Social media designed and created for you and your business
25/03/2025
Want some ideas on what to post on Facebook?
Starting today, every Tuesday I'll pick an industry/niche and create a posting schedule with suggested content/captions.
Feel free to use it ...
Let's start with a week's Facebook posting schedule for a small accounting firm. The aim is to balance engagement, education, and brand trust while keeping content digestible and client-focused.
Monday: Money Tip Monday
💡 Post Idea: Share a short, actionable financial tip, tax-saving hack, or budgeting strategy.
📌 Example:
"💰 Money Tip Monday: Did you know you can claim up to £1,000 in tax-free income from a side hustle thanks to the Trading Allowance? Perfect for those with a small Etsy shop or part-time freelancing gig!"
👉 CTA: Drop a 💰 in the comments if you’d like more tax tips! (then send them a link to your mailing list)
Tuesday: Myth-Busting or FAQs (Engagement & Expertise)
💡 Post Idea: Bust a common accounting myth or answer a frequently asked question.
📌 Example:
"Myth or Fact? ‘You don’t need to file a tax return if you earn under £12,570.’ 🤔 WRONG! If you're self-employed, you still need to file, even if you don’t owe tax. Need help? We’ve got you!"
👉 CTA: Ask us anything in the comments!
Wednesday: Behind the Scenes / Team Feature (Personal & Brand Building)
💡 Post Idea: Show a glimpse of your team, a workday, or a client success story.
📌 Example:
"Meet Sarah, our payroll wizard! 🌟 She’s been helping small businesses pay their teams on time EVERY Time for over 10 years. Her top tip? ‘Automate where you can because payroll errors cost time AND money!’ 💼💸"
👉 CTA: Give Sarah a 👏 in the comments!
Thursday: Quick Explainer / ‘Did You Know?’ (Educational & Engagement)
💡 Post Idea: Explain a key accounting concept in plain English.
📌 Example:
"Did you know? You can claim tax relief on work-from-home expenses, even as a sole trader! Rent, Wi-Fi, and even your coffee can be partially deductible. ☕🏡
👉 CTA: Want a full list of what you can claim? Drop a ‘PLEASE’ below!" [Obvs you're going to have to ACTUALLY create this list, either as downloadable PDF or a blog post on your website you can link to]
Friday: Fun Post / Meme / Relatable Content (Engagement & Visibility)
💡 Post Idea: Share a relatable accounting meme, funny quote, or lighthearted take on tax season.
📌 Example:
"Me: ‘I’ll file my tax return early this year.’
Also me on Jan 30th: 😬💀💻
👉 CTA: Tag a friend who’s ‘that person’ every year!"
Saturday: Client Spotlight / Testimonial (Social Proof & Trust-Building)
💡 Post Idea: Showcase a happy client, a case study, or a before/after financial improvement story.
📌 Example:
"‘I used to spend HOURS stressing over VAT returns. Now, thanks to [Your Name], I just send them my invoices, and they handle the rest!’ – John, eCommerce Business Owner 🏪💼
👉 CTA: Want the same stress-free accounting? Message us today!"
Sunday: Share a Useful Tool / News Update (Value-Driven & Thought Leadership)
💡 Post Idea: Share a free tool, industry news, or an upcoming tax deadline reminder.
📌 Example:
"🚨 Reminder: The tax year ends on April 5th! That means now is the time to check if you’ve used all your allowances. Need help? Let’s chat! 💬"
RINSE & REPEAT
, what are finding works for you?
