Record and Repurpose (2024)

04/03/2024

Exhausted with posting content? Maybe you're making it hard on yourself?

When we see others posting regularly, be it weekly, daily, or even multiple times a day.

This isn't because all they do is create content (unless you're a big organisation or you're business is content creation), after all how else are people doing the work that pays the bills?

Often people who are consistent block off time to create multiple pieces of content in the one day.

Think of creating your own production line for content creation, just like a car factory, so you save time setting up/ getting in the zone or even remembering to get something ready to share?

Here are some examples of how this can work no matter the medium you want to share.

This is easy for traditional podcasters, who are audio only, because they simply need to have a check list of what they want to talk about, then once recorded, all they need to do is edit and upload their episodes according to their release schedule.

For those capturing video, you may want to consider if a wardrobe change is needed. (if you don't want people to realise its all captured on the same day, bring a couple of new tops and do a quick change after each video and no one will ever know)

If your looking to get more snaps to share on the likes of Instagram, take some pictures of you posing with different reactions - shocked, happy, sad, thoughtful... these can then be used over and over again. By have wording to match the post your added on a platform like Canva then this can help you to have something ready to go when you need it.

Need help with ideas, accountability or the production itself? Shoot me a DM to discover how to improve your consistency.

03/03/2024

Increase your influence by joining your audience on their daily commute, fitness routine, completion of the chores.

I don't mean jump on your bike and tag along. Instead offer your audience something interesting to listen to.

As humans we are always looking to improve our efficiency.

So when faced with a length of time completing a repetitive job, it's unsurprising that we find away of turning it into an opportunity to be entertained or learn.

This is where our chance to spend a large amount of uninterrupted time with our audience, through the power of podcasting!

Think about it, not only do we get permission to be trusted enough to share value, directly into the ears of our listeners.

But we also benefit from the lack of notifications popping up on someone's phone.

Because people know they are going to be doing something for a fair amount of time, when they choose to listen in, they are more likely to spend all of the time listening to what you have to say.

Because let's face it, once we start running, driving, washing up etc, we are locked into what we have tuned in to.

Leaving us with the perfect opportunity to build trust and to educate our listener about what it is we are talking about.

02/03/2024

Curiosity is the key to engagement! It's the thing that lights our desire to learn, explore, and understand.

In the world of content creation, business, relationships (the list goes on) it's no different. 🔍

When we pique our audience's curiosity, we capture their attention, making them eager to learn more about our products, services, or ideas.

It's this curiosity that drives them to click on our posts, listen to our podcasts, or watch our YouTube videos. 🎙️🎥

So, how do we ignite this curiosity?

By creating content that teases the mind, asks intriguing questions, and promises valuable insights.

Example: in the image partnered with this post, your eye is probably caught by the red pencil that sticks out.

Why is that?

Because it's different, it sticks out because of its colour alone, but we are also drawn to how it is positioned differently to others.

Remember, the goal isn't just to fill your timeline by informing what it important to you.

Think about how you can create that curiosity, because its our job to find a way to engage and inspire. 💡

Start your journey of curiosity-driven content today and watch your business grow! 🚀

01/03/2024

The biggest reason people don't share their message online is imposter syndrome but it doesn't have to be that way! ⛔️

Sure if you compare yourself to the big hitters in your area of expertise (yes you have an area of expertise!) then you may feel deflated and un worthy!

But remember comparison is the thief of joy!

Instead of comparing yourself to others, think about the people who are behind where you are on your journey.

Your customers look at what you do and hold you up as the expert that they need help from.

So share what you know now 🕵️‍♀️
Update people with what you learn along the way 👨‍🏫
Tell people what you are doing and how you can help them

Example:

I am no Joe Rogan or (Insert favourite podcaster name here) but I know how to produce podcasts.

So when I got made redundant and wanted to move into the content creation game, what did I do?

I started talking about building podcasts to help people build a better connection with their audience.

I attracted 3 new clients

1 from a presentation I gave on an online conference
1 from my social media posts
1 from a video I created

Did I have a massive audience? No

Was I confident about talking about my experience and expertise, Yes!

If you need help building a Podcast or YouTube channel around your area of expertise, give me a shout 😎

29/02/2024

Are you able to sell your product/service without being "salesy"? Can you concisely say what it is you do when someone asks?

It's a skill I know that we need to develop, having gone to a few networking events recently or when being asked "what do you do", sometimes I get a blank face looking back at me.

It's also really valuable when crafting content for your website, podcast, longform and short form videos.

