Coastal Social (2024)

31/01/2022

It's been a long while since I posted on my business account and I felt it was time to come back and make a fresh start for January 2022... on the last day of the month!

The last six months of 2021 were some of the worst I've experienced with one of my boys becoming ill and Coastal Social needed to go on the back burner. However, it fills me with joy to say things are looking much brighter for him and I have the headspace to come back here and start again.

So with that said expect to hear a bit more from me now life has resumed a semblance of normality.

28/05/2021

I've been prompted to write this post after listening to the superb content shared by recently in her podcast. I know I'm one to faff a bit with posting or put it off until later (and then the moment's passed so it doesn't happen). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What this hashtag & podcast makes you think about is the importance of taking action and not just sitting on the fence watching the world go by. If we're not taking positive steps forward and getting on with it then none of us will be progressing with our business path. Helen encourages you to put your imperfect self out there. So my thoughts very much echo hers in saying 'Begin anywhere,' just make that start.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Take a look at Helen's page for superb Instagram tips and so much more.

26/05/2021

How can you draw attention to your business & make sure you're sending out the right signals.

The most important thing to remember is you don't have to appeal to everyone, understanding what your audience would like to hear about is always the first step in the process.

Here are some questions to get you started:

🔹Go for basics first off, think about demographic... Gender, age, location & income. Then choose 3 words to describe your customers personality.
🔹Move onto Q's like: What do they read, watch or listen to?
🔹What are their social media habits & what platforms are they using?
🔹Think about their lifestyle. What do they like and do?

This will bring you that step closer to being able to understand and connect with your audience. If you have no clue who you're talking to your content could just be left blowing in the wind!

20/05/2021

Ok ... so this is a big one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Think very carefully about taking on clients that you're not aligned with. Even if you feel it's brilliant to have been approached by a client that wants your services, if it's a fashion client and you hate shopping, things are not going to go well! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is why it's super important that your content allows your character & passions to shine through. If you consistently do this you will attract a like-minded audience of followers and potential clients.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We're all uniquely different and will have many varying likes and dislikes, so be brave and follow your heart because working with a business you are aligned with can be a hugely rewarding and fruitful partnership. 🙌🏻

18/05/2021

One of the hardest things in the world of social media is to try and stay focused and concentrate on what it is you & your business really want. Cutting out the noise and the distractions that can have you losing days of productivity is a big part of the battle here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you stay in your lane and cut out the static? Here are my top tips:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹 Make a list... whichever way works for you. I use a diary from (in yellow which makes me smile) and I've recently taken to using which is nice for workflow and organisation in a super slick and simplistic layout.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹 Close email tabs or anything you may have open in your browser to distract you.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹 Put your phone away and only dip in for checks at certain times during the day (say 3 - 4)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹 Be realistic about how many tasks you can smash out in any one day... I would say 3 max ... depending on size.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹Remember you can't do it all. Try and stay focused on the one task until it's complete. This way you will get to cross it off the list and feel a sense of achievement when it comes to the end of the day.

16/05/2021

Running a local business and becoming involved again more recently in the family business my mother set up in the '80s, ⠀⠀⠀⠀⠀⠀⠀⠀⠀
( ) means I have more than a passing interest in how best to promote and encourage people to come & visit us.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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With the knowledge I now have in organic social media, Google ads & Facebook ads we have quite a few bases covered. However, there are often many hats a small business owner needs to wear & finding the time to change between them all can seem overwhelming. With a little bit of expert help and a steer in the right direction, you can achieve exactly what you want with your business. Sometimes it's important to realise where your strengths lie and enlist some assistance for the jobs that stretch us too far. For instance, I know I'm no good at changing the outboard motor on the rescue boat but I can do many other things!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How do you like to promote your business? Do you keep it within the realms of organic social or pay to get the word out further afield, I would love to know?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you would like to discuss your business needs, be it strategy, ads or organic social media I may be able to help. DM me if you would like to get together for a free discovery call.

14/05/2021

You may think this post is slightly strange seeing as I work within the realms of Social Media! However... it wasn't always that way, in fact, wind the clock back 4 years ... and I had never posted on Instagram, rarely used facebook and barely knew what Twitter was. It is super important to be able to differentiate between the mindless scroll and what social media can actually really do for you and your business.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I didn't use to particularly like social media or pay it much attention. But there was a tipping point, and that happened when my children were about 6, 8 & 10 yrs old. I realised that if I didn't get my head around it, I would literally get left behind & become so digitally removed from their world that I would have pretty much no idea what was going on. This was when I started my search online & found out what I needed to do to haul myself into the 21st century!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The fact is we can all work out how to use social in a way that works FOR us and that is what I'm here for! You don't have to 'Love it' you just have to learn how to use it & quite frankly if you don't & you have a business you want to promote (whether that be organically or through paid social media advertising) you're unlikely to get your message very far.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So come along on the journey with me. Let us embrace it together!

