Black Parrot Social

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Black Parrot Social

Freelance Facebook, Instagram & Google Ads Consultant; helping business owners grow with paid social
(13)

05/07/2024

This month I've seen a few accounts (including one spending £££££) where the pixel events haven’t been set up correctly or are double counting conversions. This means that the leads the agency had been attributing to the campaigns they've been running were over estimated and much higher than they should have been.

We are now in the process of checking all the pixel events & their CRM the leads data to see where the truth lies.

If you're running ads for lead generation, make sure you know that the data you're getting - whether this is in platform or from a report you're sent - matches up with the number of people you have signing up for whateveer you're promoting; this is the ONLY way you can honestly know if your ads are working as you think.

Need another pair of eyes on your campaigns so you're sure that your results are real? Drop me a message or comment below 👇 👇

03/07/2024

Are you in charge of a team and looking for an affordable way to up their ads game? Whether this is for your own business or people you manage, this is the ideal way to train your team to get results with Meta ads.

Book a series of training hours and we'll work together to cover EXACTLY what they need to know.

COLLABORATION: Give your team the tools to discuss ads strategy, come up with ideas together and, better still, decide what'a going to work best; it's a win-win for you all.

COST EFFECTIVE: By hiring me to train your team together, you benefit from everyone learning; one lot of (affordable) training by the same person at the same time.

CONSISTENCY: With Meta ads, maintaining consistency is vital for results; You'll know that your team is all on the same page so that they can implement and tweak the strategy together.

Want to know more? Comment below or DM me for more info.

28/06/2024

My 1-2-1 training packages are perfect for this.

Whether you need some help getting your head around Meta Business Manager and all the assets you need to run ads, or you want someone to run through your strategy and ensure it makes sense, book one of my online training options and we'll deal with it all.

From a simple hour's session where we run through things on Zoom to an intensive course that will take you from ads zero to hero, drop me a message if you're interested in one of the packages I offer.

26/06/2024

Are you doing this? Sometimes the results you get from your ads can change hugely just by taking a look at the products you're promoting.

BESTSELLERS? Use these to get people to your site, showcase what you're selling and make them want to join the hundreds of happy customer who already love your product.

MARGINS: Make sure you don't waste adspend on things that cost more to make. If your profit is squeezed on a particular product, is there something else you can use to lure people in - customers might add this to their basket once they reach your website, but use your budget to get the high-value products in front of an audience that wants them

IN STOCK: A massive bugbear of mine; please don't run ads showing products that aren't available right now. This is likely to cause disappointment & even frustration if people click through from the creative to a page and the featured product is out of stock.

Have you looked at what your ads are focussing on lately?

24/06/2024

Thank you to Anna for these lovely words . . hopefully after just one hour with me, you'll be saying the same!

Whether you just want to sense check something in your Meta Business account or you'd like support setting up your ads, book an hour's 1-2-1 with me and we can do just that. Is there anything specific you're struggling with right now? Let me know in the comments & I'll send you the link to book.

21/06/2024

Want to run conversion ads but not sure that your account is set up correctly?

Know you have a pixel on your website but not sure it's connected to your ad account?

Would you like someone to run through your strategy and make sure your set-up is on point?

Whatever ads questions you have, book an AD-vice 1-2-1 with me and we can work through them together.

In this 60-minute session, we can screenshare so that I can check over your account & make sure everything's ready to go. Use the time however you like to learn, confirm or just ask those burning questions that you've wanted answering for so long (as long as they're about ads 😂) Book via my website (link in bio) or message me on here . . .

19/06/2024

What audiences are you using in your ads strategy at the moment?

There has been a lot of talk recently about traditional interest-based audiences not working any more and people moving more to Lookalike stacks and broader Advantage+ choices.

This week I was so glad to still be running interest-based audiences alongside my Adv+ audiences when the performance on these dipped massively. I was able to move spend between the campaigns and saw results soar again within days.

As always, there is never 'one strategy fits all' with ads and what works for one client won't always translate to another account but, for now, I'm sticking with testing all the time & keeping more than one campaign running. Consolidation is generally a good thing for smaller spends but it does mean you're reliant on this all the time. My audience based on demographics and shopping interests is the best performing right now; what audiences are you testing?

17/06/2024

It's that simple.

For one of my client's gaining new customers is their top priority, Even so, we still allow a small budget for retargeting.

So many people might see an ad, click through, love what they see but then not complete the purchase. There are numerous reasons for this from something as simple as just getting distracted to deciding they want to wait until payday.

Retarget these people who have taken action on your ads and that small spend might just nudge them back into becoming a customer of yours.

Are you doing this already?

14/06/2024

If your ads are getting click throughs but not resulting in sales, it's probably not the ads.

