Innov8 Social

18/02/2025

Did you know how much the way we consume news has fragmented over the years?

Episode 3 has dropped of The Social Media for Business Podcast is here! This time, Rebecca Bridgen chats with Niki D’Hubert, Managing Director of Navigate PR, about managing brand risk in a world where news is fragmented and fast-moving.

💡 Key Lessons from Niki:
🔹 Adapting to Fragmentation: Traditional news channels have given way to splintered sources, creating challenges—and opportunities—for businesses to communicate effectively.

🔹 Building Credibility: Why consistency, authenticity, and proactive communication are critical in a world where trust is fragile and audiences are overwhelmed by noise.

🔹 Risk Management in Real Time: How brands can prepare for crises and stay ahead by listening to their audience and creating a bank of positive interactions.

“Social media amplifies risks and opportunities at lightning speed,” says Niki. “But it also allows businesses to engage directly with stakeholders, building trust and credibility through real-time transparency.”

🎥 Don’t miss the insights and practical advice on managing your brand’s reputation on and beyond.

Catch up on Episode 3 here 👇

🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? Find it here: https://shorturl.at/X0npX

🌟 Found something insightful? Please share or tag someone who’d benefit!

💬 Got thoughts on managing brand risk? Drop a comment—we’d love to hear from you!

14/02/2025

When you realise effective social media takes more than a quick post... 🕒 Yep, there’s a bit more to it than hitting 'publish.' But trust us, the time you put in shows up in results. 💥

Quick tip: Plan your content in weekly blocks to save time and keep things cohesive. The extra effort now means you’ll have more engaging posts later. Worth it? We’d say so! 💼✨

11/02/2025

Struggling to create content your audience actually wants to read? We’ve got you covered. 💬

Do you ever feel like you're throwing content at the wall to see what sticks? 🎯 It doesn’t have to be that way. Our latest blog reveals 6 actionable strategies to help you get real feedback from your audience, so you can create content that connects, engages, and drives results.

In this post, you'll learn:
✨ How to use polls and surveys to spark engagement
✨ The secrets hiding in your analytics
✨ Why your audience’s DMs and comments are pure gold
✨ The power of A/B testing content ideas

🔗 Ready to refine your strategy? Click here to 👉 Read the full blog

💭 What’s your go-to method for finding out what your audience wants? Let’s exchange ideas in the comments!

When it comes to social media, creating content that resonates with your audience can feel like trying to read their minds. For corporate SME business owners and marketing directors, the challenge is even greater—you need content that not only grabs attention but also drives meaningful outcomes fo...

06/02/2025

When you finally outsource social media, and your marketing manager just got a whole lot happier 😌🙌

Letting experts handle the socials means more time for strategy, creativity, and the work that truly moves the needle. Because sometimes, the best ROI is giving your team room to breathe! 💡✨

04/02/2025

Social Media Isn’t a Stand-Alone Tactic.

In Episode 3 of The Social Media for Business Podcast, Niki D’Hubert dropped a reminder every marketer needs to hear:

🔹 “Social media isn’t a stand-alone tactic—it’s part of a bigger picture.”

💡 Key Takeaway:
Your social strategy should align with your wider business goals, working hand-in-hand with other communication channels. It’s not just about posting—it’s about creating a seamless, holistic experience that speaks to your audience wherever they are.

💬 How do you ensure your social strategy supports your overall business goals? We’d love to hear your thoughts!

Catch more insights in the full episode:
🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? https://shorturl.at/X0npX

🌟 If this resonated with you, share it with someone who it might help—or let us know your perspective in the comments!

03/02/2025

When your social media is on point, and clients actually mention it in meetings? 😎 That’s the dream, right? Here’s a little secret: a consistent, thoughtful presence isn’t just for show; it’s a brand booster that gets noticed! 💡

Pro tip: Pick three key topics that align with your brand values and keep those on repeat.