So here is my practiced attempt for today.

Record and Repurpose helps you to look and sound your best online, be it through podcast or video recording, editing and management, we help you to craft a message that is optimised for your audience to know like and trust you.

Trust me, that is a lot better than what has come out previously. It could still use some work though.

Let me know if you have any tips/ideas you have learnt when refining your elevator (or lift to us Brits) pitch.

28/02/2024

Don't forget what's important when reviewing the performance of what you publish.

When reviewing the success of a , or our efforts releasing it can be tempting to look at all of the statistics thrown at you and be disappointed. . . But think about what it is you are measuring.

It's natural to compare your show against the bigger accounts and profiles in your space.

Rather than compare 🍎's and 🍊's think about your reasons for creating content.

For example, we helped to launch a 10 episode podcast, aimed at informing new customers and potential employees about a new type of vet practice launched in the Staffordshire area.

The Podcast has reached only 279 people, but the location of listeners were 90% in the target area and the feedback from listeners has shown it reached exactly who it was supposed to.

Yet, if we only looked at scale and global reach, then we would be left discouraged and disappointed by the performance.

So when measuring the success of your content, remember what you are looking to achieve and resist wishing for a viral post that doesn't actually match the meaningful outcome you want.

27/02/2024

Should we just get on with it? Or do introductions really work? 🧐

How many times have you tuned in to a video, a podcast, a post like this, where there is an elaborate, piece of waffle at the start explaining where someone is, or why they haven't been posting for a while, or introducing themselves. ⏳

I'm not dismissing intro's all together, they do have their place, but not at the very beginning of your podcast recording, YouTube video or written content.

Why not at the beginning?

Because you don't have long to convince people that your content is worth spending time consuming. If you spend that golden opportunity sharing information that is most likely not interesting or relevant to the audience, then they may well scroll past to find something that does help/entertain/inform them about what they are interested in.

You also don't want to make them to indulgent by spending more than 2-3 minutes on something that ultimately doesn't provide people with value.

Why? Because we have rubbish attention spans. 📉If you want more engagement, to grow an audience, you need to capture their attention first!👨‍🏫
Example, when you watch a movie, how long is the intro on screen? Mostly, not that long right - compared to a classic Weston where there is a title, a credit for every member of production.

We just don't have the att

And don't forget, that sometimes, you are adding an intro, just to fill time.

If it's relevant, keep it in, if you are just waffling, cut it out!

So what should you do? We recommend offering something interesting at the start, a question, an achievement, an unusual take or point of view.

Try to create interest, then have your intro music and a short piece explaining who you are and what you are about to share.

26/02/2024

Why will people listen or watch your content? Why do you pay attention to others?

Do you turn up for continuous sales pitches? 👨‍💼

Do you tune in to random events, that although happening, have little or no relevance to you? 🤹‍♂️

Probably not, so...

Instead of being ignored for repetitive pitches, or the randomness of your day, think about how you can Share Value.

Why?

🎖Establishing trust and credibility

By delivering consistent and valuable content, as podcasters we have the chance to show our expertise and authority in our niche, whilst earning the respect and loyalty of those who listen!

👌Engaging and interacting with our followers

By inviting feedback, questions, comments, and suggestions from our followers, we can create a sense of community and connection, and tailor what we create to the needs and interests of the audience. - remember you are creating value for others, not just selfishly!

📈Growing and expanding your reach

By publishing new valuable content frequently, we can attract more subscribers followers, increase engagement and interest in what it is we do and offer.

But what do people want to know? Think about the frequently asked questions you are asked, or use tools like askthepublic.com to help create ideas on what people are searching for.

Then you can begin to create value by answering these questions.

Do you create content that is useful for others? Let us know where you get your ideas from or let us know if you need help creating content around them.

25/02/2024

How can you grow a podcast? Engage with the listeners and keep releasing episodes!

Podfade is a term used by the podcasting community to describe the gradual decline or sudden end of a podcast. ☠️

In short this is when a creator starts missing episodes, reduces the frequency of new content, or stops producing the podcast altogether without any formal announcement or explanation. 📉

It sounds simple doesn't it, just keep releasing episodes 📅 but lets break down why it matters. . . if we look at the stats, as of September 2023, 2.87 million podcasts were counted. Of these, 381k were active. So, what does that mean?

Those that have published a new episode in the last 45 days have an active podcast.

This means that only 13% of all podcasts are currently releasing episodes.

