If you’re still running ads like it’s 2018 and pulling your hair out to see it’s not working, you need to know that it’s not you. The game has changed massively due to iOS updates last year.
Whilst there have been data loss and retargeting audiences have been impacted, Facebook ads are still one of the best advertising tools to grow a business.
If you (or your marketing team) need help with understanding the changes and want to learn what’s working right now and how we evaluate the ad performance these days, do get in touch to arrange a one to one consultancy session.
If you want to keep your audience’s attention for longer, Instagram Stories Polls are a great tool!
You can use the poll option
✔️to collect feedback
✔️to get to know your audience more
✔️to entertain
✔️to educate
✔️to drive traffic to your website.
Black Friday is almost here and the adland is super competitive. 🔥If you don’t have any Black Friday offers, consider pausing your ads for a few days.
Did you know 52% of TikTok users say they find new products from ads on TikTok. 🤳🏻
Source: Nielsen
Want to find out more about TikTok? Join me to learn why you should prioritise TikTok on 13th October.
In this Zoom@session, I will cover
✔️how the platform works,
✔️who uses it and why
✔️why you should prioritise it for your brand
✔️You will also learn how the algorithm works and I will teach you the right strategy to succeed on TikTok.
Link in bio.
📣Sound is a key engagement tool that delivers attention on TikTok and Reels.
Save trending sounds or go to www.tokboard.com to find and use them in your videos.
Products find people so that they can discover the things they are most likely to love. 🤩
50% of online shoppers in the UK say they purchase products because they happen to come across them unexpectedly while browsing. 🛍
Source: Facebook IQ
Paid ads can be a great tool to reach new audiences, help your products to be discovered or get repeat purchases.
Step up your video game! Now you can create content and share it on TikTok quickly and seamlessly from Vimeo and Canva.
If you need any help with your TikTok strategy, DM me or visit my website.
#TikTokForBusiness
When it comes to Facebook ads, there is no one-size-fits-all strategy. You need to test and find what works for your audience.
Here are four important aspects you need to be testing to find what works best for your brand:
-Getting the targeting right
-Ad copy: Instead of focusing just on the features of your product, focus on how your customer will feel when they use your product.
-Ad creative: Be creative, test different types of creatives and ad formats to understand what works best in terms of customer acquisition.
-Facebook Pixel and CAPI integration: Make sure you have these installed so that you get more out of your ad budget.
If you need any help with, just DM and we can work together to find the best strategy for you.
#facebookads #facebookadvertising #paidsocial
Is it too early to drop the C word? 😬 ⠀
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Nope, not if you have an e-commerce business and you are selling products relevant to Christmas. 🎁 ⠀
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Getting one step ahead by planning early can have a huge impact:
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🎯 Stock levels, logistics, creative assets, all that essential stuff and acquiring and delighting new customers in the summer months with a plan to remarketing to them in October-November can help you increase your sales in this important time of the year.
Let’s start the week with some social media marketing tips! 🙌🏻
Today is World Emoji Day! 🤩
Did you know the first emoji was created by Shigetaka Kurita in 1999?
The word emoji comes from the Japanese 絵 ("e," picture), 文 ("mo," write) and 字 ("ji," character).
Emoji remained largely confined to Japan 🇯🇵 for over a decade.
It was not until 2010 that emoji were incorporated into Unicode, the standard that governs the software coding of text. That year, 722 emoji were released on both iPhone and Android.
I am a huge advocate of using emojis as they do a great job of communicating our feelings. 🥰
Which emojis do you use most?
How was the first week of January?
I had a very productive week and crossed off all the things on my to-do list. 🤗💃🏻
Wishing you all a wonderful Christmas and a happy New Year! 🎄✨🎅
And just like that June is over and a new month has started. I can’t believe we are half way trough 2018 already! June was very busy for me; both with work and the family. Here’s a one minute film capturing my 30 days and seeking out beauty and calmness. ❤️
🎵Sweet Dreams by Scott Holmes
Day 15 of #MeetTheSocialPro, today’s question is what do you love about social media?
I love the huge power of social media that brings people together with likeminded people. Social media can be an amazing environment to encourage each other, communicate with people and share our stories. There are,of course,toxic environments on social media as well but I believe it is a matter of choice, we can decide where we keep our presence and stay away from negativity.
On a business level, social media amplifies our message and has the power of help us reach bigger audiences.
Video is from @xantheb’s #MakeFilmsVideoWalk that I attended last Sunday, again this was a perfect example of social media bringing people together.
