Live presenter, social media trainer, digital marketing specialist and speaker, helping business owners achieve their digital goals.
(2)
Fresh Approach Digital was founded in 2013 and while I am based in West Susses I work with businesses all across the UK.
11 years and strong 🎂 🥳 I have reached a magical 11th year business milestone.
To my clients, my tribe, everyone I have had the pleasure of collaborating with, and my supporters: thank you for being part of my 11-year journey.
11 years looked something like ⛵️✍️😊💻🤳📚📸🎤🎥💜🎣
🥂 Here’s to making every moment count and to finding joy in the little things.
🎉 11 Years and Counting 🎉
Coming up this month, I will be heading to London for this year's Digital Women Awards. Not only will I be spending the day with my fellow Digital Women members and friends, but I will find out if I will be coming home an award winner 🤞🏻
Digital Women events are always a lot of fun and an excellent experience, so I'm really looking forward to this one.
See you there Lucy, Emily and team 💜
Learning, mentoring connection- the Digital Boost Solopreneur Bootcamp has it all.
In partnership with NatWest and Mettle this event will provide a big boost for your business with a full day of skill-building, mentoring and networking!
It's free 🎉
And I will be there 🥳
Book your free space 👇🏻
📣 Calling all Solopreneurs!
Our community loved our in-person Bootcamp so much last year and we're so excited to tell you that we're holding another one on 22nd July in partnership with Mettle & NatWest at the NatWest Conference Centre in London 🤩
We know how lonely being a solo entrepreneur can be so we want to connect you with your peers and give you a big boost for your small business with a full day of skill-building, mentoring and networking!
🚀 Join interactive workshops on marketing, AI, financial fundamentals and more
🚀 Put your learnings into practice and build a plan for your business
🚀 Connect with other founders - share experiences and build your network.
🚀 Get personalised support via 1:1 mentoring in person from our amazing mentors
This event is totally free (!!) so if you're a solopreneur wanting to grow your business, book your free space now: https://eu1.hubs.ly/H09_XQj0
And if you're already signed up for this event, drop us a comment so we can get excited with you! 💃
In episode 186 of the Alt Marketing Podcast, Fab and I talk about various topics including Canva, LinkedIn, AI, and lessons learned from the first half of this year.
Give it a listen 👇🏻
It’s a season finale, baby! In this episode, Fab and Emma discuss various topics including Canva, LinkedIn, AI, and lessons learned this first half of the year.
This morning I found out I am a finalist in the Digital Women Awards Content Marketer category 🏆
Reason for Shortlisting: Emma has made significant contributions to digital marketing in the UK leisure marine industry. Her tailored strategies and bespoke mentoring have elevated numerous businesses.
I am honoured to be listed with rockstars Charelle Griffith and Kim Darbyshire and all of the category finalists.
This alone is excellent recognition for all the work we do.
Being the first of something is exciting and also scary. As part of Team Crewsaver, the first all-ladies fishing team to take part in the Sea Angling Classic, I have not only learnt a lot about fishing, had fun and experienced a welcoming community but made friends.
Thank you Gemma Robins, Hannah & Izzy for being the best team mates 🩷 I have enjoyed laughing, learning and fishing with you.
To all of our sponsors who have supported us and our mission to save lives through sea safety and cancer research - thank you Boat Shop PENN Fishing SBS LTD Pantaenius YETI RAILBLAZA Lowrance Cox & Rawle Sea Fishing Forum Wiley X Grapefruit Graphics
All of this could not have been possible without the hours of dedication by Paul and Ben from Crewsaver who's idea turned into a team who are anchored in hope, catching Tope.
Also, to anyone who has already donated, thank you, your support and donations will help to cure cancer.
Nicola Webster and I will be talking at the Digital Women Digital Skills Festival on Thursday about our favourite platforms, useful tools and trends, giving you a comprehensive guide to social media marketing.
Our session is at 1 pm on Thursday 20th June but there are two days, packed full of skill-sharing and learning from the lineup of excellent speakers.
Sign up for free here https://events.zoom.us/ev/Ar37BRK8QZ0x8caUbt8WpDznY41i-zI2VGo5S4Jz9fCIVowUH8Oj~Auzkq9WoFBZLAPYUVAAh8SgaYGe1hXAyabXhqtrDhNjUS-SmOIWhaukz3A
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You may have seen that I am part of a fishing team. Have a read to find out why we have formed the first all-ladies fishing team for the Sea Angling Classic and what we hope to achieve 🩷🩷
We are reeling in funds to support Cancer Research UK! 🎣🎗
So we think some of you might have guessed it... but are we proud to unveil our first-ever all-ladies angling team participating in the Sea Angling Classic! Pink has become our theme this year and our team will be donning our special edition pink Crewfit 165N Sport lifejackets!