Make sure you take a look at your customer’s journey & really understand what the sticking points might be. Have you had issues with things being out of stock? Are you including reviews and proof of your customers' experience? There are so many factors that can alter a customer’s buying decisions. If you're getting a really good click through rate but this doesn't seem to be resulting in conversions, check the whole process to see what the issues might be.

Make sure your landing pages work in tandem with your ads strategy (& if you have a good ads manager they should be telling you this too!) - ads can only drive people to the page; they can't make them by!

13/06/2024

If you aren't using these already, you should be! Your previous customer reviews are GOLD as content for your ads.

Using testimonials that your previous customers have posted helps to build trust in your business, shows people the effect your product (or service) has had on someone's life and gives them a reason to shop with you instead of a competitor.

Find reviews that showcase your business' benefits (free delivery/ range of colours/ quality leather etc) and highlight the things that make you stand out. Try adding them into an image, include them in your copy - select a few words and use these as your headline; there are loads of ways to trial using reviews in your ads but just make sure you give it a go!

If you'd like a helping hand setting your ads up, book a 1-2-1 with me & we'll work through it all together.

11/06/2024

Recently I've been working with a few agencies who weren't running conversion ads. This meant that their clients were missing out.

There were a number of reasons for it, from pixel and tracking issues to just not fully understanding how much better their results could have been (for the same budget).

Traffic and engagement campaigns can be good if you just have a small spend, they're part of a bigger funnel or you're just starting out, but long term, conversion ads will be much more likely to get you the results you want.

Do you have a pixel in place? Have a product or offer and think you're ready to sell? You need to consider conversions!

Whether you are a client, wishing they were, or a team member wondering if you should be, here's how I can help.

I offer an audit of the ad account(s) to see whether the end goal you all need could be met better with different ads; if so, I'll help you (or a team member) set up the account so it's ready to track correctly and offer advice on structuring the new campaigns.

I can either do this remotely - on a day rate - or you can book a training package for a junior team member so that they learn alongside me how to do this going forward. Interested or want to know more? let's chat!

10/06/2024

I can't say this enough; however much you spend, ads won't work without the right foundations in place. Are you already getting sales organically? Is your product or service in demand and your website converting? Do you have the systems in place that mean your customers are receiving the things they should be?

If something doesn't seem to be working with your ads do you want help decoding the results? There are a number of ways to book me to help you with this.

Want an ads audit? Looking for an ad account health check? Just like an hour's 1-2-1 to go through stats? Head to my website (link below and in bio) to check through the packages I offer or DM me on here. Don't waste money on ads unless you know they're likely to work!

21/05/2024

Book an AD-vice session with me & choose any aspect of your Meta Business Manager or your ad account you'd like me to look at . .all alongside you via Zoom!

Got assets you're not sure are connected? Want to create certain audiences but struggling to set them up? Need an expert pair of eyes on your campaigns to ensure everything is tracking? A bespoke consultancy hour for your ads might be just what you need.

Super simple to book (via the link in my bio) and it will save you (or the client) endless hours of frustration. (pssst. don't just take my word for it; check out what others had to say via Google or on Facebook). A 60-minute 1-2-1 session where lots can be sorted.

15/05/2024

I can't stress this enough . . .

If you aren't doing this already, something you need to start today is using customer reviews in your ads; in tewrms of content these are GOLD!

Help to build trust with new audiences that doesn't yet know your brand & create FOMO so that others want a bit of whatever you're selling. If you're an ecomm company, use reviews to show people the effect your product has had on a particular customer's life.

Service-based businesses? How did what you offer make someone feel?

Using other people's real words about their experience with you is a brilliant way of giving your customers an insight into what you sell - and hearing from others who have been in the same situation persuades people to invest in your brand so that they can feel the same.

Have you tried it yet? Does it work for you?

02/05/2024

I hate to pour water on your dreams BUT ...

If you really don't want to invest more than £1k a month in your ads, then the chances are you might not be ready for them just yet. Meta has over 3 BILLION users a month so there are lots of opportunities to find the audience you need but realistically this takes time, skills & money.

If you're willing to test some creatives and give things a go without too many expectations, that's fine.

But if you want the chance to make some sales & you're really ready to start scaling your brand, you need to be investing the budget to let Meta do that.

If you're ready for ads and think you can scale, message me and I can help you calculate the budget you'll need.

01/05/2024

Photographers; I'm looking at you 👋🏼 📸

Looking to create a pipeline of clients? Want to get more eyes on the services you offer while you stay behind the lens doing what you do best?

Having worked with an award-winning photographer for a number of years now, I've put together a guide showing the exact process we've used to consistently bring in leads week after week. If it seems simple, that's because it can be.

Create an offer you know your clients can't resist. Install the pixel. Run ads for leads. Convert into bookings!

Download the guide I've created and start putting the process into place today (link in comment below or bio) - you'll boost your bookings in no time.

