Piece of Cake

19/08/2024

Super pleased to have secured this great piece of PR for my client Time2Move Holiday Programme!

It’s not easy gaining this kind of coverage these days - so I was delighted to have got the ITV team to come down!

22/03/2024

A total delight working with Freedom Signs.

Now onto building the new website for their sister business!

Our new website is LIVE!!

Please head over and take a look - feel free to share 😃 and let us know what you think!

www.freedomsigns.co.uk

Huge thanks to Piece of Cake for their design skills!

24/01/2024

New Year, new website.

Excited to be working on a new site for Freedom Signs, showcasing their amazing work.

Watch this space (here's some pics from the new website!)

If you're interested in a new website - drop us a message. We have lots of client examples 💻

19/12/2023

Gifts from the best clients ever 🎅🏻🎁 Technology Learning Childcare

18/12/2023

Christmas Hours

We'll be taking a much needed break over Christmas and will be closing on Friday 22nd December.

Piece of Cake will reopen on Wednesday, January 3rd, but will be on reduced hours until Tuesday, January 9th - when we will be back to normal (school inset days!)

Thank you to our wonderful clients for another amazing year 🎄

07/12/2023

Thrilled to have created the Live Longer Better in Cornwall magazine for my client Active Cornwall.

It's aimed at promoting positive attitudes towards ageing and will be distributed throughout the county.

I love bringing together my career as a marketer with my former career as a journalist!

You can view a digital version on their website...

www.activecornwall.org/live-longer-better-get-active/

28/10/2023

😂 🎃

16/10/2023

A good day - chartered for another year!

11/10/2023

I love it when I can bring two of my clients together to deliver a fantastic conference and as guest speakers...

Connecting people is a huge part of marketing!

Active Cornwall Technology Learning Childcare

25/07/2023

No more Twitter...!
What are your thoughts on Elon's rebrand?

Elon Musk says "tweets" will become "x's" in the billionaire owner's latest change to the firm.

20/07/2023

Always a special day. Watching my Falmouth University students graduate 👩🏼‍🎓 after 3 years of learning all this marketing with me (and the amazing team I work with!)

16/07/2023

Active Cornwall is recruiting new members to its board - a fantastic organisation if you have the time and experience to contribute.

The recruitment pack and application link are below...

https://www.activecornwall.org/who-we-are-what-we-do/active-cornwall-governance/

We designed the Board Recruitment Pack - get in touch if you need something similar for your recruitment process!

08/06/2023

I absolutely love that I get invited on my client’s team days!

Spent today with Active Cornwall discussing the work of the organisation, followed by lunch and volunteering at Newquay Orchard

28/04/2023

The power of marketing…

Ryan Reynolds and Rob McElhenney paid $2.5 million for the world's third-oldest football club.

But the team is in the 5th division of the English football pyramid and has almost no chance of making it to the Premier League.

Still, it was a genius move.

Here's why 👇

1) American investment in English football isn't new.

Half the Premier League now has American owners, including Chelsea, Manchester United, Arsenal, Liverpool, and more.

And the upside is clear:
• Global game
• Increasing media rights
• Lower valuations than NFL, NBA, etc.

2) But Ryan Reynolds and Rob McElhenney purchased Wrexham AFC, a 5th-tier club located in a blue-collar town ~25 miles outside Liverpool & Manchester.

Why?

Well, this wasn't about Premier League promotion — it was about creative storytelling & marketing genius.

Let me explain.

3) Wrexham is owned by the fans, so Reynolds & McElhenney met with 2,000+ supporters (on Zoom) in 2020 and made an offer.

They agreed to invest ~$2.5m in the club's players and facilities & even signed a 25-year stadium lease in Wrexham so fans knew they wouldn't move the team.

4) But the real play was a "Netflix-style" docu-series that tracked their purchase, investment in the club, and the team's journey back to prominence.

It's called "Welcome to Wrexham."

And here's the best part — the first season was a massive success, on-and-off the pitch.

5) Welcome to Wrexham debuted on FX in August.

The show received a 97% audience score & was immediately greenlit for season two.

The club probably made good money on the deal:
~$400k per hour of content
+ 8-part series
= ~$3.2m in revenue

But that's just part of their success.

6) Wrexham is now in 2nd place in the National League standings, and their social accounts have exploded:

Twitter: 45k to 209k (+364%)
Instagram: 27k to 208k (+670%)
TikTok: 0 to 459k

And most importantly, Wrexham has turned this increased attention into tangible revenue.

7) Wrexham AFC has signed kit sponsorship deals with several companies:

• TikTok
• Expedia
• Vistaprint
• Aviation American Gin

And the number of fans buying season tickets has nearly tripled:

2019: 2,609
2021: 5,892
2022: 6,820

So the local community is also buying in.

8) This strategy has also provided the club with global reach—something Wrexham AFC would have never achieved.

For example, Wrexham’s FA Cup qualifier versus the Blyth Spartans on Saturday will air on ESPN2 & ESPN+

That means it will be available in ~100m households globally 🤯

9) This is the perfect example of someone taking a local sports asset and using strategic marketing and creative media to make it global.

But this didn't just benefit Ryan Reynolds and Rob McElhenney — it benefited Wrexham AFC fans too.

And that's the best part.

The Wrexham story is INSANE:

• Bought for $2.5M
• Produced docu-series on FX
• Added 1M+ social media followers
• Tripled season ticket purchases
• Signed sponsorships with TikTok, Expedia, etc.

And now they've been promoted back to the EFL for the first time in 15 years.

(credit: Joe Pompliano ✍️)

27/04/2023

Aldi UK wins marketing gold again!

09/04/2023

Happy Easter from the girls at Piece of Cake!

22/03/2023

I'm looking for a superstar to join my team of fantastic freelancers.

Writing skills are a must! I need someone to help with blogs, social content creation etc.

Some design skills would be preferable and an understanding of running ads on social platforms.

This would ideally suit someone who's looking for some extra work on the side of perhaps another role, as there aren't set hours per month...

Rates based on skills and experience.

20/03/2023

We have a new addition to the Piece of Cake family...
Our marketing exec superstar, Rachel, has had a little boy!!

Welcome and lots of love to Abel... when can he start work??

08/03/2023

Happy International Women's Day... here's a massive thank you to the amazing women who help make Piece of Cake a fantastic place to work!

07/03/2023

Here's an interesting take on the brand hoo-ha over Toberlone's removal of the famous mountain from their packaging...

Removing the famous Swiss mountain from its packaging won't stop the chocolate brand building a desirable brand image in today's globalised age.

05/03/2023

Working ON your business is just as important as working IN your business.

This took longer to achieve than I thought it would as the exam was quite intensive, with literally dozens of questions testing my knowledge of the intricacies of Mailchimp.

However, I'm now officially certified and quite happy about it too!

22/02/2023

Having worked as an email marketing specialist for many years, today I'm gaining my MailChimp certification 😀

25/01/2023

Today’s session starts at 9.30 🤣

20/01/2023

It's been an absolute joy working with the Unlocking Potential team again...

Looking forward to kicking off with our new Digital Skills Bootcamp cohort next week!!

https://www.unlocking-potential.co.uk/

09/01/2023

End of the first cohort for the Digital Skills Bootcamp I've been teaching on with Unlocking Potential.

Feedback like this is always amazing to receive!

Young People Cornwall