All proceeds from the sale of these lifejackets will directly support breast cancer research. Join us in cheering on our experienced and beginner anglers, including two of our very own colleagues, as they cast their lines for a cause that touches us all.
Snag yourself a pink lifejacket or make a donation no matter how big or small if you can below 👇
https://crewsaver.com/uk/raising-funds-for-cancer-research-uk/
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Next week I will be back at the Sea Angling Classic this time as part of Team Crewsaver 🩷
We do know how to have a good time. Last night's MTA awards dinner was an evening to remember - fantastic turnout, networking, celebrating each other and a special visit from Prime Minister, Sir Winston Churchill.
So happy to see the MTA Business of the Year 2024 award go to the brilliant Ginger Agency team.
A second year of celebrations for the excellent savvy navvy team, congratulations Jelte Liebrand on winning the 2024 David Coleman Excellence in Exporting award.
Congratulations Ben Taylor this year's MTA Young Professional of the Year Award sponsored by Haven Knox-Johnson 👏🏻
The award everyone aspires to win, MTA Personality of the Year went to a hugely deserving winner. We missed you on the night Mike Wimbridge 👏🏻 🏆
The MTA Chairman’s Special Award went to the ever-helpful and supportive Lyndsay McClay. We all know there are great plans afoot and look forward to more great events from Lyndsay 👏🏻
A huge thank you to event sponsors Barrus Ltd Barton Marine Equipment Ltd Haven Knox-Johnston ASAP & Deep Blue Systems, your continued support of the evening is hugely appreciated.
Special mention and big thanks to Amy Cox and Nickie Sanders your work behind the scenes makes it all possible.
I look forward to seeing you all in 2025!
Launched only three weeks ago, The Creatives Universe has pitched to Channel 4 and Spotify and networked with many brands and companies at YMS Ldn, thanks to being part of the Co:cubed Future Tech Village.
This month Nicola and I will be sharing insights on "Platforms, Tools, and Trends: A Comprehensive Guide to social media" on June 20 at 01:00 PM at the Digital Women Skills Fest.
Register for free at https://rb.gy/1kix3n
N J Webster
Are you a creative, designer or writer working in the UK? The brand-new The Creatives Universe platform has been created specially for you.
Check it out. It is free and easy to create an account and then you have access to view everyone on the platform
The Creatives Universe Opens its Digital Doors for Creative Collaboration and Opportunity.
A new tech platform named The Creatives Universe (thecreativesuniverse.com) launches today to showcase creatives, designers and writers based in the UK.
The new platform will act as a digital meeting place to help creatives, designers and writers across a wide spectrum to find projects, jobs and opportunities in this important niche. It will also provide virtual networking to facilitate collaboration and a community for members to fulfil creative projects and campaigns.
The Creatives Universe allows companies to search for talented individuals by skill, location and availability on the platform. Companies can advertise a single job opportunity free of charge on the platform.
Liz Mackie the founder of The Creatives Universe says “We are more than just a business; we are a community of creatives. We want to empower creatives, designers, writers, and freelancers in the UK to reach their full potential through their endeavours.
"By doing this we underpin and support the power and quality of British creatives on a global platform.”
Recent research amongst UK creatives shows that almost all believe that having an online presence is important in driving business. However, many creatives are present across an average of five marketing platforms at any one time. Conversely, 71% of creatives were also time-poor.
The Creatives Universe allows creatives, designers, and writers to focus their energy on just one marketing platform, freeing up time and headspace to concentrate on developing their businesses.
For more information about The Creatives Universe, please visit https://thecreativesuniverse.com/
There is one week left to nominate for the 2024 Digital Women Awards.
Do you work in digital and tech or know an incredible woman who does?
Put them forward for the recognition they deserve. Nominate here https://digitalwomenawards.com/
A new event has been launched. The British Marine PSA and MTA Spring Workshop will take place on Tuesday, April 30th, 2024 at The Queens Hotel in Southsea.
Join us for a day of insights, connection and collaboration.
The day will cover key industry topics like business resilience, sustainability and industry careers and training.
That's not all. Networking will continue with a fun and entertaining evening at Rapscallions Pirate Bar & Restaurant for the British Marine South and IOW Buccaneers Bash sponsored by Pantaenius
Prices:
🎟 £80 for Workshop & Dinner (Members) / £110 (Non-members)
🎟 £50 for Workshop only (Members) / £80 (Non-members)
🎟 £40 for Dinner only (Members) / £60 (Non-members)
Email [email protected] to book your ticket(s), see you there.