Common reasons podcasters experience podfade, is because it takes more time than they expect, or they aren't happy with the quality or look of their show.

(If this is you, don't forget to ask for help - we offer editing services and working opening a location for you to visit 😉)

But why does this matter? 🧐

Well, because if only 13% of podcasts are actively creating episodes, then it gives us the upper hand.

If we continue to provide our listeners with something to listen to, we improve our relationship with them.

By releasing consistent episodes we create that habit for our loyal listeners to tune in, shows new listeners that we are continuing to share value, whilst giving us more content to share on social media 😎

16/11/2023

Beyond Virality: Building a True Tribe! 🚀

Hey content comrades! 🚀

Let's talk about going viral. It's like catching lightning in a bottle – exhilarating, but not sustainable. 🌩️

Building a loyal following?

That's the real magic! 🎩

The aim should be to cultivate a community that knows, likes, and trusts you.

They're not just numbers; they're your advocates. 🗣️

It's not about viral moments; it's about creating a tribe that's eager to support YOU.

Benefits:

Loyal Community: Building a loyal following ensures ongoing support 🤗

Sustainable Growth: Prioritise long-term relationships over short-lived spikes 📈

Brand Advocacy: Loyal followers are more likely to recommend and support your endeavors 🫵

Drawbacks:

Slow Growth: Building loyalty takes time; it's a marathon, not a sprint 🏃

Limited Initial Exposure: May not experience explosive growth seen with viral content ⏳

Balancing Act: Striking a balance between appealing to a broad audience and cultivating loyalty can be challenging 🤹

Ready for a loyal following? Let's build your content empire! 💪

15/11/2023

Conversations at Scale: The Power of Content Creation! 🎙️

Hello content architects! 🏰

Ever wondered how some people seem to turn up everywhere?

How they build their audience to grow their businesses online 🤔

Their secret is turning a single conversation into multiple mini posts for your short form platforms and making your longer conversations available for those keen to know more.

That's the magic of content repurposing! 🚀

Your message, your knowledge, your expertise – all packaged and ready for your ideal audience to enjoy. 🎁

Create once, share forever. It's like having a million conversations at once!

Benefits:

♻️Evergreen Impact: Content lives on, continuously reaching new audiences

👨‍🏫Expert Status: Establish yourself as an authority in your field by consistently sharing knowledge.

❤️ Builds Trust: Regular content creation fosters a sense of familiarity and reliability.

Of course it seems simple, to do it right repurposing can be:

⏳Time-Consuming: Creating quality content consistently requires time and effort.

📢 Saturated Market: In crowded spaces, standing out can be challenging.

🤯 Content Fatigue: Over-relying on a single message might lead to audience disinterest.

So if you get overwhelmed remember you can seek help 😉

Ready to share your wisdom on a global scale? Let's craft your content legacy! 🌐

14/11/2023

Borrowing Audiences: Your Shortcut to Growth! 🚀

Hey savvy creators! If you are looking to turbocharge your growth have you thought about borrowing an audience?

If not, why not?

By "borrowing an audience" we are talking about how you can collaborate (interview or discuss a topic together), contribute (write or record a guest post for them to use) or enhance what another creator has contributed (comment on their content, review, explain or further what they have said).

Lets consider the benefits:

- An Opportunity For Rapid Growth: You can leverage existing audiences to quickly expand your reach

- Opening Up Cross-Pollination: Introduce your content to diverse audiences with different interests, helping your audience find someone else's work, whilst attracting undiscovered audiences to your work

- Collaborative Partnerships: Build relationships with fellow creators, fostering a sense of community and support for each others work

When planning your content think about how you can collaborate with fellow creators, guest appear on podcasts, write featured blog's, share your expertise on YouTube. It's like a content exchange program! 🔄

You tap into their audience, they tap into yours.

Win-win, right? 🌟

There are some huge benefits, however it's not always positive, there are somethings to consider:

- Temporary Impact: Borrowed audiences might not stick around long-term, so you may see an initial result, but don't expect your regular content to hold those statistics

-Alignment Challenges: Ensuring your content aligns with the borrowing platform's audience can be tricky, so rush in, think about how this can benefit you both.

-Dependency: Relying too heavily on borrowed audiences may hinder your independent growth, with your audience not seeing the true value you have to offer.

Ready to expand your reach? Let's collaborate and conquer!💥

13/11/2023

How will they listen? 🎧

Podcasters 🎙️, let's get you more listeners!!