01/05/2024

Photographers; I'm looking at you 👋🏼 📸

Looking to create a pipeline of clients? Want to get more eyes on the services you offer while you stay behind the lens doing what you do best?

Having worked with an award-winning photographer for a number of years now, I've put together a guide showing the exact process we've used to consistently bring in leads week after week. If it seems simple, that's because it can be.

Create an offer you know your clients can't resist. Intsall the pixel. Run ads for leads. Convert into bookings.

Download the guide I've created and start putting the process into place today - you'll boost youre bookings in no time!

30/04/2024

Sometimes, no matter how many times you look at something - there still might be a tiny typo that you've missed.

Ads are the same - which is why it's super handy to have a fresh pair of eyes or a monthly consultant on hand. If you are creating ads & want another opinion or someone to think through the strategy before you start, give me a call.

Recently, I've been working with an agency as an on-hand expert to guide them through the set-up phase for a client's ad campaigns. Interested or want to know more? Send me a message on here or fill in the form on my website and I'll be in touch with options soon.

22/04/2024

My training packages include a one-hour 1-2-1 bespoke session for anyone wanting help with Meta (Facebook) ads. I'll be honest - I am NOT going to teach you how to set up, run & analyse Meta ads in a 60-minute session.

I worked in PR & Marketing for years before having kids, then retrained and worked as a social media manager, before investing in a Facebook ads course and spending 3-months knee-deep in the theory. Since then I've worked as a freelance ads manager full time for 5 years - and I am still finding out things I didn't know. I am a part of an amazing ads membership (thanks to ) & learn from people in there almost every day.

What I can do, in a single session, is take you through one element of ads and make sure you understand it - whether it's Business Manager, how to set up a campaign or when to use the different set ups Ads Manager offers. In fact, pretty much anything you want to look at, we can.

Not sure if it's right for you? Just drop me a DM and we can go from there. (PS If you're ready to go ahead, the link to book is in my bio)

20/04/2024

Ever wanted an ad account 'Health Check' just to make sure everything's tickety-boo?

Book time with me for a deep dive into everything that matters for your ads and I'll ask for access then triple-check everything is set up before you begin.

We'll chat through your campaign goals and what you want to achieve, I'll check that all of the assets are connected correctly (pixel/ catalogue/ pages etc) then look at audience mapping and ideas for campaign creatives.

Got a strategy that you'd like feedback or input on? This can be covered too. Get in touch via my website or DM me on here & I can put together a price to create exactly what you want.

18/04/2024

You already have amazing imagery - wanrt to know how to turn this into ads?

When you're starting to test running ad campaigns, scroll-stopping images are key to winning creatives. Unlike many others, you're already ahead of the curve here with a bank of images ready to be tested. Try adding these to different formats, consider your headlines & copy and you're (almost) good to go!

Make sure that your images are sized correctly for the different placements your ads might appear (if in doubt, try 1080 x 1080 as these generally work across most platforms), Choose images that clearly support the message your ad will be giving your audience - whether it's a specific service or the way they'll feel from a certain service - just make sure that the two work in tandem.

Add your initial budget and begin testing. Let me know how it goes . . .

16/04/2024

There's no doubt that Meta & Google Ads can be confusing; this is especially true if you do not know what the acronyms mean or what all the jargon stands for.

If your ads manager is using acronymns you just don't get - or providing reports you don't understand (or worse still, nothing!), book an ad-vice session and we can talk through all the stats. You can ask me any questions, go over an element in depth or have something you just aren't sure of explained in detail.

Want to understand what's REALLY happening in your account? Book a bespoke hour now and we'll screenshare and go over the details together....

(Just message me on here or book direct via my website)

21/03/2024

Having worked with one of my (amazing) clients for a couple of years now, we've developed a system that means she consistently has leads for her photography business from a small adspend each month. We took a while making sure that all the processes she needed were in place, then worked on creatives & 'pressed publish'. Last year, she had over £350k's worth of booking from the ads alone.

Want to know the six things you need in place to make this happen for you? Download my FREE guide today (from the link in my bio) and you'll be able to start putting it all in place . . .(& share with anyone else who you think might like it)

12/03/2024

And this can - and will - be different for everyone. Don’t start advertising unless you know your margins and what you need to achieve . . . want leads? Know what those leads are worth to you & how many you’ll need to convert to make the adspend worthwhile.

Selling a product or tickets to an event? Know what you need to charge to be making a profit. Consider your time, the materials, shipping and anything else that you need to cover in your costings. There’s no point even thinking about running ads unless you know these basic margins and can afford to scale up once you’re hitting your targets.

Don't worry about what others tell you their benchmarks either - your product or service might be priced differently for any number of reasons; concentrate on the real figures and make sure ads can work for you. Need some help working this all through? Book an AD-vice session with me and we can cover this and more!