A great social feed = an easier conversation starter (and a brand vibe that sticks). Keep showing up and watch the magic happen! ✨

28/01/2025

Lots more Positives for Every Negative – A Social Media Truth Bomb

In Episode 3 of The Social Media for Business Podcast, Niki D’Hubert shared this thought-provoking insight:

🔹 “It takes many positive messages to counter one negative.”

💭 Let that sink in. On social media, negativity spreads faster, leaving brands scrambling to rebuild trust. That’s why building a bank of consistent, positive interactions is critical.

💡 Key Takeaway:
Proactive, authentic communication is your best defence. Engage your audience with positivity and transparency—before a crisis hits.

💬 What’s your approach to building goodwill with your audience? Let us know in the comments!

🎧 Catch the full episode for more insights:
🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? https://shorturl.at/X0npX

🌟 If you found this useful, share it with someone who might need to hear it.

24/01/2025

What are some of the biggest risks for brands on social media when it comes to reputation?

Social media is a powerful tool—but it can also be a minefield for brand reputation. In Episode 3 of The Social Media for Business Podcast, our founder, Rebecca Bridgen, spoke with Niki D’Hubert, Managing Director of Navigate PR, about the challenges brands face in the ever-changing digital landscape.

💡 Key Risks to Watch Out For:
🔹 Speed of Amplification: Issues that might once have been local can now go global in minutes, thanks to the power of algorithms and shareability.

🔹 The Negative Bias: “It takes 15 positive interactions to counteract one negative,” says Niki. The human brain—and social algorithms—are wired to remember the bad over the good.

🔹 Transparency and Accountability: Social media demands authenticity, but inconsistency between actions and messaging can quickly erode trust.

“Social media amplifies not just risks, but the speed at which you need to respond. It’s about preparation, clear communication, and staying authentic to your values,” Niki explains.

Don’t let risks catch your brand off-guard.

Hear Niki’s full insights and tips for mitigating these challenges in Episode 3.

Watch or listen now 👇
🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? https://shorturl.at/X0npX

💬 What risks have you seen brands face on social media? Pop it in the comments!

🌟 Think this could help someone? Share it!

16/01/2025

When clients want to hit 10k followers in a month… because 'how hard can it be?' 👀😅

Building a genuine, engaged audience takes time, patience, and strategy. It’s not about numbers; it’s about reaching the right people who connect with your brand. Focus on quality engagement, and those followers will come! 📈✨

09/01/2025

When you see your competitors getting all the social media love… and you’re wondering how they did it 👀💔

Spoiler: It’s all about consistent, valuable content and knowing what makes your audience tick. Pro tip: Don’t chase their strategy—create one that’s true to your brand. Authenticity always stands out! 🙌

07/01/2025

✍️ Fact: Clear, on-brand copy can boost social media engagement by up to 30%! But it’s more than just words—it’s about creating a voice your audience recognises and trusts.

Here’s why on-brand copy is essential for social media success:

❇️Builds Trust: Consistent tone and messaging make your brand reliable and familiar.
❇️Boosts Engagement: Strong copy hooks your audience, prompting them to like, share, and comment.
❇️Enhances Brand Personality: Words are powerful for building connection and telling your brand’s story authentically.

Want to know how to make your brand’s voice stand out? Check out our latest blog for more insights on crafting copy that truly resonates.

Crafting a captivating social media post is more than a clever caption. It’s about finding the right words to represent your brand, connect with your audience, and drive meaningful engagement. In a world of quick-scrolls and shorter attention spans, on-brand copywriting makes all the difference in...

02/01/2025

Who should be part of your social media strategy?

In Case You Missed It! 🎧 Episode 2 of The Social Media for Business Podcast is live! Rebecca Bridgen sits down with Mark Warner to explore how top B2B brands create award-winning marketing strategies.

