InChief

19/08/2021

Working with Habito for the next 6 months is a dream! Fabulous to bring together such skating talent and a Mortgage company making things so easy, with community at its heart.

"𝗔𝗻 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁, 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗮𝗻𝗱 𝘀𝗸𝗶𝗹𝗳𝘂𝗹 𝘁𝗲𝗮𝗺 𝘁𝗵𝗮𝘁 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗻𝗼 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝘄𝗲 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲” - 𝗘𝗺𝗺𝗮 (𝗥𝗼𝘅'𝘀 𝗠𝘂𝗺)

Thank you Emma (Rox’s mum) for the lovely quote.

Keep pushing!

roxsk8girl
Roxana Howlett

19/08/2021

11-year-old Skatebording superstar Rox Howlett is the winner of the Skateboarding National Championship. InChief is working with Rox over the next 6 months to create epic skateboarding content! After Sky Brown has been inspiring a new generation to pick up a board, skateboarding is everywhere.

Being able to act quickly is what we do at InChief.

“𝗔𝘀 𝗮 𝗺𝗼𝘁𝗵𝗲𝗿 𝗜 𝗮𝗺 𝗮𝗹𝘄𝗮𝘆𝘀 𝗰𝗮𝘂𝘁𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗼 𝗥𝗼𝘅𝗮𝗻𝗮 𝘄𝗼𝗿𝗸𝘀 𝘄𝗶𝘁𝗵, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗜𝗻𝗖𝗵𝗶𝗲𝗳 𝗺𝗮𝗱𝗲 𝘂𝘀 𝗳𝗲𝗲𝗹 𝗿𝗲𝗹𝗮𝘅𝗲𝗱 𝗮𝗻𝗱 𝗮𝘁 𝗵𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁, 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝗻𝗯𝗼𝗮𝗿𝗱 𝗼𝘂𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘄𝗶𝘁𝗵 𝗥𝗼𝘅𝗮𝗻𝗮 𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝗶𝘁” - 𝗘𝗺𝗺𝗮 (𝗥𝗼𝘅’𝘀 𝗠𝘂𝗺)

Brought together by InChief.

roxsk8girl
Habito

19/08/2021

Super excited to announce another great collaboration.

Brought together by InChief.

"𝗪𝗵𝗲𝗻 𝘄𝗲 𝘄𝗲𝗿𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 𝗯𝘆 𝗜𝗻𝗖𝗵𝗶𝗲𝗳 𝗜 𝘄𝗮𝘀 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲𝗹𝘆 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝗱 𝗯𝘆 𝗵𝗼𝘄 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝗶𝗰 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝘄𝗲𝗿𝗲. 𝗧𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗶𝗻𝗻𝗮𝘁𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗿𝗮𝗻𝗱𝘀; 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝗮𝗹𝗼𝗻𝗴𝘀𝗶𝗱𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀” - 𝗘𝗺𝗺𝗮 (𝗥𝗼𝘅’𝘀 𝗺𝘂𝗺)

Roxana HowlettHabito

09/06/2021

"InChief gives real creatives the chance to shine!" ⁠
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09/06/2021

"InChief has created an incredible niche that provides leading influential creatives the opportunity to come together with brands to build on their success." ⁠
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09/06/2021

We're delighted to announce is joining the family as their first-ever ambassador.⁠
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17/12/2020

"The problem isn't with twenty-somethings editing blemishes out of their birthday photos for their 1k Instagram following, but the beauty standards that demand perfection like this in the first place"

The sexist problem is with the beauty standards that demand photoshopped perfection like this in the first place. The attack should be led against the misogyny that makes having 'flaws' seem unacceptable.

17/12/2020

"A lot of parents think it's taboo to talk about this stuff, but to protect your children you have to educate them."

Mum to Amazing Arabella and Jaadainthekid, Shadia Daho knows a lot about keping children and teenagers safe online and dealing with negativity.

16/12/2020

Algorithms will always change as platforms evolve - it's their entire point. If your content stays the same and doesn’t change or react to how the world and your audience are changing, your engagement will drop and it won’t be the algorithm's fault.

Algorithms only do so much, the rest is up to the creator Whether you’re a magazine publisher on Facebook, a magician on TikTok or a travel blogger on Instagram, everyone on every social platform always seems to be on the hunt for the current ‘hacks’ or . . .

16/12/2020

Don't get the rug (of money) pulled out from underneath you

For YouTube creators, demonetisation means no ads on a video, and so no earnings on a video, which essentially means doing loads of hard work for free. But why does it happen? And why are people talking about it so much now?

16/12/2020

"So you just like... tweet all day?"

When you're a content creator, explaining what your job is can often leave people pretty confused if they're not familiar with the digital content world or influencer marketing industry.

