Socially Seen

26/09/2019

What makes a good LinkedIn Headshot?
In a world full of selfies, taking a picture and using it as a profile image seems all too normal.
But how many of you actually spend time and effort creating a good headshot for your Social Media Profiles, especially on LinkedIn where the image needs to be more professional?
I recently had mine done by the talented Jo Thorne Photography and I have to say I really enjoyed the shoot.
But more often than not I see profile images that could use a little improvement.
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Here are a few tips for you to consider when selecting the right image for your profile:
📸 Use a professional headshot with nice clear background (you can use colour)
📸 Do not use a selfie (one can always tell)
📸 Look at the camera for a more approachable feeling
📸 Smile ( it doesn't have to be a serious one)
📸 Use a high-quality image (200 x 200 pixel is ideal for LinkedIn)
📸 Use Brand colours if appropriate
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Here is one of mine 👇

24/09/2019

PINTEREST JUST GOT BETTER! Yes it did! Pinterest is already my favourite platform and it just announced that it is getting even better. Here are the new features that are ready for you to explore:
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📌 Shop the Look collections just got bigger. It is expanding into paid ads, enabling you to showcase multiple, buyable items within one pin. You will be able to tag up to 25 items in one pin.
📌 New Business Profile format 👉you can now use video in your header section.
📌 New messaging option on Group Boards
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Sounds like might become a little bit more of a social platform 😉 . I can't wait to try out some of these features.

20/09/2019

Are you using the right Social Media platforms for your business? Are they working for you? It is tricky not to get drawn into the idea of having to be on all Social platforms. But unless you have the time and the budget to run all of them successfully it is better to just focus on one or two and manage them correctly.
An unloved Social Media platform is like an empty shopwindow, and you probably wouldn't let that happen if it was your shop.
Equally it is not a good strategy to post the same content on all platforms, each platform works differently and your audience soon will get bored of your content.
Choose the platforms that mostly represent your target audience and do it right!
If you are not quite sure that your platforms are working for you, get in touch and we would be happy to do a little audit for you. Sometimes it is just the little tricks that help you optimise your exposure.

19/09/2019

📌Pinterest Tip 📌
Did you know that you can add your location to your Pinterest Profile? Adding your geographical information is key if you are a local business that serves a local areas. It will help you show up in searches and therefore help increase your local client base. If you have not added your location all you have to do is:
📌Click Edit Profile Button
📌Enter your location
📌Add more location keywords in your about section ('serving Brighton and surrounding areas')
📌But don't limit it too much... you might attract business from further away (e.g. serving East and West Sussex).
Now you go and

09/09/2019

Monday morning and we have to get our inspiration from a cup of coffee ☕and fast! I used to love Mondays but now... I do struggle especially if you wake up to a very empty Hootsuite calendar. Luckily my clients weeks are planned way in advance but my own social feeds are often left behind.
I used to work on Sunday afternoons just to get the week planned and scheduled and it worked, really well. But I have to admit recently I have struggled to stick to my Sunday work schedule. How do you do it? Being a small business your time matters and it is important to work efficiently! Make sure you plan your week.

06/09/2019

Let's talk PODCASTS! I am a podcast ju**ie and listen to them all the time, exercising, dog walking, cleaning, cooking and in the car (yep it annoys my children). But I do think they are one of the best creations ever. I love crime podcasts and binge listen to the fabulous and from the fabulous **iepodcast. I listen to the , and the brilliant Kate from to stay on top of trends.
I also recently discovered Under the Skin (yes I know I am late to the party) from and I am totally addicted to it. He has great guests and it already has given me great spiritual inspiration.
But I want to know which Podcasts are your favourites?
I am ready for your inspirations 👈! **ie

25/08/2019

Bankholiday Weekend 👉 don’t forget to include the relevant and trending in your posts!
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P.S. no more than 2 on Facebook!

20/08/2019

Seems a strange quote to post from someone that lives and breathes Social Media, but sometimes we need to shift the focus even if it is just for a day! Social Media has its time and place, especially if you are a business but as beautiful individual don’t forget to live in the real life and get ‘real life social’! Go on, we dare you 😉!

16/08/2019

What are you up to? Getting through the summer holidays? I have to admit it is hard to try to fit it all in with the children at home so weekends are my break to get more work done! So my mind today is busy planning my work schedule this weekend! What about you?