12/05/2021

What are your Business Goals?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Every business is likely to have a different aim depending on what stage it is at. More customers & sales are often the ultimate goals of any business. But many will need to educate their audience about their product first. Warm them up so to speak. In order to do this initially, you may have a different goal. What you will find is having a clear strategy will help every step of the way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Educate, be generous, give advice freely and build a loyal audience, then selling won't feel like 'the hard sell' or in any way uncomfortable. By the time you reach this point, your customers & followers will want to hear from you and quite likely buy along the way.

27/04/2021

With 400 followers now I wanted to say 'hello' to those of you both old and new.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So I'm Rosie, I started Coastal Social 3 years ago having retrained in Social Media & more lately Facebook/ Instagram Ads & Google PPC... it's been a busy few years! I love working with local sustainable businesses helping them achieve their digital marketing goals. Right now I work with a beautiful biodynamic vineyard at Tillingham and our family business Rye Watersports, as well as the brilliant Marsha By The Sea You may already see the coastal connection with them all & yes a vineyard with views out to the sea is pretty epic!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are 7 random facts about me:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🌊 I love the sea & being outside as much as possible.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🇪🇸 I lived in Tarifa, Spain for 3 years whilst running our Kitesurfing Academy & had my second baby boy out there.⠀⠀⠀⠀⠀⠀⠀⠀⠀
📚 I studied English at uni & feel lost without a good book on the go at all times.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🏡 The house we built by the beach, at Camber Sands nearly 15 years ago, is where I had my first and last baby... yep they were both boys making a total of three!⠀⠀⠀⠀⠀⠀⠀⠀⠀
❤️ I met my husband 21 years ago whilst we were both teaching windsurfing in Australia. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🛀🏻 Long baths got me through Lockdown... (the bathroom was the only room I could get some peace & quiet where the boys would never dare come in for fear of seeing mum naked!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
👩‍👩‍👦‍👦 I am one of 4 siblings, we all windsurf, kitesurf & live within 10 minutes drive from one another (& our mum 💕)... we are a very close family and have 12 children between us!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Woah... I think that is probably quite enough about me for now. I would love to hear some of your random facts ... or a small piece of your story so we can get to know each other better. Why not comment on my post below ⬇️

11/04/2021

Lead me there...⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you're feeling a bit lost when it comes to marketing your business on Facebook, Instagram or Google, I can help lead you down the right path. ⠀
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Whether it's going through your business plans together to get you up & running, a power hour of coaching entirely bespoke to your requirements or full management of your campaigns allowing you peace of mind in the knowledge that you're in expert hands. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why not DM me, a discovery call is completely free of charge... so there's nothing stopping you! 🙌🏻

09/04/2021

What is Social Proof? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Social proof is the concept that people will follow the actions of the masses, you are basically using marketing psychology to boost conversions. I will explain.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Essentially it is the validation we seek to prove that a post/ad or image is popular & well-liked. I chose this image from my account as it was in the top 3 most liked when I delved into the insights over the last 2 years. I thought it would be useful in the explanation of social proof here. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using Social Proof when running Ads is a powerful & often very successful strategy when implemented well. This week I went back to reusing what is often called a 'Banker Ad' for one of my clients. Sales had been quite slow throughout the beginning of the year & I felt it was time to go back to, not only a product that we knew sold well, but copy and creative that resonated & would still be current right now. I am extremely glad I did because we've got some superb early stats... within 48 hours on just £10 per day we've made 5 sales. Ad spend so far has been £23.71 & there have been sales of £153.22, that's a return (ROAS: return on ad spend) of more than £6 for every £1 spent. 🙌🏻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you'd like to learn more about Socially Proofed Ads and how to use them in your campaign strategies then just send me a DM or book a 1 to 1, I would love to talk you through it.

01/04/2021

Alignment ... make sure you have all your ducks in a row.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There are so many moving parts to a successful Facebook & Instagram Ad Campaign... if just one of those is out of alignment it can knock the performance entirely. To make sure what you are selling or promoting has the best chance of setting sail this is my advice to you:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🐤 Have a proven offer that works⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐤 Make sure you have great creative ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐤 Get the targeting right so you're speaking to a relevant audience⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐤 Ensure your website is optimised for mobile with a load speed of under 2 seconds.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🐤 Finally, have all sorts of payment options available to make checkout super quick & simple ... after all, you don't want to lose your purchaser in the final moments of closing the sale.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Why not book a discovery call with me and we can look at your alignment together? Just follow the link in my bio 👆🏻

30/03/2021

The huge array of targeting options are most definitely one of the appealing aspects when considering running Facebook Ads. Here I wanted to touch on Location targeting. With so many local businesses affected by closure during lockdown, this targeting option may well be one that should be utilised. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Did you know that you could even target people travelling in a certain location but whose home is more than 200km away (ie. holidaymakers)? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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For those of us with seasonal businesses, this could be a superb audience to tap into. Got to make hay while the sun shines... don't they say!