Back in the early days of podcasting, you could launch a show and because of the relative low competition, you could pick up listeners who weren't spoilt for choice.

Now podcasts are hugely popular and your show may be lost in the sea of other shows trying to attract the attention of your ideal listener. 🌊

So, how can you get your show to 1000+ downloads faster? 🤔💭

Here are 3 tips to help get you there! ⚡️

1) Tell your audience - Shout loud and proud! 📢

Seems like a simple one, but you would be surprised how many content creators hit
publish and stick their head in the sand.

Because podcasts have less power to reach your audience organically - compared to video, you need to tell your audience how and where they can listen.

2) Give your podcast a home on your website. 🏡

If you have a website, or better yet, your audience or relevant authority sites are willing to feature your show as a resource for their audience to use, make sure you embed a player.

Not only does this help your podcast, but it also helps your website SEO! (the longer they stay on your site listening, the better score the search engine algorithm will give you)

3) Better than you telling people to listen, get other people to shout about your show. 🤩

If you have a guest on your show, make sure you create content that tells people they are on an episode, tagging them in the post.

But better than that, create a post (done best with teaser video's of them speaking) that they can use to tell their following to come and listen to your show.

This will boost listens for that episode but also gives you an opportunity to convince new listeners to subscribe if they like what they hear.

Keen to get your podcast firing on all cylinders? 🏎️ shoot me a dm.

10/11/2023

Editing: Your Content Layer Cake! 🍰

Hey content chefs! How are you when it comes to cooking up the perfect content cake? 🎬

Be it editing a podcast, YouTube video, writing a blog post or creating a carousel for social media, there is 1 thing we need to remember.

Creating content is like baking a layer cake – each step adds flavor! 🍰

Start with the basics: trim the edges for a punchy start.

Next, cut out the fluff, remove hesitations, and filler works eg 'ums' and 'ers' – make it smooth!

🎤 Now, you have your basics mixed, it's time to add layers – music, broll, images. 🎶📸

Don't forget to check everything is set before you publish - making sure you use a hook and sharing value up front.

Once it's ready, it's time to serve. Like anycake, don't be greedy and share it with one person (platform) slice it up by distributing the various content assets created in the repurposing process.

Remember it's not just about hitting record; spend a little time crafting an experience for your audience.

If you need help removing distractions that's holding your content back back, whilst adding flair to your content, your masterpiece! 🚀 Shoot us a DM for more,

09/11/2023

Podcasts: Your Trust-Building Sidekick! 🎙️

Hey trust-builders! 🤝 (if your not already, think about why you need to build trust with your audience)

Wondering why podcasts are so popular amongst creator's? 🤔

Because they are trust magnets! 🧲

Picture this: you've got TIME. 🕰️

Unlike a fleeting social media post, podcasts let you cozy up with your audience.

Sit on their shoulder and share your expertise, experience and most importantly have their undivided attention whilst they are on autopilot.

The beauty of it is, you cab just have a natural conversation, real talk, whilst it's like inviting them into your living room! 🛋️

People LOVE to listen in, mixed with the want of being more productive, a podcast really is a trust building machine that so many businesses are over looking.

Ready to build trust, one episode at a time? 🎧
Shoot me a DM or comment ready for some ideas on how you can get started.

08/11/2023

Keep it Simple, Creators! 🚀

Let's talk about overcomplicating things.

Do you ever feel like you're in your own way? 🤦‍♂️

We've all been there.

We have good intentions, but then get in our own way.

I am especially guilty of this one 🫣

It's easy to get tangled in the complexity web, be it the fear of new technology, perfectionism and that old foe comparison.🤔

Instead of getting in our own way, we need to find a way to remove the complexity and find our publishing rhythm. 🎶

Because...Confidence builds by DOING!

Start simple, publish, then tweak and improve as you go.

It's like learning to ride a bike – wobbly at first, but
you'll be popping wheelies in no time! 🚴‍♀️

If you need any help simplifying your creativie process, remember to drop us a DM.

07/11/2023

Podcasts: Your Personal Radio Show! 🎙️

Before we go any further, let's get something cleared up... A podcast is not a video! 🎧

Simply put, a podcast is your chance to broadcast your own 'radio show', however, it's so much easier than distributing over their airways!

The basic steps to sharing what you have to say are:

1 Record as a narrator or a conversation
2 Edit your episode so you sound amazing but more importantly, giving your listener the best experience
3 Upload your audio file to a media host
4 if this is your first episode link it to the big podcast distributors, so every time you have something to share, your subscribers will be sent your story
5 write your title, description and publish your episode

Now, that's not to say that video can't be a part of the wider set of content assets you create from your show.