I got to speak to people today. It is not every day that I get to leave my office or see others while working.
A lunchtime chat with You Are The Media creator, Mark and Freelancer Magazine founder, Sophie was really refreshing. We talked about attending events and how we feel about being nervous.
You can listen back to our podcast chat now 👇
Listen in Spotify here https://open.spotify.com/episode/3JOtRHXr7CBldj3885HSfv?si=dcfb364fc0c44ba2&nd=1&dlsi=c92e5d0994b34e1e
Listen on iTunes here https://podcasts.apple.com/gb/podcast/yatm-creator-day-24-making-the-most-of-time-away/id1733684599?i=1000652610243
Alt Marketing School Founder Fab and I have been discussing long-form video content, trends and shifting focus on the newest episode of the Alt Marketing School Podcast 🎧🎤
Listen and subscribe here
Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest m…
Leverage your data for maximum online marketing impact. You can do this, by attending my upcoming Digital Boost Masterclass this April.
Dive into Your Data for Digital Growth is a learning session tailored for ambitious business owners eager to harness the power of their data.
Learn how to track, and interpret your online presence, from website traffic to social media engagement, and discover the untapped potential of your content.
https://organisation.digitalboost.org.uk/group-event-details?code=5b8d9cd8-b0eb-4185-ab71-a895a3b7c6b1
When you get asked what your favourite karaoke song is, we couldn't resist but try a bit of carpool karaoke 😉 😜 🎤🎶
Join me and Nicola as we chat Live today (Wed 20 March) at 1230pm on Instagram answering more of the questions we received from our Digital Women session in Birmingham.
Digital Women Live Birmingham 2024 was absolutely brilliant. Skill sharing, learning, connecting and networking all wrapped up with laughter and fun.
If you would like to know more about this incredible community for anyone who is a business founder, aspiring to be one or working in digital visit https://digitalwomen.live
A nice start to the week. I have been nominated in a few categories of the 2024 Digital Women Awards. Happy and grateful to receive these nominations, I will keep you posted on how I get on 🤞
The Digital Women Awards 2024 nominations are now open 🤩
It's time to nominate a worthy candidate for the Annual Digital Women Awards!
Digital Women Awards: Recognising Exceptional Women in Digital, Tech and Entrepreneurship. Nominate now https://digitalwomenawards.com/
Whether you are a member of the Digital Women community or not, we welcome and celebrate all women who have excelled in their field of work in digital roles and entrepreneurship.
The awards are open to any woman who has demonstrated outstanding work and contributions in the digital landscape.
I have just finished my session presentation and I am super excited to talk on stage at the Digital Boost Female Founders Connect event on International Women's Day.
Come and join me, Lucy and the Digital Boost team at this free event, register here https://www.eventbrite.com/e/female-founder-connect-in-person-event-for-iwd-tickets-840099358797?aff=oddtdtcreator
If you can see it, you can be it 🌟
This new event by Digital Boost on International Women's Day will be an excellent opportunity for female founders to connect, network, learn and collaborate.
Book your space https://www.eventbrite.com/e/female-founder-connect-in-person-event-for-iwd-tickets-840099358797?aff=ebdsshother&utm_share_source=listing_android
Our community loved our in-person Bootcamp event so much last year that we knew it wouldn't be long until we launched another in-person event 👀
We're delighted to be back at the NatWest conference centre on the 8th of March to celebrate 🩷
We'll be bringing together female founders from all around the UK for a day of networking, learning and inspiration ✨
We're very lucky to have the awesome team at NatWest Group supporting us - they really do throw the very best events 🥰
And we're delighted to be welcoming Lucy Guthrie and Emma York back as expert speakers for our learning sessions! 📚 We were blown away by their live Masterclasses at our last event and we can't wait for you all to hear their talks for this next one 😍
And to top this all off, we're also including a live panel of female founders from within our community to share their advice and inspire our guests 💖 More to come on that very soon 👀
This event is totally free (!!) so if you're looking for a way to celebrate this year... why not join us? 🥰
Grab your tickets here 👇
https://eu1.hubs.ly/H07FkTy0
And if you're already signed up for this event, drop us a comment so we can get excited with you! 💃
This is where you will find me for the next week at BoatLife 2024, mostly dashing between the GJW Direct Indoor Pool and the Pelagic Sales Network Ltd Live Stage. Step count is going to be big!