25/03/2021

With this weeks news about travel fines and a sure knowledge that trips abroad for the next few months at least need to be put far from our minds. My mind is travelling back to some of our favourite trips... so I thought I would share a destination with you. Despite not being able to travel at the moment we all have memory banks full of holidays and past travels we can delve into... here's mine.
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We used to travel ALOT before kids... every autumn/winter we would work either in London or nearer to home saving every penny for the next trip to somewhere windy & warm. A favourite for me was our very first trip like this to Margarita, a small island off Venezuela. We took all our windsurfing kit and flew via Caracas to this beautiful island where the wind blew every single day... literally a dream for us!
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We spent 3 months there windsurfing every day, living in a basic little room with an outdoor kitchen where we would get visited by monkeys! I wrote my first travel article for 'Boards' windsurfing magazine and persuaded a nice guy who had a far better camera than me to take some 'on water' shots so the article would be more appealing to the 'Boards' editor.
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This was the start of many a winter adventure & a pattern that didn't change all that much for about 5 years. We just ended up taking kites instead for the later trips. Those were amazing days & I am so grateful we made the most of the freedom you really only have before kids, full-time jobs, schooling ties etc. I love our trips with the boys now & do see more travel most definitely on the horizon... but at this moment in time, I'm living the dream... in my memories!
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Where were your favourite trips & what did you do there?

23/03/2021

So will you click to opt-in or opt-out when updating to iOS14 on your iPhone? (Android users won't need to worry)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I've given this a fair bit of thought lately, not only because of how it will affect day to day running of Ad campaigns for clients on Facebook & Instagram but for me personally. Do I WANT to be tracked across websites and have my digital footprint monitored by pixels and tags? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After a bit of deliberation, I've decided I will be opting in...my reasons being I don't want to be shown a bunch of irrelevant untargeted random advertising that has absolutely no interest to me. I would much rather see ads with content that takes my interests, demographic & behaviour into consideration. I know we can all be shown random ads in amongst these more targeted offerings but on the whole, I for one would for sure prefer to see some awesome yellow clogs rather than some random men's trousers... for example! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How about you, what are you going to do?

23/02/2021

Do you have a product or service that somebody wants?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is really the starting point for any business that's considering using Facebook ads as part of their marketing strategy. It's certainly one of the first things to analyse as an ads manager.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔹 Do you have a product or service that's already selling well organically?
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🔹 Does that product have a good profit margin?⠀⠀⠀⠀⠀⠀⠀⠀⠀
🔹 What are its benefits and unique selling points?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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All of the above are essential considerations. If the answer is yes to the first 2 questions, then Facebook Ads could be right for your business. Just remember if you're not getting sales organically Facebook ads isn't going to immediately remedy this. But if you ARE then they could amplify and scale your sales into something brilliant! 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Should you want to start the ball rolling just DM me & we can take a look at your business plans together.

14/01/2021

Although a normal workflow hasn't been all that easy for many of us this week (how is it Thursday already 🤦🏻‍♀️). I have spent some time trying to get my head around Apple's iOS 14 update, knowing that I can't bury my head in the sand here.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Apple's update is in no uncertain terms going to affect every Facebook marketer out there along with business owners who advertise on Facebook & Instagram (as well as the many other Apps). We need to know about this one!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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During my information gathering I've listened to a super helpful Instagram Live today with Faye Morgan (take a look at her stories) along with reading information on Facebook's own website, watching videos and also plan to join a discussion on the new platform Clubhouse tomorrow at 12.30pm (If you'd like an invite, I have 2 so just send me a DM).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But before I bore you in too much detail I have 1 actionable top tip to make a start that will benefit you, or businesses you work with, in preparation.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🔷 VERIFY YOUR WEBSITES DOMAIN to avoid any future disruption. This will confirm that you're connected to your business and give you authority over which conversion events (ie. view content, purchase, add to cart) are eligible for your specific domain. As a first step it's a good one.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Go to your Facebook Business Manager ⠀⠀⠀⠀⠀⠀⠀⠀⠀
→ Business Settings ⠀⠀⠀⠀⠀⠀⠀⠀⠀
→Business Info ⠀⠀⠀⠀⠀⠀⠀⠀⠀
→ Security Centre & click Start Verification. It's literally then a process of following the prompts. If you receive confirmation that your business is verified, you're all set! You may not receive confirmation straight away, but don't panic as you'll receive a notification when the review is complete.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Good Luck ... and thanks 🍏 for this!