Curious about:

🔹 Which team members should be involved in social planning and analysis
🔹 Why consulting clients in your marketing is essential
🔹 How to build a brand that speaks directly to client pain points

This episode is packed with actionable tips that might just transform how you see social media as part of your broader marketing strategy.

Catch up on Episode 2 here 👇

🎙️ Spotify: https://shorturl.at/eV8EE
📹 YouTube: https://youtu.be/rWquVOnpvrU
📖 Prefer reading? Find it here: https://shorturl.at/Vp976

26/12/2024

Strategic B2B social media has a direct impact on client ROI.

In our latest episode of the Social Media for Business Podcast, Rebecca Bridgen spoke with Mark Warner, Director of Content and Communications at Lloyd’s Register, about why strategic social media is essential for today’s B2B landscape. Together, they explored how targeted social campaigns, aligned with specific business goals, are driving measurable ROI and directly influencing client buying behaviour.

For business leaders still wondering if a strong social media presence is worth it, this episode is packed with insights. Discover how one of the biggest names in maritime uses social media not only as a lead-generation powerhouse but also as a tool to increase customer loyalty and lifetime spend.

Catch the full interview here:

📺 Watch on YouTube: https://youtu.be/rWquVOnpvrU
🎧 Listen on Spotify: https://shorturl.at/eV8EE
📝 Read on our website: https://shorturl.at/Vp976

And don’t miss Episode 3, where we’ll cover real-time risk management on social media—coming soon!

If you know someone who’d find this valuable, share it with them! Got someone in mind for a future interview? Drop a comment or send us a DM; we’d love to hear your suggestions.

19/12/2024

Eat well, laugh often, and enjoy every moment this holiday season! 🎄

To everyone we’ve worked with, are working with, or will work with soon—our amazing partners, clients, teammates, and network—we hope you get the Christmas break you truly deserve. It’s been a big year, and 2025 promises to be even bigger. So, take the time to rest, recharge, and celebrate—you’ve earned it!

Wishing you all a joyful holiday and an even brighter new year.

From all of us at

18/12/2024

How can you make your content unique?

In Case You Missed It! 🎧 Episode 2 of The Social Media for Business Podcast is live! Rebecca Bridgen sits down with Mark Warner to explore how top B2B brands create award-winning marketing strategies.

Curious about:

🔹 How you can make your content stand out
🔹 Why consulting clients in your marketing is essential
🔹 How to build a brand that speaks directly to client pain points

This episode is filled with actionable tips that might just transform how you see social media as part of your broader marketing strategy.

Catch up on Episode 2 here 👇

🎙️ Spotify: https://shorturl.at/eV8EE
📹 YouTube: https://youtu.be/rWquVOnpvrU
📖 Prefer reading? Find it here: https://shorturl.at/Vp976

17/12/2024

💸 Did you know? Businesses that use targeted paid social ads see up to a 3x increase in ROI! But to get results, ads need to do more than just appear—they need to resonate.

Here’s how to make paid social ads work for your brand:

❇️Align with Business Goals: Start with clear objectives to ensure each ad moves the needle.
❇️Target the Right Audience: Precision targeting means you’re reaching the people who matter most.
❇️Engage with Impactful Design: Stand-out visuals and concise copy are key to capturing attention fast.

Ready to maximise your ad spend and make a real impact? Check out our latest blog for tips on designing effective social ads.

Social media ads are a powerful way to boost brand visibility, reach targeted audiences, and drive conversions. But to see a real return on investment, paid social media advertising needs to align with your broader marketing strategy and support your business objectives. Here’s a closer look at ho...

12/12/2024

When the boss says, 'The marketing manager can handle social media too!' 😅📈 Meanwhile, the marketing manager’s already spinning a gazillion plates (and wondering where those extra hours are supposed to come from).

Social media can drive real ROI—but only with the right time and attention. Pro tip: If your team’s stretched thin, focus on a few impactful posts rather than trying to cover everything. Quality over quantity works wonders. 💼✨