Anshu Lodhia Dental Creative

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Anshu Lodhia Dental Creative Video content for waiting rooms and social media to help engage your patients
(4)

06/11/2022

Giving out more or less the same OHI 🪥everyday, multiple times per day was pretty boring and tiresome ⌛️

Using the patients time in the waiting room to educate can make all the difference to their oral health and also makes our lives easier too!

Waiting room videos 📺that speak to your existing patients and make your job easier

Social media videos 📱that help you speak to new patients

www.thedentalcreative.com

COMING SOON 📣

A social media video package personalised to your practice. Pick and choose the videos you want, I personalise them and for you to use however you wish.

23/10/2022

Looking back over some of my older social media posts and feeling so honoured to work with some really special practices!

📣Proud to announce that I will be offering some new social media video packages 📣

If you are looking for some high quality videos to post for your practice without being tied into a subscription I will be offering 2 packages with different levels of personalisation.

If you would like me to let you know when these packages are ready, pop me a DM or email me and I can notify you 👌

www.thedentalcreative.com
[email protected]

Thrilled to get such lovely feedback from the practices I work with.If you are looking to make the most out of your good...
17/10/2022

Thrilled to get such lovely feedback from the practices I work with.

If you are looking to make the most out of your goodwill and give your waiting room tv 📺 a glow up or get help with your social media video content 📱pop me a message
www.thedentalcreative.com

12/10/2022

Introducing facial aesthetics at my practice was what started me on my video marketing journey.

It isn’t something you can easily bring up in surgery and posters were just being ignored by patients.

I tried a few social media posts but really I wanted to focus on my existing patients who I already had rapport with.

A waiting room video was the obvious option but the choices were pretty dated, too slow and boring.

I’m proud to offer a modern, personalised service at the most reasonable price on the market. The videos are designed to capture and engage patients attention rather than using cringe stock footage. From £29/month

29/09/2022

🦷WAITING ROOM AND SOCIAL MEDIA VIDEOS🦷
✔️Personalised with your logos, colours, befores and afters and meet the teams (and more if you go for my bespoke option)
✔️Modern, in keeping with current social media trends
✔️ A new video each month, one for your waiting room, one for your SM feed

You dont need to log in to change anything (who has the time for that?!) I do it all for you, even adding in new cases or treatment options👍🏻

From £29/month

[email protected]
www.thedentalcreative.com

This practice owner swapped over from a different waiting room tv service provider to my own just a few weeks ago and wa...
16/06/2022

This practice owner swapped over from a different waiting room tv service provider to my own just a few weeks ago and was kind enough to send me this update.

The thing is not all waiting room videos are equal- if you have the same animation over and over again on some stock videos your patients are just going to switch off- which is probably why a lot of practice owners think that waiting room TV videos aren’t very important since patients are on their phones.

The fact is you need some variety in the video loop to make it interesting to patients.
So
1. Different paces but still maintaining a pretty quick pace
2. A variety of movements
3. Trend led videos- modern and constantly refreshed
4. Ideally a mix of a few photos of the practice and clinicians and what your practice is about- patients are always going to be interested in knowing about the person they are waiting to see and are putting their trust in! They want reassurance that they have made the right choice… it’s also for this reason I put in..
5. Reviews of the practice

I think there is always a bit of a thrill in focusing on external marketing and getting that new patient in but don’t neglect the patients who are already engaged in your practice and half way there- it might be the most cost effective bit of marketing you have.

www.thedentalcreative.com

25/04/2022

🦷WAITING ROOM AND SOCIAL MEDIA VIDEOS🦷
✔️Personalised with your logos and colours
✔️Modern, in keeping with current social media trends
✔️ A new video each month, one for your waiting room, one for your SM feed, one for your stories/reels
✔️I even personalised this one with your preferred whitening brand

You dont need to log in to change anything (who has the time for that?!) I do it all for you, even adding in new cases or treatment options👍🏻

From £29/month
Current wait time is 6 weeks

[email protected]
www.thedentalcreative.com

14/04/2022

Social media has completely transformed the expectations of our patients.🦷

Even small businesses such as ours require ‘brand awareness’ a strong ‘brand identity’ and modern, visually appealing design.

