Marketing Lab - Social Media Consultancy

01/11/2022

Tiktok has been great for B2C brands, but is there room for B2B brands as well?

According to Tiktok research "brands are remembered 40% more on TikTok than on other social platforms, and 73% of TikTok users said they feel a deeper connection to the brands they interact with on the platform."

TikTok isn't just for B2C organizations...

26/09/2022

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21/09/2022

Everyone is NOT your customer!
It would be nice, but sadly that is not the case. So, do you know who they are - like really know who they are?

Understanding your audience and working on your customer persona is key. Make sure you study your audience and REALLY work out who they are. Look at what's important to them and what makes them excited!
It's not just about age and demographics - also focus on what problems and challenges they face.

Start with answering these questions to give you an idea:
Who are they - age, male/female, job role etc
What needs does my typical client have?
How can your service solve your typical client's problem?
What motivates my typical client?
What makes your typical client excited?

Write your answers down and create a fictional person. The main goal is to really understand and get to know this person like they were a friend.
Creating content will then be so much easier, as you know what they need and how you as a business can help them.

Do you need help with your customer persona? Get in touch with us on [email protected] or send us a message.

05/09/2022

Are you including a Call To Action in your posts? If not, you should! It might seem silly but if you don't tell your audience where to go from here, there's a larger chance that they will just read and not take action.

So, what makes a good CTA? Here are our tips:

🌟Use action phrases - Be very clear about the action you want your audience to perform.
🌟 Use first-person - Think of it as you're speaking to a friend, to make it personable.
🌟Make the next step nice and easy - Click a button. Share a link. Typing an email address.
🌟Look at what larger organisations are doing - the chances are they have a large marketing team analysing what CTA's perform the best - it's a good place to start looking for ideas, but make sure you adapt them so they are authentic to your businesses tone of voice.

Do you need help with your CTA's, drop us an email or message to discuss how we can help you.

31/08/2022

TikTok is still somewhat the new kid on the block for businesses using it as a social media platform. This can mean that there is more guesswork involved, but here's some data about the best times for posting.
Do you have set times that work for you on TikTok? Let us know in comments we'd love to hear your feedback.
https://loom.ly/4UzEG8g

Discover the best time to post on TikTok, why your posting time matters, and how to find your profile’s unique best times to post on TikTok.

19/08/2022

It's that time of year - schools are out and holidays are around the corner. We'll be shutting our (virtual!) door from 19th to 29th of August and head off for a well-deserved summer break with our families.

If you have any questions or enquires, send us a DM or email us on [email protected] and we will get back to you after our breaks.
Have a lovely relaxing summer.
Mel & Klara

12/08/2022

Are you considering which social media channels are right for your business? Or have you been left wondering where your target audience are hanging out anymore?
We've written a two-part blog to help inform your decision. Read the first part here:

Social Media has been one of the biggest marketing game-changers for businesses, especially small to medium size companies in the last decade. The big question is if you don't have time to be on them all how do you choose the most effective ones for your company?

04/08/2022

Have you read the recent Government advice about cutting back on 'luxuries' such as Marketing in order to cut prices for customers in the current cost of living crisis?
We haven't yet seen any comment, post or further evidence to suggest this is the way forward - in fact, quite the opposite! Historically when there have been tough times the companies that have continued to market their services and keep their brand in the forefront of people's minds are those that have not just survived but also flourished.
Our thoughts are marketing is essential but we understand why against other rising costs it can seem 'nonessential' - compared to energy or staffing costs.
With this in mind, our service offering will remain broad and offer businesses the choice of using our professional expertise in a way that suits both their needs and their budget - we've always thought that made good business sense, but now more than ever we thought it might help to know!

26/07/2022

Find out how at Marketing Lab - Social Media Consultancy we help business owners and their teams to improve and drive their Social Media Marketing.

Our Consultancy services help business owners and their teams to improve and drive their Social Media Marketing.

19/07/2022

Here Hootsuite has collated the most important stats for Facebook if you plan on using it for your Marketing. They'll help you keep up with how people are using the platform and make data-informed decisions about your social media strategy.
https://loom.ly/ipMvK9E

This Facebook statistics list has all the data you need to craft strategy, reports, presentations, and more, including top demographics.

15/07/2022

Have you found it a struggle to get good engagement and reach on Instagram recently?
There is no doubt the algorithm is mixing things up that may have once worked well for you.
In this blog Later share the hacks that can help you use it to your advantage.
https://loom.ly/MTOheo8

Learn how to hack the Instagram Reels algorithm, grow on the app, and get tons of followers.

11/07/2022

How to choose the right Social Media Channels for your Business? We help you answer this in our latest blog!
Social Media has been one of the biggest marketing game-changers for businesses, especially small to medium size companies in the last decade. The big question is if you don't have time to be on them all how do you choose the most effective ones for your company?

Social Media has been one of the biggest marketing game-changers for businesses, especially small to medium size companies in the last decade. The big question is if you don't have time to be on them all how do you choose the most effective ones for your company?

07/07/2022

Do you need a quick hit of helpful insights, useful top tips and social media content advice?
Sign up for our Monthly Newsletter so we can share just that and much more with you every month.

05/07/2022

Are you baffled by LinkedIn, does someone mentioning Reels on Instagram or Facebook leave you bewildered?

We work with individuals and small groups to provide bespoke training on LinkedIn, Facebook and Instagram. Nothing is too basic for us to cover, and as the training is very hands-on (over Teams 😉 ) we'll leave you feeling confident in moving forward with using these platforms.

