Fibre PR

25/01/2022

Help Diane Sealey raise money to support PAPYRUS Prevention of Young Su***de

26/10/2021

In the UK, AA/Warc reports claimed that digital became 70p of every £1 spent in advertising in 2021. Growth will hit 18.2% in 2021 (up from 15.2% forecast in April) and by 2022 £30bn will be spent on ads.

As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at some of the media trends marketers will have to be aware in 2022 no matter where they are in the world.

18/03/2021

Advertising watchdog threatens to name and shame non-compliant brands and influencers after report reveals widespread breaching

08/03/2021

In celebration of International Women's Day I want to give a special mention to the following who always turn up as their best selves. They are selfless, passionate and inspiring. They make my world and the wider world a better place. Thank you Jane Hamlyn of Gyrocom, Michelle Zelli, Human Potentialist, Katharine Bollon of the Law Society, Taize Mcfeeley, Rachel Sharpe of Forever Living Products UK, and Lauren Smyth.

18/01/2021

Twitter has published a free 2021 planning document. It includes best practices and advice on aligning campaigns with business objectives. Brand voice, creative ideas, calendars. themes and ad best practice are all included in the document.

https://business.twitter.com/en/resources/twitter-planner.html

02/11/2020

I know it doesn't seem like there's much to celebrate right now so I am cheering the fact that we supported two clients who picked up three Awards last week

11/09/2020

We are all creators, in work and life. It is oxygen for the soul.

11/09/2020

Some good guidance in here. Anyone who has worked with influencers knows that it's a time consuming business finding the right people to work with, and there is little in terms of standardisation on fees. As more bloggers move to instagram if you find someone who is a good fit, has a website, writes well and has good engagement on their social media channels (not just Instagram) then nurture and cherish them.

You certainly learn by doing in this arena and there are no short cuts.

I would add -do ask your influencer if they are using paid partnership tools. https://www.digitaldoughnut.com/articles/2020/august-2020/what-is-influencer-fraud-and-how-can-you-avoid-it?feed=Articles-Digital-Doughnut

18/06/2020

Those helming brands in this environment face the most critical challenge of their careers – as they attempt to navigate from a business and a brand reputation perspective. Nowhere is that responsibility greater than in communication.

28/04/2020

This is a good summary of what many of us are experiencing and it really will challenge those businesses who cling to the old way of working. Like many I am questioning what I was even thinking spending five hours in the car to attend a two hour meeting.

Working from home is the disruption our industry needs. From PR Week

26/04/2020

It’s so important to keep learning and moving forward it makes us feel alive, it keeps us creative and enables us to add value. My current reading is Brendon Burchard’s High Performance Habits. Life in lockdown has unexpected gifts.

07/04/2020

How has life changed for you? Are there unexpected gifts of being in quarantine? Do you have any tips for thriving whilst in lockdown? For me it's an early morning walk before I start work. Nature gives me some perspective and reminds me that there is still a lot to be thankful for.

02/04/2020

Interesting to watch how leaders and brands are behaving right now. From the ones filled with fear who made people redundant as soon as their businesses took a dip to those who truly value their staff and their customers and are showing leadership, courage and love. Those that have rallied in support of key workers changing their manufacturing, and helping in every way possible - you make my heart sing and offer hope and inspiration to us all. Thank you.

I personally don't think we will return to a working world as we knew it. There will be massive changes as people reflect and prioritise their values when we come through this. In the meantime our hearts ache for everyone that is suffering the loss of a loved one. It's too early to talk about the business recovery but I urge those brands and companies who are in a position to help to stop worrying about their numbers and the bottom-line in the short term and take action. We need to come together, to help wherever and however we can.

01/04/2020

31/03/2020

And rightly so....

Edelman Trust Barometer: consumers put brands on notice over coronavirus behaviour. From PR Week

02/03/2020

https://www.diarydirectory.com/newsarticle/industry-codes-of-conduct-asa-and-cma-updated-guidelines-for-influencers/29581

Industry codes of conduct - ASA and CMA updated guidelines for influencers

13/02/2020

Your future as an IT leader depends on your ability to craft and deliver a story - especially around digital transformation.
https://enterprisersproject.com/article/2020/1/it-talent-power-storytelling

Your future as an IT leader depends on your ability to craft and deliver a story - especially around digital transformation. Learn how top CIOs are making this skill central to IT talent strategy

12/02/2020

Despite the introduction of new technology, specialized algorithms, and fancy electronic devices, PR needs a human element to remain relevant.

12/02/2020

Corporate reputation is 'omnidriven' - Weber Shandwick PR report. From PR Week

02/01/2020

Some good insights to pay attention to

'PR pros don't understand what a story is', say majority of journalists. From PR Week

27/11/2019

No time for Christmas here we've been busy supporting clients with four Awards wins in the last few weeks

27/11/2019

I’ve learned a few things about doing what you love for work—and I’ve learned that a lot of what I previously believed simply is not true.

21/11/2019

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape. https://www.prdaily.com/2020-vision-the-top-5-emerging-trends-in-marketing-and-pr/

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape. Digital will drive marketing and PR in 2020. With so many factors in play and new platforms and technologies springin...

24/10/2019

What a wonderful evening!

01/07/2019

Discover whether a career in Home Care is right for you...

We’re hosting an open morning in Bromley on Wednesday 3 July from 11.00am. Join us and find out how Home Care can offer a rewarding and flexible career where you can really make a difference. At Nightingales we live by family values and operate an employee ownership business model. We are committed to caring for our elderly and are celebrating 30 years of providing home care. We’re looking for caring, committed people to join our home care teams in Bromley, Orpington, Beckenham, Croydon and the Reigate/Redhill areas. There are excellent career prospects.

Refreshments and light snacks will be available as well as a goody bag to take home. The event will last approximately two hours and you’ll have the opportunity to meet with other team members.

Venue: Nettlestead Care Home, 19 Sundridge Avenue, Bromley BR1 2PU
Time: 11.00am
Date: Wednesday 3 July 2019

Message us if you have any questions, we look forward to welcoming you.

14/03/2019

13/03/2019

Sometimes life is just so hectic you can't even get to your social media - two launches last week. It's not every day you get to meet the Deputy Mayor of London - all part of my activity launching US tech company Pendo as it opened its first European office in Shoreditch - my role to put them on the radar of the tech community, influencers, press & analysts

05/02/2019

What a wonderful event in Glasgow with Forever Living and Kristina Rihanoff thanks to all our influencers and press who joined us &fitness

27/11/2018

Thank you April http://www.natashakundi.com/sonya-skincare-petersham-london/

Sonya Skincare launched at the stylish Petersham Nurseries in central london. Find out what VIP treatments bloggers and influencers enjoyed that night.

23/11/2018

Was such a lovely evening ..... https://vimeo.com/299914628/c805e9b915

We enjoyed our event at the beautiful . Thank you to all the bloggers that came, we hope you enjoyed the event!