The Toytronic label was founded in 1998 by Martin Haidinger (aka Gimmik, Low Profile Society, Num Num, etc.) and Tony Douglas and at the time of the first release Chris Cunningham (now the current label owner) was working at Sister Ray records in Soho London. Chris was introduced to Martin and Tony by Jem Dodson, their connection at Sister Ray and he played a major part in the growth of Toytronic,
acting as a mediator between the 3 guys and helping to start the music venture that makes the label what it is today. A lot of changes happened around Toy 5: Chris Cunningham (aka Point Seven), joined the label with Toy 5, and Tony left the label after Toy 5. Distribution also changed with Toy 5 to Southern Record Distribution (SRD); the first four releases were distributed by Metropolis Record Distribution. All graphics for every release except Toy 17 done by Martin Haidinger (the credit does not appear on most of the actual releases).