11/01/2021

This phrase seems to sum things up perfectly right now.

Service Abnormal...
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Our lives as we know them have been turned on their heads and we're launched into another week of multitasking with kids off school, work & home life all jumbled into one. Our plans for this new year, whatever they might be, firmly on hold until we can see the wood through the trees. 🌳
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My quote of 'Service Abnormal' serves to say, nothing is normal right now. I'm back to working out how to give more of my time to these 3 boys whilst putting plans for business growth on hold.
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Perhaps what's important for us to remember so that we don't lose our mind over the forthcoming weeks is that we must try to readjust... do things differently if we possibly can. Nothing can stay the same as it was right now so don't try to make it. Maybe if we remember this and let go just a little the days will be that bit easier.
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The inspiration for this quote comes from who have made some inspiring and beautiful short films about the British Food Industry throughout this time. Their latest one has been documenting Ben Walgate's first grape harvest at Tillingham. I've been working with him for over 2 years now and this film is both uplifting & stunning. Go and check out their IGTV ... the films are literally breathtaking and will set you up for the week. ❤️

08/01/2021

There is a huge amount of jargon used for marketing and ads, so much it can feel like it has its own language. So we have shared a few explanations below to shed some light on the more commonly used terms.

A/B testing - when running an ad on social, you change one variable at a time (maybe the image or copy) to see which your audience prefers.

Algorithm - the social platform's machine learning systems, which constantly monitor what you do online in order to show you content personalised to your interests and behaviours.

Campaign Budget Optimisation - when running an ad on social, you can select Facebook to choose where your ads will be placed in order to maximise their potential (in stories or on the news feed for example).

Evergreen Content - this is a term for content that does not go out of date, it will stay relevant to the reader no matter when it was created or first posted.

Impressions - The number of times your content has been displayed.

Reach - The number of accounts who have seen your content. Impressions will always be higher than reach, as each person's account could have seen your content multiple times.

UGC - User Generated Content - This is created by your customers for use on your social platforms. This could be their photographs with your products, or maybe a review of one of your services.

There are many, many more, but hopefully, this has helped to demystify a few. If there are any others we can help with just let us know in the comments below. 👇

06/01/2021

Early January just feels like the perfect time to challenge yourself to do something new. Over the last few years, I have pushed myself twice into intense but ultimately very rewarding courses. The first was my advanced diploma in social media management, then upskilling further into Facebook advertising. I love working with business owners, training and sharing my knowledge so they can apply it to their companies and really achieve the success they want on social.

Whatever it is you want to learn, for yourself or your business, my advice would be ... be brave & GO FOR IT you will never regret trying.

04/01/2021

Audiences are interested in the story of a brand and want to feel a real connection with them. Writing captions that grab attention, speak to your reader, and start conversations isn't easy.

Here are some of our top tips:

🔹 Be honest and authentic.
🔸 Use vivid words to help your reader create a picture in their mind. If you can, include storytelling involving a journey.
🔹 Speak about the benefits of your products or services, not just the features.
🔸 Avoid jargon, instead use everyday language to avoid confusion.
🔹 Good copywriting has rhythm via punctuation, say it aloud to make sure it sounds right.
🔸 Choose your font carefully, for example handwritten / script font should be used sparingly as they can be very hard to read.
🔹 Have plenty of paragraphs to make it easier to read, especially as most people view social media posts on their mobile phones. Make sure both your sentences and paragraphs are not too long.

01/01/2021

Happy New Year!

I don't think many of us will be sad to see the back of 2020 ... crazy times & lockdown experiences we could never have dreamt of. Here's to a happier healthier 2021 ... may it bring you everything you wish for.

29/12/2020

Authenticity has been key in 2020, especially for brands on social media. Audiences have shown a much greater preference for credible influencers, who endorse products they really believe in.

Be your genuine self on social media, share what your personal and brand values are, and occasionally show yourself on your channels. Share what makes your brand unique and why potential customers should choose you.

Essentially, make sure that what you post and your tone are true to you.. warm, traditional, funny.. whoever YOU are.

25/12/2020

Happy Christmas from the beach ... believe it or not it does snow this close to the coast!
Have a wonderful day, stay safe and enjoy that turkey. 🎄

22/12/2020

Sometimes the best thing is to just down tools, step outside, and take a deep breath. I think we will all be reflecting on a year that has been like no other.

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Coastal Social