15/12/2020

Every creator could do with brushing up on this part of the law, tbh

Know your rights and responsibilities Digital media is a bit of a wild West when it comes to copyright and content ownership. Some platforms like YouTube have brought in AI to help them recognise when music and video has been plagiarised, and they’ve made it much easier for . . .

15/12/2020

Thank you music libraries... *bows*

From jingles to backing music, here’s what you need to know Regardless of the kind of content you create, music will play a huge role. From opening jingles to transition music and soundtracks, almost every video or slideshow will use music, so it’s important you understand the . . .

14/12/2020

What to look for (and ask for) in your contract

Contract and legal advice to read before you sign up with an influencer agency or management for your content creation business. Don't give away all the money you've made!

14/12/2020

Throwing us a freebie isn't worth the value of our time to set up a great promotional shot for you, actually

The recent BBC article “I’m sick of influencers asking for free cake”

14/12/2020

A solicitor breaks it down:

Content partnerships with brands can be an incredible value exchange, if you get the legal terms and contract conditions correct. Who owns your content if it's published as part of a partnership?

13/12/2020

Influencer Marketers tell us what is and isn't helpful to include

Emailing brands you've never worked with before can be intimidating when you're asking about partnerships and collabs, but these influencer marketers make it easy for you.

13/12/2020

Writers block? All your posts looking the same? We got you.

Every great artist has struggled with a creative block at some point. Leonard Cohen wrote eighty (80!) draft verses for “Hallelujah” and ended up in his underwear, banging his head on the floor before he finished the version we know today.

13/12/2020

How I make a full-time income (without a huge audience) from my travel blog and social media

How I make money from my travel blog so that I can travel the world full time - and you can too. Read on for tips around affiliate links, sponsored content and pitching to brands.

12/12/2020

"People still tell me to bring back my YouTube!" - take the hint Joao Schiavinato

Hi Joao. Tell us about what kind of content you post, and on what platforms?Well I pretty much have the whole of the FITTY Index plus Snapchat. I’ve stopped posting on Twitter so much lately, and I don’t upload to my YouTube channel anymore but it’s still there. Instagram is my main platform f...

12/12/2020

Creators are always told to remain true to themselves, be themselves, and to be authentic – but what does that actually mean if you make tech videos or cooking tutorials?

What does it really mean to be authentic when your content isn't political? “Authenticity” is the new “world peace”, insofar as it’s the answer du jour trotted out when anyone in the public eye is asked what’s most important to them. Creators are always . . .

11/12/2020

It can be a really strong source of revenue if you do it right

It’s harder than ever to make money from your digital content in 2020. The pandemic has slowed down advertiser spend, and a global push towards authenticity and truly necessary content marketing has meant that a lot of the ‘fluffier’ lifestyle content creators are suffering. If your content is...

11/12/2020

The definitive, edited list of only the absolute best options

Running multiple social media accounts is a full time job. Community managers and content creators praised the lord of organisation when on-platform scheduling was introduced, but it’s no secret that the third party scheduling tools on offer provide a slicker service. But what social media . . .

11/12/2020

There's only *so* much you can blame on algorithms

Algorithms only do so much, the rest is up to the creator Whether you’re a magazine publisher on Facebook, a magician on TikTok or a travel blogger on Instagram, everyone on every social platform always seems to be on the hunt for the current ‘hacks’ or . . .

10/12/2020

Nothing is too small - if it bothers you, it matters. If you feel uncomfortable, it matters.

A solicitor advises on what legal action you can take The internet is a big place where it’s easy to hide behind a wall of anonymity. This, unfortunately, makes social media stalking fairly commonplace, and it can easily happen to anyone. It can affect victims in various ways and make the person b...

10/12/2020

HELLO looking for their first branded partnership! We've got 4 opportunities for you here https://inchief.com/collabs/

10/12/2020

Not to terrify you, but absolutely everything you do matters

Imagine if anyone anywhere could know what you’ve said in any conversation for the past ten years - creepy, huh? Well, online, they can. Even with the most rigorous privacy settings applied to your accounts, nothing online is really ever private. As we live more and more . . .

09/12/2020

It's Instagram's world and we're all just living in it

We’ve all been there; one minute everything seems to be ticking along as normal, and the next minute you’ve plummeted into gloom and irritability because you checked your socials and your posts aren’t getting as many likes or as much engagement as you’d hoped. The lower numbers make you feel...

09/12/2020

Your goals need to be way more specific

Here's how to define your audience and set your specific, realistic goals Ask a brand or creator what they aim to achieve on social media and I can guarantee over 80% of the answers will be more or less, the same: To grow brand awareness (i.e. engagement . . .

09/12/2020

How to cope when the internet gets way too much

Let’s face it, the internet can get very overwhelming sometimes. As much as the world likes to poke fun at people who work in social media, you really do need a thick skin to be in this business. Putting your (sometimes very personal) brand out for the world to see opens you up to opinions … Why...