14/04/2019

Treat people online as you would off-line!
Social Etiquette is as simple as this:
♡Be kind always.
♡Be supportive and lift people and Brands up rather than pushing them down.
♡If you have nothing positive to say, simply don't say it.

10/04/2019

Remember, do not say anything on social media that you would not want to be plastered on a billboard with your name on it! This is the number one rule to stick to... be kind, always! ♡

04/04/2019

Social Media is much about the power of getting seen. That's why we are all out there right?!? Does this happen by magic? Nope. Only through actively engaging with other Brands and users do we get seen ourselves. More than that is a gradual process that builds by momentum. One week your up ⬆️another ⬇️, but by positively commenting, sharing, and exploring you will 'Discover and be Discovered'!

02/04/2019

Just throwing a out there on how the creative look and feel of a digital feed can spring to life from one image! ♡♡ We can see this one working out with greys, pinks or even keep in the shades of 'white'. Sometimes simple speaks volumes. You? 🎨

01/04/2019

Monday is always a good day to start out with a vision & a mission; and perhaps some wise words to add. In our journey of promoting a little heads up this week to the incredible work we feel many are doing in raising funds for causes through sports and a host of other activities. It truly counts for so much and we in fact are heading towards the London Marathon ourselves IF we can pick the speed up 😂. And not to forget the message this Monday of the positive power by Social Media giving us all the opportunity to Fundraise and share our achievements as part of the mission ➡️ Its a good thing!!

31/03/2019

With those wise words we hope you all have a fabulous one... and don't forget to get with the right

28/03/2019

So, to all you out there. Aspiring to be or currently trying to create valuable content, there are a number of ways that blogs can be purposely utilised to create an impact for your business across your Social Media presence. Here it goes:
🎶Actively promote your blog page, that is firmly embedded on your website 😉, across your Social Media channels and subconsciously drive viewers to your site. Once there, they invariably start browsing around.....
🎶Blogs can be used to give an insight into you Brand. Both products & journey. Never steer away from making it personal. This is GOLD in content terms and a sure way to get followers new and old to engage with your business.
🎶Regular blogs that create traffic between your social channels and website will give you a hire google ranking... yep it is all linked and one of the factors google looks out for.
🎶Blogs give you content that you can use across all your platforms - win win!
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Let your Blog open that window!

26/03/2019

INSTAGRAM NEWS: If you live in the US, you can now buy directly from Instagram without ever leaving the platform . Shopping is made even easier... can't wait to get this feature in the UK! Harper's Bazaar 🤓

‘Checkout on Instagram’ has just launched in the US

22/03/2019

Since its Friday why not! We are a great fan of apps as long as they serve a purpose and works for you. Happy Weekend everyone🌸🌸. From British Vogue ⬇️

Calgary Avansino shares some of her favourite healthy-living apps in this week's Weekly Wellbeing

21/03/2019

Many users have a LOVE - HATE 🔛relationship with Social Media. Some days when the followers are pouring through our door, the 'likes' are rushing in and the website clicks are on fire, we feel we have arrived. 'Social Guru' becomes the equivalent. Then, are the days when new followers are far and few in between, content feels a struggle and engagement seems nil and void.
How do you manage the two? In our mind success on Digital is overall about two key factors:
1️⃣Consistency and
2️⃣Mindset
Yes, there are 100s of other elements involved too, but as an umbrella rule of thumb the best way to achieve results is 'to keep at it'! Don't overdo it or drop the ball when you feel the odds are up or down, but just keep on a steady consistent path. If you have a sound Digital Strategy at the core it will get you across the line 〰

08/03/2019

What female voice inspires you in your journey? Celebrating International Woman's day we want to know which one do you feel has significantly raised the cause and 'strength' of female voices alongside providing the inspiration that anything is possible? 🙌

08/03/2019

What female voice inspires you in your journey? Celebrating International Woman's day we want to know which one do you feel has significantly raised the cause and 'strength' of female voices alongside providing the inspiration that anything is possible? 🙌

18/02/2019

Change your lens, change your story. 🔑

16/02/2019

Have a beautiful Saturday and remember 👉 BE KIND ALWAYS!

14/02/2019

Its a L O V E thing! Always, and we mean always, get with the popular hashtags to send your Brand out there....

12/02/2019

Your website is your shop window.. especially if you are an online business only. Can you say your website represents what your business stands for, is user friendly and above all to a high design standard? If not maybe now is the time to rethink. 👉 Get in touch if you need any advice.