27/02/2024

The other month I booked a mini brand shoot with the amazing . I headed to Shoreditch dreading the day as I hate, HATE being on camera.

Becky was a-maz-ing!!. Not only did she put me at ease and I actually enjoyed the time we spent together but I liked the shots so much I bought more than the original package included.

If I’m honest, I wasn’t that surprised. I’d been following Becky for ages & loved the photos she’d produced. I’d waited sooo long for some new photography (ummm 4 years!) but I knew what I wanted.

Becky was so good at her job, she made me feel relaxed, I trusted her judgement & she got (what I think were) great results.

That’s how it should be when you work with someone - especially when that someone is freelance and working with your baby, your business! If the relationship is right you should totally trust the person and know that the decisions they make are the right ones for you & your business growth. Take your time, get to know the people in the industry you need and make sure you feel good working with whoever it is you choose - it’s better for everyone involved . . .agree?

26/02/2024

It's not too late! But you do need a plan. You need to start NOW. . .

If you have a product or service that you think is ready to take off this year, make sure you are putting those foundations in place.

If you're considering ads (& you should be!) have you got Business Manager set up & everything tickety-boo, ready to go? Pixel in place collecting the data ready for retargeting and create those lookalike audiences you can use once you're ready?

Just one AD-vice session with me might be all it takes to get this set up so that when you do have the budget you can relax knowing that everything is connected and in place for your launch.

The businesses that did really well in Black Friday were those that planned ahead and knew the strategy they’d take. They had their sale offers ready and ad content to support it. They knew the numbers they needed to hit to scale successfully and when. Want to be doing the same in 2024? Book via my website and we'll work through things together.

24/02/2024

Over the last few months, I've been working behind the scenes with a communications agency to make sure members of their team are up to date on all things Meta/ Facebook ads.

Luke was booked in for my 90-day AD-vance training package - swipe across to see what he had to say at the end of our time together.

Each week, we met for a 60-minute 1-2-1 Zoom call. During these we set up campaigns for his clients then analysed and tweaked them to get better results. It's a great way to learn as you're getting hands-on experience while also generating results. We went into every aspect of Meta's Business Manager and looked at the different elements he could bring to each campaign.

Interested to know a team that might be? Drop me a message or head over to my website (link in bio) to find out more or book directly. It's time to get your (Facebook) ducks in a row!

23/02/2024

If you want sales, don’t just run traffic ads!

Yes, getting people to your website is important, but if you want Meta to find the people who are more likely to buy from you, your objective needs to be conversions. Facebook uses your budget to find the people it thinks will complete whatever action you’ve chosen. So if you want sales, set your ads up for this.

Some will recommend driving more people to 'Add to Cart' then retargeting them later, but in my experience going straight out for sales is better all around. The algorithm learns that that's what you want from your ads, your pixel data will be stronger and the audiences you build will be a better source of information. Still not sure? Book a 60-minute AD-vice session with me and we can work through it together to see what objective suits you (link in bio)

21/02/2024

Are you a service-based business looking to generate more leads? Increase your bookings or even brand awareness?

Click through to read my new blog (link in bio) on the 8 reasons every service-based business NEEDS Facebook ads to help grow their brand. Need help setting these up? I offer a 60-minute 1-2-1 intensive AD-vice session; just book via my website and we can work through things together.

20/02/2024

+23x Return On AdSpend!

One of my clients spent around £1,700 on ads. This generated a LOT of leads and - after calls from here sales team - 77 actual bookings.

Her average order value, during this time, was £508 meaning that the value of business booked was just over £39k. She was over the moon with that, but went on to explain there are another 200-odd leads to follow up . . . not bad going for under 2 months' worth of Meta ads!

She does have an amazing conversion rate (something we’ve worked on together) and she admitted herself that the team had been slow getting through the calls last month due to illness & absence. So, in short, things could be even better; time to scale baby!

We decided to keep this offer running, as it's working so well, and instead of simply scaling spend, we've introduced another completely separate campaign. Want to know what happens? Keep an eye on my posts here!

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Love getting testimonials from people who have had a power hour. It’s great when a simple 60-minutes 1-2-1 helps businesses get their ads back on track, how’s er that might be. Identifying issues in an account can mean the difference between running ads right - and sometimes not at all! Know someone who might find a power hour useful? Share this with them or tag them in the comments below 👇 #smallbizsquad #mysmallbiz #smallbizlife #lovemybiz #freelancerlifestyle #freelancelife #SmallBizSupport #buildingyourbrand #OnlineBusinessTips #MarketingStrategist #businessgrowth #businessgoals #facebookads #facebookmarketing #facebookadsmastery #socialmediasuccess #socialmediahelp #socialmediatraining #freelancelife #freelancelifestyle #freelancemarketing #growyourbusiness #fbads #fbadsmarketing

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