Reach Video

25/01/2022

I had the pleasure of being a guest on the fantastic "From The Coalface" podcast by Red Evolution. We talked about video for business and the importance of thinking strategy-first.

08/06/2021

Reach Video - Transforming your drab meeting rooms into white space studios in under 30 minutes 😀

09/02/2021

Who wants to know what 4 Types of Video we recommend you use to Market Your Business? 🎬 🎥 📈

Elliot Hornell of Reach Video will be giving the feature presentation at BNI Energy (online) networking on Wednesday 17th February.

All welcome. Details below ↓↓↓

A strategy first video production company based in Aberdeen. Reach Video help you connect with your target audience through strategic online video content.

04/08/2020

What myths do you like to believe in?

How about Elephants are afraid of mice?
Goldfish only have a short memory?
Or my personal favourite, waving your phone around improves phone signal?!

There are some enduring myths around video production too but believing these could be keeping you from growing your business.

Many businesses hold back because of one or more of these myths which, in most cases, hark back to when making a video was far more expensive, time-consuming, and less widely used than it is today.

In the latest post on the Reach Video blog, I do some video production myth-busting!

Link in the comments below ↓

14/07/2020

So, you’ve made that awesome video but, how do you know if it’s delivering the desired results?

The answer is to track the metrics that matter.

The truth is, no online marketing campaign can be successful without measuring and analysing performance. One of the real strengths of digital video marketing, as opposed to traditional video advertising, is the amount of useful data available to help determine the effectiveness of the video in achieving your desired goal. But, it’s important to know which metrics to track so that you can refine your video marketing strategy moving forward.

In the latest post on the Reach Video blog, I reveal the video metrics that matter and explain what they mean for your videos.

Link in the comments below ↓

30/06/2020

Once upon a time, there was a business that didn’t use storytelling in their video marketing. Do you know what happened next?

Nothing!

We all love a good story. If your marketing content is to stand out from the crowd then it is important to tap into the power of video storytelling.

Stories invite the audience to step into the main character’s shoes and imagine themselves going through the same trials and triumphs.

For video marketing purposes, this is powerful because you can entice your target audience to join you on a journey that highlights how good their life will look if they buy from you.

Video storytelling can make your brand more memorable as our human brains find it much easier to recall the key points of a story than a list of features.

It can also help you to forge a deeper emotional connection with your customers, secure more sales and result in more repeat business.

In the latest post on the Reach Video blog, I highlight the importance of storytelling in your video marketing, how to weave stories into your brand videos and why your customer must be the hero in your story.

Link in the comments below ↓

25/06/2020

Why you should create testimonial videos for your business.

09/06/2020

When you think about producing a video for your business what style of video do you think of first?

Many people think of a traditional corporate promotional video that covers the history of the company, lists their products and services and encourages the viewer to buy.

This one video was shared far and wide in the hope that if you throw enough mud at the wall, some of it will stick.

These days, with video most commonly shown on the internet, it is no longer enough to use one style of video to do it all. A company video, or brand video as it is now commonly called, is still core video content but it must be used strategically for it to achieve the intended purpose and deliver positive results.

So, what is a brand video and how can you use it to effectively tell your story and attract your ideal audience?

Read my latest blog post to find out. ↓ Link in the comments ↓