26/07/2024
Tough day in the office creating content for Katherine O’Connor semi permanent makeup with Heliocare 💛
Social Media Manager and Marketing Consultant with over 20 years experience with some big brands.
Tough day in the office creating content for Katherine O’Connor semi permanent makeup with Heliocare 💛
KEY DATES FOR AUGUST CONTENT 📆
I’ve been a bit slack with these lately but they’re actually really useful if you’re struggling for content ideas 💡
As ever there are random ones like National Lizard Day but there are some really good ones too.
People often ask if they should bother posting in the Summer as everyone is on holiday and the answer is absolutely YES! They may not be around to physically ‘buy’ but they’ll still be consuming content and you’ll be at the forefront of their minds when they get back.
SAVE this post for inspo.
The Simply Social Summer Tour continues…🏔️
From Spain, to snow, to sunbathing in The Alps.
My clients work is all taken care of so there’s no break in service, but it’s very much a break for me ☺️
I’ve gone for a different kind of office ‘vibe’ this week and I think I like it… 🌴
As my account has been hacked 13 years of posts, reviews and feeds have gone! So let me re-introduce myself. My name is Sylvia and I am the sole owner and injector at Serene Aesthetics. I was an A&E nurse in the British Army for 28 years and have been injecting in aesthetics for 12 years. Serene Aesthetics is a small, intimate clinic offering a large selection of medical aesthetic procedures including wrinkle reduction treatments, dermal fillers, medical chemical peels and ZO Skinhealth products. Text or call me on 07858386076 for a free consultation and let’s take this journey together ❤️😊
I’m proud to be sponsoring Hereford Pegasus FC U16’s in the Junior Premier League again next season ⚽️🔴⚪️
Well I was until they invited me to join their fitness training sessions 😅
A very talented bunch of lads and I’m sure they’ve got a great season ahead of them 💪🏽
The Dream Team 💕
⭐️ Semi Permanent Make Up ⭐️ Aesthetic Facials ⭐️ Professional Skincare ⭐️ Marketing ⭐️ Social Media Management ⭐️ Singing Hymns in the Wrong Key ⭐️ Dancing in Flip Flops with Glow Sticks ⭐️
I have the best friends/clients!
THROWBACK THURSDAY ↩️
Owen Hicks Architecture Ltd 2014
Unveiling the new arch for the passage linking High Town with Church Street as a Marketing Executive for Allpay, with the artist, Sandy Elliot, local shopkeepers and Councillor Mark Hubbard.
Totally rocking the fringe tho 😎
NEW MONTH & A NEW CLIENT! 🙌🏽
I'm too excited to be working with Bao To The Broth, a super cool Asian inspired restaurant with a modern twist. They've got loads of exciting new things coming up and I can't wait to share them with you.🍜
Meanwhile my aesthetics & SPMU clients have both got new product launches this month and it's judging week for Hereford in Bloom! 😅
Busy, busy and I LOVE it! Bring it on July!
Back to back meetings all day today, but I still found the time for a cheeky little flat lay in the sunshine for one of my clients 💛
When creating content is your thing you just can’t stop doing it wherever you go 😎 that’s why they call me ‘Paparazzi Pinnell’!
📷Katherine O’Connor semi permanent makeup
📷 Heliocare
NEWS 🚨
We said we had big news and when better to announce it than ‘Feel Good Friday’.
Thanks to Simply Social we’ve pre-sold 3 of our 4 luxury detached houses in Westhope, Herefordshire off plan!
Only 1 plot remains, so if you want a new home in the beautiful Herefordshire countryside with valley views for miles, get in touch!
NEWS FLASH 🚨
Social media services don’t have to and shouldn’t cost a fortune! If you’re paying more than this ⬇️ you want to be asking why.
I keep my rates deliberately reasonable so there’s a package to suit every business and budget.
But I still get the RESULTS 🏆 Less is definitely more with me 👌🏾
Choose from:
⭐️ Social Graphics - a graphic design package for all your social media needs
⭐️ Social Media 1:1 - 3 whole hours of social media coaching and strategising
⭐️ Content Creation Day - photography & videography with your social media content in mind.
⭐️ Social Media Support - support with managing your social media accounts
⭐️ Social Media Management - full management of all your social media accounts.
I’m full for Social Media Management and operating a waiting list, but as you can see I can help you in lots of other ways.
Drop me a message to find out more 💌
I get it, managing a social media account (or multiple accounts in most cases) is a FULL TIME JOB and that's why people like me exist 🤯
It's hard work to come up with engaging content every day and find the time to execute it.
