All Eyes on Media

05/04/2022

We loved our recent stay at Hampton by Hilton Bath. Great hotel right in the heart of Bath!

21/03/2022

POV: Quality > Quantity

03/03/2022

Fantastic morning networking with Community of Purpose at Bristol Rovers explaining the work that we do.

21/02/2022

Mondays in marketing 😅

14/02/2022

Rather than sell to us directly, great marketing educates, inspires, and entertains us.

Social media marketing is the perfect example of this - show some love in this post if you agree! ❤️

08/02/2022

A study on internet users aged 16-64 revealed crypto adoption is growing at an astonishing rate worldwide – double what it was 3 years ago (GWI, 2022).

With experts predicting crypto to become the currency of the metaverse we’re expecting it to rise further. Like if you agree! 💙

03/02/2022

are here to stay according to Instagram! As we move towards a , avatars will be the way we show up in these virtual worlds. Instagram’s new 3D avatars (feature not yet available to all of the U.K.) sync across Instagram, Facebook and Messenger. These identities are expected to be a form of our ‘profile’ with clothes, collectibles, crypto, nfts and other digital goods to represent us. Found this useful? Share or save post now 👆🏽

31/01/2022

Mark Zuckerberg recently stated that the Metaverse will not be created by a single company, but a network of creators and developers.

But with 91% of software developers being male, what does this mean for the spaces and infrastructure that make up the metaverse of 50% women? are calling for a broader array of voices, pointing out that this lack of diversity could lead to a lack of understanding of how people want to use the . What do you think? 🤔

24/01/2022

How often are you showing up on social media? It can take months to build up a digital brand presence, but in 2022 social media is often the first point of contact someone will have with your brand.

Can’t find the time to post? DM for tips on how to stay on top of your content.

22/01/2022

It’s not all about the likes.

Whilst some metrics on social media are easy to track, such as clicks and sales, the true return on investment is incredibly hard to measure. Here are just a few ways social media can have an impact that won’t show in your engagement metrics. What would you add?

05/01/2022

Branding ≠ Marketing

02/01/2022

Every single Pantone Colour of the Year for the past 10 years 🎨

12/12/2021

Social Media Consultations & Masterclasses - the perfect gift for your entrepreneurial loved ones this Christmas! 🎁

Help support friends and family with small businesses with a great gift to get their 2022 off to a flying start! We offer a range of vouchers for social media lessons or consultations with a marketing expert. DM us for prices and more information 🎄

10/12/2021

Messaging app WhatsApp is trialling a cryptocurrency payment feature for a small number of users using the Meta cryptocurrency wallet.

The idea is to allow users to send payments without needing to leave a WhatsApp chat in the same way you would send a photo.

Follow us to stay up to date with digital and social news 📲

16/11/2021

Immersive tech has already landed in the social media world. Here’s our guide to the difference between VR, AR, MR and XR.

XR - XR is the umbrella term for all computer altered reality. Including VR, AR and MR.

VR - Virtual reality completely immerses the user in a computer generated virtual environment.

AR - Augmented reality overlays computer generated content on a real world view e.g. google translate or Snapchat lens.

MR - Mixed reality sits between VR and AR. It overlays content that can interact with objects in the real world in real time.

Get in touch for more info on what this means for you and your digital marketing!

07/11/2021

** Including us **

30/10/2021

What is a metaverse? Well, for now, the definition is still evolving. It can be described as a shared online world (or worlds) where creators, individuals and brands come together via products, experiences or commerce in an immersive or 3D way. However, it goes further than AR or VR wearable technology and is expected to cross all devices and screen types.

Instagram’s Mosseri describes the metaverse as an ‘immersive internet’ where you’re ‘in it not on it’. Although the recent spike in interest in the metaverse is due to Facebook’s name change, it will not be central to one company, technology or platform. It is too big for that.

In truth, most of us are already living a partial virtual existence, whether that’s using zoom for work or social apps for pleasure. It’s also already possible to shop for digital art (NFTs anyone?), virtual goods or trade in digital currency. There are many spaces and opportunities for a metaverse, almost too many for the lines to yet be defined.

Wondering what this means for you as a brand or individual? Get in touch for a chat 📩

28/10/2021

https://about.fb.com/news/2021/10/facebook-company-is-now-meta/

CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies.

28/10/2021

It’s estimated that the average Britain is exposed to between 6,000 and 10,000 ads and sponsored messages a day. This is a significant rise relative to average numbers of 500 a day in the 1970s - with technology, the internet and specifically social media playing a huge part of this.

So, as a brand, how do you make your message stand out? Here are our top 3 tips:

1. Choose platforms where your audience will be. Each platform has its own culture, demographic, and purpose.

2. Create content that educates, entertains or inspires. Your consumer is more likely to elect to engage or share content that provides them with value.

3. Consider paid ads. Sometimes your organic reach is not enough and this is where paid social advertising can help. Ad spending in the social media advertising segment is expected to reach $153 billion worldwide in 2021.

For more information and any specific tips, get in touch via DM 👆🏽

22/09/2021

In it’s most recent study of News Consumption in the U.K. (27th July 2021), found that the most used news sources in the U.K. were (in order) BBC1, ITV and then

The younger the audience, the more likely they were to consume news from the and as opposed to TV. 89% of 16-24 year olds used the internet for news and 40% of 12-15 year olds using social media for news.

No longer just a platform to post photos, is now a means to read news, shop, find a job and much more. Talk to us today to make sure you are maximising in your business.

24/05/2021

What a fab afternoon working with Community of Purpose ☺️ Check out this inspiring organisation that is transforming the lives of Bristol’s young people.

28/04/2021

“just setting up my twttr” - The tweet by Twitter founder Jack Dorsey that sold for $2.9 million. But why would someone pay millions for something anyone can screenshot? The tweet was made purchasable as an NFT (non-fungible token). Essentially, NFT’s are unique digital certificates that state who owns images, music or any other forms of online media, and they follow in the footsteps of crypto. Many see NFT’s as the next way to diversify their investment portfolios, assets or art collections. Whether you think it’s crazy, clever, or convoluted, NFTs are already a multimillion pound business.

31/03/2021

Each social media platform has its own culture, demographic, and purpose. Which do you use, and which platforms *should* you be using? Our director, Laura, shares with us 3 platforms where you might find unexpected opportunity.

https://www.alleyesonmedia.co.uk/post/platformculture

“Which social media platforms should I be on?” - I can’t count the number of times I’ve been asked this by business owners.