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Your Social Bee

Using social media and Facebook ads to connect charities with their supporters and raise more money.
(2)

03/01/2022

Important changes that will have an impact on audiences you can target.

Phasing out:
Health causes (e.g. breast cancer awareness).
Sexual orientation (e.g. LGBT).
Religious practices and groups (e.g. Catholic Church ).
Political beliefs, social issues, causes, organizations, or figures (e.g. political party or political candidate).

https://www.searchenginejournal.com/meta-facebook-ads-targeting/430239/?fbclid=IwAR3H0Sohqp7LLFcFF9SQ9AEO4zcdUalvPxQplJ_BaZfFcAreVkAkgxP7Ifg

Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.

07/03/2021

Late last year Greenpeace ran one of the best campaigns I've ever seen - There's a monster in my kitchen. It told the story of a little boy scared of a jaguar he'd found in his kitchen, but he realised he had nothing to fear, instead, it was the Jaguar that was scared. Humans were burning down his 'kitchen' - the Amazon. They were destroying it to grow animal feed for the meat industry.

Clever, topical and very powerful. They told the story using incredible animation and promoted it heavily including a series of Facebook ads. Greenpeace invests heavily in Facebook ads and has spent over £1.5 million over the last few years.

They have always had a special place in my heart. It was one of the first places I ever volunteered for as a teenager. My parents have supported them for years. I still feel horrified by the explosion of the Rainbow Warrior in Auckland which rocked our NZ world when I was 12.

I'm now really proud to carry on Mum and Dad's tradition with regular donations from my small business. 🐝 💛
It can be uncomfortable at times because they tell the hard stories and they do it well. I can't wait to see what they do next!
https://www.greenpeace.org.uk/news/monster-film-deforestation-true-story/

Greenpeace UK

Meet the jaguar whose forest home is being burned by the meat industry.

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Social Media Consultant

Hi, I'm Steph, and I use my social media and Facebook ads expertise to connect charities with their supporters and raise more money. I’m passionate about Facebook and Instagram ads and the results they can deliver for your charity. 🐝Do you feel your charity is struggling to make the most of social media? 🐝Have you heard of other charities that have had success with Facebook and Instagram ads, but you're just not sure where to start? 🐝Have you been running ads, but not had the results you expected? I can help you to: 🌟Generate leads to reach & increase your supporters 🌟Drive supporters to your fundraising events 🌟Drive supporters to your website & increase your sales 🌟Individual support & training to help you with your Facebook & Instagram ads 🌟Creative content for your charity's social media platforms that will support your ads 🌟Full social media strategy & training that will connect with & grow your supporters This is what Lucy, Head of Fundraising at The Hospice of St Francis had to say: "Steph really brought in-depth knowledge and great expertise to our team providing real market insight and innovative ways to target our audiences effectively. Using Facebook ads Steph substantially increased sign-ups to our events. I was surprised to learn how in-depth and targeted we could really be with our social media adverts. We have learnt so much about how to utilise Facebook to ensure that our content is seen by the right people and speaks to our supporters in the right way. Steph is so easy to work with; friendly, creative, thoughtful and obviously cares so much about getting it absolutely right for her clients. If you don’t have dedicated social media expertise and insight in your team already then you are absolutely missing a trick and I wouldn’t hesitate in recommending Steph!" If you'd like to know how I can help your charity achieve similar results please contact me on [email protected]. You can also check out my website at www.yoursocialbee.co.uk for a FREE audit - only available for charities. 😊