The Social Tailor

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The Social Tailor

Marketing content to engage and persuade different audiences across multiple channels. 1. Social Tailor creates social media strategies for growth.

2.
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Social Tailor manage social media teams, their content, their targets and reports with full analysis.

3. Social Tailor delivers training from live examples (Masterclass and mid-level).

4. Social Tailor sets up Industry Control rooms to manage Crises and Reputation Management. We can help you. Speak to the boss:
Colin Gilchrist
[email protected]
0131 337 1968

15/07/2024

Burberry’s CEO shuffle - In a past life I was part of their buying team and have a different take on it than most. In my view, it’s reminiscent of football teams frequently changing managers to appease shareholders rather than focusing on long-term strategy and stability.

Burberry has a rich history of being groundbreaking, and now more than ever, it needs to return to its roots and innovate with sustainability in mind. The movie highlighted the support offered to two groundbreaking adventures and the time taken to be innovative in textile development.

There’s a growing desire among luxury consumers to support local artisans as well as embracing the principles of a circular economy. The idea that they resort to the 1990s of diffusion ranges for a quick win... leaves me cold.

11/01/2024

Can you feel it?
Your customers desires! 🧐

05/09/2023

Continuing the build up to we continue to share the listed on our website. See the page, who have we missed?
Today's selection includes:

01/09/2023

On the build up to we start to share the listed on our website. See the page, who have we missed??
Today's selection include:

the planet

27/06/2023

Regenerative Textiles Scotland invites you to join us at our inaugural event in Edinburgh on the 5th and 6th of July at Dovecot Studios. Launched by Her Majesty The Queen, HM Queen Camilla.
It exists to support and enable the Scottish textiles economy with a symposium and exhibition, offering new thinking and action in our move to the new regenerative textiles economy.

03/05/2023

The missing ingredients to in 2023. See blog post 😉🥃😍
Ps. If you'd like some follow the hashtag and say HI 👋 to Mike at

02/05/2023

None of us are perfect (forgive the rant); take your time and get it right or continue to iterate!
https://www.socialtailor.com/2023/04/19/digital-content-design-must-include-accessibility-and-inclusiveness/

16/02/2023

30/01/2023

The fabric taken to create the latest YUIMA NAKAZATO fashion line was derived from material from used garments sourced from Africa, the destination for many discarded garments from elsewhere in the world.
Nakazato visited Kenya where he collected around 150 kg of waste garment material destined for the "clothes mountain" of discarded textiles he encountered there.

défilé yuima nakazato haute couture printemps été 2023Découvrez le défilé schiaparelli haute couture printemps été 2023 sur : https://www.youtube.com/watch?v...

30/01/2022

When creativity is second nature

23/06/2021

Unfair advantage: https://www.socialtailor.com/2021/06/22/unfair-advantage/

Unfair advantage by colingilchrist | Jun 22, 2021 | Marketing | 0 comments An ode to Dave Trott Jim Clark OBE was a British Formula One racing driver from Scotland, who won two World Championships, in 1963 and 1965, he also won the Indianapolis 500 in 1965. In marketing and advertising we are usuall...

22/05/2021

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