Of course not!

It's just not a podcast if your uploading a video only version.

If you find yourself thinking...

I have lots to say about what i do!

Or

How can I scale the conversations I have?

Well, a podcast is YOUR ticket!

🚀 Share your stories, thoughts, and insights.

Just promise me that you'll remember . . . It's not a video! – It's a unique audio experience first. 📻

Of course you can record the magic and boost your reach with a video snippet!

🎥 Ready to be the host of your own show? Stay tuned for more tips and tricks on how to make the most of what you have to say🎤

06/11/2023

Imperfection is Your Superpower! 💪

Good Day Fellow Creators! (because that's what we are when posting on social media)

🎨 Resist the urge to perfect!

🚫 Embrace the quirks, the rawness.

Why?

1) Perfection paralyzes, and we want to see YOUR work.

2) Imperfections are charming – they make you REAL. So, hit publish! 🚀

Your audience wants YOU, not a polished robot.

Ready to show your authentic self? 💥

05/11/2023

No More Gatekeepers! 🚫

Hey fearless creators! 🌐 The online world is YOUR stage! But it wasn't always the case.

We're living in a time that allows us to grab the megaphone and share our message, however and whenever we want. 📢

But it's not always been so easy, not too long ago it was expensive to create and distribute your content.

Now we have the opportunity to:

Broadcast our own radio show as a podcast 📻
Share our Movie/Video on the likes of YouTube ▶️
Publish our writing as articles, blogs and posts 📝

With the power of the internet we don't need the permission of traditional, historical media and their requirements.

🎭 No more gatekeepers, holding you back, just opportunity to share your ideas, expertise and experiences.

Videos, podcasts, articles – it's a playground of creativity, and YOU make the rules.

Not only have you got a direct link to your audience, FOR FREE! But there are many cost effective solutions that can keep you publishing consistently.

🚀 No need for approval or breaking the bank on equipment.

Create your content, your way. 🎨

Ready to unleash your creativity? 🚀

04/11/2023

Hook 'Em, Reel 'Em In! 🎣

Hey day 2, check me out with my consistency ! (check out yesterdays post if you haven't already)

🎙️ Want ears glued to your podcast?

Grab your ideal audience's attention by using a HOOK! 🚀

It's like fishing, but for attention.

But how? I hear you cry!

By providing value right from the start—make 'em go, "I NEED more!" 🤩

Because let's face it, in a sea of content, you want to be the catch of the day, right? 🐟

We want to build that all important trust by sharing your expertise, knowledge and experience.... But we don't want to lose people before we get started.

If someone has take a chance on tuning in to your podcast, be clear about where your episode or the series is going.

DO NOT SPEND YOUR FIRST 3 MINUTES SAYING HI! Welcoming people back, reflecting on last week or explaining where you are, because people will have moved on whilst your left to wonder why people aren't listening.

Sure you can have time to include the above in your episode, but lead with value. Remember that most people listen whilst doing something else. So get them invested in what you have to say early.

Our attention spans are shorter than ever, so make sure you're taking the opportunity to set up your episode, by telling people why spending time with you is going to help or be valuable them!

Dive in, hook first! 💥

03/11/2023

Consistency is Your Superpower! 🚀

Hey content creators! 👋 I bet you wondered what and if I would ever start posting my own content. . . One of the reasons for my slow start has been getting to grips with starting my own business, but also knowing how important it is to be consistent.

Having managed other channels before, I know too well how easy it is to start something but then get side tracked by other things.

Excuses aside, here I am ready to go and having got some posts ready to fire your way, on a regular schedule.

Anyway, why is consistency so IMPORTANT?

Let's begin by saying consistency isn't about chaining yourself to a posting schedule. It's about finding YOUR rhythm.

Whether it's daily, weekly, or bi-weekly, pick a pace that suits YOU.

Why? 🤔

Well firstly, because the algorithm loves a reliable buddy!

Secondly, it keeps you in the routine of creating and improving what you share.

But more importantly when you're consistent, your audience knows when to expect your awesomeness in their feed.

It's like a content rendezvous! 💖

So, if your a bit scattered with your posting schedule, if like me have found it hard to get started, or even have stopped posting because you ran out of steam after a big effort to put your message out there.

Think about what consistency means to you, set your own terms, and let the algorithm dance to YOUR beat. 🕺💻

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Record and Repurpose