BoatLife is the UK's largest indoor boat show and this year has over 25% more boats, more sponsors, more stage speakers and more fun! From Thursday 15th to Sunday 18th February come and see it all at NEC Birmingham
Get your tickets https://lnkd.in/eyvGvKc5
What's new in social media this week?
Remember when we were told not to post Instagram posts to Stories? Watch episode 131 of Tea & Tips to hear the latest new features from Instagram and TikTok.
Let me know below if you will use any of these new tools👇🏻
Part two coming soon.
I love a webinar and to be able to chat to hundreds of people yesterday about how they can use TikTok effectively for their businesses was a lot of fun.
Digital Boost is an incredible platform that offers business owners and creators the opportunity to learn and get free mentoring. Offering my time as a mentor and masterclass host allows me to help a lot of people better understand social media.
Watch the webinar replay here https://www.youtube.com/
Learn for free. Digital Boost has an excellent schedule of masterclasses coming up and it is free to sign up and attend.
Oh yes and my session on TikTok is in there too!
You won't want to miss these free Masterclasses! Get them added to your diary ✅ 👇
Register for 🆓 here!
https://eu1.hubs.ly/H07k54t0
Want to learn how to grow your TikTok channel? 🚀
We are delighted to announce we'll be running a special Masterclass all about TikTok on the 8th of February with Emma, one of the amazing mentors in our community 🥳
This is a beginner-friendly session, so whether you're thinking about starting a TikTok channel or you're looking to develop your content you're already covering, there's something for everyone in this session 💪
Save your spot here 👇 It's free to join!
https://eu1.hubs.ly/H07crkP0
Sharing skills and getting to spend time with the Digital Women community, what more could I need?
Answer: nothing, except a cup of tea!
To celebrate five years of Digital Women a live event is being planned and I already have my ticket to go - Digital Skills Fest, Birmingham.
Networking, learning, sharing and collaborating is my aim. More on this coming soon.
| Monday | 09:00 - 18:00 |
| Tuesday | 09:00 - 17:30 |
| Wednesday | 09:00 - 18:00 |
| Thursday | 09:00 - 18:00 |
| Friday | 09:00 - 17:00 |
Be the first to know and let us send you an email when Fresh Approach Digital posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
A new event has been launched. The British Marine PSA and MTA Spring Workshop will take place on Tuesday, April 30th, 2024 at The Queens Hotel in Southsea. Join us for a day of insights, connection and collaboration. The day will cover key industry topics like business resilience, sustainability and industry careers and training. That's not all. Networking will continue with a fun and entertaining evening at Rapscallions Pirate Bar & Restaurant for the British Marine South and IOW Buccaneers Bash sponsored by Pantaenius Prices: 🎟 £80 for Workshop & Dinner (Members) / £110 (Non-members) 🎟 £50 for Workshop only (Members) / £80 (Non-members) 🎟 £40 for Dinner only (Members) / £60 (Non-members) Email [email protected] to book your ticket(s), see you there.
When you get asked what your favourite karaoke song is, we couldn't resist but try a bit of carpool karaoke 😉 😜 🎤🎶 Join me and Nicola as we chat Live today (Wed 20 March) at 1230pm on Instagram answering more of the questions we received from our Digital Women session in Birmingham.
Digital Women Live Birmingham 2024 was absolutely brilliant. Skill sharing, learning, connecting and networking all wrapped up with laughter and fun. If you would like to know more about this incredible community for anyone who is a business founder, aspiring to be one or working in digital visit https://digitalwomen.live
BoatLife 2024 is open!