I've been working with the client I've shown here for OVER 2 YEARS and we're still getting amazing results without doing anything different, so I've shared my top tips for maintaining momentum with content creation:
💡Have a strategy - ad hoc posting is tiring, stressful and generally unsuccessful
💡Create a content calendar based on the strategy so you don’t have to dream up content on the daily
💡Have regular content creation days so you’ve got a stock of photos and videos to use
💡Schedule your ‘bread and butter’ posts in advance - things like reviews, about etc, so if you’re pushed for time you’ve always got something going out
💡Post consistently in your brand style and voice
SAVE this post and follow me for more social media inspiration.
I have a 1️⃣5️⃣ year old! 🥳
I am not ok…
Luckily thanks to and I barely look a day over 15 myself! 😜
The DREAM TEAM have done it again! 😍
Incredible food and incredible photography by Photopia for the new Summer Menu at Sensory & Rye.
Those waffles have got my name on them! 👌🏾
Huge thank you to for these gorgeous flowers!
An unusual variety called Spray Rose Flame 🔥 They really do look like pretty little flames!
They’ve got all sorts of weird and wonderful flowers, plus all the usual favourites in their shop on Church Street. Pop in and have a look 💚
😂 dealing with this sort of thing on a daily basis as a Social Media Manager…
1/8
Well I shared that post WAY too prematurely! 😅
My Baby Reindeer X Gym Meme reel has now had 88.8K views, reached 59K people, was shared 106 times and saved 261 times, including some celebrities! And it's still going...
I'll let you know when I get to a MILLION!
As I said, the best content is:
✔️ Relatable
✔️ Shareable
✔️ Saveable
SAVE this for when you need some inspiration and motivation 💾
'Can you make it go viral?' 🤔
Not every post has to be a sales pitch.
By creating something relatable, shareable and saveable (cue gym meme X baby reindeer collab) I reached 12.3K NEW people (98.6% non followers) with one reel! 🥇
Imagine if just 1% of those converted to engaged followers or even customers?! 🚀
There are some great trending filters in CapCut. Give it a try today.
I'LL JUST LEAVE THESE HERE... ⭐️
I started working with this client recently and as you can see I have TRANSFORMED their RESULTS.
They're reaching more people, and gaining valuable, engaged followers.
Awareness of their business has increased by 5.8K% on Instagram alone! 👀
As I always say, it's about having a strong social media strategy and posting consistently on brand.
If you want to know how to get results like this, book a 1:1 with me 📩
Welcoming Bartestree Village Stores to the gang! 👋🏾
An independent, family run village store, selling fresh produce from local suppliers 🌳
They have the added benefit of being just up the road from me so I can create content while I'm popping in for my fresh fruit and veg (sausage bap!).
Give them a follow to see what they do!
Finally got my hands on one of the famous açai bowls from and it was even better than it looks! 😍
Yummy goodness with the added bonus of being super Instagrammable too 🤌🏽
Congratulations to Hereford Pegasus U15’s, who I sponsor in the Junior Premier League, on winning the Herefordshire FA Cup and League on Sunday 🏆🏅⚽️
Met Gala 2024 Meme Edit 🤌🏽
I love doing these. Actually laughing to myself as I create them!
Mutual appreciation with this client 🫶
I love getting feedback like this!
If you want someone to BIG UP your business get in touch. I'm full for Social Media Management but there are lots of ways I can help.
DM me 📲
THEY’RE BACK 🙌🏽
Welcoming Rentmyhouse.co.uk back into the fold 🫶🏽
I stopped doing their social media and marketing during the pandemic when I went to work at St Michael’s Hospice (I know, I’m always giving 😉) but now I’m excited to welcome them back and looking forward to working with them and The DM Lab to launch their awesome new service 🚀
Give them a follow to see what it is!
I really do go that extra mile for my clients. 5000 miles to be exact! ✈️
Last weekend I was in Copenhagen equipped with my Heliocare SPF, carrying it round for a top up when needed and a content photoshoot!
It doesn’t always have to be ‘glamorous’ locations but with a bit of creativity you can create content wherever you go.
Find out how with a Social Media 1:1 or book a Content Creation Day with me 📲
KEY DATES FOR MAY CONTENT
May is the month of Bank Holidays. Those and World Cocktail Day are a gift for the hospitality industry 🍹
You can schedule some posts in advance to save time and get creative with photos, graphics and reels. Don't forget the b-roll footage too!
May the fourth be with you... 😉
SAVE this post for inspiration 💾
I’m off on location creating content with these amazing international skincare brands this weekend ✈️
Heliocare
Medik8
ZO Skin Health
The first person who can guess where I’m going will get a FREE SOCIAL MEDIA AUDIT 📝
Hint: you never will 😂
RUN DON’T WALK, TO FACEBOOK 🏃♀️
This is your sign not to write Facebook off yet and not to stick to just one platform!