This is why I’m always providing practice owners with new posts and waiting room videos every month (trends change so frequently!) and I try to keep everything as on brand as possible (not just your logo at the end of the video!)

Head to my website www.thedentalcreative.com for more information on my social media video subscription (link in bio)

09/04/2022

Bespoke waiting room TV videos, modern, engaging and always with a bit of what makes your practice so great! Current wait time is approximately 6 weeks

My first holiday without my laptop since starting my side hustle!! I wasn’t sure I could do it but don’t worry managed 🙏...
23/03/2022

My first holiday without my laptop since starting my side hustle!! I wasn’t sure I could do it but don’t worry managed 🙏 😆

✨Feedback✨Thrilled to get such lovely feedback from the practices I work with.If you are looking to make the most out of...
11/02/2022

✨Feedback✨
Thrilled to get such lovely feedback from the practices I work with.

If you are looking to make the most out of your goodwill and give your waiting room tv 📺 a glow up or get help with your social media video content 📱pop me a message
www.thedentalcreative.com

Excellent video/photo ideas from the Ignite Growth Marketing Agency 💪
07/02/2022

Excellent video/photo ideas from the Ignite Growth Marketing Agency 💪

04/02/2022

Helping practices ⭐️ stand out ⭐️ with high quality videos that educate and inform patients.

A slow, dated video on your waiting room tv will more than likely make a patient switch off and look at their phone, so I’m always trying to keep my videos in line with current trends.

📺Waiting room videos for your in house marketing
📲Monthly social media subscription for you external marketing
www.thedentalcreative.com

⭐️ Some tips for my fellow thrifty DIY practice owners! ⭐️More tips coming soon📺 Waiting room TV video service for your ...
31/01/2022

⭐️ Some tips for my fellow thrifty DIY practice owners! ⭐️

More tips coming soon

📺 Waiting room TV video service for your internal marketing
📲 Social media videos for your external marketing

www.thedentalcreative.com

12/01/2022

Sound on 🔊
Thrilled to be asked to make this video for the marketing legend himself . Such an exciting product already getting great results for practices up and down the country. Great work and Grant McAree

01/01/2022
A few tips on logo animations and what to ask for if you have one made.. Remember to always capture attention first!
27/12/2021

A few tips on logo animations and what to ask for if you have one made.. Remember to always capture attention first!

05/12/2021

Every few months I do one of these bespoke social media videos- Absolutely loved doing this ABC smile makeover video for this stunning brand new practice 😍

16/03/2021

Practice plan social media video 📽
This practice was after a professional looking video to promote their plan. A video in an ad reflects the quality and high standards you have as a practice- this is always in the back of my mind when putting a video together.
WAITING ROOM VIDEOS•SOCIAL MEDIA VIDEOS•

www.thedentalcreative.com

02/03/2021

“Young and punchy” (sound on 🔊)
This was the brief from a really lovely associate for a bespoke social media video for their ad campaign, really fun doing something a bit different from my usual style!
I’ve hit pause on taking on more one-off bespoke projects, if you want to me to pop you a message when I start to do more just pop me a DM 🙂
💻www.thedentalcreative.com
📧 [email protected]
•WAITING ROOM VIDEOS•SOCIAL MEDIA VIDEOS•

15/01/2021

What a classy practice 🤩
Loved putting my own twist on this practice video for their upcoming invisalign promotion 🦷

25/12/2020

I recently had the pleasure of speaking to a very forward thinking practice owner who wisely said to me 'make yourself indispensible' - this is has really stuck with me and will certainly be something that will always be in the back of my mind going forward.
I have loved speaking and sharing ideas with all the associates and principals who have reached out this year.
Thank you to all of the practices that have worked with me- here is to an amazing christmas and new year 🥂

18/12/2020
13/12/2020

Second video in the series for this practice, promoting their practice plan 📽
The patient base that their plan is most suited to are young families so this is reflected in the style of the video

02/12/2020

The first in a series of videos for this practice.
In times like these with all our PPE getting footage is tricky, most of this little social media is made from existing photography and stock footage for specific target market.
I kept the animations pretty speedy to keep engagement (being the target market myself I can definitely attest to having a very short attention span!)
Credit for the phrase "join the smile revolution" goes to the practice's amazing web designers

07/11/2020

A bit of a departure from my usual style!

