09/06/2024
Thinking about setting up and running a Google Ads campaign can be daunting. As a digital marketing consultant I have a wealth of experience setting up and running Google Ads for small business clients across the UK. By hiring a professional you can save time, ensure the most successful keywords and phrases and ensure that your Ads continue to work for you to give you a competitive edge for the months and years to come.
There are three factors to consider when assessing how much Google Ads will actually cost your small business if you decide to outsource the Ads.
Agencies will often incorporate the set up fee into a monthly commission structure, generally a percentage of total Ad spend. This model can suit larger companies with many departments. However for sole traders and small businesses an affordable one-off set up fee is preferable. The set up includes researching keywords for the brand’s key products/services as well as looking at their main competitors. The second stage of set up is physically entering all the Ad details into the brand’s Google account. This involves ensuring artwork and images are the right format and size, the keywords and descriptions are optimised and video artwork is created and uploaded. I offer a realistic budget that is affordable and a good investment for small businesses for set up to include 2-3 Ads initially at around £250. The industry average for an agency is anywhere from a few hundred to a few thousand pounds.
Many small businesses don’t have fast changing product collections so it doesn’t make sense for them to pay a chunky monthly management fee. Agencies can charge as much as 10-20% of the total Ad spend. With my clients I will review their Ads quickly on a monthly basis and advise if I think any tweaks or minor changes need to be made. This can be as low as £40 per month, dependent on the intricacies of the business and how many Ads they have running.
The set up and management fees don’t, however, include the actual spend on the Ads. The Ads Budget depends entirely on what you are comfortable spending each month. I’ve worked with clients spending as little as £1 per day who still get effective sales leads and traffic to their website. However I would recommend a spend of around £3-4 per day as a good starting point in most cases. Many clients choose to spend more once we have reviewed the Ads a few weeks after initial set up and they see how well their Google Ads are performing.
The Benefits of Google Advertising
Google is the main internet search platform and, as such, advertising on Google offers a powerful opportunity to grow your business presence online. There are around 8.5 billion searches on Google every day. If your business isn’t showing in Google searches then you are missing out on potential sales/leads.
An effective Google Ads campaign will showcase your products and services to the people looking for exactly what you offer. It can be very cost effective if set up correctly and optimised for your business.
Why it’s worth getting me to set up Ads for you:
Each small business has specific aims it wants to meet – and its own unique set of challenges standing in the way. To set them up yourself will involve learning HOW to physically set them up and also LEARNING the best way to research keywords and phrases to ensure your Ads work for your business.
I have set up many many Ads for a range of clients and have the skill set to ensure that absolutely the RIGHT assets are used (text phrases, images, videos etc) to ensure YOU get the best results possible. And my raison d’etre is to do all of this to help you without breaking the bank.
Affordable Setup: Initial set up can be as little as £175 for two ads. This includes a review after 3 weeks and a typed report for you at 6 weeks.
Ongoing Account Optimisation: For just £40 per month I will review your Ads each month after the initial 6 weeks and make adjustments to existing Ads to improve results. This offers fantastic value for money and ensures your Ads continue to work optimally for you.
Additional Ads: If you want more than 2 Ads (for example, a summer collection Ad or a specific Christmas Ad), additional Ad set up is just £60 per Ad.
Reasons to work with Polly Horton Social
I am a small business specialist and understand the unique challenges you face regarding lack of time (being a Jack of All Trades can be exhausting for my clients!) as well as understanding that every penny counts for you.
Increase Visibility: You want to increase your online visibility but don’t have a big budget.
Tech Ability: You aren’t “techy” and need someone to do the grunt work behind the scenes because you find it confusing!
Time Poor: You don’t have time to carry out the necessary research to ensure your Ads perform at their best for you.
Small Budget: Don’t worry! I’ve worked with all sizes of business and budget. Together we can find a solution that will fit your budget.
Affordable Marketing Consultancy
My goal is to help as many small businesses as I can by offering affordable digital marketing solutions tailored to your business needs in a friendly and approachable way. Contact me on [email protected] to discuss the opportunities waiting for you online!