I shared this post for one of my clients yesterday and LOOK at the results! 🥇
⭐️Single photo post (Meet the Team, but no one was tagged)
⭐️ Completely organic
⭐️ Posted at lunchtime
That business has reached 3430 potential customers, 1038 of which have actively engaged from ONE organic post on ONE platform.
In less than 24 hours! 💪🏽
It’s not necessarily more work to post to multiple platforms either. You can cross post from Instagram to Facebook, customising them for each platform in Meta Business Suite.
If you need help with this, book a Social Media 1:1 with me and I’ll set it all up for you and show you how 💌
SAVE 💾 this for when you need the motivation to keep posting.
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Send a message to Simply Social:
Calling all Social Media Managers 📢 I’m getting enquiries every week that I haven’t got the capacity to take on (because I’m reasonably priced and sh*t hot at my job, not because I’m on holiday all the time 😉) Some examples include: 🏢 A firm of architects who are looking to move away from social media as an ‘admin’ task and just posting on LinkedIn 🛁 A kitchen and bathroom company who want to increase the frequency and quality of their posting 🫖 A food and beverage company who’ve got photography and videography nailed but need help making it ‘marketing’ And lots more… It would be great to have a network of SMM’s who I can refer potential clients to. If you’re a Social Media or Marketing professional with a passion for local independent businesses like me, drop me a message with your details and I’ll add you to my little black book 🖤 #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #marketing #marketingconsultant #smm #contentcreator #contentcreation #supportlocal #supportlocalbusiness #referrals #businessessupportingbusinesses
Not me using my son’s insane MTB skills for likes… 😏😎✌🏽 #socialmedia #socialmediamanager #contentcreator #mountainbiking #mtb #mountainbike #mtblife #bike #downhill #bikelife #enduromtb #mtblove #enduro #downhillmtb #mtblifestyle #mtbiking #dh #biking #mountains #bikes #ride #mtbdaily #mountainbikes #mountain #mtbgram @mtb_piny
The beauty of my kids being off school already is that they’re available for child labour 😉 This bit of modelling for @bartestreevillagestores only cost me £9.99 on Roblox! Day 4 of the holidays…send help and money 😂 #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #marketing #marketingconsultant #smm #contentcreator #contentcreation #womeninbiz #workingmum #womeninbusiness #mumpreneur #familybusiness #childcareadventures
I don’t care what the ‘Social Media Experts’ or even Meta themselves say, I’ve been doing social media for a variety of different businesses for years and I know what works! 💪🏽 1. Be Real Professional photography and graphics are great and have a place, but the best performing content for all of my clients is always more raw and authentic. Candid photos and videos, business news, meet the team, personal touches… 2. People Don’t Like To Feel Like They’re Being Sold To Using obvious sales jargon or call to actions designed to get them into the sales funnel doesn’t work. Especially in industries where you’re asking them to spend a lot of money or they need to build a relationship with you - things like ‘DM the word…’ are too impersonal. As I’ve said before, the best content is: 🫶🏽 Authentic 🫶🏽 Engaging 🫶🏽 Relatable 🫶🏽 Shareable SAVE and SHARE this post to prove my point 😉 #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #contentcreator #contentcreation
When you’re minding your own business having a nice weekend and Facebook decides to randomly suspend your clients account! 🤯🤷🏽♀️ #socialmediamanagerproblems #socialmediamanager #socialmediamanagerlife #dayofrest #sundayfunday #thanksfacebook
In my sports mum era… 🫠 #mountainbiking #mtb #mountainbike #mtblife #bike #downhill #bikelife #enduromtb #mtblove #enduro #downhillmtb #mtblifestyle #mtbiking #dh #biking #bikes #mtbdaily #mountainbikes #mtbgram #mumofboys #sportsmum #mumsinbusiness #mumpreneur #socialmediamanager
The small child charged me £10 to star in this video for @bartestreevillagestores this morning. He’ll go far! 😂💪🏽 #socialmedia #socialmediamanager #socialmediacontentcreator #content #contentcreation #familybusiness #supportlocal #supportsmallbusiness #shoplocal
Sry, I just had to bby reindeer… Sent from my iPhone. #gymlife #babyreindeer #pov #gymmemes #workoutmemes #contentcreator #socialmediamarketing #socialmediamanager
SPRING IN PALMA VS SPRING IN THE UK Who’s emigrating with me?! ✈️🙋🏽♀️ At least the weather in the UK guarantees we’ve got something to post about I guess… #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #contentcreator #contentcreation #boostyourbusiness #weather #spring #palma #ukweather