What's new in social media this week? Remember when we were told not to post Instagram posts to Stories? Watch episode 131 of Tea & Tips to hear the latest new features from Instagram and TikTok. Let me know below if you will use any of these new tools👇🏻 Part two coming soon. #teaandtipswithemma #socialmediatrainer #socialmediaupdates
What's new in social media this week 🤔 #teaandtipswithemma
Tea & Tips episode 127, part one: Facebook Reels and CapCut get news features this week. #teaandtipswithemma #socialmediaupdates
Sometimes, when it doesn't go to plan and it's not 'perfect', it can turn out to be a good thing. I could have deleted the video. I could have cut it out. A moment in a live for my Tea & Tips series could have ruined everything. But I chose to just post it. Hollie @boatbuildingnews was sharing her story and giving insights into how she started her podcast and business. Turns out, this is one of my most popular epispdes of Tea & Tips! It doesn't have to be perfect. It doesn't have to always go to plan. Go Live, make the Reel - just post it! #teaandtipswithemma #womeninbusinessuk #femaleentrepreneuruk #socialmediamentor
Thank you 2023 😊 What a year you were 🌟 🤩 I was so fortunate to be able to work with so many excellent people, get involved in events, showcase my skills, celebrate a nig business milestone and get recognised for my work. Thank you to everyone that was part of my 2023 and for making it memorable. Onwards into 2024, where I hope to see you all more. #teaandtipswithemma #socialmediatraining #socialmediamentor #2023recap
What's new in social media? The final episode of Tea & Tips for 2023 comes to you from London. There are updates from TikTok, Instagram and CapCut. Enjoy 😉 #teaandtipswithemma
This is me. #socialmediatrainer #businessmentoring #socialmediamentor #marketingspeaker #socialmediaprofessional #southamptonboatshow #southampton #boatshows #stagespeaker #businessownerlife #freelancerlife #digitalskills #digitalwomen #hampshirebusinesswomen
Cod Fishing Challenge 2023 underway 🎣 The 3,2,1 full throttle start is the best bit 😊 #BoatLifeFishing #smartfishinguk #boatlife #codfishing #seaangling
Daydreaming. Some days, I get lost in all the thoughts, ideas, creative inspiration 😁 #freelancerlife #socialmediatrainer #creativeinspiration
I don't just randomly scroll social media channels. Honest 😁 Working in social media can be confusing to some - but I just love it. Do you do 'business' too? #socialmediatrainer #socialmediapresenter #socialmediaforbusinesses #christmasjumperday #businessownerlife #digitalwomen
It has been a fantastic month, looking back I have had some excellent experiences. It all kicked off with the Digital Women Awards where I was fortunate to come home as an award winner and runner-up. Congratulations to everyone that was celebrated on the evening. The first B2B Social Day was a huge success, at a super fun new venue with an inspiring speaker line-up. It was great to live report for the event on the day. Travelling to Amsterdam for this year's Metstrade and getting to work with Hayley Harris from Ginger Agency was not only fun but very productive capturing content and promoting clients. Being part of the first Digital Boost Small Business Bootcamp as a mentor and speaker was a privilege. It was fantastic to meet so many passionate business owners and creators. Rounding off the month was a fun and interactive client away day. It has certainly been a month to remember, with new connections made, ideas formed and a renewed motivation ahead of 2024. Watch this space, if I could get any more enthusiastic about social media, it's coming 😜
Sharing my skills with others is a privilege. I was really pleased to be part of the very first @digitalboost.org.uk Small Business Bootcamp in London, hosting five 1-2-1 mentoring sessions and a masterclass. I met so many great people, business owners, and creators and came away already excited for the next event. Digital Boost connects you with expert mentors for free. #smallbusinesssupport #digitalboost #businessbootcamp #skillsharing #businessmentorship #businessmentoring #businesscoachuk #socialmediatrainer
The best way to protect your online data. Jake Moore, ESET Global Cybersecurity Advisor joined me on episode 96 of Tea & Tips and shared an excellent tip. #TeaAndTipsWithEmma #cybersecurity
Everything is content. Are you testing what you post? N J Webster and I talked about this in episode 80 of Tea & Tips, highlighting that everything can be content. I'm constantly testing different social media channels to see what works best for content creation. Trying out new features, audio, transitions and effects - these are all part of what I do. #contentcreator #socialmediamarketing #everythingiscontent #teaandtipswithemma
What's new in social media? New feature to change your feed view in LinkedIn. #teaandtipswithemma
Endless scrolling opportunities now in our hands! Auto scrolling has landed in TikTok. 🎉Press and hold on any FYP video ✔️Top right hand icon 🥳 Select Auto Scroll 💯 It will automatically scroll through to the next video You can turn it back to manual scroll or come out of the app and it will reset. #tiktokfeatures #newtiktokupdates #socialmediatrainer #teaandtipswithemma
Want your business to be the top-listed Media Company?
Fresh Approach Digital was created to help and support business owners to develop their social media accounts, understand their audience following, try paid media and define their digital communications & online marketing.
Founded in 2013 I started my business wanting to help raise awareness of small businesses and those working in the leisure marine industry.
Today I am still passionately working within the marine sector and champion trade companies as Chair of the British Marine Trades Association. I am also able to work with many fantastic businesses from many industries on their digital marketing needs.
Digital marketing is a very broad sword that I can cut down into relevant blocks for business owners to tackle and implement. I can help you communicate with your existing and potential new customers through digital channels and offering assistance to help you build your online presence, brand awareness and product recognition.
Please get in touch if you have any questions or feedback.