08/02/2019

The power of Social Media is when it is built on top of real activity! 👈 With that said, go and enjoy the weekend. Real Time Social!

06/02/2019

Today is the perfect day for opening a new door! Go we dare you... try something new today and don't let a closed door stop you.

04/02/2019

Running Social Media for your own business and making it successful can be tricky! To help you raise the bar why not join our this Spring and learn how to rock your own social media feeds and grow your business?
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This is how we can help you to Rock on Social Media: We are offering Workshops in Guildford and Brighton with the next one coming up on the 28th of March.
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‘Introduction to Social Media’ (Beginners course for anyone who is new to Social Media and needs to get their business out there, or for those of you wanting to sharpen up what you are already doing.)
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This course will take you through all the fundamental stages of getting you and your Brand seen on Social Media, including choosing relevant platforms, align business objective + digital outcome, engagement fundamentals, and certainly the practical stages of developing a digital strategy that is fully catered to your business.
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The course will cover:
- An introduction to Social Media channels
- Finding the right platform for your business
- Best practice for the social media feeds
- In’s and out’s of social
- How to create your own strategy
- Using analytics strategically
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A fun 3 hours that set you up for a flying start.

Head over to our website for more information and to sign up - a link is above 'BOOK NOW'! See you there!

04/02/2019

Content Marketing is a long term relationship, it's not a one night stand! You need to build a strategy that engages your customers, build that relationship, nurture it and stick with it. Long term is a key word for Social Media in 2019. One night stands are so yesterday... long term is the future!

01/02/2019

Make your Customer the Hero of your Story! ⚡

31/01/2019

Make a bold mark, not a dull impression. Take a risk, go all out there and differentiate yourself from the competition. In todays world, social media overloads us and the amount your customer/audience can take in, in a day is limited. Every time they browse through social media they see so many posts, often all of them very alike and they will not pay enough attention or even read the caption... let alone engage with your content. The answer is BE BOLD... BE DIFFERENT... STAND OUT.
Get creative, think outside the box and come up with something that will differentiate yourself from your competition.

29/01/2019

...with your Social Media feeds! Don't underestimate the impact social media can have on your business. Although it is much slower than it used to be... growth will happen and your reputation will grow! Invest the time and recourses 🔜 it will be worth it!

28/01/2019

You can't necessarily plan the perfect image! Make sure you have your camera, phone or polaroid ready when you venture the roads! Especially if you are planning a city trip!

25/01/2019

Staying on top of trends... How up to date are you with everything in your industry? It is so hard to find the time to read all the articles that we bookmark on a regular basis, trying to stay on top of all the changes, trends and newcomers is hard work! 😩We simply don't have enough hours in the day so we have to find ways to do it time efficiently.
Our TIP is: Find a company that has the hard facts in an easy email, join a Facebook group in your industry and browse through it daily. There are even fabulous WhatsApp groups that send out the relevant industry highlights. We are a big fan of Social Chain. The daily WhatsApp message gives us the important news in a nutshell and lets us decided if we want to read more. Equally, our daily email updates from Social Media Today are a must-read for us. Those two are our main sources to stay on top and we could not live without them. What are yours? And if you don't know the answer to this, go and find them!

23/01/2019

When the image doesn't match the content!?! There are two ways of using images:
★ Using the perfect image that fully represents the content and is already telling the story, the content only fills in the gaps - or
★ Using an image that stands out but does not really support the content.
Both are great ways to create engaging content and should be considered depending on what you are trying to achieve. Images that tell the story are key to personal accounts, feeds that come alive through the person and their life story. These are a must for all Lifestyle bloggers, Trainers, Celebrities and anything that is ultimately represented by a person. However, even then you have room for a little variation but 80% of posts need to be personal and you will see this is what works best on Social - .
Images that almost tell a different story to the content are a great way to create momentum and entice the audience to read it. But not just does it create a story in itself and gives the audience a different experience it also gives you a lot more images to chose from 😉. Some business and social media feeds will benefit from this approach, but again here we recommend a little mixture of both of them to keep your audience on their toes.

21/01/2019

... when the week hasn't kicked in and you are still pretending it is Sunday! 🤣

17/01/2019

COFFEE... who can function without it. For us, it is the number one essential to get creative. A little coffee and we are off! What is your creative treat?