Get in contact with us to find out more about a 1-2-1 training session with us by emailing [email protected]

04/07/2022

Instagram has published a new set of tips to help maximize your Reels performance, and provide more inspiration for your short-form video clips.
https://loom.ly/YzSjmYI

Some key tips on how to maximize your Instagram performance in the era of short-form content.

01/07/2022

JULY CONTENT IDEAS & HOW TO USE THEM
Hello July! Here are some of the awareness days this month have a look and see if there's anything that's suitable for you. We've put together a list of some of them, but as you probably know - there are endless options.
With so many options of awareness days, it's important to remember why you are using them and if they fit your messaging and goals - Don't post just for the sake of posting!

28/06/2022

We often hear people say 'Social Media is great because it is free!'
It is great and it is free if you have endless time to spend on it (which most people running a business or working in another role don't!)
What goes into a Social Media post is more than what you see. A lot of time and effort will be put into any successful posts that appear in your feed.
Remember Social Media is an investment that, if it is done right, over time will get you to your goals.

24/06/2022

There's a little bit of a celebration going on at Marketing Lab - Social Media Consultancy today as we've turned 7!! We might even get carried away and open some fizz later.
Klara and Mel didn't realise that discussions that had been taking place for a few months previously would result in a new business venture, let alone that 7 years later they would still be work wives enjoying developing the business further as well as delivering on client projects.
No 7-year itch here - just real appreciation and gratitude for getting to work with the great people we do, doing something we love.

20/06/2022

Are you using Social Media to market your business? If the answer is yes, then you need a Social Media audit. Every company can benefit from a review of their Social Media activities and how well they’re meeting their Social Media goals.

Some of the key areas reviewed in a Social Media audit are:

- Overall branding and messaging across channels.
- Content - is it right for your goals?
- Analytics - are they on track to meet your KPIs?

A Social Media audit is like a yearly service of your car, something worth doing to make sure it doesn't suddenly break down, and that it's performing at its best!

16/06/2022

How can you get your company recognised and make it stand out on Social Media when there are so many companies posting so much content?
Learn how in our latest blog looking at how to build a stand-out brand on Social Media.
https://loom.ly/66EcK9c

How to build your brand on Social Media

13/06/2022

You may not be down with the kids making TikTok videos just yet, but believe us when we say you might be in the not-to-distant future!. Short Form Videos or Reels are literally everywhere, and as a business, you can either watch others benefit from jumping on the trend or you can join in. But this is not just a trend and experts are absolutely convinced it won't be going anywhere.

09/06/2022

Are you finding it hard to source great images for your content?
The right image can help your brand be consistent and convey its values. Good quality images really are key as grainy pixelated photo’s definitely don’t portray the right image and is not liked by the algorithms!
That said not every business has the budget or time to call on the services of a professional photographer all the time. That's where the free image libraries are a great tool. In our latest blog, we have shared some of our favourite free image libraries that we call upon when we need general images. https://loom.ly/RwXEOGU

Social Media isn’t all about the words – we all know that a great image can say a thousand words and also stop you scrolling! In a time when people are consuming so much content, a single image still has the ability to grab people’s attention. The right image can help your brand be consistent ...

31/05/2022

One of our favourite ways to keep up with social media news is listening to podcasts, especially when walking. In our latest blog, we've shared our favourite social media podcasts.

Have you got a favourite podcast to share with us? Job-related or not.

https://loom.ly/GK7EbD8

Struggling to keep on top of all the changes that are constantly happening at the moment on social media? There are so many ways to stay up to date with all news, but one of our favourite ways is listening to podcasts. Perhaps you already listen to your favourite comedy podcast or True Crime but [.....

24/05/2022

Videos are everywhere now on social media and the developments are moving at rocket speed 🚀- which means that it can be hard to keep up.

These are the current optimum length as well as some top tips - enjoy!

17/05/2022

It's been a while since we introduced ourselves so starting with one half of the Marketing Lab co-founders - this is Mel!
Following the birth of her second child Mel met Klara and having seen the impact Social Media had had in the recruitment space discussions led to a vision of providing professional expertise to businesses wanting to improve their social media and digital marketing and so Marketing Lab was born. During this time she retrained across a number of areas with the likes of Digital Mums and The Institute for Digital Marketing.
Her focus now in the business is on Organic Content and she's the wordsmith of the team! Which is apt as Mel has a BA Hons in English Literature. Mel worked previously in Advertising, Recruitment, HR and Project Management, and doesn't mind wearing silly hats or headgear!

11/05/2022

If you're struggling to keep on top of your social media you may have asked yourself the question should I just hire someone else to do this??

There are so many reasons why businesses benefit from using a Social Media Consultant - but guess what the Top 5 reasons we hear most frequently from clients are?

https://loom.ly/Rhgi6BM

Are you thinking about asking for outside help with you social media channels, but not sure if a social media consultant is what you need?

04/05/2022

Is your audience scrolling past your post?
Here are a few of our tips on what to think about when producing social media content.

TOPIC
First of all, write to your audience's interests. Our attention is short and selective on social media so the content needs to be relevant to catch your audience's attention. Pick three content pillars that you focus on throughout your channels. Don't forget to keep an eye on the analytics and see which topics give you the most impressions and engagement.

VISUAL
Your visual is key! Use a visual that stands out and if possible - make sure they are high-quality. Text on graphics needs to be big and not too long, to make them quick and easy to read.
Put your images into motion - video content is predicted to get more and more popular over the next few years, so get practising.

CAPTION
Next, it's the first lines of your caption - you want to entice your audience to keep on reading. Some of the key things to think about are:

📣 Speak directly to your audience
🆘 Help them solve their 'problems'
📕 Make the caption easy to read. One big block of text is a big no-no!

Follow us for regular content top tips. Comment if you have any specific topics you would like us to share. 😊