It’s the 2 year anniversary of me working with this client and they’re STILL getting results like this* in just one week! 🥂 AND they hit their all time record for the number of covers in one day in January! Traditionally one of the quietest months for the hospitality industry. 🏅 No special offers, no paid for advertising, just good quality content and amazing food and drink! What a power team ⚡️If you want to join a social media power team too, you know what to do! 📥 *I’m working on the page visits! #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #expertsmm #socialmediasuccess #contentcreator #contentcreation #boostyourbusiness #hospitality #restaurant #results
Here are my top tips for simplifying your social media content creation: 🗓️ Create a Content Schedule - but leave some flexibility for reactive content. 📷 Take photos and videos of everything! You don’t have to use them all but you can’t create content from nothing. 🗂️ Batch create content when you’ve got the time and enthusiasm. #️⃣ Save a list of hashtags that you can copy and paste into your Instagram captions. 📆 Schedule your posts in advance using a scheduling tool like Meta Business Suite or Hootsuite. 💾 Save sounds or posts you like when you see them so you don’t have to try and find them again. 💾 SAVE this post for future reference! But not ski tips as you can see… #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #contentcreator #contentcreation #boostyourbusiness #toptips #toptip #toptiptuesday #skiing #ski
And that’s what makes me unique! ⭐️ Even though it’s not my main business, I do Social Media Management because I enjoy it and I genuinely want to help other local businesses succeed 🫶🏽 That also means my package prices are very reasonable, but you won’t get any less commitment or expertise. I’ve got over 20 years experience in Marketing for some big named brands nationally and I already work with some great local businesses and charities ❤️ If you’d like me to help you drop me a message for a chat 💬
This is an absolute masterclass in viral marketing! ⭐️ David and Victoria Beckham have recorded an ad for the Super Bowl for Uber Eats based on the trending meme that resulted from their hit documentary on Netflix. It literally ticks all the boxes: ✔️ Trending ✔️ Celebrities ✔️ Big Event ✔️ Funny I couldn’t love it any more! ❤️ What do you think? ⬇️
Hospitality Businesses 🍽️ Bore off with your basic reels, animations are where it’s at and I’m the MASTER of them! STAND OUT in a saturated market with some show stopping content! 🤩 Book a Content Creation Day with me and say bye bye to boring 👋🏽
Working with @photopiauk and @sensoryandrye on their content creation in 2023 was an absolute DREAM! They’re both insanely creative and talented and the result is fantastic photos of fantastic food and drink. iPhone photos won’t cut it in 2024, so it’ll pay to invest in professional content. Get in touch to find out more about Content Creation Days. It’ll be the best investment you make this year! #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #expertsmm #socialmediamastery #socialmediasuccess #contentcreator #contentcreation #boostyourbrand #engageaudiences #boostyourbusiness #foodphotography #hospitality #foodphoto
12 new chapters and today is the first page. I’m going into the new year with confidence. Confidence in the service I provide and confident that I can transform your business through your social media. Here’s to you in 2024 🥂 #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #expertsmm #socialmediasuccess #contentcreator #contentcreation #boostyourbusiness #newyearnewgoals #newyear
HELLO 2024 ⭐️ Its showtime, and I’m jumping in with both feet! It’ll be more hard hats and less ring lights but I can’t wait to take you on the journey with me. Thank you to everyone I’ve worked with in 2023 and to my unwavering support squad, you know who you are ❤️ Big love and Happy New Year! 🥂
FESTIVE TRACTOR RUN 🚜 A firm highlight of the festive season, the amazing Christmas Tractor run starts in my home village of Bartestree and features lots of our farming friends. Kids (and adults) line the streets en route to see some quite spectacular machines! Christmas has officially arrived… on 4 ENORMOUS wheels! 🎄 #hereford #herefordshire #herefordshirelife #herefordshirecountrylife #tractorrun #festivetractorrun #christmastractor #thisisherefordshire #farmers #farming #tractor #whatsonhereford #farminglife #herefordbusiness #herefordbornandbred #supportlocal
No negative vibes in 2024! 🫶🏽 Anything you would add? #simplysocial #socialmedia #socialmediamanager #socialmediamarketing #socialmediamanagement #socialmediacoach #socialmediaconsultant #socialmediacontent #socialmediatips #socialmediastrategy #marketing #marketingconsultant #smm #expertsmm #contentcreator #contentcreation #boostyourbusiness #thingstoleavebehind #goodvibesonly #2024 #outwiththeoldinwiththenew
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