The label operated from 1980 to 2000 and produced scores of hits in all categories of reggae including Lovers Rock, Dancehall, Ragga, Roots and Dub. The label was the brainchild of John MacGillivray and Chris Lane, two reggae devotees, and was essentially a spin-off from MacGillivray's Dub Vendor record store. The first Fashion release hit number 1 in the UK reggae charts in the summer of 1980 - D
ee Sharp's 'Let's Dub It Up'. In the next few years a many British reggae artists, and many artists who were passing through from Jamaica, turned up on the label: Keith Douglas, Carlton Manning (of Carlton & His Shoes), Alton Ellis, Carlton Lewis and Johnnie Clarke among others.