Betamedia

20/12/2023

Spill is now in open beta on iOS and Android

It's been more than a year since Elon Musk purchased Twitter, yet we're still seeing the reverberations of that deal on other social platforms, including

20/12/2023

How Meta built the infrastructure for Threads

On July 5, 2023, Meta launched Threads, the newest product in our family of apps, to an unprecedented success that saw it garner over 100 million sign ups in its first five days. A small, nimble te…

19/12/2023

Now you can stop creepers from getting a good look at your image.

19/12/2023

X to offer a new, lower-priced tier of its Verification for Organizations package

X is shifting focus as it looks for more ways to bring in ad revenue.

18/12/2023

A Spanish ad agency has created an AI character, which is now earning $US10,000 per month from brand contracts.

The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake.

15/12/2023

Welcome to Elon Musk’s Twitter (now X), where the rules are made up and the check marks don’t matter.

Since Elon Musk bought Twitter and took the company private, the news around the platform has been rife with verification chaos, API access shakeups, ban reversals and layoffs.

14/12/2023

💀

The platform was a news accelerator, a tool of mass harassment, and an infinite joke machine.

14/12/2023

Find out how a smart social media strategy for executives will help you humanize your company, strengthen customer loyalty, and build your personal brand.

13/12/2023

Need help getting to grips with Bluesky? Get in touch!

The social network looks like Twitter and is still invite-only. But the big idea is the federation protocol it will soon release.

13/12/2023

Alphabet's Google, Meta Platforms , Qualcomm and seven other tech companies on Wednesday teamed up to push for open digital ecosystems in response to new EU tech rules in a move that may also take the edge of possible future legislation.

12/12/2023

Temu is Apple’s most downloaded free app in the U.S. for 2023.

Temu, the Chinese e-commerce company whose app is now attracting longer engagement times than Amazon, is Apple's most downloaded free app in the U.S. for

12/12/2023

Snap Inc. has gained more than 5 million subscribers for its paid service.

Snap Inc. has gained more than 5 million subscribers for its paid service, an offering that gives users early access to new features like an AI-generated selfie maker for $3.99 a month.

12/12/2023

Instagram is experimenting with more enclosed group sharing options, including a new Flipside feature…

Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.

10/12/2023

New rules to be introduced in 2025 that will govern AI in Europe…

It still likely won’t come into effect until 2025 at the earliest.

06/12/2023

If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Find out what kind of content your audience likes best.

06/12/2023

All the Gen Z-led trends that will dominate 2024, according to Instagram…

Today, Instagram is unveiling the 2024 Instagram Trend Talk, partnering with WGSN. These are the results from a survey of Gen Z’ers and their take on trends that will drive global culture in the year ahead.

06/12/2023

An Overview of the Evolving Data Landscape Powering AI, VR, and More

06/12/2023

Instagram is testing out a ‘Hype’ option to encourage interaction within Stories

A new way to encourage engagement within Stories.

04/12/2023

The Threads team is looking to take a different approach to content ranking in the app.

03/12/2023

TikTok is brimming with videos of creators showing off armfuls of products. Now many say it's created a problematic culture of overconsumption that they're fighting against.

02/12/2023

Creative trends for 2024…

30/11/2023

At New York event Wednesday, X owner had choice words for Walt Disney and others who pulled ads over antisemitic content

29/11/2023

Next time you go to embed an X post, you may notice a new step…

New ways to present X originated video on third-party platforms 

29/11/2023

Last week, Stability AI announced a new tool called Stable Video Diffusion, a model that turns images into AI-generated videos. It was only a matter of minutes before people jumped on it and started flooding the world with more content from the robotic abyss.

As usual, AI takes the brilliant cultural output of human beings and turns it into abominable slop.

28/11/2023

More than 100 brands have now ceased ads on X over antisemitic content allowed to propagate on the social network.

More than 100 brands have now ceased ads on X over antisemitic content allowed to propagate on the social network....

27/11/2023

ByteDance to lay off hundreds of staff at its videogame unit as it pulls back another big bet on expansion

ByteDance is to lay off hundreds of staff at its videogame unit, Nuverse, as it pulls back on another big bet on expansion.

23/11/2023

Elon’s backtracking…

Some good, pre-Thanksgiving news from Elon and team. 

18/11/2023

Meta continues to add more creator tools ahead of the holidays.

06/11/2023

Tbf, it’s terrible.

TikTok owner ByteDance's efforts to make its Pinterest-slash-Instagram competitor Lemon8 take off in the U.S. haven't yet panned out. Since launching in

06/11/2023

The new chatbot will be made available to X Premium+ subscribers.

03/11/2023

Consumers are hungry for a new way of social networking, where trust and safety are paramount and power isn’t centralized with a Big Tech CEO in charge… or at least that’s what Mozilla believes.

Consumers are hungry for a new way of social networking, where trust and safety are paramount and power isn't centralized with a Big Tech CEO in charge...

03/11/2023

"Threads' vibes may have been cheerful and friendly at the outset — disingenuously so, according to Musk — but it may well prove that, eventually, all social media sites regress toward the meanest."

03/11/2023

A heap of new testing and insight options for Facebook Reels.

03/11/2023

The Threads team continues to roll out new updates.

03/11/2023

Now, you can display song lyrics in your Reels clips.

01/11/2023

700 million users are waiting to connect with you on LinkedIn. Discover top tips on using LinkedIn for networking and marketing in this ultimate guide.

30/10/2023

Lists in the Android app are a small but handy feature.

30/10/2023

The new tiers will cost $16 per month and $3 per month respectively.

30/10/2023

A Threads API, which would enable post scheduling, is coming soon. 

30/10/2023

Finally…

Some interesting notes on TikTok's current active user count.