Confidence is overrated
Forgive me if that sounds clickbaity but I stand by it.
If everyone here waited until they felt 100% confident - there’d be a lot less conversation, far fewer sales and businesses being born.
Every day I speak to another woman business owner who tells me she doesn’t know what she has to say on her socials or on her email list.
I hear this question all the time:
👉 “Who would want to hear from me?”
Answer:
Your ideal client, that’s who. Those who are in desperate need of your expertise… or the joy, reassurance or peace of mind that your product can offer.
I hear this frustration all the time:
👉 “I work from home and my personal life is quite boring”
Answer:
Nobody is boring. That’s completely subjective. And you’re forgetting that as humans, we’re quite nosey! Your ideal customer needs to get to know the real you. For example, if what you’re selling is a sense of calm or clarity - your audience isn’t looking for a bungee-jumping adrenaline junkie.
But I do want you to approach your content marketing like you would bungee jumping:
Feel the fear but doit anyway.
The more you show up, the easier it gets.
Instead of striving for confidence, aim for curiosity.
It’ll help you test your messaging, find your voice and communicate with authenticity.
Which in turn helps you attract the people who are right for you and your business.
- - - - - - - - -
If any of this resonates, I'd love you to join Raise Your Voice - the Content Marketing Bootcamp. You'll the tools and encouragement you need to turn your transform your knowledge, opinions and stories into compelling content for your ideal customers.
Link in bio, friend!
#contentplanning #contentstrategy #businessownership #employerbrand #storytelling #womenfounders #founderbrand #contentcreation #contentmarketing #smallbusinessowner #femalefounders #contentmarketing #contentplanning #contentrepurposing #contentideas
You're gonna wanna check out my Bootcamp Bonus!
If you pay in full for my Raise Your Voice (£555) by midnight tonight...
I'll gift you a 1:1 half day together, online.
We'll come together in March. I'll come armed with a completed audit of all your content marketing and we'll create a practical action plan so you can make tangible improvements to your marketing. This'll cover things like:
👉 Customer journey
👉 Content ideas
👉 Marketing channels
👉 Quick wins for sales content
The link to the Bootcamp deets are in my bio - drop me a comment or DM if curious about how this could work for you 🩷
#contentplanning #contentstrategy #businessownership #employerbrand #storytelling #womenfounders #founderbrand #contentcreation #contentmarketing #smallbusinessowner #femalefounders #contentmarketing #contentplanning #contentrepurposing #contentideas
1️⃣ way to jumpstart your marketing
Content is fundamental to marketing. But "content" is well, boring. Not very sexy.
You know what is sexy?
Building a meaningful connection with your ideal customers so you can gain their trust, loyalty and enthusiasm to buy from you.
From Monday I'll be delivering my super popular Content Ideas Challenge for @fleuremery' ls REALWORK community. Over 4 weeks we'll be developing 100 new content ideas!
Watch this video for the pitch I made to the group that resulted in 90% of them within the first five minutes.
Let's go!
#contentplanning #contentstrategy #businessownership #employerbrand #storytelling #womenfounders #founderbrand #contentcreation #contentmarketing #smallbusinessowner #femalefounders #contentmarketing #contentplanning #contentrepurposing #contentideas
I’m a woman on a mission, to:
✅ Collaborate and connect with more amazing women business owners
This has lit up my January. I’ve recorded expert sessions, gone live and had fascinating discussions with other women experts. I’ve shared my knowledge with other folks’ memberships.
✅ Be nimble, flexible - focused on small, incremental changes and steps forward
I set a very specific but realistic plan for the day - a balance between client delivery and tasks to move my business forward. At the end of each day, I reflect on where I succeded/faltered. Understanding my hurdles and celebrating my successes has been so powerful.
✅ Stay consistent - I want to really lead by example this year as I advocate for it strongly
Consistency means something different for each of us. I was committed to sticking to what it looks like for me. And well, the results speak for themselves:
🔥 35% increase in IG reach
🔥 260% increase in IG engagement
🔥 A whopping 7000% increase in Linkedin reach
🔥 325% increase in mailing list subscribers
🔥 250% increase to my free Facebook content community
And while, like every month - this world of business ownership is a rollercoaster that brings challenges like uncertainty and the constant challenge of time… today I’m celebrating the successes.
What was your big success in January? I want to celebrate yours, too!
Try my story-led approach to content planning 👇
I don't want you to shoe-horn your content ideas into formats and platforms. I want you to feel confident, creative and in control of your content marketing.
So - when you have an idea for a piece of content, or you're coming up with new content ideas... write (or record) your STORY first. It'll help you stay in flow and take action more easily.
THEN you can repurpose that story into the most suitable formats based on the content itself.
You can produce content quicker, for multiple formats and channels and reach a wider audience.
Comment STORY below if you'd like me to send you my Guide to Repurposing your Content so that you can learn about my story-first approach.
Ps. Go give @Face the Woolf a follow! I loved taking part in her Community Chronicles and she's the bees knees on all things community.
Pps. This isn't me slamming Reels! Before the brill Anna Payne tells me off! Far from it. I just want your content to be holistic, multi-format and multi-channel so you can have a greater impact 🩷
OK, fine. There are three.
✅ Empathy
✅ Strategy
✅ Creativity
Empathy=
🙌 Ask the right questions.
🙌 Show curiosity in your customers.
🙌 Get into their head and their heart.
Strategy =
🙌 Create content for different stages of the journey.
🙌 Plan content that aligns with your business goals.
🙌 Document and use key messages, content pillars - repeatedly.
Creativity =
🙌 Come up with new ideas to tell the same story
🙌 Embrace and showcase your uniqueness
🙌 Think story-first to find your content flow
And most importantly of all?
Make it FUN.
Save this as a helpful guide so that you can plan and create content that connects 🩷
I want you to have THIS MUCH FUN with your content 💃
Your content marketing should never be a chore.
Shall we flip the narrative?
👉 This is your opportunity to tell YOUR STORY - in your own, unapologetic and authentic way.
👉 This is your time to share YOUR KNOWLEDGE - your own unique combination of skills, experience and personality.
👉 This is your time to simply share YOUR OFFERS, in the knowledge that you believe in them and their impact.
Would you like to find some joy in your content marketing?
Trot on over to my link in bio where you'll find all the different ways I can support you to consistently and confidently connect with your audience 🩷
Ps. It is normal to love soft play more than the actual kids?
This is one of my most liked IG stories.
Take this as a reminder that most of your audience are ROOTING FOR YOU. (And so am I here!)
What's more, take this as your sign to share your story - the highs, the lows and your journey towards them.
#contentideas #contentstrategy #womenfounders #contentcreation #femalefounders #storytelling #employerbrand #smallbusinessowner #contentmarketing #contentplanning #businessownership #contentrepurposing