A stronger focus on footage to get across the practice message and help develop rapport and trust.

By no means perfect and a lot more to learn but loving the challenge 💪

*filmed before Covid-19 outbreak*

24/10/2020

Getting this months social media video ready for my subscribed practices 🎥 🦷

20/10/2020

A waiting room tv service with a bit of a difference 🦷
Customised to your practice with your own photography and videography 🎥
Modern ✔
Professional 👌
💻www.thedentalcreative.com
📩[email protected]

04/10/2020

A bit of animation and videography to help engage the audience with this short clip for social media.
_______________________________
www.thedentalcreative.com

28/09/2020

A practice owner reached out as they had signed up for a patient portal but patients werent utilising it. Here is a quick video to try to get the message across

20/09/2020

Just wanted to share this app which converts your before and afters into a video for instagram/facebook/tik tok.

Its called 'Before and After pro slider' (79p in the app store. Unfortunately it isnt available on play store for android users from what I can see - try the 'Diff' app instead)

You can also use it to turn your video into a reel on Instagram. My reels are being seen by a lot more people than my posts as its a new feature on Instagram, so worth giving it a go!

Love getting feedback like this- much better reviews than from my RCTs 😆
05/09/2020

Love getting feedback like this- much better reviews than from my RCTs 😆

02/09/2020

ONE SOCIAL MEDIA VIDEO POST PER MONTH is included in my waiting room tv subscription.
Coming up with new video content can be time consuming and difficult!
To make it easier for busy practice owners and provide more value I send all the practices on my subscription plan a new social media video every month- as always this is customised to your practice with its logos and branding 🙂
Feel free to email me anytime for more information
[email protected]
www.thedentalcreative.com

26/08/2020

Sound on 📢
A shorter version of the invisalign video I did for Grant McAree at The Whyte House

After doing a facial aesthetics course I found promoting it really difficult. A. Because its awkward to bring up in surg...
16/08/2020

After doing a facial aesthetics course I found promoting it really difficult.
A. Because its awkward to bring up in surgery
B. Because I didnt want to litter my waiting room with even more posters and leaflets (this made my brand new refurb look 'NHS'- the exact opposite of what I was trying to achieve with my current patient base)
_____________________
So I looked into the usual dental waiting room tv service providers but this really didn't suit as it wasnt customised enough to my practice. Also I had no control over what was said or written.
_______________________
I then made my own, and it initially didn't really do much! It was quite slow, looked a bit basic and wasn't engaging enough.
_______________________
I then went on mat leave and admittedly got a bit carried away with it. After a few months of different versions I found that having a good mix of personalisation, engaging content with a high number of good animations made a massive difference. I now focus helping other practices do more of the treatments they like through video

12/08/2020

Do your patients know what makes you special? Having a waiting room littered lots of fliers and posters looked a little too busy for me- but equally I wanted patients to know and ask me about our services. Putting the TV up and having something engaging on solved this problem for me. It took a good few edits and weeks of time (and spending a few hundred ££s on stock photos 😶) to make sure it looked professional and was engaging enough to attract attention but I now dont have to awkwardly initiate a conversation about teeth straightening etc anymore- they bring it up for me!

09/08/2020

If you are a digimax client (if you aren't, why aren't you?!) you get an exclusive voucher for my bespoke waiting room video service 🙂 Go to the Digimax Perk Portal for more details

06/08/2020

If I was signing up to something on Facebook I always find that a professional video looks like a more legitimate offer than something a bit more homemade. There are so many invisalign ads on my feed right now its important to stand out!

27/07/2020

Being in charge of a practice's marketing is a big responsibility!

It is sometimes the first impression someone has of your practice.

My aim is to give you a service that reflects the high standards and quality you have as a practice and a clinician and obviously more than pays for itself

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Dental Creative

My husband and I bought our practice 3 years ago in the saturated market of North London (there are five other dental practices on our road).

It was a small NHS practice that was in a bit of a state. Our aim like most practices was to increase our private income to help move away from the NHS especially with all the uncertainty of the new contract.

​An expensive refurb, 2 suction pumps and a 5k durr vistascan later, our expensive Frank Taylor valued patient base still wanted the amalgam filling over the private composite.

We wanted to change our existing patients' mindset of what dentistry can offer.