content is *chefs kiss*).

The question she posed, having experienced this herself, was are we genuinely burn out from posting on social media, or tired because it doesn’t feel worth it anymore?

It definitely got me thinking, and I’m inclined to agree. With the way people engage with content has changed, it can feel like our content isn't making the same impact. For our ideal clients AND our businesses.

I definitely think I've felt this a lot recently. In all honesty it’s why I’ve been so inconsistent with posting.

What do you think? Do you agree?

28/01/2025

Ask yourself this BEFORE you post your content👇

Who cares?

Hint: the answer needs to be your ideal client. It’s the only way your content will start converting.

If it isn’t your ideal client, go back to the drawing board, re-evaluate why they wouldn’t care about the post.

Is it the messaging?
Is it the type of visual you’ve used?

Fix that, and THEN get posting...

17/01/2025

Stop neglecting these 5 things in your marketing 🚨

1️⃣ Tracking your analytics - how do you know what is, and isn't, working if you're not tracking the results?

2️⃣ Email marketing - you don't own social media, but you do own your email list. If social media were to cease existing tomorrow, you'd still be able to contact potential customers if you have them on your email list.

3️⃣ Video content - video content is still thriving, and if you're not including this within your content strategy, what are you doing?

4️⃣ Your website - social media is where you gain the trust of potential clients. Your website is the place you direct them to, in order to sell to them. This is where you convert leads into customers and if it isn't up to scratch, you're missing out.

5️⃣ Blogging - long format content is where it is at, and blogging is a fantastic way to boost your website SEO. It's also a great place to answer key questions and point potential customers towards them. It gives people another reason to go to your website too.

These are the areas I'll be focussing on this year, which will you be putting most of your effort into?

16/01/2025

Exposure doesn't pay the bills…

15/01/2025

From a wannabe researcher, to budding photographer, in a matter of months...

That's right, pre-University I wanted to go into Horse & Rider research, possibly journalism. And then I ordered a DSLR camera on a whim to document my time in Bolivia during my gap year 📸

I soon realised I LOVED photography, and was rather good at it, and soon I was using it to fund my way through University...

The rest, as they say, is history.

It just goes to show that no career path is linear, and where you are in 5 years time, could be completely different than where you thought you wanted to be.

And that's ok (even if it is a little anxiety inducing to think about) 🫶

13/01/2025

Nice to meet you, I’m Beth 👋

I’m a photographer and digital marketer based in Cambridgeshire, UK, and I work with impact driven, community-focussed business owners like you, grow your brand online.

But I’m also a:
✨ Horse and dog owner
✨ Countryside lover
✨ Traveller (15 countries and counting…)
✨ Book lover (send me all of your recommendations!)
✨ Horse Rider
✨ Runner (I’m about to run my 5th half marathon)
✨ Rugby player

And of course I’m also a BIG foodie, and love trying different cuisines, and cooking.

What do you choose as your career? But also, what do you do outside of work? I’d love to know👇

09/01/2025

I’m seeing far too many business owners relying on systems like Stan Store or a similar link in bio site to sell their products/services…

If this is you, GET YOURSELF A WEBSITE. You have full ownership of the platform then.

(and in my humble opinion looks far more professional)

What do you use to direct clients to?

08/01/2025

Before you start creating content, you need to think about WHO you're creating content for...

Otherwise, the content you share won't do anything for you or your business!

22/11/2024

I'm going to let you into a secret 🤫

I'm a social media manager, and I'm tired of social media media...

As a friend recently described it, sometimes it feels like a never ending treadmill you can't get off.

Which is a shame, really because I love creating content. So I'm going all in again on blogging, and email marketing. With the idea that this'll make creating content for my social media accounts SO MUCH EASIER.
But what's in it for you?

It's time to (re)introduce Your Weekly Dose Of Creativity, the email list for impact driven, community-led small business owners like yourself that gives you a weekly email jam packed full of creative tips and tricks designed to help you inject creativity into your marketing, and start to enjoy it again.

Because marketing a business online can be tiring, but it doesn't have to be.

There may even be a few guest emails lined up from other marketing experts 👀

The first of the newly re-vamped Weekly Dose of Creativity is going to land in your inboxes next Friday.

Haven't signed up yet?

Click here: https://bethhicksdigital.myflodesk.com/get-your-weekly-dose-of-creativit

20/11/2024

Yes, £10k+ months may be nice. But it’s the opportunities and time freedom that building my own business has given me that is most important.

Why did you start your business?

13/11/2024

Being vulnerable and authentic is great, but if you're not relating back to your ideal customer, your content won’t make the impact you need it to…

31/10/2024

Yeah, I wouldn’t want to go in there either…

23/10/2024

At the end of 2023/beginning of 2024 I set myself the goal of writing more ✍

Before becoming a photographer, I blogged regularly, and subsequently used my blog to promote my business. And I wanted to go back to my roots, so to speak...

The dream, would be to write for a magazine.

This month, that hard work paid off, and I’ve had an article on copyright and how to ensure brands have the correct permissions to use images, published in !

Whilst this is a bit of a celebratory post, because I’m blooming proud of the article, it’s also a reminder to keep putting yourself out there.

Keep posting about the topics you’re passionate about.

Keep building your personal brand.

Because it was one of these posts that got me the opportunity to write this article.

The same could happen for you too, you’ve just got to be prepared to keep showing up!

P.S. Go grab yourself a copy of and turn to page 22 to read the article.

P.P.S Make sure you have the correct license to use an image to promote your business, BEFORE you use it...

30/09/2024

Learning this changed the way I marketed my business 👇

Promote the benefits, not the features…

For example: those I work with don’t care about the fact that I manage their social media on a day to day basis, or that I post X amount of times a month for them.

What they do care about is:
👉 The time I save them
👉 The lack of worry about what to post
👉 Having a marketing strategy that works and converts into sales for their business.
👉 They no longer have to worry about consistently marketing their business.
👉 The fact they can focus on the areas of the business they love the most.

Suddenly, my social media management service becomes so much more desirable.

It’s the same for your business.

How could you reframe your marketing to focus on the benefits, not the features of your product/service?

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It's time to streamline your content creation process ✍️ 🔬 First do your research: - How can you relate your target audience (making sure it's relevant to your business/brand? - What are your ideal customers asking? - What are they inspired/motivated by? - What are they struggling with? 📝 Next, note down all of your content ideas that come up in relation to the answers to these questions. 💭 How can you turn these ideas into long-form content? Would they suit a blog post, an email, maybe a vlog? I plan this out using Planable's Universal Content Feature. 💻 Then, break each piece of long-form content into 3-5 social media points (I take each of the main points and expand it slightly). 🕰 Create your graphics/reels/imagery and then schedule (again I use Planable for this). Suddenly, you'll find you've saved time and created more content than you know what to do with!

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